Chapter 580: 800,000 in cost, 76 million in profit! Terminate the lease, goodbye Liu Muyan!
March 15th, a very ordinary Saturday.
At ten o'clock in the morning, "Rebirth 2010, I Teach Chen Yansen How to Do E-commerce" updated 10 episodes as scheduled.
But what surprised netizens was that there was an additional "lock" pattern on the play button of each episode in this update.
0.2 yuan per episode, 2 yuan for 10 episodes!
It doesn't look expensive, but the 10 episodes together are only 30 minutes long, which immediately discouraged more than half of the audience.
No matter how good a skit is, it will instantly become distorted once money is collected.
However, the user base of Douyin and Kuaishou is large enough, and the 110 million daily active users are not exaggerated.
In addition, it was the weekend and the plot happened to be that the protagonist was leading Fox Tao to dominate the shopping guide e-commerce field and was about to become famous, so the number of paying users soared rapidly.
In just two hours, the number of subscribers exceeded 10 million and revenue reached 20 million yuan.
"Investing 800,000 yuan, shooting for 12 days, and making 20 million yuan in two hours! How did Wanhe Tianyi's new short drama do it?"
"A cost of 800,000 yuan led to a profit of tens of millions. A small investment leads to a big gain. This is a short drama that makes people rich!"
"A short drama that grossed 20 million yuan in two hours!"
For a time, a large number of related promotional soft articles emerged on multiple channels such as Douyin, Kuaishou, Toutiao, Lingxi Search, and Xiaohongshu.
As soon as the report came out, not only netizens were shocked, but even the entertainment industry couldn't contain its excitement.
You have to know that the film industry in early 2014 had not yet ushered in an era of box office explosion.
As long as the box office of a domestic film can exceed 300 million, it is worth bragging about.
However, with a box office of 300 million, the producer can only get about 100 million. After deducting the production costs and publicity and promotion expenses, the final profit is actually very little.
But now someone tells film and television practitioners: Wanhe Tianyi only spent 800,000 yuan, took 12 days, and made 20 million yuan in just two hours?
What’s the difference between this and robbing money!
Entertainment companies in Shanghai, Beijing, Hong Kong and Northwest China all asked people to inquire and confirm the accuracy of the news.
At the same time, "The Immortal King is Reborn, I Spoil My Wife to the Sky" released the first 10 episodes, and "Return to the Tang Dynasty to Be a Prince" uploaded another 10 episodes.
These three vertical screen short dramas with novel themes are completely crazy!
Each episode is about 3 minutes long, which can meet the audience's fragmented viewing needs. You can watch more than ten episodes in one go on your way to and from get off work.
Even when I’m on a paid shit, I can still find time to watch two or three episodes.
While the audience was cursing the stupid plot, they were busy paying money.
Netizens who haven't seen enough have gone straight to the Douyin and Weibo accounts of Yi Xiaoxing, Bai Ke, Zhang Benyu, and others to urge them to update: "Who can watch 10 episodes a day? If those foreigners knew about this, they would think I can't afford it!"
"10 episodes per person, hurry up and update! Dad has already topped up the money!"
"Please update soon! Even if it's just one episode, I'm itching all over and can't bear not to watch it!"
After consulting Fang Xiang, Yi Xiaoxing immediately changed his update strategy and released another 10 episodes.
There are 40 episodes in total, the first 20 episodes are free and the last 20 episodes are paid.
By midnight, the paid turnover of "Rebirth 2010, I Teach Chen Yansen How to Do E-commerce" had exceeded 76 million.
This shocking number has stunned all film and television professionals.
But they don’t know that out of this revenue, 54 million will be paid to Douyin and Kuaishou for traffic purchasing expenses.
"76 million a day? So many fools!"
“People with questionable IQs love to watch this!”
"Does anyone really watch something this embarrassing?"
"Stop scolding me! My dad loves watching it, especially 'Back to the Tang Dynasty as a Prince'."
"Hahaha, my mom loves watching 'The Immortal King Reborn, I Spoil My Wife to the Sky.' I forced myself to watch two episodes yesterday, and the more I watched, the more I got hooked."
Many netizens left messages in the comment section, making the topic increasingly heated.
Those who have never seen the short drama couldn't help but feel very curious and wanted to click on it to take a look - what magic does this short drama have that can attract tens of millions of people to pay for subscriptions?
With a cost of 800,000, it grossed 76 million!
The benchmark has been set!
The next morning, a research report on the short drama industry was delivered to the desks of the CEOs of major film and television companies.
No one thinks they have made too much money, and no one is willing to miss the opportunity to make money.
Short drama Low?
Is there a difference in money?
Low Nima!
In addition to large companies, many studios have also set their sights on this piece of fat meat.
Compared with movies and TV series that cost millions or tens of millions of dollars, short dramas have low shooting costs, short cycles, and fast feedback, and have undoubtedly become a popular choice for small and medium-sized studios with "low risk and high returns".
