Chapter 579: Digging up the henchmen of the King of Copycats! Explosive hit, 570 million on the first day!
Yanjing, Gaobei Cultural Industry Park.
The March wind blew up half a dry maple leaf, which looked like a piece of paper discarded casually. It spun and jumped in the air, and was finally run over by a speeding Hongqi L5.
Chen Yansen sat in the car and glanced out.
The promotion of the short drama project in 2014 was, on the one hand, a supplement to the content format of Douyin, and on the other hand, a low-cost IP operation for Orange Literature.
The top popular IPs have no shortage of traffic and funds, but the mid- and low-end authors are mostly ignored in film, television, comic and game adaptations, and these works account for the majority.
For him, whether it is the online novel writers or a large group of actors, screenwriters, lighting and photography who have no food to eat, they are all excellent generators of the humanitarian flame.
Even mosquito legs are meat!
Mr. Chen doesn't mind and doesn't dislike it.
"Boss, Secretary Tao from Luzhou invites you to attend the upgrading and renovation ceremony of Sanhe Ancient Town."
Guo Shenyi said softly in the passenger seat.
"I don't have time and I don't want to go."
Chen Yansen leaned back in his chair and replied lightly.
He gave Guo Shenyi six words, but the message Guo Shenyi sent to Tao Jingwen was more than a hundred words, politely and enthusiastically rejecting the other party.
At this time, Sanhe Ancient Town suddenly had to undergo upgrades and renovations, mostly in preparation for the World Internet Conference at the end of the year.
"By the way, is there any latest progress in human resources?" Chen Yansen asked casually.
The European station of Kuaipao Takeout is being prepared, but a suitable person in charge has not yet been found. Among the middle and senior management of Kuaipao in China, there are no candidates who are familiar with the European market.
Then, he had a flash of inspiration and remembered the former CEO of Lazada, the French guy from Rocket Internet - Maximilian.
As far as he knows, before becoming the CEO of Lazada, Maximilian was the head of Panda Takeout, and expanded the product's service scope to Germany, France, the United Kingdom and other places. He has a very good understanding of the European online food ordering industry.
Therefore, Chen Yansen did not hesitate to start a headhunting campaign, intending to poach people from Oliver.
In his opinion, people who can work for Oliver are likely to have no bottom line and strong execution ability, and all they need to do is pay them enough.
After all, as the world's king of copycats, Oliver has always adhered to a pixel-level imitation style when "paying tribute" to Amazon, eBay, and Facebook.
Chen Yansen can say with certainty that those who can stay in Rocket Internet are all top-notch professional managers because they are shameless enough.
"Boss, HR has just entered the salary negotiation stage with the other party, and we expect to complete it within this week."
Guo Shenyi replied.
"As soon as possible, I need someone who can actually get things done. Then let Pei Yi pick an assistant for Maximilian."
Chen Yansen warned.
If we want to use outsiders, we also need to train our own people.
"Okay, boss." Guo Shen responded.
At this time, Huang Boxiang slowly stopped the car.
I saw a bald middle-aged man standing outside the door. He was wearing a pair of brown sunglasses and had a bright smile on his face.
There was also a middle-aged man in his forties in a suit and tie next to him, raising his right hand with a flattering look on his face.
Guo Shenyi got out of the car first, walked around to the back seat, and opened the door for Chen Yansen.
The whole set of movements goes on smoothly!
Even though he is a doctor, he had served his direct boss a lot when he was in the Transportation Association. Naturally, he can easily handle this little trick.
"boss!"
"Hello, Mr. Chen!"
"Hello, Brother Sen!"
The greetings came one after another, and they started ringing out instantly before Chen Yansen got off the car.
Chen Yansen nodded slightly and looked at the man in the suit. "I heard Pei Yi mention you. You were the general manager of Huayi Brothers' film and television department. You're quite capable and have outstanding strategic vision. I was a little skeptical at first, but after seeing the projects you've invested in, all my concerns have vanished."
The person in front of him is Fang Xiang, CEO of Kuaiying Company, which is affiliated with Kuapao Technology. Since taking office, he has led the investment in film projects such as "Lost in Thailand", "Taking Tiger Mountain by Strategy", "The Breakup Master" and "See You Tomorrow".
It has also achieved the industry's top market share in movie tickets, concerts, dramas and other businesses.
This includes the support of Kuapao’s resources, as well as his personal abilities, connections, and network of relationships.
