Chapter 578: Net worth 3000000000000 US dollars, the king of China's Internet!
The next day, March 8th.
The three platforms of Pinbei, Yaomao and Yidong have increased their promotion efforts, with no-threshold red envelopes, large-value discount coupons, home appliance coupons, digital coupons and beauty coupons emerging in an endless stream.
Yidong's advantageous categories are 3C digital products and home appliances, while Pinbei's advantageous categories are food, clothing and beauty products. The two parties joined forces to completely disrupt Yaomao's promotion rhythm.
In order to meet the challenge, Zhang Yong had to repeatedly increase the investment and raise the level of the March 8th promotion to the level of June 18th. In terms of marketing expenses, it can even be comparable to Double Eleven.
The first wave of shopping demand in 2014 was fully released.
Platforms such as Suning, Gome, Dangdang, Yixun and No.1 Store acted as spectators throughout the process, watching Pinbei, Yaomao and Yidong go crazy.
Chen Yansen, Ma Liyun and Liu Qiangdong were busy attending meetings in Yanjing. When they were interviewed by reporters, they had to pretend to get along well with each other.
The next morning, the promotional reports of the three major platforms were released one after another. From March 7th when the official sale started to March 8th, Pinbei’s total transaction volume in two days was 26.94 billion!
Dongfang 10.83 billion!
The total of Yaomao and Taobao is 25.79 billion!
Judging from the performance of the first major e-commerce promotion in the first half of the year, Yaomao was crushed by Pinbei.
But e-commerce practitioners all know that this is because Pinbei and Yidong have upgraded the activity level of the March 8th promotion. Not only have they bought a lot of traffic on products such as Toutiao, Lingxi Browser, Douyin and Xiaohongshu, they have also signed cooperation agreements with KA merchants with more favorable terms, which caught Ali off guard.
Ma Liyun, who was attending a meeting in Yanjing, had a gloomy face all day since he learned about Pinbei's transaction volume.
Who can feel good when the eldest becomes the second in command?
Although it was mainly because of Ali's carelessness that he was ambushed by Pinbei and Yidong, it is an indisputable fact that the traffic of Yaomao and Taobao has peaked and their sales power is weak.
He does food delivery, group buying and electronic navigation maps, acquires UC Browser, invests in Weibo, and develops LaiWang. In the final analysis, isn't it all for the purpose of getting low-cost external traffic?
However, in terms of building third-party channels, Ali is clearly not as good as Senlian Capital.
Pinbei has a large number of apps to divert traffic to it, and the traffic cost is extremely low.
Although the average order value is not as high as Ali's, the frequency of repurchase and conversion rate are much better than Ali.
As one grew stronger, the other weakened. In this March 8th promotion, Ali actually lost to Pinbei.
Although in terms of daily sales data, Ali is around 4 billion, while Pinbei is less than 3 billion.
But the media and netizens didn't care about that big of a deal. They posted all kinds of shocking news headlines on the homepages of major portals and information platforms.
For example, "Just now! Pinbei surpassed Ali for the first time", "The e-commerce industry has changed! Ali has fallen from the altar and lost to Pinbei!", "Why can Pinbei defeat Ali? The reasons behind it are thought-provoking" and so on.
Ma Liyun returned to the hotel, took out his mobile phone, glanced at the trending search terms on Weibo, and his expression became increasingly ugly.
In the past, netizens called him "Papa Ma", but now all netizens are calling Chen Yansen "Baba Chen" in the comment section.
Damn it!
Let’s wait until Pinbei’s sales exceed one trillion!
Winning once is nothing!
Who knows how much water is mixed in the figure of '26.94 billion'!
Ma Liyun became angrier and angrier as he thought about it. He turned on his computer and called a video conference.
In response to the provocations from Chen Yansen and Liu Qiangdong, he will fight back on June 18th, making Chen Yansen’s and Liu Qiangdong’s store anniversary a joke and letting Pinbei know who is the number one in e-commerce!
at the same time.
A cargo ship carrying 3,800 tons of beef left the port of Djibouti and slowly headed towards Shencheng.
