Chapter 593: 3.299 million on the first day, 8.65 billion in transaction volume! Is Orange Technology leading the industry development?
Luzhou International Convention Center, Orange Technology Chip Launch Conference.
The competitors sitting in the audience looked at each other with expressions of horror on their faces.
In fact, in 2014, many mobile phone manufacturers at home and abroad also came up with a lot of new ideas in terms of cameras.
For example, the Galaxy K Zoom launched by Sanxing is equipped with a 20.7-megapixel camera that can achieve 10x optical zoom.
Nokia Lumia 1020, equipped with a 41-megapixel camera, is an imaging monster.
Even more bizarre is the Sanxing Galaxy S4 zoom, which looks like a mobile phone but has been criticized by countless users for being a card camera that can also make calls.
The evolutionary idea of these products is to make the camera bigger and increase the parameters.
As a result, the thickness of the body is close to 2 cm, which is easy to use to crack walnuts, completely deviating from the development trend of lightweight mobile phones.
However, the Yaocheng X2 Plus has taken a completely opposite path.
It does not compete on the size of a single camera, but instead focuses on the quantity. Through the combination of three main and secondary cameras, coupled with the built-in computing power and algorithm model of the Tiangong A100 T chip, multiple lenses can work together.
I have to say, this design is really bold!
Haven't Apple, Samsung, and HTC thought of similar designs before?
Of course!
However, making three cameras run simultaneously and work in perfect harmony is not as simple as piecing together camera modules. It requires overcoming a series of difficult problems, including hardware design compatibility, software algorithm optimization, chip computing power support, and body thermal management control. Each link is a tough "hard nut to crack".
It is precisely because we have been unable to come up with a mature technical solution that we have had to shelve the research and development of multi-camera collaboration.
Therefore, it is not difficult to understand what mobile phone manufacturers at home and abroad are shocked by.
What surprised them was not how novel the "triple camera" concept was, but that Orange Technology actually solved many difficult problems.
"When cramming three camera modules into a small phone, we need to consider both aesthetics and interference. How can we ensure that the ultra-wide-angle lens isn't 'blocked' by the wide-angle main camera module during shooting?"
"The three cameras use different sensors and lens systems. They have natural differences in color performance, white balance, exposure tendency, and distortion control. How can we coordinate consistency?"
"The most difficult part is probably synchronizing the clock and exposure parameters!"
"Processing large amounts of image data streams in real time requires extremely strong computing power. How can we solve the heat problem caused by high power consumption?"
Competitors are full of questions.
Some product solutions may not be considered novel after more than a decade, but in 2014, Orange Technology's triple-camera solution caused a sensation in the mobile phone industry as soon as it was released.
A row of three cameras are evenly distributed in the upper left corner of the back of the phone, and are equipped with LED fill light.
In order to ensure the hand feel and reduce the thickness of the body, a protruding design is adopted.
"Ultimately, it all comes down to the imaging effect and the hands-on experience."
"Orange Technology is trustworthy!"
"Yaocheng X2 Plus? As soon as I saw the model name, I knew the price was going to go up again. If that damn Wang Teng dares to raise the price again, I really won't be able to afford it!"
"I'd rather buy new than old. For the triple camera and Tiangong A100 T processor, I'll accept it even if the price is over 5,000 yuan!"
Netizens in the live broadcast room were discussing it in a buzzing manner.
Chen Yansen sat in the first row, with Zhou Shouzhi on his left and Huang Renxun of Nvidia on his right.
After attending Tiangong Technology's new product launch conference, Huang did not return to California immediately in order to sell Tegra 4H and Tegra 3L to domestic mobile phone manufacturers. Instead, he visited companies such as Huawei, ZTE, Coolpad and Lenovo one by one.
"Mr. Chen, why didn't I see the Tiangong A100 T at the Tiangong Technology press conference?"
Huang Renxun asked in a low voice.
"The Tiangong A100 T only enhances computing power and algorithm models, making minor innovations to the Tiangong A100, but it is not a new product."
Chen Yansen replied in a flat tone.
What this means is that the changes in performance and power consumption control are not significant, so there is no need to introduce them specifically.
Huang Renxun smiled awkwardly. Chen Yansen's words sounded a bit pretentious, but the strength of Tiangong Technology was there, and the other party was indeed confident.
Wang Teng, who was standing on the stage, pressed the controller, and the screen behind him switched instantly, popping up a product disassembly diagram of the Yaocheng X2 Plus.
From the front, the X2 Plus is equipped with a 6.5-inch Super Amoled touch screen.
It integrates a high-frequency timing controller and driver chip, which can support a screen refresh rate of 120 times per second.
You know, the higher the refresh rate, the smoother the picture presentation, and the smoother the user experience when operating will be. "
Wang Teng said slowly.
A refresh rate of 120 times per second?
The audience at the scene and in the live broadcast room gasped again!
"Aren't you worried about wasting electricity?"
"The Yaocheng X2 Plus definitely uses a deep blue battery, there's nothing to be afraid of!"
"It must be fun to play games with it!"
