Chapter 182: Drag the Penguin into the Water (Please subscribe and vote)
After the investment promotion conference ended, Chen Yansen saw off Zhang Jindong, Liu Qiangdong, Xu Peixin and others before returning to the 11th floor of Building 6.
"Brother Sen!"
"boss!"
The heads of various departments were sitting in the office area waiting. When they saw Chen Yansen walk out of the elevator, they quickly stood up and greeted him.
"Let's have a short meeting and have everyone briefly talk about the latest developments in each department."
After Chen Yansen sat down, he waved to everyone and gave instructions in a calm tone.
Everyone looked at each other, and finally turned their eyes to Song Yuncheng. As Pinbei's No. 1 employee and the director of the key customer investment department, everyone was used to her reporting first.
"As of yesterday, there were 2,194 merchants in Pinbei, including 1,436 brands, including 3 S-level brands, 222 A-level brands, 419 B-level brands, and 792 C-level brands. The head effect is obvious. In the early stage of 6 billion sales, 70% of the performance was contributed by 91 top stores..."
Seeing this, Song Yuncheng spoke slowly.
"Yifeng, Yuncheng, speed up the recruitment process. Although the top merchants are important, the combined output of the mid-level and bottom merchants should not be underestimated."
Chen Yansen nodded slightly and turned his gaze to Zhang Yifeng and Song Yuncheng.
Due to Zhang Yifeng's outstanding performance, he has been officially promoted from investment promotion team leader to director of the investment promotion department, which is equivalent to the rank of Song Yuncheng.
"Brother Sen, no problem. In addition, I have sent the recruitment plan for January to Manager Xiong. The main reason for the slow progress is still the lack of manpower."
Zhang Yifeng responded quickly.
Pinbei is developing so fast that one person is using it as if it were three people, and each person is in charge of more than 100 merchants.
From signing contracts, paying deposits, prepaying the first year's technical service fees, opening store permissions, introducing marketing tools, etc., investment promotion must be followed up throughout the entire process, which is a lot of work.
"Manager Xiong, did you hear that? Mr. Zhang is complaining to you!"
Chen Yansen turned his head to look at Xiong Li and joked with a smile.
I don’t know what the other person’s parents were thinking. She is obviously a smart and beautiful girl, but they gave her the name “Xiong Li”.
"Brother Sen, that's not what I meant." Zhang Yifeng smiled and gave Xiong Li an apologetic look.
"Boss, after New Year's Day, the HR department will start preparing for next year's spring campus recruitment. The first stop is Luzhou, with Emerald Lake University Town and USTC as the main recruiting sites; the second stop is Shanghai, with Tongji University, Jiaotong University, Fudan University and East China Normal University as the main recruiting sites; the third stop is Yenching, with Tsinghua University, Peking University and Yenching University of Science and Technology as the main recruiting sites."
"In addition, the interview rooms on the first floor are fully booked every weekday. We expect to recruit another 180 people before the Spring Festival, by which time the total number of Pinbei employees will exceed 500."
Xiong Li smiled faintly and reported in an orderly manner.
Zhang Wenbo, Xiang Pengfei, Zhuang Rui, Hu Yun and others felt a huge pressure after hearing Xiong Li's words, as if a huge rock was pressing on their chest.
As Pinbei developed, their diplomas from virtual colleges were no longer noticeable in the technical department.
They also realized that the front-end, back-end, product and data departments had not yet finalized the candidates for director or general manager.
Chen Yansen gives them opportunities to grow. Once the time is up, they can either move up and be promoted to director, or move down and return to the position of team leader or ordinary engineer.
People who are recruited from the society have both project experience and programming skills, so you can imagine how much psychological pressure this puts on them.
Chen Yansen keenly noticed the changes in the expressions of several people, but he didn't say anything. He immediately asked Zhuang Rui, "Where are the products?"
"Brother Sen, based on the 0 yuan bargaining, we have optimized the two gameplays of cash wheel and money printing machine."
Zhuang Rui took a deep breath and explained with a smile: "The Cash Roulette will set different bonus values based on each person's consumption data. Users can get bonuses by inviting new users, registered users who have not placed orders, users who have not logged in for 30 days, and active users, and completing the support."
“The gameplay of the money printing machine is similar to that of the traditional money printing machine. After users successfully help, the speed of the money printing machine will increase. In addition to inviting friends to help, there are also tasks such as placing orders, repurchases and browsing products, thereby increasing user stickiness.”