As for the acquisition of Wanhe Tianyi and investment in the short drama track, it is just the most insignificant business of Kuaiying.
"Thank you for the compliment, boss. Let me introduce you. This is Yi Zhenxing, the person in charge of Wanhe Tianyi."
Fang Xiang couldn't help but breathe a sigh of relief when he heard this, and pointed to the braised eggs on the side and introduced them.
"Hello, Brother Sen, you can just call me Xiaoxing." Yi Xiaoxing, who was 30 years old at the time, said with a nod and a bow.
There is no way. Chen Yansen is too fucking rich. Not only is he the boss of his boss’s boss, he also holds the title of major shareholder of Douyin, Kuaishou, and shareholder of Penguin Video.
He knew that the reason why the first season of "Never Expected" became popular on the entire Internet and accumulated 1.6 billion views was all due to Chen Yansen's support.
Yi Zhenxing is his real name and Yi Xiaoxing is his online name.
Behind him, Bai Ke and Zhang Benyu looked at each other.
"Flatterer!"
Not only Bai Ke and Zhang Benyu, but also Liu Xunzimo, Zhizun Yu, Keda and Kong Lianshun had the same idea.
"Hello Brother Sen, I'm Xiao Mo." Liu Xunzimo grinned. He had just finished cursing Yi Xiaoxing in his heart when he took the initiative to move forward, his face full of wrinkles from smiling.
"Hello, Brother Sen, I'm Kodak."
"Hello, Brother Sen, I'm Zhang Benyu."
“…”
The main creators of Wanhe Tianyi rushed forward.
"Go away! I just can't stand your fawning attitude. Do you have any character as a literary and artistic creator? Right, Dad!"
Bai Ke pushed Kong Lianshun aside and said shamelessly.
Chen Yansen smiled slightly, nodded, and then let Yi Xiaoxing lead the way.
As they walked, he chatted with Fang Xiang, mainly about Kuaiying's development direction, output results and annual plan.
With the strength of his mental power, he can easily discern the other person's personality, ability and character from the other person's tone, speed of speech, logical thinking, micro-expressions and subconscious actions.
"Boss, in the field of movie ticketing, Kuaiying, relying on the Kuaipao, Pinbei and Douyin platforms, has a market share of no less than 50%. Out of every 10 movie tickets, 8 are sold online, and Kuaiying accounts for 5. This is also the core reason why major producers are willing to cooperate with Kuaiying."
Fang Xiang pushed his glasses on the bridge of his nose and reported slowly.
For film production companies, Kuaiying is undoubtedly the most important sales channel, accounting for half of the transaction volume of theaters across the country. In addition, backed by Senlian Capital, it controls important Internet promotion and marketing channels such as Douyin, Kuaishou, Xiaohongshu, Toutiao and Lingxi Browser.
Giving benefits to Chopstick Shadow has also become the first choice of most producers.
What's more, Kuaiying is wealthy and willing to invest money, and directors in the circle are also willing to come forward to seek cooperation.
Otherwise, who would be willing to share the cake?
"What about the concert business?" Chen Yansen asked.
"In terms of market share, Kuaiying holds a 40% share, which is almost the same as Damai. The remaining market share is divided among some second-tier ticket booking apps. This business mainly depends on the cooperation between the platform and the artist management companies and performance organizers.
Of course, with the group's resource integration capabilities, we can run advertisements on Kuaipao, Pinbei, Douyin, Kuaishou, and Xiaohongshu, providing even more powerful publicity and promotion capabilities for the concert, something Damai cannot match."
Fang Xiang explained slowly.
Chen Yansen nodded, but did not express any views or opinions.
Kuaiying has a lot of resources at his disposal. If he fails to do it, Fang Xiang should just find a piece of tofu and kill himself.
"Is the skit finished?"
Chen Yansen turned around and looked at Yi Xiaoxing beside him and asked.
"Brother Sen, we just finished filming this morning. The opening and ending credits are already ready. We just need to edit the film in post-production and add the sponsor's advertisements."
Yi Xiaoxing replied quickly.
"Boss, perhaps it's thanks to your popularity, but this short drama has generated an unexpected 8.2 million in advertising revenue. If the on-demand data is ideal, the total revenue is estimated to reach 30 to 40 million."
Fang Xiang reported a rough profit figure based on his own experience.
Although it may not seem like a lot, the film was shot in just 12 days, and even the set used was the ready-made scene from "Report to the Boss".