Spend tens of thousands of yuan to buy the copyright, then spend hundreds of thousands of yuan to shoot it into a short drama, and then spend money to buy traffic on Douyin and Kuaishou. If the paid conversion data is good, and continue to increase traffic investment, you can recover the funds in a short time, or even make a fortune.
Even if the effect is not good, stopping the loss in time will not cause any serious consequences. It is much smaller than investing heavily in long videos but facing the risk of box office failure and dismal playback volume.
Moreover, this "small and fast" model is particularly suitable for the current market rhythm.
From purchasing copyright to filming and launching online, the entire process can be completed in as little as one or two months.
More importantly, the profit model of short dramas is simple and crude.
Relying on platform traffic recommendations to drive paid subscriptions, the quality of the data is clear at a glance, and there is no need to worry about theater scheduling like with movies.
For a studio, as long as they choose the right subject matter, control costs, and conduct initial traffic testing, they will have a high probability of achieving profitability.
Faced with the "visible and tangible" opportunity to make money, many studios naturally rushed to join the market, hoping to get a share of the blue ocean market of short dramas.
The IP operation department of Orange Literature suddenly became busy.
More and more buyers came to discuss the adaptation of short plays, and the copyright that could originally be purchased for 60,000 or 80,000 yuan soon rose to more than 100,000 yuan.
At the same time, the Orange Short Drama App was launched, and registration will unlock the right to 10 episodes of VIP dramas.
If you want to watch more VIP episodes for free, you can also obtain additional viewing rights by watching advertisements, downloading cooperative apps, shopping on the platform, etc.
Of course, users who are not short of money can also choose to pay and unlock all episodes with one click.
Chen Yansen's three strategies are closely linked. First, he creates typical cases to lure people into the game; then he provides publicity and broadcasting channels; and finally, he introduces Orange Literature.
Use short plays to link the businesses of Orange Literature, Douyin, Kuaishou, Kuaiying and Orange Short Plays, thus forming an ecological cycle.
…
…
Xuyuan, downstairs of the teachers' apartment.
The moving crew quickly loaded the packed bags onto the truck one by one. The young man in the lead said to Chen Yansen, "Boss, everything is packed."
"Thanks for your hard work."
Chen Yansen smiled and nodded.
He gave up the lease of Room 0418, threw away most of the things in the room, and left a small number of items, which he planned to send to his villa in Luzhou.
After saying that, he turned and walked towards Xueyuan Supermarket.
The campus is deserted on weekends. Those who love to study are in the library, those who like to play are in KTV, shopping malls and cinemas, and those who love to date are mostly in hotels.
Chen Yansen was wearing casual clothes and a pair of sunglasses, walking slowly on Xuehai Road.
More than thirty meters behind him were two security guards.
To the east of the first cafeteria is a row of on-campus shops, which basically include milk tea shops, printing shops, fruit shops, laundries, bookstores, and digital stores.
At some point, a Mixue Bingcheng opened at the corner of the intersection, next to Xueyuan Supermarket, at the intersection of Xuelin Road and Xuehai Road.
Perfect location!
When Chen Yansen walked over, there were four employees in the store, all busy with their work.
There were two college students standing in front of the cashier counter, and there were five people waiting in the waiting area nearby.
Chen Yansen walked in and stood behind two college students.
"Senior?" A cute girl with side bangs suddenly raised her head and saw Chen Yansen standing in front of her.
"Hello, school girl."
Chen Yansen replied in a calm tone, just like greeting between classmates.
"Wow! Senior Chen, are you here to inspect our work? I'm Qi Zhen from the Academy of Fine Arts, a freshman this year. Thank you for installing the air conditioner for us. Otherwise, I would have frozen to death last year."
Qi Zhen acted very familiar and kept talking with a smile on his face.
When the other students who were queuing to order or pick up their food heard the noise, they all looked over. After confirming Chen Yansen's identity, they all greeted him with a smile and made a brief self-introduction.
After all, who knows, Chen Yansen might be his future boss.
"boss!"
"Brother Sen!"
The four busy employees of Mixue Bingcheng quickly put down their work and greeted warmly and respectfully.
"Two lemonades, three parts sugar."
Chen Yansen responded one by one, and only spoke after the student in front of him had placed his order.
"Okay, Brother Sen." The cashier responded immediately.
Chen Yansen leaned against the bar and chatted casually with several employees.
Only the store manager is a full-time employee, and the rest are all part-time college students, which also provides several part-time jobs for younger students.
At this time, a woman in her twenties, wearing a pair of gold-rimmed glasses, with a plump figure and a baby face walked in and immediately set her eyes on Chen Yansen.
"Student Chen Chen."
Liu Muyan hesitated for a few seconds, but still called out as a teacher.
"Sister Mu Yan, I ordered a glass of lemonade for you. Would you like some ice?" Chen Yansen turned around and asked casually.
"Thank you, Mr. Chen. There are still two months left on the lease. I'll transfer the remaining money to you later."
Liu Muyan said.
