Chapter 602: Dishes have a hundred flavors, people have a thousand faces! European market, 12,000 vehicles in three days!
"Boss, the Anguo Association just arrested an engineer who attempted to steal the electrolyte formula. We've checked the contents of the memory card, and they're all basic documents. The core technology hasn't been leaked, but the engineer has been taken away."
Ma Zhiao said slowly.
Moreover, he also specifically mentioned Xu Chaoyang.
Chen Yansen, who was on the other end of the phone, was reading Daniel Skinner's academic papers in his office.
After hearing the news, he simply replied in a flat tone, "Thank you for your hard work! Tell Xu Chaoyang that after the Shenzhen employee residential complex is completed, let him pick out a three-bedroom apartment and give him a 100,000 yuan bonus."
100,000 bonus?
A welfare house with three bedrooms and one living room in Shenzhen?
After hearing this, Ma Zhiao couldn't help but be shocked.
You know, the housing prices in Shenzhen are not inferior to those in Shanghai. The value of this house alone is no less than 3 million!
"Okay, Mr. Chen, I'll do it right away."
Ma Zhiao responded quickly.
In his opinion, his boss was very patient. If it were any other boss, he would have panicked if he encountered such a thing. However, Chen Yansen did not ask any questions and was fully focused on rewarding those who had made meritorious contributions.
Chen Yansen nodded and hung up the phone.
He is well aware of the truth that 'there are hundreds of flavors in food and thousands of faces in people'. There is no absolute loyalty, and there will always be people like Huang Renhua.
Most of the staff are good!
When the water is too clear, there will be no fish!
Just like the more than 600,000 employees of Senlian Capital, is there no one who is slacking off?
Of course!
Chen Yansen knew this very well, but he didn't care.
As long as the company's current salary and reward mechanism can mobilize the enthusiasm of 90% of employees, it means that there is no problem with the system itself and the company's operating rhythm will not be disrupted.
As for the remaining 10% of people, as long as they do not touch the bottom line and do not affect the core business, he is too lazy to spend energy to care about them.
Ultimately, the essence of management is to "focus on the big and let go of the small." It makes more sense to invest resources and attention in employees who can create value.
Outside the window, the sky was filled with clouds and the sun was setting. The golden sunlight shone through a layer of glass, shattered on the floor, and left a mottled light and shadow.
Chen Yansen acted nonchalant about the issue of industrial espionage.
In contrast, the entire Shenzhen City inspection and Anguo Association system is in a state of tension at this moment.
After all, just when Deep Blue Battery released its second generation, a corporate spy emerged, which made it hard not to think too much.
When Huang Renhua was taken to the Anguo Association branch, he had long lost his previous mental strength. His body was as limp as a noodle, leaning against the interrogation table.
He answered whatever Zhou Yutian asked.
However, Huang Renhua was not clear about the identity of the contact person.
"You haven't even met the other person, yet you dare to risk the death penalty by helping someone steal state secrets. I have to say, you are so stupid that it makes me laugh."
Seeing that Huang Renhua was very cooperative, Zhou Yutian told him everything, with a hint of sarcasm in his tone.
He has been in the business for many years and has seen many people taking risks for money, but Huang Renhua is the first one who dares to take action without even knowing the identity of the leader.
State secret?
death penalty?
Huang Renhua suddenly raised his head, his face full of horror.
"Do you think the Deep Blue Battery is just an ordinary commercial product? It is now the core power component of Chinese individual equipment. What you are selling is not technical information, but national security!"
Zhou Yutian stood up and looked down at him condescendingly.
Huang Renhua opened his mouth slightly, full of regret.
at the same time.
In a high-end club in Osaka, Yoshino Peng's face turned cold and he cursed inwardly after learning that his subordinate had failed.
He really wanted to get the technical solution of Deep Blue Battery.
With an annual order demand of tens of billions of US dollars, the net profit margin is at least half.
Whoever can get the formula of Deep Blue Battery's electrolyte and MOF diaphragm material, even if they don't produce it themselves, can sell it to battery industry giants in Europe and the United States and it will be worth at least 10 billion US dollars.
If it can change its appearance, improve the formula and circumvent Deep Blue Technology's patent restrictions, the wealth it will create each year in the future will be no less than 50 billion US dollars, and may even reach 100 billion US dollars.
The energy density of 800 watt-hours per kilogram is really amazing!
…
…
As soon as five o'clock arrived, Chen Yansen got off work on time.
The lights of Senlian Science and Technology Park were quickly lit up. From a distance, they looked like giant rectangular lampposts dotted under the night sky of Luzhou.
The company never forces employees to work overtime, but it cannot stop them from wanting to work overtime.
There’s no way, the overtime pay is too tempting!
Last year, an employee who jumped from Ali came to Pinbei. Just a few days after joining the company, he got into an argument with his subordinates.
