Chapter 603: Over a billion a month? Prime Super Member! Daniel: Why are you arresting me?
On April 14, the China Internet Network Information Center released a statistical report. As of April 2014, the number of Internet users in China had reached 792 million, of which 716 million were mobile phone users, completely exceeding the usage rate of PC networks.
Internet penetration rate is 58.7%!
97 million 4G network users!
At the beginning of 2013, the total number of Internet users in China was only 597 million, having not yet broken through the 600 million mark.
In other words, in the past sixteen months, not counting existing smartphone users, the number of new Internet users alone has reached nearly 200 million, an average of 12.5 million per month.
The growth rate of mobile Internet has shocked everyone!
Once the news came out, Internet companies became more convinced that the PC era is about to end, and whoever can be the first to seize the traffic entrance of the mobile era will become the king of the next era!
"Penguin is incredibly lucky! QQ on the left and WeChat on the right, one with 800 million users and the other with 500 million. It's hard for them to lose!"
"A man who truly rides the wave of the trend—Shencheng's Money-Changing Brother!"
“If Senlian Capital develops social software, I wonder if it can beat QQ and WeChat?”
"It should be difficult. Every company has its own areas of expertise. Take Ali's Laiwang as an example. It has been online for a year, but its daily active users are less than 3 million."
"But Brother Sen seems to be good at everything. Even the business of Orange Supermarket is several times bigger than that of Carrefour and RT-Mart!"
In the comment sections of Toutiao, Weibo and Douyin, netizens were discussing the matter enthusiastically.
Half an hour later, Dianping announced that it would provide 1 billion yuan in cash subsidies, and the group buying war officially began.
Different from the battle of thousands of group buying websites four years ago, none of the three surviving group buying websites at this time: Kuapao, Qiandu Group Buying and Dianping, are simple characters.
Behind Kuaipao are Senlian Capital and Penguin Capital;
Qiandu is the parent company of Qiandu Group Buying;
Dianping’s new dad is Ali!
Except for Qiandu, which is a bit weak, Senlian Capital, Penguin and Ali are all well-deserved Internet giants, and the thing they have the most is money.
For a time, special group buying activities such as one-cent milk tea, one-dollar spicy hot pot, and nine-dollar KTV emerged one after another, and netizens exclaimed that it was exciting.
While following up, Shan Jiawei ordered the promotion of business and signed exclusive cooperation agreements with merchants.
at the same time.
Senlian Technology Park, in a conference room on the top floor of Building 1.
Chen Yansen sat in the main seat, looking down at his phone.
On the LED screen directly in front, video images of Liang Bo, Xiao Jun, Pei Yi, Chen Yixiao and Huang Zheng were displayed.
Douyin currently has 340 million registered users, 110 million daily active users, 190 million live streaming users, an average daily stay time of 158 minutes, 41 million live streamer accounts, and monthly live streaming rewards of between 1 billion and 1.4 billion yuan, with revenue of approximately 500 million to 700 million yuan.
The revenue from Star Chart’s technical service fees, in-stream advertising, and information flow advertising totals 800 million yuan per month…”
Liang Bo reported slowly and calmly.
Over a billion a month?
After hearing this, Xiao Jun couldn't help but feel secretly envious.
Amap has a cumulative registered user base of 500 million and 260 million daily active users, but its monthly revenue is less than half of Douyin’s.
Hearing this, Chen Yixiao had a complicated expression.
Although Kuaishou’s registered users have exceeded 200 million, its daily active users have always been around 50 million. The average daily stay time is nearly 40 minutes less than Douyin, and its monthly revenue has just touched the 500 million threshold.
Looking at Douyin's stable monthly revenue of around 1.3 billion, he felt like a stone was pressing on his heart.
They are both short videos, they are both produced by the same mother, and they both use the same algorithm recommendation technology, but Kuaishou's performance is slightly inferior.
What does this make the boss think?
“We must overtake!”
Chen Yixiao thought to himself.
Douyin and Kuaishou are like two fighting dogs raised by Chen Yansen. They cooperate and compete with each other.
"I've used the beta version and it works fine. Adding food delivery, group buying, and e-commerce modules to Douyin and Kuaishou is a brand new attempt. The previous traffic diversion model had a very low conversion rate and was prone to wasting traffic resources.
Douyin will release the new version first, and Kuaishou will release the version three days later. You can set up a discussion group to discuss the details and keep in touch in real time. Connect the businesses of Kuaipao, Pinbei, Douyin and Kuaishou to form a larger ecosystem.
