Chapter 572: The tea maker’s work paradise, the salary maniac: I’m not interested in money!
Zhuxianzhuang Science and Technology Park, rooftop open-air garden.
Ma Liyun and Li Yanhong looked at each other after getting out of the elevator. Neither of them had expected that Chen Yansen would actually arrange for them to go to the top floor to blow the cold wind.
It was still cold in Xucheng in late February. I couldn't help shivering after standing at an altitude of more than 30 meters for just two minutes.
"Mr. Ma, Mr. Li, please take a seat!"
Chen Yansen greeted warmly.
In his hand, he was holding a purple clay teapot, and a faint tea fragrance floated in the air.
It was obvious that the staff from the three major associations, namely, Market Supervision, Commerce and Internet, had not arrived yet. It was Ma Liyun and Li Yanhong who arrived early.
Ma Liyun pulled up the zipper of his collar a few centimeters before sitting down opposite Chen Yansen.
Li Yanhong then sat down and shared the sofa with Ma Liyun.
"Try it. I brought some yellow sprouts from my hometown. I don't know if they suit your taste, but I quite like them."
Chen Yansen put down the teapot and handed two cups of hot tea to Ma Liyun and Li Yanhong respectively.
Putting aside the fact that the three companies are competing, both Ma Liyun and Li Yanhong are among the first batch of Internet veterans in China and have influenced an era.
A gust of cold wind blew, and Ma Liyun felt his scalp chilled. He was about to say: Mr. Chen, how about we change the meeting room?
But when the words came to his lips, he swallowed them back.
Li Yanhong and Chen Yansen were both sitting there with normal expressions. If I suggested changing places first, wouldn't it be telling others that I was weak and couldn't stand the cold?
Ma Liyun exhaled a puff of white mist, quickly picked up a cup of hot tea, and felt the warmth from his palms, and immediately felt much more comfortable.
"Mr. Ma, there's actually no need for Ali to dive into the food delivery and group buying markets. Our previous cooperation model is fine. I believe that after working in these two industries for half a year, you should know clearly that these two industries are not profitable and are full of dirty and tiring work."
Chen Yansen held the teacup, took a sip of hot tea, and then slowly persuaded him.
Ali has submitted its IPO prospectus. Once it goes public, the amount of funds raised will definitely not be less than 20 billion US dollars.
Frankly speaking, Senlian Capital holds three big cash cows, namely Pinbei, Deep Blue Technology and Orange Technology. In terms of funding, it is not inferior to Ali, which is about to go public.
Fighting a subsidy war is certainly fun, but it is also a waste of money.
Upon hearing this, Ma Liyun heard the sincerity in Chen Yansen's tone and understood the subtext of his words.
Abandon the O2O strategy and divert traffic to Kuapao, and Kuapao is also willing to enter the Yaomao Mall to improve user stickiness and retention rate for Ali.
But other people’s resources are ultimately theirs. How can they be as convenient to use as those in your own hands?
Ma Liyun restrained his smile, shook his head slightly, and had a firm attitude.
Alas, the Chinese people have the genes ingrained in their bones, and they never consider any solutions that would benefit both sides.
Chen Yansen sighed and stopped talking.
"Why don't you ask me what I think?"
Li Yanhong held the cup, feeling ignored.
He is even worse off than Ma Liyun. Since establishing the LBS business unit, he has successively experienced the online car-hailing war, search engine war, electronic map war and food delivery war.
Senlian Capital is getting stronger and stronger, while Qiandu is getting weaker and weaker. Its current market value is less than 20 billion US dollars, not even a fraction of Pinbei's market value.
Li Yanhong wanted to admit defeat, but he didn't know how to start.
Previously, he saw that Chen Yansen was interested in acquiring Taodiandian and Dianping, but was rejected by Ma Liyun. He sat there calmly with his thoughts in mind, silently waiting for Chen Yansen to turn around and discuss cooperation with him.
But now the three of them were silent for several minutes. Chen Yansen never mentioned a word about cooperation, and didn't even look in his direction.
Grass!
What does that mean!
Look down on Qiandu?
Do you look down on Qiandu Takeout and Qiandu Group Buying?
A series of questions swirled in his mind, and Li Yanhong's face turned pale and blue.
"Mr. Li, is the wind on the rooftop too strong and too cold? How about changing to another meeting room?"
Chen Yansen asked suddenly.
"No need." Li Yanhong replied with a stern face.
Then, there was silence for more than ten minutes.
All three are smart people who have been immersed in the business world for many years, and their emotional intelligence and verbal intelligence have been honed to perfection.
The reason they kept silent at this moment was not because they had nothing to say, but because they both knew what the other was thinking, and no one was willing to break the deadlock first, for fear of being at a disadvantage in the negotiations.
After an unknown amount of time, Ma Liyun said, "Mr. Chen wants to monopolize the takeout and group buying market?"
"Mr. Ma wants to monopolize the e-commerce market?" Chen Yansen asked back.
"The higher-ups may not really want to see the three of us shake hands and make peace." Li Yanhong said quietly.
At this time, no one from the three major associations was present, and Li Yanhong was no longer as cautious as before when speaking.
"Competition is the only way to make progress. That's what CEO Li said at the Internet Conference last year."
Chen Yansen joked with a smile.
Li Yanhong snorted coldly and said nothing.
Half an hour later, staff from the three major associations, namely, Market Supervision, Commerce and Internet, arrived one after another, led by Wang Guangtong from Yanjing.