After Zhuang Rui finished speaking, he turned on the computer and demonstrated it on the spot.
Before completing a task, users are always just '0.01', '0.001', or even '0.0001' away from receiving a bonus. Under this temptation, it is difficult for users to give up their previous sunk costs, and they can only continue to attract new users to Pinbei.
The means are cruel and the effect is outstanding.
Yang Pinglun from the marketing department and Cai Qiming from the design department looked at each other, then looked at Zhuang Rui with disgust, thinking: You can't tell at ordinary times from this kid, but I didn't expect he is a master at playing with people's hearts, so evil.
Zhuang Rui laughed dryly and protested inwardly: This was all the boss's idea, I was just responsible for its implementation.
"Okay. After the function is launched, remember to send me the report link." Chen Yansen nodded in response.
This product design, which became obsolete after more than a decade, was an excellent way to attract new customers in 2011.
Chen Yansen also has a lot of ideas in his mind for ways to attract new customers, such as 0 yuan purchase, 1 yuan purchase and new customer subsidies.
However, users attracted by this method have low conversion, low retention, and low value, which is not a good thing for the platform.
Therefore, Pinbei’s current source of new customers still mainly relies on the primary entrance of QQ and WeChat, external advertising, and internal means of attracting new customers such as 0 yuan bargaining.
If it weren't for the shortage of R&D personnel, Chen Yansen would also like to set up a Pinbei Orchard to further enhance the motivation of old users to attract new ones.
However, after the Spring Festival, when Xiong Li completes campus recruitment, this product design can enter the development schedule.
Wang Zihao then briefly talked about the recent launch plan, scale and output. After internal new customer acquisition got on the right track, Chen Yansen reduced the scale of external purchases and invested the money in the more effective 0 yuan price cuts.
"Okay, let's go here first."
After listening to this, Chen Yansen suddenly stood up and signaled the end of the meeting.
Back to the office.
As soon as Chen Yansen sat down, he received a call from Liu Zhiping.
"Congratulations to Pinbei for becoming one of the top three e-commerce platforms." Liu Zhiping said with a smile.
"Brother Martin, the top three is nothing, it's only when you're the first that you feel good."
Chen Yansen replied with a smile.
In 2011, the annual sales of the Ali Group reached 600 billion yuan, with Yidong's sales exceeding 100 billion yuan. The sales of Amazon, No.1 Store, Dangdang, Vancl and Yixun combined were not even a fraction of Ali's.
To put it bluntly, Ali is the only dominant player in the e-commerce arena at this moment.
"It's not easy to be the first." Liu Zhiping laughed.
PaiPai.com, which he and Ma Wenteng had high hopes for, can’t even make it into the top ten e-commerce companies now, let alone challenging Ali. Even Redbaby, which is planning to sell itself, has far more sales than PaiPai.com.
Chen Yansen smiled but said nothing. He had said long ago that Zheng Chunbin, that waste, would only reduce the market share of PaiPai.com.
"Gaopeng.com is preparing to shut down." Seeing that Chen Yansen didn't respond, Liu Zhiping took the initiative to bring up a new topic.
With the support of two giants, Groupon and Penguin, the project went bankrupt in less than a year. It can only be said that Gaopeng’s middle and senior management are all a bunch of scoundrels.
"Brother Martin, you don't want me to take over, do you?" Chen Yansen heard the hidden meaning and asked back with a smile.
"Pony has plans in this regard, but I think you are too busy, so let me ask you if you are interested in the O2O industry? Penguin can provide money and resources to establish a new company based on Groupon."
Liu Zhiping asked tentatively.
The successive failures of Paipai.com, Gaopeng and QQ group buying made him and Ma Wenteng realize a problem: the decisive factor in whether a project can be successful lies in who is in charge of the operation.
Chen Yansen, who has won every battle, is undoubtedly the best candidate for them.
“But I am more optimistic about the food delivery track,” Chen Yansen replied.
Before the outcome of the Thousand Groups War was decided, he had no interest in getting involved in the muddy waters, which would not only be time-consuming, labor-intensive and costly, but would also not be the right business model.
In his opinion, the group buying websites at this time did not bring any additional growth except for expanding the business areas of merchants and increasing the customer base. Instead, they squeezed the profit margins of the catering industry.
It’s not a good deal at all!
But it is different for takeout. If he comes up with the forward warehouse model and combines it with the takeout gameplay, it will be enough to subvert the current e-commerce landscape.
