Chapter 317 Fu Song's attached advertising slogan



Assistant Yu Guanglin never expected that the article criticizing "Soldier Assault" published by him under the pen name "Hua Hudie" not only failed to harm "Soldier Assault", but instead severely damaged "Marching Towards the Landmines".

Phrases such as "live a simple and hard life with plenty of fish and meat", "tear the Japanese apart with bare hands", "blow up the plane with a grenade", and "kill the Japanese machine gunner in 800 miles" were used by everyone to make fun of them.

The most obvious is the quick shake.

In the past, the opening line of those cooking influencers was: "Hello everyone, today we are making roasted whole lamb!"

Now it becomes: "Hello everyone, today we are going to be frugal and make roasted whole lamb!"

And the way of eating has also changed.

I used to use chopsticks mostly, but now I tear it all by hand.

"Hand-shredded lamb leg", "Hand-shredded big plate chicken", "Hand-shredded hot pot", and even the "Buddha Jumps Over the Wall" which features high-end ingredients has become "Hand-shredded Buddha Jumps Over the Wall".

Some people may ask, how can you tear the hot pot by hand when it is so hot?

It’s very simple, just take it out and let it cool before tearing it.

Anyway, they have to fight no matter what, and the scene is so lively.

As a result, the ratings of Lake Blue TV dropped from 0.568%, 0.466%, and finally to 0.210%.

But it's meaningless when the ratings drop below 0.500%.

Because the minimum advertising fee for the tiered pricing plan is 1,000 yuan per second, it is impossible for a TV station to help you advertise for free.

The advertising fee of 1,000 yuan per second basically proves what Fu Song said: it is entirely possible to book a TV station to broadcast all of your products.

For example, an advertiser took the initiative to call Yu Guanglin and expressed his desire to play his advertisement 10 times.

That is, play another advertisement first, then play your own advertisement, then play another advertisement, and then play your own advertisement again.

In this way, the audience will definitely be impressed by your product, and they are willing to pay 20% more for advertising.

As a result, he was scolded by Yu Guanglin.

Your product has left a deep impression on the audience, but my Lake Blue TV will definitely be criticized to death by the audience.

"Marching Towards the Landmines" was completely dethroned, while the reputation of "Soldier Assault" reached a new level, and the ratings made a super triple jump from 3.500%.

5.500%, 7.500%, the latest episode even soared to 8.500%, and is still increasing.

What does 8.500% mean?

This is not the 1990s, and there aren't many shows to watch.

As the number of TV channels increases, competition for viewership becomes increasingly fierce.

Those "god-level dramas" with a viewership rating of 20 to 30 percent have long since disappeared from the stage of history.

It can be said that now as long as the ratings can exceed 8.000%, it will be a phenomenal super hit.

So "Soldier Assault" became famous overnight.

Caidie Culture and Entertainment also successfully completed its transformation with this TV series.

In the office, Yu Shan was beaming: "Boss Fu, good news!

As of now, I have received expressions of interest from 16 TV stations to purchase the rebroadcast rights, and the price quoted for the rights is as high as 10 million.

He had to be excited.

The combined revenue of the 16 TV stations was 160 million yuan. After deducting the filming costs, Caidie Culture and Entertainment made a net profit of 145 million yuan.

Of course, this money is indeed not as much as that earned from making movies.

But the influence of TV series is not comparable to that of movies.

Looking at China's 1.4 billion people, less than one-tenth are interested in movies.

Even fewer are willing to spend money to go to the cinema.

But TV dramas are different. Among the 1.4 billion people, 90% of them watch TV dramas.

As long as there are people, there is no shortage of money to be made.

For example, the number of Wang Bao’s fans now is ten times more than before.

In the past, variety shows invited him to film variety shows, and his appearance fee for each episode was 1 million.

Now starting at 5 million!

Not only Wang Bao, but also the actors who played other roles in the play appeared in the audience's field of vision.

For example, Gao Qiang, who plays Gao Cheng, earns at least 100,000 yuan per commercial performance.

In the past, people would ignore him even if he didn't ask for money.

Other actors like Chengcai, Shi Jin, Wu Liuyi, Yuan Lang, etc. also received around 50,000 yuan in remuneration for commercial performances.

Is 50,000 yuan too little?

Not less at all!

Because as long as conditions permit, commercial performances can be found every day.

50,000 a day, that’s 500,000 in ten days. If you grit your teeth and persevere for two or three months, you can get millions.

Although Caidie Culture and Entertainment will get half of the money, the remaining half is enough to greatly improve the quality of life of these actors.

Hearing Yu Shan say that everyone was busy now, Fu Song smiled and nodded. He was about to say a few words, but saw that the other party was hesitant to speak.

He couldn't help but ask, "What's wrong?"

Yu Shan stammered, "It seems like there's a problem with the advertising agency at Guangdong Provincial Satellite TV."

Fu Song was stunned: "Something wrong?"

"Yes, they said the advertising costs for 'Soldier Assault' were too high, and they... kind of regretted it."

Speaking of this, Yu Shan explained, "I roughly estimated that the average audience rating of 'Soldier Assault' after it was broadcast could reach 5.400%.

In this way, advertisers need to pay about 50,000 per second.

Assuming that one advertisement is 20 seconds long, they will need to spend 30 million in advertising fees to produce 30 episodes of "Soldier Assault".

With this amount of money, ordinary satellite TV stations may be able to broadcast for half a year, but now they can only broadcast for half a month.

They probably didn’t think it was worth it.”

Fu Song was silent for a long time, then he asked, "What would Guan Zheng say?"

My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!

Continue read on readnovelmtl.com


Recommendation



Comments

Please login to comment

Support Us

Donate to disable ads.

Buy Me a Coffee at ko-fi.com
Chapter List