This batch of beef brisket, steaks and beef shanks stacked in refrigerated containers will be served on the tables of the Kuaipao canteen in early or mid-next month.
That afternoon, the official Weibo account of Kuaipao posted a message welcoming Jiang Fan to join and serve as the vice president of Kuaipao's food delivery business in the Southeast Asian market.
After reading it, netizens just glanced over it.
After all, Jiang Fan is not famous in Ali, nor in Kuaipao. Even though he is the founder of Umeng, Umeng is not well-known either.
It caused quite a stir in the Internet industry!
You should know that Ma Liyun spent 80 million US dollars to buy Umeng last year, and also brought Jiang Fan into his team, making him responsible for the content system of Taobao App. His job level is M5, which is equivalent to the sequence of P10 researchers.
Such middle and senior management personnel were actually poached by Kuaipao?
In addition, is Kuaipao takeout going to enter the Southeast Asian market?
And Time magazine, far across the ocean, once again published Chen Yansen's photo on its cover.
The title is "The King of China's Internet"!
This is a photo of Chen Yansen walking out of the Yenching Conference Hall, with a magnificent building complex behind him. The March sky was covered with leaden clouds, giving people a strong sense of oppression.
But Chen Yansen in the photo looked like he was carrying a rolling black cloud, with a relaxed expression on his face and steady and vigorous steps.
In the blank area, there are floating product logos, including Pinbei, Kuapao, Orange Technology, AutoNavi Map, Mimo, Douyin, Toutiao, Orange Literature and Yunsu Express.
It simply and vividly shows the huge business empire of Senlian Capital. Below the title, there is a subtitle: "Twenty-two years old, net worth of 300,000,000,000 US dollars"!
After being featured in Time Magazine, Chen Yansen became even more famous in North America, and his number of followers on Mimo, Facebook, Twitter, and Instagram skyrocketed.
Everyone has a desire to admire the strong!
What's more, the companies under Chen Yansen's name have not caused any negative impact on ordinary people in North America.
Take KuaiGo, the overseas version of Kuaidi Taxi, for example. It basically employs local drivers, with only a small number of technical and management staff being Chinese. This not only generates tax revenue but also provides job opportunities.
Not to mention Mimo short videos, which have won the loyal support of countless fans and become everyone's daily entertainment software.
Although some bloggers online are leading the trend and saying that the rise of Orange Technology and Tiangong Technology is very likely to affect the semiconductor industry of the Lighthouse Country, most people do not care.
They only care about Mimo's next short video and whether it can push the content they are most interested in.
At the same time.
Cheng Weixing signed a Series A financing agreement with Goldman Sachs and Tiger Fund at the Waldorf Astoria Hotel in New York. Goldman Sachs led the investment and Tiger Fund followed up with a stake of US$60 million in exchange for 10% of KuaiGo's equity.
After the transaction is completed, Kuaidi Dache holds a 54% stake in KuaiGo, Sunlink Capital holds 36%, Goldman Sachs holds 6%, and Tiger Fund holds 4%.
Chen Yansen is very clear that the development and popularization of KuaiGo is absolutely inseparable from the assistance of local capital.
This is just like when Oliver entered the Chinese group buying market as the head of Groupon's international business and established Gaopeng.com in a joint venture with Penguin.
You have to give in order to gain!
Otherwise, if the investment institutions behind Uber resort to unconventional tactics and wield policy sticks, KuaiGo will suffer a setback.
At this time, Uber dominated the North American ride-hailing market, with daily orders reaching 500,000.
Lyft ranks second with more than 60,000 active drivers and around 80,000 orders per day.
Sidecar originally ranked third, but after the arrival of KuaiGo, it became the fourth in the industry.
Currently, KuaiGo's business has covered more than 60 cities in the Lighthouse Country, and the daily order volume remains around 50,000.
Compared with Lyft, its service range is only half of that of Lyft, but its order density is 1.25 times that of Lyft.
It can be seen that after absorbing domestic operating experience, Cheng Weixing made localized adjustments to KuaiGo's passenger and driver services.
To put it bluntly, he learned this strategy from Rocket Internet. The strategy is very simple and can be summarized as "copy the business model → recruit elite talents → set goals → spend money to occupy land → gain market share."