Lao Xiao, AutoNavi's O2O traffic diversion service should include categories such as hotels and tourist attraction tickets as soon as possible."
After Liang Bo finished speaking, Chen Yansen gave instructions in a calm tone.
"Okay, boss!" everyone responded in unison.
Chen Yansen nodded slightly and continued, "Pinbei's Prime membership should also be put on the agenda, preferably before the 618 promotion. I've already contacted Penguin, and the collective purchase price for the annual video pass is set at 50 yuan. Considering the benefits of hotel and travel, shopping, taxis, browsers, and Orange short dramas, I think setting the price at 99 yuan is more reasonable."
In addition, the resource coordination work section will be handed over to Song Yuncheng, and Douyin and Kuaishou will be responsible for taking over the traffic."
After hearing the boss's arrangement, Huang Zheng immediately responded: "Okay, I understand!"
Chen Yansen nodded gently. "For the first batch of promotions, we can do a small-scale test. For example, we can give high-value users 'membership trial coupons' to let them try out the benefits for free for a week, and then guide them to pay."
"Boss, how about implementing a differentiated marketing strategy? Target only core users in the first phase, then set a membership activation threshold, guiding secondary core users to increase their activity points by placing orders and shopping, and then obtain activation privileges."
Huang Zheng thought for a moment and asked.
"That's unnecessary! What was Pinbei's original intention in designing Prime? To increase user order frequency and sunk costs! Rather than discriminating against low-value users and ignoring their future value."
Chen Yansen shook his head in denial.
Artificially setting entry barriers may increase the sense of superiority and belonging of Prime super members, but it also hurts the vast majority of low-frequency consumers.
These people will think: I just buy a small amount, but they won’t even let me open a membership, so I might as well change the e-commerce platform!
Huang Zheng responded without saying anything else.
In fact, both paths are correct, but Chen Yansen chose the one that makes users more comfortable.
Ten minutes later, the meeting ended.
Chen Yansen stood up and walked out, Guo Shenyi followed closely behind him, holding a computer and documents.
Back in the office, Chen Yansen took a bottle of cold brew tea from the freezer, lay down on the sofa, took a sip of the tea, and casually flipped through an academic paper on storage.
Signed by: Lu Mingyan!
As the R&D director of Sanxing's storage division, he specializes in 3D stacked memory and has worked on mixed-signal circuit design for high-speed memory projects, which doubled the data transmission rate of Sanxing's NAND chips.
His position in Shanxing is not high, but his ability is absolutely first-class.
Chen Yansen read more than a dozen documents in one breath and had a clearer understanding of Lu Mingyan's business level, so he took out his mobile phone and called the other party.
…
…
Lighthouse State, Boise.
Daniel Skinner left Micron's headquarters building after completing his work handover.
"I must be crazy!"
Daniel looked out at the sunset over Idaho and smiled to himself.
A few days ago, he never thought that a phone call would change the direction of his career for the rest of his life.
In the past, he would never have considered becoming the chief scientist of a semiconductor company in China.
But during the communication, he felt unprecedented attention.
The other party was not only familiar with the 3D XPoint memory architecture optimization project he led at Micron, but could even accurately point out the technical difficulties in suppressing signal interference in the project, and also proposed a new idea of using new packaging materials to reduce transmission loss.
"Senlian Capital plans to invest 20 billion to build a memory chip R&D center. If you come, you can lead the project you want to do. The budget and team are all determined by you!"
Faced with a Chinese boss who understands technology and is willing to spend money, Daniel immediately agreed.
Looking back, he felt as if he had been possessed, but he finally attributed it to the inexplicable emotion he felt when he met a close friend.
Daniel quickly walked to a Chevrolet, opened the door, got in the driver's seat, and drove towards home.
His flight is tomorrow at noon, heading directly to Luzhou. Before leaving the Lighthouse Country, of course he has to say goodbye to his family.
But Daniel didn't notice at all. As soon as the car drove out of the parking lot, a Ford followed quietly.
"Grant, follow!"
O'Connor shouted to his colleague in the driver's seat.
He and Grant are both staff members of the Lighthouse National Security Association.
Tiangong Technology, Deep Blue Technology and Orange Technology have frequently made moves to poach a large number of R&D personnel from Europe and North America. Among them are Chinese engineers as well as technical experts from the United Kingdom, Germany, the United Kingdom and other regions.
Anyone with a normal brain can tell something is wrong!
This is unreasonable!
