Chapter 548: Great victory in North American debut, sales of 130 million US dollars! Coolpad: Brother Sen, I want to join!
At the beginning of 2014, the data reports released by iResearch and Gartner shocked the mobile phone industry.
In just one year, Orange Technology jumped from sixth to third in the world, and the gap between it and Apple is shrinking at a visible rate.
What is even more surprising is that a product like 360 actually ranks seventh in the national sales list, which is really hard to accept.
Nokia ranked eleventh with a total sales volume of 8.17 million units, while above it was NetEase with a total sales volume of 10.4 million units.
Meitu ranked 19th with sales of 2.9 million units, while LeTV ranked 17th with sales of 3.7 million units.
Orange mobile phones remain firmly in first place, far ahead with a total sales volume of 82.6 million units.
Shanxing ranked second with total sales of 43 million units.
However, compared with last year, the growth rate has slowed down significantly.
Led by Orange Technology, Xiaomi, 360, NetEase, LeTV and Meitu followed closely behind, shattering Shanxing's market defenses in the Greater China region.
Lenovo, Huawei, Coolpad and Apple ranked third to sixth respectively.
It can be seen that in the domestic mid-to-high-end market, Orange Technology has surpassed Apple mobile phones.
Cook's move to adopt Orange Z1 instruction set technology has gradually removed the "filter" in the hearts of many Apple fans.
In their view, the underlying logical architecture of Apple's core A7 processor is exactly the same as that of Orange phones.
In this case, who would be willing to pay a high price to buy Apple?
Although the performance and power consumption control capabilities of the A7 processor have been greatly improved compared to the A6, users who have used Apple and the Yaocheng series know that in terms of system experience, Aurora Future simply beats iOS.
The system has its own memory management function, which can clear cache and zombie files with one click, freeing up more storage space for users.
Under the same network environment, the launch and response speed of apps on the X2 are faster than those on the iPhone 5s.
Many users reported that when buying concert tickets on Kuaiying, they could often get them easily using the Yaocheng X2, but not other phones.
For a time, a number of mobile phone manufacturers were trying to figure out the secrets to the success of Xiaomi, 360 and NetEase phones.
"Abandon Android and install the Aurora Future system?"
"Join the Orange Technology Ecological Alliance to obtain more complete supply chain and manufacturing services?"
"Or perhaps we could purchase speech analysis tools and develop an intelligent voice interaction assistant?"
Not only Meizu, OPPO, Vivo and Tianyu are thinking about it, but even Huawei, ZTE and Coolpad are also thinking about it.
As the Aurora Future application ecosystem becomes increasingly rich, the advantages of the Android system are shrinking, and using the Aurora Future system can also give you a good reputation for supporting domestic products.
Zhu Fanghao, the project leader of Coolpad Dashen, called immediately, hoping to exchange the purchasing rights of Deep Blue batteries for supporting the Aurora Future system.
Although Deep Blue Batteries have been on sale for half a year, their initial production capacity was mainly supplied to the Middle East market and brands such as Tesla, Apple, Orange, and BMW.
Before this, Zhu Fanghao had asked many times, but the answer he got was always "out of stock".
Zhou Shouzhi readily agreed over the phone and assured him that he would be responsible for coordinating the battery issue.
Chen Yansen spent two years turning the mobile phone businesses of Xiaomi, 360, and NetEase into benchmarks for success even if one is "uninformed."
If you work with Mr. Chen, you can sell 10 to 20 million mobile phones a year.
Manufacturers only need to complete the hardware and industrial design, and the rest of the links will be handled by the Orange Mobile Phone Factory, which can provide complete one-stop services from electronic component procurement to production and manufacturing to after-sales service.
For Chen Yansen, what he cares most about is the market share of Aurora Future OS.
According to the data, the number of smartphones in China is 620 million, of which Aurora OS accounts for 9.8%; globally, this system accounts for 4.3%.
It is far less than Android's 57% and iOS's 21% market share, but much higher than Microsoft's Windows Phone and BlackBerry.
In other words, Aurora OS has become the world's third largest mobile operating system.
In fact, this is what the media promotes.
"iOS and Android are no longer the only options! Aurora will become the world's third largest mobile operating system in the future!"
"A three-legged race has officially taken shape, and the Chinese now have their own mobile operating system!"
"In 2013, Aurora's global market share reached 4.3%, surpassing Microsoft!"
Before Chen Yansen even got off work, related media reports had already become hot news, pushing Aurora Future OS to the altar.
Coolpad seized the opportunity and immediately announced that it will release Coolpad Dasheng F1 on January 20, and a version equipped with Aurora Future OS will be launched at that time.
