Chapter 594: 30 Hours, 6 Million Units! Big Entertainment Concept! The Upcoming Orange Supermarket!
Inside a high-rise apartment building in Hanoi.
Tang Zhenzhe was lying on the head of the bed, looking a little embarrassed. Thinking back to the long three minutes just now, he couldn't help but feel regretful: he should have gone to Brother Bao's room to get the medicine first.
"Brother Zhe, actually three minutes is already very impressive."
Ruan Shuiling lay on Tang Zhenzhe's chest, looking at the unconcealable dejection on her boyfriend's face. She didn't speak immediately. After thinking for a moment, she slowly comforted him in a soft voice.
The corners of Tang Zhenzhe's mouth twitched slightly. It would have been fine if his girlfriend didn't comfort him, but as soon as she said words of comfort, his defenses instantly loosened and he wanted to cry even more.
"Thank you. You are the most beautiful Annan girl I have ever seen. Your eyes seem to be filled with stars."
Tang Zhenzhe took a deep breath and responded seriously.
…
…
Bihu Yunxi, Villa Area No. 6.
A dozen plump koi fish were wagging their tails vigorously beside the pond, eagerly waiting for their owner to give them some more midnight snacks.
For a moment, water splashed everywhere, and the sound of splashing and rustling continued to come from the water surface.
Chen Yansen lay sideways on the soft couch, reached into the jar, grabbed another handful of fish food, and threw it in the direction where the fish were most concentrated.
"Boss, if you keep feeding them, you'll have to add a steamed koi fish dish to the dinner table tomorrow night."
Three or four meters away was a small swimming pool. Ye Qiuping, wearing a champagne-colored swimsuit, swam back and forth several times, then stuck her head out and joked.
"Steaming such a good fish would be a waste. Making it into pickled fish is the best way to avoid wasting ingredients."
Chen Yansen put down the fish feed, clapped his hands, and lay down on the soft couch, looking at the dark night sky and a few scattered dim stars.
Ye Qiuping chuckled and walked out of the swimming pool. She first wiped the water droplets off her body, then took off her swimming cap and slowly walked to Chen Yansen.
She pulled a chair and sat down, looking at Chen Yansen's profile with burning eyes.
"Boss, I'm sleepy." Master Ye said suddenly.
"Let's have a small meeting?" Chen Yansen raised his eyebrows and suggested with a wicked smile.
"Is a short meeting okay?" Master Ye asked with a smile.
"I'm not good at short meetings. That's my shortcoming."
Chen Yansen said seriously.
…
…
The next morning.
Evergrande Group has announced its entry into commercial real estate with a high profile, aiming for a scale of 100 billion yuan. It is also cooperating with the Bangpu Group of the Lighthouse Country to prepare to build a five-star hotel in Pudong New Area of Shanghai.
Immediately afterwards, Penguin announced that it would invest 500 million yuan in cash for the marketing and promotion of App Store.
From April to June, users can receive WeChat red envelopes of varying amounts by simply scanning the QR code to install and download the MyApp app.
Pony Ma's intention is very clear, which is to spend money to increase the number of users of App Store in order to improve its position in the field of mobile application distribution and increase the usage rate of WeChat Pay.
"Pony really only cares about the rewards and not the punishments. Did Weishi's billion-yuan cash injection really help? Didn't the daily active users still fall back to their previous levels?"
In the No. 1 office building in Senlian Science and Technology Park, Chen Yansen was sitting in his office on the top floor. When he saw the news, he shook his head.
He and Ma Wenteng mostly cooperate, but there is also a lot of competition.
For example, electronic payment tools, online literature, e-commerce and short video tracks.
Because Liu Qiangdong rejected Penguin's strategic investment, QQ Group Buying, Yixun.com and Paipai.com all fell into disrepair in Pony Ma's hands.
Keep it, it will just keep wasting money;
If it were to shut down directly, it would be limited by the sunk effect and it would be unwilling to give up the huge amount of money invested in the early stage.
In the short video industry, although Penguin has invested more than 2 billion yuan in Weishi and used QQ and WeChat to divert traffic to it, users just don't like to use it.
Originally, there were more than 30 million daily active users, but now there are only over 20 million. The harder we work, the worse the data becomes.
As for the field of online literature, Ma Wenteng specially changed the name of QQ Comics to Penguin Comics.
On the surface, it is just a change of name, but the treatment it enjoys within the group and the corresponding resources it can allocate are completely different from before.
Afterwards, he added a short drama channel on Penguin Video. This series of actions was obviously paving the way for the film and television adaptation and comic adaptation of the novel.
However, Chen Yansen didn't care too much.
Because Orange Literature, Orange Short Dramas, Douyin, Kuaishou, Toutiao and Lingxi Browser can form complementary businesses, traffic and ecology.
The more active users Douyin and Kuaishou have, the more conducive it will be to improving the popularity and popularity of literature, short dramas, and film and television works.