When the news reached China, netizens realized that Kuaidi Taxi had already entered the North American market and was competing fiercely with Uber and Lyft.
Moreover, KuaiGo raises capital from overseas, and it is really exciting to use foreigners' money to fight foreigners.
The other side
In Shanghai, Kuaipao takeout Yishan Road station.
Li Zhou took the amulet and lunch box from Xu Jiacheng. Although he was touched, he cursed, "Brother, I'm going to Annan to be a station chief, not to fight in northern Burma. Why did I get a amulet?"
In fact, he wanted to say thank you, but he felt it was a bit embarrassing to say such things between men.
So, the words that came to his lips became a joke.
"Brother Zhou, my wife made this chicken soup especially for you. I took a day off and went to Mount Putuo to get this amulet for you. I wish you a safe journey."
Xu Jiacheng grinned, but his expression was full of bitterness.
"Well, next time, just buy one on the street. Why did you take last Wednesday off? Isn't that a waste of an opportunity to make money?"
Li Zhou lectured with a stern face.
"Only if you are sincere can the Bodhisattva bless you." Xu Jiacheng waved his hand and smiled.
"Why are you worshipping Buddha? Brother Sen is the one who pays us. You should worship the boss instead."
Li Zhou was half joking.
"Brother Zhou, I don't have anything good to give you. Here are my treasures from the past ten years. I'm giving them all to you."
Another courier stuffed a USB flash drive into Li Zhou's hand.
"Fuck! You want to harm me, right? If you get found out, will you still be able to live as a human being in your next life? This is your own wife, take good care of her."
Li Zhou quickly declined and returned the USB flash drive filled with 32GB of seeds to the other party.
"Brother Zhou, have a safe trip. Don't forget your brothers when you make money. Just send some Southeast Asian specialties to everyone during the holidays."
Another rider at the same station said with a smile.
"Send you a bride from Annan?"
Li Zhou said with a wicked smile.
"Brother Zhou, please get me one too."
"Brother Zhou, me too!"
For a moment, some obscene laughter was heard in the site.
After Jiang Fan joined the company, he naturally had to work hard. Only if he achieved results would he have the opportunity to be promoted.
So he selected a group of experienced riders from stations across the country and prepared to transfer them to Southeast Asia to engage in training and grassroots management.
Many people never thought that they would have to go abroad to work at such an old age.
Fortunately, the income has increased and the benefits have been improved, so these people don’t have any objections.
On the contrary, the staff of the Exit-Entry Association were a little confused. At the beginning of the year, a group of couriers came to apply for passports. When they asked casually, they found out that they all held the title of supervisor of Yunsu Express Southeast Asia Branch.
This wave of deliverymen are all website managers.
A wave of going abroad has suddenly emerged within Senlian Capital.
The company's intranet forum is full of discussions about Kuaipao's overseas expansion plans. A small group of employees assigned to the European market are the most comfortable, with their base salary doubled and their delivery rewards tripled.
The total income is easily 30,000 per month.
For Chen Yansen, 2014 marked the beginning of the group's globalization and internationalization. Otherwise, relying solely on the domestic market would have been too slow to gain the humanitarian torch.
…
…
On March 12, the closing ceremony ended and the conference came to an end.
Chen Yansen stayed in Yanjing for half a month for the first time. Before leaving, he stopped by to inspect AutoNavi Maps headquarters, Kuapao branch, OFO company, and Wanhe Tianyi, which was recently acquired by Senlian Capital.
At this moment, the filming of "Rebirth in 2010, I Teach Chen Yansen How to Do E-commerce" directed by Liu Xunzimo is about to come to an end.
After all, it’s just a short drama with a very low production budget, and with a 12-day shooting period, it can be considered a well-made production.
Only one-third of the plot in the novel has been filmed. Yi Xiaoxing sat in front of the monitor, pinched his chin and estimated that based on 3 minutes per episode, with the current material, cutting 80 episodes would not be a problem.
Adding in the opening and ending credits and sponsor advertisements, it shouldn't be too much to cut it into 100 episodes, right?
(End of this chapter)
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