Chapter 555: You need to bring 20 billion chips before you can play at the table! Don’t have enough money to play mahjong? Go home!
"Brother Sen!"
"boss!"
"Mr. Liao!"
As soon as Chen Yansen walked into the cafeteria, he was recognized by several guys from Yunsu Express.
Several people quickly stood up and greeted them somewhat awkwardly.
"How about eating? How's the food in our cafeteria?"
Chen Yansen walked forward and motioned for them to sit down and talk.
Liao Wei also followed.
Cui Wei and the senior management of Orange Literature looked at each other and obediently went to line up to get their meals.
Song Yuncheng picked up the plate and prepared to serve food to Chen Yansen, because no one else knew what Mr. Chen liked to eat.
The guys from Yunsu Express had tense expressions and were just grinning foolishly.
They didn't expect to meet the big boss in the cafeteria.
One of the couriers calmed down and replied with a smile: "Brother Sen, it tastes very good. The menu is updated every week, and the price is cheap."
"Want to go to the annual meeting tonight? Have a drink together?"
Chen Yansen asked casually, his tone as relaxed as if he was chatting with a colleague.
"Brother Sen, we didn't sign up this year. If we had known you would come, we would have definitely signed up."
The courier scratched his head.
"Next time, then."
Chen Yansen made a polite remark and then asked some questions, such as the commission for delivering and collecting parcels, the cost of transporting heavy items upstairs, customer complaints, etc.
Liao Wei sat aside, feeling a lot of pressure, fearing that these couriers in front of him would stab him in the face.
Fortunately, his operational capabilities are pretty good. Under his management, although the grassroots couriers occasionally complain, they are generally satisfied with their current work.
After hearing this, Liao Wei couldn't help but breathe a sigh of relief.
After Chen Yansen chatted with several couriers for a few minutes, he took Liao Wei, Cui Wei and others to an empty table and sat down.
"Don't just focus on the domestic market. Orange Literature can also explore overseas projects. Pick a few books and have Mao Chaorong run a test on Mimo to see how they are received in the international market."
Chen Yansen instructed Cui Wei.
"Okay, boss, I understand." Cui Wei replied.
Just as a few people were having lunch, Qiandu Waimai finally gave up after persisting for a month and a half.
In East China alone, the project lost 1 billion yuan.
If Kuaipao and Taodiandian expand the battlefield area, will Qiandu follow or not?
It's been almost two months and there's no sign of it ending.
If the three parties had not exercised restraint and not started a subsidy war outside East China, the funds burned would probably be more than 1 billion, even 2 billion.
Both Li Yanhong and Wang Zhongpu, the project manager of Qiandu Waimai, are very clear about this.
Chen Yansen and Ma Liyun’s idea was simple: expand the market together and then compete to see who wins.
But Qiandu really can’t afford to play anymore!
The market share of the search business was halved, and advertising revenue plummeted. Investors in North America jointly filed a lawsuit locally, claiming that Qiandu's entry into the O2O field had greatly infringed their interests.
This forced Li Yanhong to suspend the development of the takeaway business and focus on the main business.
Therefore, at one o'clock in the afternoon, Qiandu Waimai changed the face value of the subsidy red envelope from 15 yuan with no threshold to 15 minus 5 yuan, which was equivalent to withdrawing from the takeaway war.
Wang Zhongpu posted on Weibo: "There is a huge bubble in the food delivery market. Using subsidies to compete for market share is a wrong choice. It neither creates incremental value nor creates a huge burden on businesses.
From now on, Qiandu Waimai will resist the vicious internal competition and create a better market environment."
But his words sounded like nonsense to users, and he was immediately met with ridicule from the entire screen.
"If I remember correctly, Qiandu Waimai launched a subsidy war last year in order to compete with Kuaipao for users."
"Don't have enough money for Mahjong? Go home!"
"I advise you to mind your own business. I just love free fried chicken and milk tea."
Wang Zhongpu originally thought that he could stand at the commanding heights of public opinion and create some trouble for Kuaipao and Taodiandian, but the effect was just the opposite. Netizens only cursed at Qiandu.
Ten minutes later, Pei Yi responded remotely: "There is no upper limit on Kuaipao's investment in the food delivery business. We have 20 billion yuan in the account. Let's start for a year first."
He said this to Wang Zhongpu and Tang Yongbo, as well as to Li Yanhong and Ma Liyun.
Want a share of the food delivery market?
You must first get 20 billion chips to be eligible to sit at the table!
"Boss Pei, don't stay in East China. Look at the children in Central China. They're all crying out for food."
"Yeah, yeah. Why are subsidies only given to users in East China? Aren't users in North China human beings?"
"Support Kuaipao! Mr. Pei, Taodiandian has set up a station in Minzhou, come and kill it!"
"I'm in Minzhou, I can testify!"
"The abacus upstairs is so loud that I can hear it from the northeast."
Netizens gathered in Pei Yi's comment section, discussing the matter enthusiastically.
In fact, they all know in their hearts that the red envelope subsidies for takeout cannot last forever. This is just a common means for the platform to seize the market.
Just like last year’s war between online ride-hailing and shared bicycles, all kinds of coupons, discount coupons, and cash red envelopes were flying around, but when the market structure stabilized, all the benefits disappeared quietly.
The reason why everyone is now clamoring for subsidies and fairness is just to get more benefits in this short bonus period.
at the same time.
As soon as Ma Liyun got off the plane, he saw Pei Yi's declaration of war, and his expression was extremely complicated.
20 billion?
Can Ahri bear it?
Lao Ma was calculating rapidly in his mind.