What does China have?
In terms of social status and scientific research environment, it is inferior to Europe and the United States.
This group of highly intelligent industry experts are willing to travel across the ocean to join Senlian Capital.
It's so abnormal!
Therefore, the Anguo Association has brought all mid- to high-end scientific research talents in the country under its regulatory scope.
Daniel triggered the alarm when he booked his flight.
O'Connor checked and found that Daniel had just resigned from Micron.
"Captain, judging by his route, he's most likely heading home. Should we still keep an eye on him? He's flying to China tomorrow."
After following for more than ten minutes, Grant came to a conclusion.
"Intercept him ahead. No more waiting! Take him back to the branch."
O'Connor decided immediately.
"OK!"
Grant replied.
Grant swerved the steering wheel, and the Ford cut in front of the Chevrolet, forcing Daniel to brake suddenly, the tires making a screeching sound as they rubbed against the asphalt road.
Daniel frowned and cursed.
Just as he was about to get out of the car to argue, O'Connor and two men in black suits quickly walked over, flashed a piece of ID and said, "An Guo Association, Mr. Daniel Skinner, please come with us and cooperate with the investigation."
"Cooperating with what investigation?"
Daniel asked unhappily.
He is Micron's director of mobile DRAM architecture and a visiting professor at the MIT School of Microelectronics. He has a strong academic background and high status.
Ordinary people might feel scared when they see the Anguo Association’s credentials, but he wouldn’t!
"The investigation involves 'national technological security'. Now is not the time to bargain with you. Either you voluntarily get on board, or we will forcibly take you away."
O'Connor spoke in a firm tone and reached out to open the car door.
"I need to call my lawyer. You have no right to take me away without a lawyer present."
Daniel snorted coldly and took out his cell phone.
O'Connor obviously didn't want to give him a chance. He signaled Grant to force the door open, but he said, "Your lawyer can meet you at the Anguo Association branch."
Daniel ignored him and called his lawyer. "I was on Highway 27 and was intercepted by the Anguo Association. They wanted to take me away by force!"
Seeing this, Grant immediately took out a crowbar from his waist, squatted down and stuffed it into the gap of the Chevrolet door.
The metal crowbar rubbed against the car door sheet metal, making a harsh "creaking" sound, and Daniel pressed his body against the inside of the car door.
Three minutes later, Daniel was pushed into a Ford car by O'Connor and Grant and headed straight for the branch of the An Guo Association.
Daniel's lawyer thought for a moment and then synchronized the information to MIT and the Association for the Advancement of Science.
Because he knew in his heart that the potential energy of both MIT and the Association for the Advancement of Science was terrifyingly huge.
Not long after, Daniel was 'invited' to the inquiry room.
"I'm going to file a complaint with the Idaho Central Division about your actions! You have no right to restrict my personal freedom!"
Daniel said angrily.
"Complaint?" O'Connor leaned against the table in the inquiry room, his arms folded across his chest, a disdainful smile on his face.
He paused and continued, "Mr. Skinner, you just left Micron and are going to China immediately. Who knows if you will take our core technology with you? Until we have a thorough investigation, you can't even think about going anywhere."
"So, you want to illegally detain someone on charges that don't exist?"
Daniel's face flushed and he asked coldly.
He didn't expect that he didn't even have the freedom to work.
O'Connor ignored him and instructed Grant, "Go find a psychiatrist and a colleague who's proficient in hypnosis to see if he's being controlled by someone."
"You are absolutely crazy! You are trampling on the law and insulting the professional dignity of a scientific researcher!"
Daniel pointed at O'Connor's nose and shouted angrily, as if he had heard a huge joke.
The other side.
After learning that Daniel had been taken away by the Anguo Association, his teachers and students, MIT, and the Association for the Advancement of Science immediately mobilized their connections and asked people for details.
"Fuck! What right does the Anguo Association have to restrict the employment and personal freedom of scientific researchers?"
"The Lighthouse Country has always been a place where people can come and go freely. If this gets out, who among the world's top scientists would dare to come to North America?"
"What nonsense! Who made this mess? Clean it up yourself!"
The phones of the bigwigs in the local central department were soon flooded with calls, including former principals and former teachers.
The implication is that if they are not released immediately, they will take to the streets to protest tomorrow.
Whether Daniel wants to go to China or India, that is his personal freedom.
Afterwards, someone posted the news of Daniel's arrest on Mimo, Facebook and Twitter, which instantly sparked heated discussion.
(End of this chapter)
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