Chapter 112 Emptying Parents' Wallets
The rumors and speculations at the beginning of the release of "The Necklace of the North Star" may not have thought that the wave of public opinion heat they brought to "The Necklace of the North Star" would be transformed into real ratings after the animation was broadcast.
After all, the audience who once questioned whether the screenwriter of this animation adopted some unfair competition methods in public opinion had to admit that this work was indeed quite wonderful after watching Light Year's new drama.
Not to mention children, it is difficult for adults not to be deeply attracted by the unusually beautiful painting style and strange and dreamy plot.
If you say that this screenwriter took a backdoor, it is really hard for everyone to believe!
Moreover, it is not only the audience who is curious about this screenwriter who suddenly appeared, but actually the interstellar screenwriter community is the group that is truly shocked and crazy about who this screenwriter is.
"The audience should like all kinds of interstellar blockbusters, but the protagonist of this work is a little girl who is still in school, and there are no big scenes and special effects throughout the whole process. How can it be so popular?"
Coslin, one of the screenwriters who lost the selection, was looking at the "Necklace of the North Star" that was repeatedly played on the light screen in confusion.
It is really unacceptable that the work that I have carefully prepared and polished was defeated by such a work.
You must know that the reason why Lightyear is the leader in the animation industry is that Lightyear's animation technology is very mature, and many big scenes and special effects can be created to be extremely shocking.
Previously, the entire animation industry was also under such a hardcore technical trend, and the selling point of the works has always been the grand and showy plot scenes.
The more excited the audience is, the better the performance of the work will be, and the screenwriters are also racking their brains to write all kinds of exciting and exciting scripts.
Who would have thought that those big productions that cost countless dollars would eventually lose to such a work?
"I think it's worthy of director Lin Ke to make such a direct transformation without reservation under the existing market trend, and even activate a little-known screenwriter."
Another screenwriter Quint, however, vaguely realized what kind of changes this would bring to the industry from the appearance of the popular animation "The Necklace of the North Star".
"I'm afraid other companies will consider whether there are more possibilities for script types from Light Year's unexpected success."
The success of "North Star's Necklace" is indeed like a little girl in a skirt unexpectedly defeating countless mecha men, breaking many stereotypes in the animation market.
"But I just can't accept it. What's wrong with the current audience's aesthetics?"
Coslin looked at the little girl North Star on the screen, who was still a student. As soon as she appeared, her popularity easily crushed the scripts of those old guys who had been working on it for decades. It was really a bit uncomfortable.
"Coslin, don't be too picky. How should I put it? This play is more or less because the subject matter is too novel, and the audience is not aesthetically fatigued? And although the plot is not complicated, it is indeed bold and unique."
Several familiar veteran screenwriters were secretly excited about this Light Year script collection.
Unexpectedly, no one won in the end, and the spot was taken away by an unheard-of newcomer. It is impossible not to be shocked and questioned.
But when everyone gathered together to study this work, they had to admit that this work did have reasons for Director Lin Ke to choose it in the end.
"After all, although the specific plots of the three of us are different, the themes are similar. Only this work has taken a completely unimaginable path." "
The most important thing is that the characters are portrayed with great care. Whether it is the several solar terms that have appeared so far or this little protagonist, I think they all have their own lovable qualities. And once the audience truly likes the characters in it, it is difficult not to keep following it."
When Quint analyzed this, many screenwriters present also nodded subconsciously.
The light screen replayed the scene where Yu Shui promised Bei Xing to come back.
In "North Star's Necklace", Bei Xing retrieved each solar term colored stone, which is actually a complete unit story.
After searching for many times, Beixing finally stopped Yushui and asked him to stop raining. However, he unexpectedly learned that Yushui did not intentionally want to disrupt the nearby phenology, but did so at the request of a boy.
Yushui came here after her necklace slipped off. After several unsuccessful attempts to find the necklace, she wandered around the area aimlessly.
A boy who was always doing homework outside a convenience store saw Yushui wandering around here and mistakenly thought that Yushui had run away from home and had nowhere to go.
So on a continuous rainy day, the boy handed Yushui an umbrella and a meal, and advised Yushui to go home early.
Yushui actually does not need to eat like humans, but after receiving the food, he asked the boy if he had any wishes.
The boy didn't know that rain had magical powers. He just sighed deeply and said that it would be nice if it rained every day.
As a result, all this soon became a reality like a miracle!
After learning all this, Beixing went to find the boy. After gaining his trust, he learned that the boy had been facing campus extortion.
Those senior guys would only go to the game hall to avoid the rain when it rained and not bully him, which led to the boy looking forward to rainy days every time before going to school.
With the help of Lichun, Beixing soon convinced that there was such a group of people who came to extort the boy on a sunny day. When they tried to commit violence, the group of guys were instantly bound by the vines growing on the ground and fell down. The next second, the teacher and the police also rushed to the scene.
After resolving this campus bullying, the boy also realized that his wish was actually an escape from reality.
Not only can it not really solve the problem, but it will bring trouble to everyone. After thanking Beixing, he asked the rain to stop raining.
As the rain watched Beixing's actions along the way, it gradually developed a faint recognition and goodwill towards Beixing's persistence.
Finally, in Beixing's first attempt to pray, the rain smiled at Beixing as if silently encouraging him, and turned into a gorgeous aurora and returned to the necklace.
Beixing has successfully recovered the first colored stone!
"But this is also because Yu Shui is actually very gentle, and this matter is not dangerous. If the existence and magical powers of Jie Qi are gradually discovered by others, there will definitely be more complicated situations."