"Takeout?" Liu Zhiping was stunned. He had heard that Chen Yansen invested in a takeout website called "Kuaipao", but after learning about its model, he lost interest.
"Takeout and group buying are actually the same type of products, but the business model of takeout is more advanced. For example, when Haidilao's hot pot meal is placed on a group buying website, users still have to go to the offline store to consume, while takeout can be delivered directly to the door."
Chen Yansen avoided the main point and talked about the catering category with the highest current business volume. He bluntly stated that group purchase coupons, product packages and other methods can all be realized one by one under the ecosystem of the food delivery platform.
If no one discovers these seemingly simple strategies, it will take at least another five or six years before someone else thinks of them.
Liu Zhiping smiled. He understood that takeout and group buying did have something in common, but when it came to hotel, travel, entertainment, and some projects that required offline experience, takeout could not replace group buying.
“Mr. Chen wants Penguin to give up local life and switch to Kuaishou?”
Liu Zhiping asked with a smile.
"It depends on the ideas of Mr. Ma and Mr. Liu. I can only say that I will devote more energy and funds to the food delivery industry." Chen Yansen said without comment.
If Kuaipao were to combine with Penguin's traffic resources, it would naturally be able to get off to a much faster start.
If Ma Wenteng is not interested, Chen Yansen doesn't care.
"I'll talk to Pony first and tell you the result. Also, Chen Jiahai from Quanfeng Express wants to invite you out to talk about joining forces with Yunsu to compete with 3T Express and YTO Express."
Liu Zhiping thought for a moment and then spoke.
Chen Jiahai? Isn’t he from the Tongda School?
Chen Yansen remembered that Liu Zhiping had stepped in to mediate last time, and the other party had also wanted to raise Yunsu's delivery fee back to the original price. It seemed that the rumor that Penguin had invested in Quanfeng Express was most likely true.
"Let him find Liao Wei. I will give him a heads up in advance." Chen Yansen gave Liu Zhiping face on this issue.
After Liu Zhiping received the reply, he hung up the phone.
Chen Yansen put down his phone and called Wang Teng again, asking him to arrange a new product launch as soon as possible and try to bring Orange C2 and Orange D1 to the market before the Spring Festival.
"Okay, Brother Sen, I sent invitation letters to the supplier and Mr. Zhou from DST last week. The date is set for January 6th, and the venue is still the rooftop banquet hall of the Sky Garden." Wang Teng replied immediately.
"You will host it this time." Chen Yansen arranged.
"Me?" Wang Teng was stunned.
"Don't forget, you are still receiving the salary of the marketing director." Chen Yansen joked with a smile.
"Okay, no problem!" Wang Teng gritted his teeth and agreed.
Orange Technology has already established a firm foothold in the industry, and there is no need for him to continue to stand up for it. By tying the product and the boss together for marketing, if it succeeds, it will be Lei Jun, and if it fails, it will be Dong Mingzhu.
Once the character changes, the product is finished!
If he could withdraw from the work in time and delegate it to Wang Teng, he would feel a lot more relaxed. After all, he was not the only one required to attend the new product launch.
at the same time.
After a month of recruiting, Kuaipao finally moved from the Emerald Lake University Town to the white-collar market and stood on the same starting line with Ele.me.
At the intersections of Huaihe Road Pedestrian Street, University Town, Sanxiaokou and Yuanyi Times Square, there are many part-time college students standing in the cold wind and distributing flyers to passers-by.
"Kuai Pao will treat you to a free meal!"
The copywriting is very attractive. New users can get an instant 12 yuan discount on their first order and shipping is free. At this time, Luzhou’s most popular Fang Yan roasted pig’s trotters and Kawanka milk tea can be enjoyed for free.
"Hey! Man, what is this chopstick? Can I really eat it for free?"
A young man who took the flyer asked curiously.
"Have you heard of Orange Mobile and Pinbei Mall? They have the same owner as Kuaipao, are very powerful, and definitely not scamming people."
When the college student who was working part-time as a delivery person saw someone asking about it, he quickly gave the assurance.
"Free Kawonka? Really?"
Seeing this, passers-by couldn't help but gather around, asked for a leaflet, and immediately scanned the code to download the app.
The other side.
In the commercial district of Luzhou where office buildings are concentrated, there are also many sales staff who stand in front of the gate of the park, holding flyers and promoting the Kuaipao new customer event to office workers entering and leaving.
(End of this chapter)
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