Chapter 547: 117 million units sold, third in the world! Only by defeating Shanxing Apple can we win!
Zhou Shouzhi looked at Chen Yansen. Seeing his boss nod slightly, he slowly spoke, "Next, I will take you through a review of our core performance for 2013."
After saying that, he tapped the touchpad of the computer and the PPT screen switched.
A clear visual table with pictures and text comes into view. From top to bottom, it shows total revenue, adjusted net profit and sales milestones for each quarter.
"Annual revenue reached 365.9 billion yuan, a year-on-year increase of 148%, of which smartphones accounted for 285 billion yuan, consumer products accounted for 39.7 billion yuan, and internet services accounted for 41.2 billion yuan;
Adjusted net profit was 87.5 billion, hardware profit was 51.54 billion, and software profit was 35.96 billion;
Global shipments reached 117 million units, ranking third globally with a market share of 11.2%.
Zhou Shouzhi summed it up succinctly.
Everyone has the detailed data, so there is no need to go into too much detail.
For example, consumer products include Alexa smart speakers, Orange mobile power banks, Bluetooth headsets, tablets, laptops and other categories.
Internet services include technology patent fees, advertising fees, and game franchise income.
Compared with 2012, the net profit of the mobile phone business last year increased significantly.
This is mainly due to the hot sales of Orange C3S, Orange C4, Orange X1 and Orange X2.
As for the Qingcheng series, the gross profit margin is actually not low, it’s just that the gross profit margin is too low.
From 50.1 million units to 117 million units, Orange mobile phones also achieved a doubling growth.
Chen Yansen looked at the screen. Specifically, for each mobile phone model, the best-selling ones were Qingcheng D2, Qingcheng D2 SE and Qingcheng D2S. The total sales of these three models reached 49 million, accounting for 41.8%.
The cumulative sales of Yaocheng X1, Yaocheng X1 SE and Yaocheng X2 reached 31.6 million units, with the shipments in countries such as the Arctic, the United Kingdom, and Luzon being particularly impressive.
Even though only the Aurora OS operating system is available as an option, it still cannot stop the purchasing enthusiasm of overseas users.
Because of its processor and system performance, the Yaocheng series has won the trust of users through market feedback.
The performance of the Tiangong A100 chip in terms of power consumption and computing power is enough to beat the Snapdragon 800.
Aurora Future OS has been hailed as a masterpiece by countless application developers and system enthusiasts. Its system optimization, resource retrieval efficiency, security and operability are far superior to IOS and Android systems.
At first, European users did not believe the hype of Aurora Future OS by bloggers in the technology and digital circles, but driven by curiosity, they tried to buy a Qingcheng D2. After using it for a period of time, they immediately became fans of Orange phones.
After the Tiangong A100 processor was recognized by users, the number of mobile phone manufacturers interested in purchasing it has increased several times.
Following Meitu, Huawei and ZTE also called, preparing to purchase a batch of Tiangong A100 processors to be installed in their flagship models.
On the other hand, Qualcomm hastily launched the Snapdragon 810 under the threat of Tiangong A100, Tegra 4H and MT6599.
Since the entire project was launched in a hurry, the overall performance of Snapdragon 810 was very average. The power consumption of a single core of the CPU reached a terrifying 5W, and the heating problem was serious.
Mobile phone manufacturers such as HTC, BlackBerry, Meizu and OPPO all frowned after trying the product.
Even if Qualcomm proactively lowered its prices, it received very few purchase orders.
After all, Qualcomm is never the only choice!
In addition to Tiangong A100, Tegra 4H and MT6599 also have good performance and are available at a lower price.
While listening to Zhou Shouzhi's work report, Chen Yansen was thinking about the tape-out process of Tiangong B100 and Tiangong C100.
At the spring new product launch conference after the new year, the Orange and Green Orange series will also be equipped with self-developed chips.
Of course, Chen Yansen has no plans to roll out the business on a full scale for now, but wants to observe the market’s reaction first.
If the feedback is good, step on the accelerator and rush forward!
If there are any loopholes, we can use the buffer period of small-batch release to check for deficiencies and fill them.
“There are a total of 3,904 Orange Smart Lifestyle Stores, of which 324 are large directly-operated stores located in first-, second-, and third-tier cities, and 3,580 are micro self-operated stores.
Yang Rui and I have agreed that after January, we will accelerate the development of our offline sales network, aiming to open 10,000 stores by the end of 2014 and 20,000 in 2015."
Zhou Shouzhi on the side said slowly.
He then successively introduced the market expansion progress in Eastern Europe, Western Europe, Africa and Southeast Asia, as well as the output proportion of each business.
The meeting lasted two and a half hours, and Zhou Shouzhi only finished his work report at 4:40.
At this time, snowflakes like catkins began to float outside the window again.
"Lao Zhou, if we can beat Apple in terms of shipments next year, we will start the IPO plan."
Chen Yansen picked up the cup in front of him, took a sip of water to moisten his throat, and then announced.
Go public?
Everyone in the conference room looked at each other, then their eyes lit up and their bodies trembled uncontrollably.
Who doesn’t want their company to go public?
Each of them holds more or less options in their hands.
After Pinbei went public, overnight, there were more than 3,000 millionaires, more than 100 tens of millions of yuan, and more than a dozen billionaires.
Moreover, as Pinbei's market share continues to expand, perhaps in half a year or a year, the stock price will soar, and those more than 100 multi-millionaires will become billionaires in the blink of an eye.
Why do you all come out to work?
It’s all about money!
Who doesn’t want to achieve financial freedom?
Buy a nice car, live in a villa, and ride a foreign horse?
"Boss, I can't guarantee sales, but I guarantee we can surpass Apple in sales volume."