Zhu Fanghao is very good at riding on the popularity and earning enough traffic.
In the next few days, the sales of Qingcheng D2S, Orange C4 and Yaocheng X2 increased significantly. Not only did they remain at the top of the best-selling lists of major e-commerce platforms, but offline stores also ushered in wave after wave of purchasing crazes.
Chen Yansen was busy in meetings all day.
It was not until January 17 that Senlian Capital’s year-end performance review meeting finally ended.
For him, holding meetings is not the purpose; his real intention is to take the opportunity to observe the abilities, thoughts and conduct of each subsidiary CEO.
After waiting for three or four days, Cui Wei, the interim CEO of Orange Literature, finally got the opportunity to communicate with Chen Yansen alone.
He first reported on the business status of Orange Literature's novel website, and then added revenue and profit data.
Annual revenue is 720 million yuan, net profit is 160 million yuan, and the total number of employees is 897.
Among the many projects under the Senlian Group, not many have fared as badly as Orange Literature.
Even Xiaohongshu, which was established only a year ago, has surpassed Orange Literature in advertising revenue.
To this end, Chen Yansen specially brought in Cui Wei, Liang Bo, Pei Yi, Mao Chaorong and others to make detailed arrangements for the development direction of Orange Literature.
In the conference room of Zhuxianzhuang Science and Technology Park, Cui Wei truly felt the strong strength of Senlian Capital for the first time.
Toutiao has 400 million registered users and 96 million daily active users;
Douyin has 240 million registered users and 74 million daily active users;
Kuaishou has 130 million registered users and 32 million daily active users;
The homepage exposure of Orange App Store and Aurora Future App Store reached 40 million;
Lingxi Browser has 280 million registered users and 62 million daily active users.
…
These products will become one of Orange Literature’s promotion channels.
Changing a boss is like changing your life.
Although these products will only provide Orange Literature with a small portion of its traffic, they are undoubtedly a huge fortune for a novel website.
Such strong traffic push alone is enough to bring Orange Literature to the top of the industry!
Therefore, on the afternoon of the day Cui Wei returned to Shanghai, he convened the company's management team and decided to make comprehensive improvements to the employee salary and benefits system, the website's traffic recommendation mechanism, as well as the author's attendance rewards, royalties sharing and copyright management.
"Six social insurances and one housing fund? We get housing subsidies, transportation subsidies, meal subsidies, holiday bonuses, and travel funds. That's awesome! We're getting the same treatment as the Yunsu couriers and Kuaipao delivery drivers!"
"Thank goodness Brother Qiao sold Shanda Literature to Senlian Capital. If it had been sold to Penguin, the benefits would have been cut in half!"
"I heard that the author's perfect attendance bonus will also increase!"
“How much?”
"How would I know? The big bosses up there are still discussing it!"
At No. 690 Bibo Road, the headquarters of Orange Literature, several editors and operators gathered together and discussed the matter.
…
…
At ten o'clock the next morning, an event called "Collect Five Blessings and Share 300 Million in Cash" popped up in the center of the Orange Pay home screen.
"Here we go! This year's lucky card collection has begun again!"
"100 million to 300 million? Mr. Chen is rich and willful!"
"Last year, each person received more than 2,600 yuan. This year, it must be around 7,000 or 8,000 yuan!"
"Hey buddy upstairs, it's not even dark yet, stop daydreaming!"
"Every day, 1,000 users who collect all the items will receive an additional 4,999 yuan in cash, and there will also be 100 entries for the gold bar draw."
"I've collected them all!"
The comment sections of major social media platforms were instantly flooded with invitation links to collect lucky cards.
Suddenly someone left a message saying that he had collected all the items, which surprised many people.
The event just started ten minutes ago and they’re all collected already?
Is this an insider?
Of course, most netizens asked the other party about their card collecting skills under that comment.
"It's very simple. Just go to the points redemption section of the Orange Mall and spend 100,000 points to redeem a Jingyefu."
The netizen replied.
But as soon as he said this, the onlookers immediately dispersed.
Are you kidding me?
100,000 points?
You should know that there are only three ways to earn points in Orange Mall: check-in, marketing activities and shopping.
You can randomly get 5 to 28 points by signing in every day;
When shopping, you spend 1 yuan and get 1 point after confirming receipt.
100,000 points is equivalent to spending 100,000 yuan in Orange Mall.
The points balance in an ordinary person's account is only a few hundred or a few thousand.
What does 100,000 points mean?
You have to buy more than 20 Yaocheng X2 units to save enough!
"Don't go, they're out of stock! There are only 50 tickets in total. I've been ordering for ages and I can't even get one."
"Stock will be released tomorrow at 10 o'clock, 50 pieces per day!"