Take Mimo for example. Although it also uses the music copyrights of record companies such as Universal, Sony, and Warner, its fees are much lower than Spotify.
The reason is very simple. In the eyes of the four major record companies, Mimo is more like a music promotion platform that can bring huge traffic to the new works of their singers.
Just like "Let It Go", which was released in November last year, created a lot of additional box office revenue for "Frozen".
Songs such as "Happy", "Adore You" and "Fancy" also used Mimo to raise the influence of the songs by several levels.
However, Weishi has only 20 million daily active users, and the usage time is less than one-third of Douyin and Kuaishou, so its promotion and sales will be greatly reduced.
Therefore, Chen Yansen is also considering recruiting a professional manager who understands operations and cultural industries, integrating the businesses of Orange Literature, Orange Short Dramas and Kuaishou, and adding products such as music, long videos and comics, and then forming a large cultural and entertainment group of Senlian Capital.
But after thinking for a long time and asking the Human Resources Department to submit a list, he still couldn't finalize the candidate.
Just imagine, one must have both a macro-strategic vision and strong internal coordination and resource management capabilities, business integration and ecosystem building capabilities, and business operations and market experience.
How easy is that?
Even if he lowered his requirements, Chen Yansen still couldn't find any candidates he liked.
So, in the end, I can only expand my search scope and slowly select carefully.
at the same time.
In Shanghai, an Orange supermarket is under preparation in both ASE and Changtai Plaza.
In addition, there are 6 micro-neighborhood supermarkets in Xuhui, Pudong and MH districts, with store areas ranging from 200 to 600 square meters.
These eight Orange Supermarkets are the product of Byron and Hou Yi's half-year planning, and can be considered the first batch of pilot stores.
From site selection to supply chain establishment, the two had almost no rest and spent the first three months running the market.
The large stores of ASE and Changtai Plaza target young white-collar workers and family customers, and have specially reserved a "fresh food experience area" where customers can not only select imported fruits and fresh seafood on site, but also set up processing tables where customers can choose the ingredients and have the chefs cook them on the spot.
At this moment, the employees in the store are busy stocking the goods, arranging them neatly according to pre-divided areas and categories.
Hou Yi was squatting in front of a freezer in the fresh produce section, his fingers running across a row of packaged steaks. He looked up and instructed the stockist beside him: "Put the steaks in the most conspicuous place. In addition to the price, remember to write the cooking time and temperature on the label.
Many young customers don’t know how to fry the noodles after buying them. Clear instructions can reduce the return rate.”
The tally clerk nodded quickly, took out a pen from his pocket, and filled in the blank space on the label.
After Hou Yi finished his instructions, he continued his inspection.
He had discussed this with Byron and reported to his boss, planning to officially open the store on April 7, the third day of the Qingming Festival, which would coincide with the holiday and would result in a much higher flow of people.
Byron was at the entrance of the supermarket, looking at a poster.
The poster reads in eye-catching orange font, "Good luck with the opening on April 7th. Four eggs will be given away when you place an order. There is a 50% discount on fresh food processing fees. A fruit gift box will be given for orders over 88 yuan."
There is also a Douyin QR code printed below, prompting customers to scan the code to follow the supermarket's official account and participate in the "Store Video Lottery" event, with prizes being shopping cards worth 100 to 4,999 yuan.
At that time, a comprehensive evaluation will be conducted based on the number of video views, likes and comments. The better the data, the higher the bonus.
In fact, Douyin and Kuapao started pushing discount information and group purchase products on the opening day to surrounding users a week ago.
For example, there are coupons worth 100 yuan for the 90s, 200 yuan for the 180s, and 500 yuan for the 450s. There are also special group purchases of strawberries, winter dates, oranges, shrimps, red wine and other products, with a minimum discount of 30% and a maximum discount of 40%.
In addition, the most traditional method of publicity is distributing flyers at subway entrances, residential areas and office park entrances.
The group of people worked until half past six before leaving get off work one after another.
Xu Botao brushed the dust off his arms, took a long breath, and walked out of the Orange Supermarket. He did not rush back to the rental house, but went straight to the Kuaipao Canteen in Changtai Plaza, intending to have dinner first.
As a subsidiary of Senlian Capital, Orange Supermarket’s employees, including cleaners, receive a monthly meal allowance of 500 yuan, and can also enjoy a 40% discount. A meal costs only ten yuan, and you can have a very sumptuous meal.
Especially in the past week, the cafeteria launched three new dishes at once, namely stewed beef brisket with potatoes, beef tendon with soy sauce, and stewed beef ribs with white radish, with prices of 7 yuan, 9 yuan, and 7 yuan respectively.
The employee prices are only 4.2 yuan, 5.4 yuan, and 4.2 yuan.
Add a serving of seasonal vegetables and a steamed egg, and the total is only 7.8 yuan, because the rice and soup are free.
Of course, this is an employee benefit, and the external price is 2 yuan per copy.