The reason was simple: his subordinates were unwilling to work overtime, so he threatened them and said he would give them the lowest performance for the whole year.
Unexpectedly, this matter was posted on the company's intranet by subordinates and became known to everyone.
According to Ali's previous handling style, in this situation, the employee would most likely be fired.
But to his surprise, he was the one who was fired in the end.
The reason given by the human resources department was that his behavior of forcing employees to work overtime was inconsistent with the company's values.
After this incident, all Pinbei employees believed one thing: it turned out that Brother Sen really didn’t intend to let them work overtime.
I get off work at five o'clock, and no HR representative will ask to talk to me the next day.
Over time, after the news came out, more and more people started to leave work on time.
This forced operations and technical personnel to work together to develop a more user-friendly product backend.
Of course, half of the employees still work overtime for two hours a day. After all, no one will complain about high income.
Ten minutes later, the car stopped in front of Villa No. 6 in Bihu Yunxi.
Chen Yansen pushed the door open and got out of the car. He walked through the flower-filled courtyard and into the living room.
…
…
The next morning, Dianping suddenly launched the "4.9 yuan to watch a movie" event nationwide.
It is obvious that after holding back for more than a month, Ma Liyun made another move.
Instead of ordering takeout, switch to the group buying industry!
In addition to the 4.9 yuan movie tickets, hundreds of delicious food group purchases including roujiamo, snail noodles, shengjian mantou, and Bobo chicken are all sold for only 4.9 yuan!
In addition, you can also win prizes such as iPhone 5s and iPad mini.
After learning the news, Gong Zhenbing, the business manager of Qiandu Group Buying, immediately reported it to Li Yanhong.
"Don't worry about it!"
Li Yanhong thought about it and decided to keep his troops in place.
Today's group buying industry has undergone a reshuffle. Kuaipao is the undisputed industry leader, Qiandu Group Buying ranks second, and Dianping ranks third.
He wanted to see Kuaipao’s reaction first!
But what surprised him was that until noon, Kuaipao did not launch any corresponding activities to block Dianping.
"Has Pei Yi changed his personality?"
"That's not like Chopstick Run's style!"
Insiders in the group buying industry were puzzled when they saw that Kuaipao had no reaction.
Even Zhang Tao from Dianping and Ma Liyun were surprised.
"Maybe Kuaipao didn't take Dianping seriously."
Zhang Tao thought for a moment and came to a conclusion.
But in the evening of that day, after receiving a phone call, he was stunned at first, and then he cursed Pei Yi for being shameless in the direction of Shanghai.
Because cinema chains across the country have reported that the attendance rate of movie tickets sold on the Dianping channel is less than one-third.
In other words, users bought tickets on Dianping, but no one came to see the movie.
This is unreasonable!
The theater manager’s first thought was: Dianping is inflating the box office!
"I'm not trying to get any fucking box office revenue!"
Zhang Tao cursed.
Afterwards, he immediately asked the data department to check the redemption rate of the '4.9 Food Group Buying' orders.
"Mr. Zhang, the write-off rate is only 13.6%. They may be working during the day. We need to wait a few more days for the data to be useful as a reference."
The Director of Data responded.
"For similar marketing activities, what was the usual daily write-off rate in the past?" Zhang Tao asked.
"Between 25% and 30%." The director of the data department replied.
Zhang Tao squinted his eyes and tapped the table unconsciously with his fingers.
Although his abilities were not strong, he was still a survivor of the Thousand Regiments War and had seen all kinds of dirty tricks.
Dianping’s orders have been faked!
Who did it?
Kuaipao is the most likely suspect!
Thousands of degrees is also very likely!
Simply put, Kuaipao or Qiandu organized their employees, or wrote software, to buy up all the promotional products on Dianping.com.
Ultimately, it successfully prevented Dianping from reaching end users, resulting in marketing costs being wasted.
The reason why Zhang Tao knows this so clearly is mainly because he has done it himself.
That evening, the official Weibo account of E-commerce Marketing Observation posted a message: "Dianping's '49 Group Buying Festival' was brutally scammed, with all the discount spots taken away by competitors."
When netizens saw it, they immediately got angry and started cursing in the comment section.
"No wonder it's so hard to get movie tickets for 4.9 yuan on Dianping!"
"Yeah, 10,000 every hour. It took me all day. My boss just sent me a message saying I was on my phone all day."
"Kuaipao or Qiandu?"
Not long after, Dianping’s public relations director retweeted the post, adding: “According to feedback from the business department, there are indeed many fake orders, but we have corresponding countermeasures to ensure that genuine users benefit.
We hope that the entire industry can engage in healthy competition and jointly create more value for users and businesses.”
The implication is that friendly competitors do not abide by the ethics of martial arts.