"Damn! I'm a little late. I got the points, but I lost the Jingyefu."
The annual "Collect Lucky Cards, Share Cash" event has just been launched and has firmly occupied the hot search lists of major platforms.
Whether it is the circle of friends, Weibo or various chat groups, the screen is almost dominated by messages such as "Please exchange the blessing card" and "One more Jingye blessing card missing".
Many friends who I don’t contact often will suddenly send a greeting: “Do you have extra friendship blessings? Exchange them for patriotic blessings.”
After all, whoever collects them first will get a cash prize of 4,999 yuan.
In addition, 100 lucky users will receive a 20-gram gold bar every day.
At the current gold price, it is worth about 5,000 yuan.
Just move your fingers and you will have the chance to get 4,999 yuan in cash or gold bars. Who can resist such temptation?
At the same time.
At the Best Buy supermarket on the other side of the ocean, long queues formed in front of the checkout counter.
The launch date of the Orange phone was preheated in North America for two weeks. After the promotion through Mimo short videos, a large number of potential customers who were interested in the Orange phone were successfully attracted.
"Hardy, I'm really fed up with Apple. The screen is small, the memory is low, and the charging speed is slow. Cook, this bastard, would rather spend money to buy Deep Blue batteries than upgrade the charging solution."
A young man in the team turned around and complained to his companions.
"Tuttle, my cousin has done some research and found that Aurora OS is much smoother and more stable than iOS."
Hardy said this with considerable approval.
Are large-screen smartphones popular in North America?
The answer is beyond doubt.
Because Samsung's flagship and sub-flagship models are all equipped with high-resolution touch screens of 5.0 inches or more, the sales of 20 million units of Galaxy S4 and Galaxy S III in the beacon country a year can be seen that in fact, regardless of gender, everyone prefers large screens.
The iPhone 5s has a screen of only 4.0 inches!
"If you ask me, Aurora Future OS is the best in terms of underlying security mechanisms, permission management, and data encryption."
Hardy shrugged.
As for the performance of the Tiangong A100 processor, many bloggers in the digital and technology circles have already made relevant test videos.
Test results show that Tiangong A100 outperforms Snapdragon 800 in terms of power consumption control, computing speed, graphics processing performance and connectivity.
After Hardy and Tuttle chatted for a few minutes, they went to the cashier to pay.
The 64GB high-end version is priced at US$299 and is bundled with T-Mobile's phone plan; the unlocked version of the Yaocheng X2 is priced at US$999.
The 32GB standard version is priced at US$199, and the unlocked version is priced at US$899.
There is no way. Smartphones in the Lighthouse Country are all tied to packages, and the sales of unlocked phones account for less than 20%.
This is also the main reason why Zhou Shouzhi spent nearly half a year lobbying the five major operators and gave up part of his interests.
At the same time, Yuri from DST Capital also made a lot of efforts.
Compared with the domestic selling price, the price of the unlocked version overseas is obviously 20% to 30% higher.
It’s not that Zhou Shouzhi raised the price maliciously, but he has to consider taxes, transportation, warehousing and distributors’ profits, so the price is naturally much more expensive than in China.
Of course, the number of users who buy the Yaocheng X2 is ultimately a minority. The Qingcheng D2S and Orange C4 are the main models for the North American mass market.
With its balanced configuration and smooth experience of Aurora Future OS, Qingcheng D2S quickly attracted students and users with limited budgets.
After buying the phone, many people immediately posted unboxing videos on Mimo, saying that they enjoyed the experience of a flagship phone at the price of an entry-level phone.
Orange C4 precisely targets young white-collar workers. With the performance of Snapdragon 800 or Tegra 4 processor, coupled with a 5.5-inch Super AMOLED touch screen and 3GB plus 16GB memory configuration, it is enough to cope with daily office, gaming and audio-visual needs.
On the first day of its launch, Qingcheng D2S sold 17,000 units.
Orange C4 sold 112,000 units. This was because local operators used the subsidy model for contract phones to reduce the price to US$149, thereby attracting a large number of users to sign contracts and purchase the phone.
Yaocheng X2 sold 63,000 units.
On its first day in the North American market, Orange Technology achieved total sales of 192,000 units and sales of US$130 million.
Judging from market feedback, Orange phones have not had any problems adapting to the local market.
With the promotion of all channels including operators, Best Buy, Walmart, and Amazon, its sales volume is in no way inferior to that of brands such as Motorola, LG, BlackBerry, and HTC.
When the news reached back home, various media outlets rushed to report it.
The headlines of the technology section were almost all dominated by the news of "Orange Phone's great success in its North American debut"!
(End of this chapter)
Continue read on readnovelmtl.com