Xu Botao took his plate and found a seat by the window. Just as he picked up a piece of beef shank and put it in his mouth, he heard someone calling his name behind him.
When I turned around, it was my college classmate Yang Dawei.
"Dawei! Why are you here too?" Xu Botao waved his hand and asked after the other party sat down.
"I work at 2345."
After Yang Dawei sat down, he glanced at Xu Botao's plate out of the corner of his eye.
Steamed egg, braised beef shank, vermicelli and cabbage, and rice, this meal must cost at least 17 yuan, right?
If it were any other restaurant, it would cost at least 30 yuan.
This is also the reason why he had to walk a few hundred meters to Changtai for dinner after get off work.
For the same price, you can eat well and fill up at Kuaipao Canteen, but you can only afford Shaxian duck leg rice outside.
"By the way, where do you work?"
Yang Dawei asked casually.
Xu Botao scratched his head, a little embarrassed to say that he worked as a stock clerk in a supermarket. However, he was an honest man. After thinking for a few seconds, he said frankly, "I found a job as a stock clerk in a supermarket on B1."
"Huh? Are you kidding me? Shanghai Business School is a second-tier university after all. You could just find a job at an internet company. There's no need to do such a low-level job. It's only three or four thousand a month at most. After rent and food, how much is left?"
Yang Dawei was slightly startled, then angrily tried to persuade him.
"About five or six thousand."
Xu Botao told the truth.
"Five or six hundred a month, less than ten thousand a year, what are you trying to achieve?"
Yang Dawei questioned.
"Dawei, what I mean is five or six thousand per month." Xu Botao emphasized again.
"How much? Five or six thousand? Are you kidding me?"
Yang Dawei asked back in amazement.
He works as an operator at 2345, earning 7,000 yuan before tax and 5,400 yuan after tax every month.
The shared apartment in Chuanyang Xinyuan costs 1,400 yuan a month, transportation is 200 yuan, and food is 1,200 yuan. Even if you don't buy clothes, use water, electricity, toiletries, socialize, or have a girlfriend, you can still save 2,600 yuan every month.
But Xu Botao said that he could save five to six thousand yuan a month as a tally clerk. Isn't this bullshit?
"I didn't lie to you!"
Xu Botao knew Yang Dawei didn't believe him when he saw his expression, so he put down his chopsticks and counted on his fingers, saying, "My base salary is 4,000 yuan, with a monthly meal allowance of 500 yuan, a transportation allowance of 200 yuan, and a housing allowance of 800 yuan. I also get 1.5 times my overtime pay on weekdays, 2 times on weekends, and 3 times on holidays.
I get four year-end bonuses a year, with a minimum of 8,000 yuan and a maximum of 16,000 yuan. Holiday allowances and travel funds only total 3,000 yuan a year, so I don't include that in my calculations."
Four year-end bonuses per year?
The more Yang Dawei listened, the more familiar it sounded. In China, there was only one company that liked to do this.
"The supermarket you're talking about, isn't it the Orange Supermarket under Senlian Capital?"
Yang Dawei asked tentatively.
"Of course it's Orange Supermarket! I'm not stupid. An ordinary supermarket stocker works so hard that he only makes four or five thousand a month."
Xu Botao said with a chuckle.
Yang Dawei felt mixed emotions and suddenly felt that the job at 2345 was no longer interesting.
I only earn 5,400 yuan after tax by typing in front of the computer in the office all day. After deducting rent and food, the money I can save every month is less than that of my old classmate who works as a stock clerk in a supermarket.
He forced a smile and said, "Your company's benefits are really good, but moving goods and arranging shelves every day must be much more tiring than sitting in an office, right?"
Xu Botao put down his chopsticks, pointed at the muscles on his arms, and said with a smile, "It's definitely a little more tiring than sitting in the office, but not as exaggerated as you think.
Our supermarket has a dedicated forklift for unloading goods, so we don’t have to carry heavy items ourselves. We also have a cart for sorting goods. The main thing is to put the goods in order and restock the shelves, which is a no-brainer.”
When Yang Dawei heard this, he felt even worse.
He recalled that last month, because he was busy with a project, he didn't get off work until 10 o'clock in the evening for a week in a row. He didn't even have the energy to wash up when he returned to his shared apartment. Occasionally, he would be scolded by his boss, but his salary was less than what Xu Botao had saved.
He hesitated for a long time before asking, "What are the salaries and benefits for operations positions in your supermarket? I'm currently working in operations, dealing with data every day, and there's not much room for advancement. I'm a little tired of doing this."
"The operations positions have been filled for a long time, but we are still short of sorters, and the base salary is also 4,000 yuan," Xu Botao replied.
"Are there five insurances and one fund?" Yang Dawei asked.
"How can any of Brother Sen's employees not pay social security?"
Xu Botao said with a smile.
The other side.
After Orange Technology's three new models were launched in offline channels, sales surged again. In just 30 hours, the total sales exceeded 6 million units.
(End of this chapter)
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