Wang Teng paused, as if anticipating the netizens' concerns, and said with a smile, "This Super Amoled touchscreen uses low-temperature polysilicon drive technology, which allows for an adaptive refresh rate of 1 to 120Hz. Simply put, it drops to 1Hz for static images and increases to 120Hz for dynamic images, thus balancing power consumption and battery life."
The RAM remains at 4GB, the standard version has 32GB of storage, the high-end version has 64GB, and the top-of-the-line version has 128GB. The front camera is 13 megapixels and it's powered by Aurora Future 2.2.
It has a built-in 7400mAh deep blue battery, which lasts for 10 to 15 days. Even under heavy use, it can last for 18 to 20 hours, and can play 1080P videos continuously for 24 hours.
In fact, the Yaocheng X2 Plus uses the second-generation deep blue battery technology, which is smaller in size and has higher energy density, but Wang Teng has no intention of mentioning it at all.
In addition, there are core functions such as 4G, built-in screen fingerprint technology, floating touch, 25W fast charging technology, NFC, and Moss smart voice assistant.
Compared with the Yaocheng X2, the Yaocheng X2 Plus has upgraded the screen, processor and camera module, and added an ultra-luxury configuration of 128GB.
The body is 6.6mm thick and weighs 128 grams.
There are four colors to choose from: black gold, silver, white, and galaxy blue.
After Wang Teng finished speaking, he breathed a sigh of relief and did not keep the audience in suspense.
Time is tight and the task is heavy.
There are also new models of Orange and Green Orange systems, as well as smart speakers, tablets, laptops, Bluetooth headsets and other products.
If each product launch had been delayed a few minutes longer, I'm afraid this press conference wouldn't have ended until 8 p.m.
Wang Teng smiled and pressed the controller, directly announcing the product price.
Standard version 4888 yuan;
High-end version 5488 yuan;
The top version is 6688 yuan!
"Goodbye! Farewell! I'm out of your reach!"
"I didn't have money to buy Yaocheng before, and now I don't have money to buy Yaocheng!"
"I treat Orange as a family member, but Orange treats me as a devil!"
The barrage in the live broadcast room suddenly exploded!
Because the price of the Yaocheng series has increased again!
When netizens from Annan, Luzon, and the Arctic saw the prices, they felt dizzy.
The appearance, system and hardware configuration of the Yaocheng X2 Plus are impeccable, and it is a well-deserved flagship level.
But the price soared to five or six thousand yuan.
Wang Teng did not dare to waste time and continued to introduce the new product in the Orange series - Orange C4S!
The 5.7-inch Super Amoled touch screen supports a refresh rate of up to 120Hz. There are two versions of the processor, namely Tiangong B100 and Tegra 4H.
3GB RAM plus 16GB ROM memory configuration, 5-megapixel front camera, 16-megapixel rear camera.
What is different from Orange C4 is that the operating system only has one version, Aurora Future 2.2.
It is equipped with a 5000mAh dark blue battery (first generation) and also supports fast charging, AI imaging algorithm and NFC functions.
The Moss voice assistant is version 1.7, while the Yaocheng X2 Plus has been updated to version 2.1.
Of course, this is also the result of deliberate actions by the product and marketing departments. If the software and hardware of the Orange and Yaocheng series are exactly the same, who would be willing to pay more money to buy the Yaocheng series?
Finally, Wang Teng announced the initial price of Orange C4S: 16GB standard version priced at 2799 yuan, 32GB high-end version priced at 3099 yuan, and 64GB top-end version priced at 3599 yuan.
The price is the same as Orange C4.
To put it bluntly, this is a toothpaste product that only upgrades the processor and display, and the other hardware remains basically unchanged.
But in the eyes of users, the larger screen and the use of self-developed chips and domestic operating systems make it more like a direct product of Orange Technology.
The third new product is Qingcheng D3!
It is equipped with a 5.0-inch IPS touch screen, a 5-megapixel front camera, a 13-megapixel rear camera, a 3800mAh battery, supports dual SIM dual standby, and only the Aurora Future 2.2 operating system is optional.
It is equipped with Tiangong C100 or MediaTek MT6592 processor, 2GB of running memory, 8GB of storage memory, and supports gravity sensor, light sensor, distance sensor, gyroscope and electronic compass.
The price is only 899 yuan!
Some optimizations have been made to the hardware of Qingcheng D2S, and the price has been reduced by 100 yuan.
It is 11 yuan more expensive than Coolpad Dasheng F1.
It is obvious that Qingcheng D3 is mainly aimed at the low-end market and will shoulder the task of driving sales together with Qingcheng D2 SE.
Next, Wang Teng introduced the Orange second-generation mobile power bank made by Deep Blue Battery. It is only one-third the thickness of an ordinary power bank, lightweight and flexible, with a capacity of 10,000 and 20,000 mAh, and priced at 199 yuan and 399 yuan.
In addition, there are two smart speakers, Moss M13 and Alexa A13. As the name suggests, the touch screen size has been changed from 7 inches to 13 inches, and the price is 1,299 yuan.