She also didn't expect that the freshman boy who rented her house that summer afternoon would become the richest man in the world three years later.
"Just transfer it for one month. According to the contract, I am the one who breached the contract." Chen Yansen waved his hand and said.
"I'm a teacher, how can I take advantage of you? Don't worry, classmate Chen has rented a house, so why should I be worried that I won't be able to rent it out?"
Liu Muyan joked with a smile.
"Sister Mu Yan, I won't be polite to you and will take advantage of you a little!" Chen Yansen smiled and did not refuse.
"Time flies. When I was helping you with financial work at the Entrepreneurship Park, you and Wang Zihao were just freshmen."
Liu Muyan looked at Chen Yansen and said with emotion.
"Yeah, Zihao still wants to pursue you."
Chen Yansen joked.
Hearing this, Liu Muyan blushed, frowned slightly, and said righteously: "I am a teacher."
The implication was that, firstly, the school did not allow it, secondly, it would be embarrassing if it got out, and thirdly, Wang Zihao was not handsome enough.
What's more, she was heartbroken at the time and had not completely forgotten Zhou Yuwen, that scumbag.
"Yes, yes, Mr. Liu, I'll return the key to you!"
Chen Yansen touched his pocket and handed the key to room 0418 to Liu Muyan.
"Student Chen, does your company still need financial support?"
Liu Muyan took the key and was silent for a few seconds before suddenly asking.
"Sister Mu Yan doesn't want to be a teacher anymore?" Chen Yansen understood what the other party meant.
"The main reason is that I don't want to stay in Xucheng."
Liu Muyan smiled bitterly.
Once you meet a scumbag, your life will be ruined. Zhou Yuwen left her with a deep psychological trauma.
In recent years, friends, relatives, and colleagues in the department have introduced blind dates to her, but she seems to have PTSD syndrome. When others want to hold her hand, she subconsciously wants to avoid them and has a psychological aversion.
She even consulted a psychologist privately, but there was no improvement.
"Which project does Sister Muyan want to go to?"
Chen Yansen agreed readily.
He and Liu Muyan had worked together for a year and understood each other's abilities.
"I'll follow Mr. Chen's arrangements."
Liu Muyan tucked her hair and said indifferently.
"Boss, your lemonade." Mixue's employee reminded.
"Thank you, keep up the good work!" Chen Yansen picked up two glasses of lemonade and gave one to Liu Muyan, while also encouraging Mixue's employees.
With a "puff" sound!
Chen Yansen inserted the straw, and left the milk tea shop with Liu Muyan, walking along Xuelin Road.
"How about Orange Technology?" Chen Yansen said after thinking for a while.
"Sure, please take care of me in the future, Mr. Chen."
Liu Muyan said gratefully.
"Still call me classmate Chen?" Chen Yansen asked deliberately with a stern face.
"Yes, yes, Boss Chen." Liu Muyan held the straw in her mouth, took a sip of lemonade, and smiled gently.
"I'll leave you my assistant's phone number. Call him later and he'll help you arrange it."
Chen Yansen added.
Liu Muyan nodded and said thank you.
When passing by the library, Chen Yansen waved goodbye to the other party, and then went to Tang Qingshan's office and sat for more than ten minutes.
On the other hand, LeTV, Lenovo, iQiyi and others have launched 4K smart TVs, adopting a high-spec, low-price strategy, and transferring profits to later service fees, advertising and fan economy.
"Little Apple", the promotional song for "Old Boys: The Way of the Dragon", exceeded 100 million views in just 11 hours and 27 minutes after being released on multiple platforms including Douyin, Kuaishou, Weishi and Miaopai.
Immediately afterwards, Ali announced the acquisition of UC Browser for US$4.38 billion, with Yu Yongfu as the new chairman of UC.
Former CEO He Xiaopeng completely withdrew from UC and focused his energy on the car manufacturing business.
Half an hour later, Penguin Literature was established, starting its layout in industries such as literature, animation, film and television, and games.
It is obvious that Ma Wenteng also wants to make a fortune in the interactive entertainment industry.
Not long after, Tiangong Technology’s official Weibo account released two new products, Tiangong B100 and Tiangong C100, and announced that it would hold a new product launch conference at Luzhou Convention Center on April 1.
At the same time, for the mobile phone industry, this is also a procurement negotiation meeting.
Zhou Hongyi was the first to retweet this Weibo post, adding: "Believe in the power of China's self-developed chips!"
Lei Yijun, Wu Hongxin, Ding Lei, Yu Chendong, Jia Yaoting and others followed closely and immediately forwarded their statements.
After receiving the news, Paul Yamazon of Qualcomm couldn't help but curse inwardly. He knew that with Chen Yansen's style of doing things, he would never be able to stay calm.
If Tiangong Technology is allowed to continue developing, it is possible that in a few years it will break out of Asia and compete with Qualcomm in the global mobile processor field.
After thinking for a moment, he called Zhang Zhongmou of TSMC.
(End of this chapter)
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