Everyone entered the conference room and took their seats one by one.
Ma Liyun brought Tang Yongbo and Zhang Tao.
Li Yanhong brought Gong Zhenbing with him.
“First of all, I would like to thank Mr. Chen, Mr. Ma, and Mr. Li for their willingness to cooperate with the Market Supervision Bureau, the Ministry of Commerce, and the Internet Society.
The core message of today's meeting was very clear: we must eliminate malicious competition in the food delivery industry and return the industry to a track of healthy development."
Wang Guangtong spoke first.
As for what behavior constitutes malicious competition, what denomination of coupons should be issued, and what form of promotion should be adopted to touch the red line of "malicious competition", there is naturally no unified standard at present. It depends on the three parties to reach a consensus and come up with a plan that complies with industry regulations and takes into account the interests of all parties.
After most of the day's discussion, an extremely simple set of details was produced.
For new users, only a maximum of 10 yuan of no-threshold coupons can be issued;
For old users, only 50% off coupons can be issued, such as 10 minus 5, 20 minus 10, 40 minus 20, etc.
For daily marketing activities, it is explicitly prohibited to attract users by offering "free orders" to avoid falling into a vicious promotion cycle again.
Chen Yansen took a glance at it and knew that the validity period of this paper would probably not exceed half a year, but he still signed it in a pretentious manner, just to give face.
In his opinion, Qiandu's threat is not great, and the person who really needs to be paid attention to is Ma Liyun.
Lao Ma is still determined to make a comeback. He might wait until Ali completes its listing and has more sufficient capital support.
So he made up his mind that since the food delivery industry has come to a truce, he would put his energy, funds and manpower into the e-commerce track and compete with Ali for the top spot.
That afternoon, news that the three major food delivery platforms were summoned spread like wildfire and quickly became a hot topic.
"I advise the three major associations, namely, the Market Supervision Association, the Commerce Association, and the Internet Association, to mind their own business!"
"Goodbye to my 0 yuan milk tea, hamburgers, Bobo chicken, Shaxian, Lanzhou, and braised chicken!"
"When I woke up, the workers' rice bowls were gone!"
"Use today's red envelope quickly, it might be gone in the future, so use it now and cherish it!"
There was a cry of grief in the comment sections of major social media platforms.
Although everyone knows that the red envelope subsidies from food delivery platforms cannot be distributed for a long time, no one expected that this day would come so soon.
Merchants on the three major food delivery platforms couldn’t help but breathe a sigh of relief after hearing the news.
The tea makers at the milk tea shops were especially enthusiastic, leaving comments like, "Thank you to the Market Supervision Association, thank you to the Commerce Association, thank you to the Internet Society, thank you to CCTV! Do you know how I've managed to get through these past three months? I've been making three to four hundred cups of milk tea every day, and my arms have gotten bigger."
"The nightmare is finally over! My mom said I was memorizing recipes and shaking milk tea in my dreams!"
"Me too! Damn boss, he's like a jerk. I'm working so hard I want to jump off a building, but he won't even spend 2,000 yuan to hire another employee."
"Only 2,000 yuan? In which city? That's too little, right? Come to Mixue Ice City. The base salary ranges from 3,000 to 4,000 yuan. Every month, based on performance, the company will give out 5% to 15% of the store's sales as bonuses."
"Mixue Ice City? Such a familiar name!"
"Isn't that the new milk tea that Brother Sen bought? It was trending on the Internet a few days ago. There are five or six Mixue Bingcheng restaurants in one district of Greentown."
"I'm in Shanghai, and I've never heard of Mixue Ice City."
"Go to ASE B2 and take a look. They're currently being renovated."
"There's also one opening on Luzhou Pedestrian Street. They say it'll open on the 8th of next month, and they'll sell ice cream cones for only 10 cents each."
Netizens are very good at going off topic, and soon they were all discussing Mixue Bingcheng’s new store and employee treatment.
Many tea makers from Coco, Happy Lemon and Yidiandian said that they have switched to Mixue Bingcheng.
Under the instruction of Chen Yansen, Zhang Chaopu made a comprehensive adjustment to the salary and welfare system of Mixue Bingcheng. In addition to basic salary, commission, quarterly bonus and six insurances and one fund, he also added benefits such as weekends off, holiday red envelopes, meal allowances, accommodation allowances and transportation allowances.
The monthly income increased from 3,000 to 4,000 to 6,000 to 7,000.
For a time, Mixue Bingcheng became a holy place for milk tea makers to work in central China.
In East China, North China and South China, whenever a Mixue Bingcheng restaurant is under renovation, countless people come to submit their resumes.
A monthly pre-tax income of six or seven thousand yuan may not seem like much, but in some third- and fourth-tier cities and county-level areas, bosses dare to pay tea makers 2,500 yuan or even 2,000 yuan.
Overtime pay and five insurances and one fund?
Don’t even think about it, just do it if you want to, otherwise get out!
…
…
Three days later, on February 28, the National Daily reserved a palm-sized page to do a free report for Mixue Bingcheng.
"Net profit is less than 15%."
"If five employees can't handle a 30-square-meter store, then we can hire two more."
"Everyone should have the right to a weekend off, to spend time with their family, to watch the sunrise and sunset."
"I'm really not interested in money."
The reporter recounted Chen Yansen's original words in written form.
"I don't know whether Ma Liyun is interested in money, but I can be sure that Chen Yansen is definitely not interested."
After reading the report, netizens gave their comments.
(End of this chapter)
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