Zhou Shouzhi immediately nodded and promised solemnly.
He had long known from data released by Gartner that Apple's sales last year were 153 million units, 36 million more than Orange Technology.
With Orange Technology's current market expansion speed, even if the supply of the Green Orange series is reduced, he is confident that he can compete with Apple in terms of shipments.
"Surpassing Sanxing in sales and surpassing Apple in revenue is your real goal."
Chen Yansen smiled lightly, put his hand on Zhou Shouzhi's shoulder, and then they walked out of the meeting room together.
Wang Teng and others were stunned where they were.
They understood the boss's subtext, that the target mentioned above was probably a joke.
What about the listing plan?
"Brother Teng, you have a good relationship with the boss, so please ask for us later." Yan Peng from the e-commerce department nodded to Wang Teng and said.
at the same time.
Gartner released a screenshot of the 2013 global smartphone shipment rankings on its overseas self-media platforms, such as Facebook, Twitter and Instagram, as well as on Douyin, Toutiao and Weibo in China.
Only the top five are announced. You have to pay to buy more detailed data.
The first place is still Shanxing, with annual shipments of 286 million units.
Although it still ranks first, compared with 2012, Shanxing's sales volume has plummeted by 100 million units.
Shanxing is no longer able to do it?
A year-on-year decrease of 24.7%!
Second place, Apple, 153 million units, a year-on-year increase of 17.6%.
Netizens were surprised to find that Nokia had completely disappeared!
Last year, the shipment volume was 330 million units, but this year it didn’t even make it into the top five.
Microsoft spent 7 billion US dollars to buy Nokia's mobile phone business, which instantly became a joke.
Obviously, Microsoft's plan to use Nokia to promote the Windows Phone system has failed.
The outcome of this powerful alliance is surprising.
Nokia, which has dominated the charts for more than a decade, has quietly retreated to the second tier.
Third place, Orange Technology, 117 million units.
Fourth place, Huawei, 44 million units.
Fifth place, LG, 37 million units.
The top three are in a cliff-like leading position.
"What about ZTE? What about TCL? What about Lenovo?"
Netizens joked, knowing the answer but asking anyway.
The reason why TCL made the list last year was mainly due to its acquisition of Alcatel Mobile.
TCL failed to make it into the top five this year. In the eyes of netizens, it was the same as Microsoft that was taken advantage of.
In fact, it is because Alcatel's feature phones account for too high a proportion, and 2013 was a year of rapid development of smartphones. Even African users were using smartphones with big speakers and ticker screens. Who would still be willing to spend money on feature phones?
Of course there are sales, but they are terribly low.
"Orange phone sales are booming! Last year, we sold 50 million units, and this year, we're almost selling 120 million."
"In Subis, most of the black guys here use orange phones. You have no idea how popular the word orange is in Abyssinia!"
"I run a supermarket in Nigeria, and I can responsibly say that out of ten smartphones, five are oranges. Samsung and Apple are no match."
People are constantly sharing their overseas experiences on Weibo.
"Is it true? I haven't heard of it."
"Don't worry, the internet speed in Africa is slow, I'll send you a picture!"
Faced with doubts, a Chinese businessman in Addis Ababa quickly posted a photo.
It was a white wall with a huge advertisement painted on it.
"Qingcheng phone, 5.5-inch screen, four SIM cards, four standbys, one month of standby time, priced at only US$139!"
After seeing this, netizens were stunned and thought: Isn’t this a wall advertisement in our China?
"Is it fake? It looks like a photoshopped picture."
Someone replied.
The Chinese businessman from Subang Jaya was immediately furious and uploaded more than a dozen pictures in one breath. He waited for more than ten minutes before netizens in China saw them.
A group of locals, whose facial features were so dark that only their white teeth could be seen, were crowding in front of the Orange store to buy mobile phones.
The black guy who bought a good phone bared his teeth and showed off to the camera.
Although the Orange phone in the photo is different from the domestic version, the brand logo on the back cannot be faked.
Half an hour later, Orange Technology's official Weibo account discovered the post and personally claimed it, adding a comment: "Orange phones sold 17.1 million units in the African market last year."
How many?
Lei Yijun, who was about to release the sales report, paused and stopped immediately.
Xiaomi's total global sales in 2013 were 16.9 million units!
"I work hard for a whole year, but Orange phones don't sell as much in Africa?"
Lei Yijun was lost in thought, muttering softly.
A number of domestic mobile phone manufacturers have been defeated. They accept that they are not as good as Orange phones, but they cannot accept that their global sales are not as good as Orange phones' sales in Africa.
On the contrary, Zhou Hongyi had no scruples and casually showed off 360's report card - total sales of 17.4 million units!
With a number of ultra-low-priced models such as 360 F1, 360 F1 Mini and 360 N1, 360 has successfully replaced the market position of Nicai, Newman and DOOV.
In the third- and fourth-tier cities and rural markets, 360's brand tone is comparable to Apple and Sanxing, and is only slightly inferior to Orange phones.
"Is it difficult to make a mobile phone?" Zhou Hongyi also deliberately sent an emoji with a questioning expression in the copy, which was full of sarcasm.
About ten minutes later, iResearch released a list of domestic smartphone shipments.
360 ranks 7th!
Xiaomi ranked eighth with a difference of 500,000 units.
Dozens of second-tier and third-tier mobile phone manufacturers such as OPPO, Vivo, Meizu, and Gionee were all suppressed by 360.
Huang Zhang sat in front of the computer and typed a dense line of words in the input box, then deleted half of it and added another paragraph.
The content is full of warm greetings to Zhou Hongyi!
(End of this chapter)
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