For a time, many users who failed to grab the discount went to the comment sections of Kuaipao and Qiandu Waimai. Some cursed loudly, while others sought verification.
Shan Jiawei, head of Kuaipao's group-buying business, was so angry about the criticism that he couldn't help but post a response: "Can't you just focus on the right path? Why are you resorting to such a self-torture tactic? Essentially, this is caused by lax promotional rules."
The official Weibo account of Qiandu Group Buying responded: "Qiandu would never do such a boring thing."
After seeing this and thinking about it carefully for a while, netizens also felt that this was a self-torture tactic by Dianping, where they joined the game themselves and threw dirty water on their opponents.
"I don't think it's a chopstick run. Mr. Pei lives up to his name. From the takeout war to the group buying war, when has he ever been timid?"
"According to unofficial historical records, during the takeaway war, President Pei held a knife to Brother Sen's neck in order to secure 3 billion yuan in marketing funds."
"You're so wild! Why didn't you mention that Boss Pei gave birth to Brother Sen's child?"
Netizens in the comment section were laughing and discussing.
However, Dianping's '49 Group Buying Festival' also sent a message to the outside world: Ali is going to invest money in the group buying track!
As it turned out, netizens' guesses were very accurate.
The next morning, Dianping announced that it would significantly expand its business in third- and fourth-tier cities, expanding the number of city branches from more than 100 to more than 1,000.
"Holy crap! I smell a subsidy war!"
"Great! Hurry up and start fighting! Wait for free hot pot, free haircuts, and free health care!"
"Ali is such a novice and a playful person! Not long after admitting defeat in the takeout war, he's already started a group buying war."
But this time, Pei Yi did not give Dianping a chance.
Because third- and fourth-tier cities and county-level markets are Kuaipao's main battlefield, and Kuaipao has been deeply cultivating and laying out its strategy in this market throughout last year, it is naturally impossible for it to allow Dianping to grab its market share.
To this end, the field sales managers in various regions have visited KA merchants one by one to communicate and remind them: as long as they dare to join Dianping, they will be restricted at best and directly blocked at worst.
It’s a choice between two options!
The tension between Kuaipao and Dianping is getting stronger and stronger, and the most helpless person is Gong Zhenbing of Qiandu Group Buying.
If Li Yanhong refuses to add additional funds, Qiandu Group Buying’s market share will probably continue to decline.
The other side.
Chen Yansen received the latest investigation results from the Anguo Association: the clues have been cut off and the mastermind behind the incident cannot be identified.
He hummed, but didn't care too much.
Anyway, the ones who took action were none other than the battery industry giants such as Sanxing, LG, and Panasonic.
No matter who he is, he will be put on the hit list.
In the battery industry, if Deep Blue Battery takes a bigger bite of the cake, others will have a smaller bite. Competition is normal.
Since you dare to provoke, you must bear the consequences!
What Chen Yansen needs to do is to expand the business scope of Deep Blue Battery and put the rice in the bowls of his competitors into his own bowl one by one.
We must make energy storage batteries, power batteries, and we must not miss the battery business in the fields of machinery, Internet of Things, medical care and consumer electronics.
The best way to retaliate against your opponent is to completely deprive him of the opportunity to gain a foothold in the industry and leave him without food.
In fact, if he lowers the price of Deep Blue batteries to US$300 per kilowatt-hour, the battery industry will die. If it drops to US$200, at least half of the world's battery manufacturers will go out of business.
But there’s no need!
Chen Yansen must first let car companies, energy storage power stations, and medical equipment manufacturers develop the inertia of not using anything other than Deep Blue, and then slowly tighten the reins to make opponents feel the suffocation of being strangled.
At the same time.
After obtaining the supply of DeepBlue Technology's 4890 batteries, BMW was the first to launch the pure electric version of the i3, and then released an electric scooter - C Evolution!
The maximum speed is 129 kilometers per hour, it has an ultra-long range of 320km, and is equipped with a 16 kWh dark blue battery pack.
The price is 29,000 US dollars!
Obviously, they didn't intend to cheat the poor!
However, it just so happened that Orange MT300 also landed in the European market at this time.
The single-battery version with a range of 150 kilometers is priced at US$1,499; the top-of-the-line version with a range of 300 kilometers is priced at US$2,199.
However, the appearance and power of Orange MT300 cannot be compared with BMW C Evolution.
But the fact that you can buy an electric motorcycle with a range of 300 kilometers for only US$2,199 has attracted many potential users.
The BMW C Evolution and Orange MT300 are aimed at the high-end market and the low-end market respectively.
Within three days of going online, 12,000 vehicles were sold, with orders from Germany, France and Italy accounting for 71%.
"Europe's spending power is indeed much stronger than Africa's hardship."
After seeing the sales report, Chen Yansen couldn't help but sigh.
(End of this chapter)
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