The cost is shockingly low!
The other two short dramas, "The Rebirth of the Immortal King, I Spoil My Wife to the Sky" and "Back to the Tang Dynasty to Become a Prince", were filmed in only 7 days. The actors were all unknown. The total cost of the two dramas combined was less than 1.3 million.
Afterwards, Chen Yansen entered the editing room and asked Yi Xiaoxing to play the first three specially edited episodes.
I have to say that Wanhe Tianyi does have a certain talent in shooting short dramas and has a strong sense of the internet.
As the originator of vertical screen short dramas in China, "Rebirth in 2010, I Teach Chen Yansen How to Do E-commerce" is very well shot, with many exciting and funny moments.
Yi Xiaoxing stood aside and originally wanted to suggest that the boss make a cameo appearance for a few seconds and then edit it into the main film, but he didn't dare to open his mouth until Chen Yansen got in the car and left.
That afternoon, Chen Yansen returned to Xucheng on a Gulfstream 550.
at the same time.
All the hotels and restaurants in Sanhe Ancient Town, Luzhou, are being renovated. Meng Yuanzhi's requirement is that before the National Day holiday, all infrastructure in the park must be upgraded and renovated to achieve full coverage of WIFI networks, electronic payments, and smart hardware products.
The hotel must have a Moss smart speaker, and the lighting system in the house must be connected to the smart speaker so that it can be controlled by voice, such as turning on and off the air conditioner, electric fan, TV and curtains.
There should be shared bicycles and shared self-service vehicles on the roadside.
There must be no garbage in the river.
The road from the city to Sanhe Ancient Town also needs to be renovated and more green areas along the way.
We strive to showcase Luzhou’s ancient town style and its current state of modernization and technological development to the world.
Some merchants in the park originally did not want to cooperate, but the central government promised that after the lease contract expires, it will be automatically renewed for three years at the current price.
As soon as the policy was introduced, enthusiasm was greatly enhanced.
What's more, they are not stupid. They know very well that once Sanhe Ancient Town becomes the venue for the World Internet Conference, the number of tourists will definitely increase exponentially.
By then, the money you make will be skyrocketing!
"Thank you, Boss Chen. May Mr. Chen be blessed with prosperity and wealth!"
Some people worship Chen Yansen's photo as the God of Wealth.
…
…
When Chen Yansen returned to the Delta Villa District, it was completely dark and the lush camphor trees were swaying in the night wind.
Ye Qiuping walked into the living room, pushing two suitcases. She took off her coat and helped Chen Yansen change into slippers before she stood up and asked, "Boss, what would you like to eat tonight?"
"Order takeout, I won't bother you anymore."
Chen Yansen leaned against the sofa and rarely spoke a word.
Ye Qiuping's heart warmed, and a smile appeared on the corner of her mouth. But she was not happy for three seconds, and she heard Chen Yansen add: "It's always the same few dishes, and I'm tired of them."
"..." Ye Qiuping's expression froze, and she immediately wanted to rush to the kitchen to find a kitchen knife and cut Chen Yansen into six pieces.
"Boss, I want to make some sweet soup for you." Ye Qiuping said gritting her teeth.
"The one with two packets of rat poison?" Chen Yansen asked with a raised eyebrow and a smile.
At ten o'clock the next morning, "Rebirth 2010, I Teach Chen Yansen How to Do E-commerce" was launched on Douyin and Kuaishou, with ten episodes released at once.
Upon seeing this, netizens praised Wanhe Tianyi for its conscience, but after seeing the progress bar, they were immediately confused and started cursing: What the hell is this!
Why is each episode only 2 minutes and 59 seconds?
There is no sincerity at all, it's obvious that one episode was split into ten!
Douyin and Kuaishou have a combined daily active user base of 110 million, plus the three words "Chen Yansen" bring their own traffic and popularity.
In the first hour of its release, the number of views exceeded 100 million.
At 24:00 on the day of its launch, the cumulative number of views of the first ten episodes reached 570 million.
An average of 57 million people watched it!
The next day, "Rebirth 2010, I Teach Chen Yansen How to Do E-commerce" updated another 10 episodes, and "Back to the Tang Dynasty to Be a Prince" also released the first 10 episodes.
With the help of traffic, these two dramas became popular immediately. Netizens criticized the plots for being stupid and urged the producers to update them quickly.
(End of this chapter)
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