It was not until 5:30 in the afternoon that Wang Teng walked off the stage exhausted.
The three and a half hours of product explanation was also a huge challenge for him.
Although Wang Teng looked normal, his back was actually soaked with sweat. It had nothing to do with the temperature, but because his body and brain were in a highly tense state, and the amount of sweat was quietly increasing.
Seeing this, the reporters gathered around and threw out the questions they had prepared in advance like pouring beans.
Wang Teng was experienced and was not panicked. He answered slowly and calmly.
Chen Yansen glanced at his watch and immediately invited Yu Chendong, Zhang Weili, He Dingyou, Huang Renxun and others to go to a nearby hotel for dinner.
At the same time, Orange Technology staff handed the souvenirs to the guests and invited fans.
The other side.
Orange Mall, Pinbei's 10 billion subsidies, Dongfang and Kuapao flash sale channels have all posted the "Orange Technology New Product Special" event page.
The sales start time is set at 8:00 p.m.
At the same time, it was released simultaneously in the Southeast Asian market, and the only purchasing channel was Lazada.
In North America, Eastern Europe, Western Europe and Africa, it will take another one to two weeks before pre-sales can start through local cooperative dealers and online platforms.
As soon as the news came out, netizens all rushed to Kuaipao.
The reason is very simple. If you place an order on the Kuaipao flash sale channel, you can get the goods in just half an hour.
However, through channels such as Orange Mall, Pinbei 10 Billion Subsidy and Dongdong, the earliest you can receive the goods is the next day.
Although many people complain that the price of the Yaocheng X2 Plus is too high, compared with the iPhone 5s, the price is not unacceptable.
What's more, after more than a year of development, Aurora Future OS has continuously enriched its application ecosystem and has been recognized by users and the market.
In actual use, the Tiangong A100 chip even outperforms the A7 processor.
The Yaocheng series has already established a firm foothold in the high-end market.
As soon as eight o'clock arrived, the Kuaipao flash sale channels in Shanghai, Yanjing, Hangzhou, Jinling and Luzhou welcomed the first batch of buyers.
Although Kuaipao has prepared 100,000 units in stock in advance, on average each forward warehouse only has a few hundred units of Yaocheng X2 Plus.
In less than fifteen minutes, 100,000 units of Yaocheng X2 Plus were sold out.
Users who failed to get a ticket then thought of Orange Mall, Pinbei and Yidong, but when they clicked on the product link, there were only a few top-end versions left.
The price of 6,688 yuan is prohibitive!
After hesitating for a few seconds, I wanted to grit my teeth and place an order, but found that the top-end version was also sold out.
At 8:47, Douyin blogger 'Big Bear Loves to Play Games' released the first unboxing video on the entire network, turned on the 120Hz refresh rate, and tried out several large-scale mobile games.
The picture is smooth and the operation is smooth.
"Although the Yaocheng X2 Plus doesn't boast about its gaming and image processing performance, I can honestly say that its beauty features are stronger than the Meitu 1 Pro, its photography is far superior to Apple's, and its gaming experience far surpasses that of other gaming phones on the market."
The blogger boasted generously at the end of the video.
Half a year ago, the sales volume of Yaocheng X2 on the first day reached 472,000 units!
For this purpose, Yaocheng X2 Plus also prepared 500,000 units in stock, but what Yan Peng did not expect was that the sales speed this time was faster and more intense.
In just fifty-three minutes, all the inventory on the entire network was gone!
All major channels can only remove the links and replace them with pre-sale links.
The sales of products such as Orange C4S, Green Orange D3, Orange Pad 3, Orange Magicbook 3, Moss smart speaker and Orange mobile power bank also increased.
Every time the page is refreshed, sales can increase by dozens to hundreds of units.
In the early hours of the morning, Yan Peng compiled the sales records from all channels and sent them to the senior management group chat of Orange Technology.
Yaocheng X2 Plus sold a total of 793,000 units, with a turnover of 4.21 billion yuan;
Orange C4S sold 1.034 million units, with a turnover of 3.12 billion yuan;
Qingcheng D3 sold 1.472 million units with a transaction volume of 1.32 billion yuan.
The sales volume of mobile phone business alone reached 3.299 million units, with a transaction volume of 8.65 billion.
Compared with the launch of the Tiangong A100 processor half a year ago, and compared with the launch of the Aurora Future OS operating system a year ago, Orange Technology is now definitely the number one mobile phone brand in China.
The influence of Orange phones being ranked first in the national smartphone rankings for two consecutive years is also slowly affecting everyone's views on them.
In particular, the Yaocheng series has achieved remarkable sales results in Europe, North America and Southeast Asia, which has given domestic users a higher degree of confidence in Yaocheng's product performance.
At this time, on a technology forum far across the ocean, the discussion about the Yaocheng X2 Plus is still fermenting.
The North American technology media "Tech Insider" published an article overnight titled "Chinese smartphones begin to lead the industry development: How Orange Technology rewrites the rules of the high-end market", which caused a sensation overseas.
(End of this chapter)
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