Ali's business is too big, covering e-commerce, payment, cloud computing and other modules, and each business requires a lot of capital investment.
Although the company is wealthy and powerful, it is by no means easy to invest 20 billion yuan in the takeout market to wage a war of attrition.
What's more, this is just Pei Yi's investment for "one year first". Who knows if there will be more shocking numbers in the future?
But he was unwilling to give up.
The consumption frequency of takeout is higher than group buying and e-commerce.
From the perspective of user lifetime value, as long as the value created by a single user in products such as Yaomao, Taobao, and Zhifubao can cover the subsidy cost, it will be sufficient.
Ma Liyun leaned back in the Maybach and looked at the street scenes passing by outside the window.
"beat!"
After pondering for a while, Lao Ma suddenly let out a low growl, as if he had made up his mind.
He was originally worried that using too much money before the group went public would affect Wall Street brokerages' assessment of Ali's value.
But he realized at this moment that avoiding was not the solution to the problem.
If Taodiandian's daily order volume can be increased to 10 million, the monthly transaction volume will increase by more than 6 billion, which may be helpful for its listing.
After sorting out his thoughts, he picked up his phone and called Tang Yongbo: "Start the subsidy plan for North China, Central China, South China, and Southwest China. When we enter the Northeast market after the new year, you must grab the market share for me, even if it means spending a lot of money."
The implication is an all-out war!
"Mr. Ma, I understand." Tang Yongbo replied excitedly.
The greater the group's investment, the higher and more stable the Taodiandian project's status in the company will be!
Use the company's money to build your own reputation in the industry. So what if you lose?
At least he can add another line to his resume: he has managed O2O projects worth hundreds of billions of yuan!
Three hours later, Taobao users in the three central Chinese provinces were surprised to find a striking waist belt advertisement when they clicked into the Taodiandian channel: randomly open red envelopes, with a minimum price of 18.8 yuan.
Many people subconsciously think that it is most likely a scam, such as 50 minus 18.8, 60 minus 18.8, 80 minus 18.8, etc.
But with the mentality of giving it a try, they clicked their fingers and actually got the 18.8 yuan red envelope with no threshold.
So simple?
It’s so easy that users won’t believe it!
Users in North China, South China and Southwest China soon discovered the entrance to the event.
Peach Dots counterattack!
Ma Liyun has issued coupons!
"Hurry up and go to Taodiandian, everyone can get a 18.8 yuan coupon with no threshold!"
"Ali is worthy of being the number one e-commerce company. The subsidy war is getting more and more exciting, and the red envelopes are getting bigger and bigger."
"I ordered the fried chicken and cola burger combo from Walsley and ended up spending only 2.1 yuan."
"Brother, aren't you afraid of diarrhea?"
"What a coincidence! I've been constipated lately!"
"Four cups of Mixue Bingcheng for 0.2 yuan, and they deliver to your door. It's an incredible bargain!"
"What is Mixue Ice City? Milk tea?"
"Our milk tea brand in the Central Plains is probably not available elsewhere."
On the evening of the 28th day of the lunar year, the whole country was in a frenzy of ordering takeout.
Merchants are overwhelmed with orders, and riders are overwhelmed by delivery!
In just one hour, Taodiandian’s national order volume soared by 1.4 million!
The owners of milk tea shops, barbecue restaurants, Shaxian, Lanzhou and braised chicken rice restaurants are all very busy.
Dozens of orders per second scared them so much that they had to close down immediately.
Of course they want to make money, but they have to finish it.
Tao Diandian suddenly launched a sneak attack, knocking down the chopsticks and running away unawares.
The order volume of Kuaipao in Central China, North China, South China and Southwest China suddenly dropped by 60%.
At this time, Kuapao was holding its annual meeting.
Pei Yi's face darkened after receiving the news. Without hesitation, he followed up. He urgently added Zhang Xuhao and the general managers of the four regions to the group chat: "By six o'clock, we must take back the market share!"
Chen Yansen glanced at him and then asked, "Did Lao Ma make a move?"
"Brother Sen, Taodiandian has expanded its subsidies to cover most areas. It looks like they're going all out to compete with Kuaipao for the food delivery market."
After Pei Yi made all the arrangements, he looked at his boss and replied seriously.
"I think Lao Ma is sick and confused! But it doesn't matter. If someone is willing to contribute money to cultivate the market, why not?"
Chen Yansen shrugged and joked with a smile.
He still holds 60.7% of Kuaipao's shares. If the 20 billion yuan is burned through, the worst that can happen is that he can raise more funds.
Even Lao Ma is not afraid, so how could he be afraid?
"Brother Sen, I have prepared the market development plan for Hong Kong Island and Macau Island, and it will be launched after the new year."
Pei Yi didn't pay much attention to it and instead started talking about Kuaipao's expansion strategy.
After all, he had been wary of Ahri for a long time and had made arrangements in advance. The rest would be left to the market to decide.
"What about the North American market?" Chen Yansen asked.
Kuaidi Dache has entered the North American market for three months and has achieved some results in localized operations, paving the way for Kuaipao.
"I've discussed this with Mr. Cheng. We'll be operating as a subsidiary, similar to KuaiGo, and integrating overseas capital to reduce the resistance to promotion."
Pei Yi thought about it and said carefully.
If we don't distribute some of the profits, all kinds of resistance will arise out of nowhere, not to mention overseas, even in Hong Kong and Macau.
"As long as you understand the situation, I'll help you explain it to the investors. Okay, I'm leaving now. I have to show up at Yunsu's annual meeting."
After Chen Yansen finished speaking, he slowly stood up.
"Boss, I'll take you there." Pei Yi responded quickly.
(End of this chapter)
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