Domi, who was hiding in Bei Xing's schoolbag, analyzed the first successful experience, happy but also a little worried.
Once Jie Qi was seduced by bad people who coveted this power, and was unwilling to return to the necklace or even used this power recklessly, Bei Xing might face danger in the process of looking for the necklace in the future.
But Beixing felt an indescribable emotion in his first success.
His actions can help those around him, and Lichun who assisted him and the newly-acquainted Yushui also made Beixing, who used to be a little withdrawn, realize the value of friends.
I hope that the frightened snake can be found by me as soon as possible?
In fact, when this story ended, the children were absolutely fascinated by Lichun's appearance in the first episode, and then by Yushui's appearance in the following episodes. He
looks handsome and cold on the outside, but he is actually silent and gentle.
An umbrella and a piece of bread can make this melancholy boy soften his heart and help realize his wishes. He is simply the god of wishing!
"It would be perfect if I could also meet Rain at the door of a convenience store on a rainy day."
"And when Beixing prayed for the first time, Rain was not impatient at all, and even encouraged Beixing to learn how to use the necklace so gently. It was really cool!" "If
you pray to Rain on a rainy day, can Rain hear your wish?"
After the first few episodes were broadcast, the male god in the minds of the enthusiastic audience groups on major campuses suddenly had an image, and it was definitely the appearance of Rain!
Not to mention the two key initial solar terms, Lichun and Rain, will play a vital role in the series of adventures that Beixing is about to officially start, and the proportion of the plot is also high.
The popularity will definitely only get higher and higher.
Just to see the lively and lively beginning of spring and the silent and gentle rain every day are enough to be the important reasons why many young audiences watch "The Necklace of the North Star" as the first thing after school.
"Not only that, if you analyze this first story carefully, you will find that it is also very easy to accept from the perspective of parents."
Quint even doubted whether the screenwriter designed it this way on purpose.
As a work for children, if the young audience at home is too obsessed with animation, many parents will definitely have some opinions, and may even limit the viewing time.
As a result, the first unit story of "The Necklace of the North Star", which is like a novice mission, happens to be about the story of school bullying.
The lack of communication and misunderstanding between parents and children in the play led to the boy not seeking help from his parents immediately when he encountered a problem that was difficult to solve independently. Instead, he tried to endure silently by himself, hoping that the abuser would let him go, which made everything worse. With the help of Beixing
, the boy's parents in the play were so worried and scared when they knew the truth. After watching the show, parents outside the play were so alert that their children might encounter similar things.
"Like in the story, if you encounter such a thing, you should tell the adults in time, and you must not endure it alone, understand?"
Countless parents wanted to repeat similar words dozens of times, and they almost regarded "North Star's Necklace" as an extremely effective educational propaganda film.
"Oh, this screenwriter actually took parental psychology into consideration?"
After listening to Quint's analysis, the other screenwriters' image of this new screenwriter became more and more bizarre.
"How else? Otherwise, how could the first story be so coincidental? If I were a parent, I would also feel that this play has its meaning after watching the first story with my child."
Quint analyzed confidently.
"So what does this mean? It means that in the future, when we write scripts for different groups, we must comprehensively analyze the influence of the audience groups and related possible factors, so that the plot of the script is based on the development of the audience's needs and obtain the greatest popularity benefit."
Although Yu Mian, who was collectively analyzed by many screenwriters at this moment, suddenly sneezed violently.
I just can't design the difficulty of the first unit story too high, after all, Beixing just got the necklace and is not yet fully familiar with the power. If the difficulty is raised at the beginning, how can our story unfold?
In addition, Beixing happens to be a student, so it is natural to design such a copy of the plot. Even if there is only one assistant, Lichun, he can use Lichun's magic to control the growth of vegetation to deal with those senior student abusers.
As for the second person to appear, Yushui will suddenly become the new male god among the elementary school students, ahem, that's not too surprising.
Throughout the ages, the popularity of this kind of characters has never been low.
As an important initial solar term colored stone, it is natural to have a high favorability towards our protagonist Beixing, otherwise how can we form a team to fight the BOSS in the future?
The screenwriters who thought more and more about it finally realized that we should not reject this newcomer who suddenly appeared. Instead, we should contact him as soon as possible and invite him to join our screenwriters association to exchange and learn together!
"It's up to you. I won't go anyway. It's just a play that became popular. Who knows if it's luck?"
Except for the original screenwriter Coslin, who left with an awkward look after finding that no one agreed with him.
Many old friends around looked at each other and wanted to persuade him.
But everyone also knew that Coslin had always been arrogant and had even secretly regarded himself as the best. It was estimated that it was not easy for him to accept losing to a newcomer this time.
"Well, if Coslin doesn't want to, then forget it. Who can contact him? Maybe we should ask Director Lin Ke to introduce him?"
After screenwriter Quint said this, everyone suddenly became quiet again. Regarding the selection issue, they looked at several female screenwriters on the scene, thinking that they would be more suitable.
This is closely related to the many speculations about the identity of this screenwriter recently.
After all, after watching the work "The Necklace of the North Star", everyone naturally couldn't help but guess what kind of person this screenwriter would be.
Among the various speculations so far, the most supported view is that this mysterious new screenwriter "Mian" may be a meticulous female screenwriter!
[If you ask me to guess, I think so too. After all, I have watched so many episodes. I feel that the North Star in the play is portrayed as a daughter by the screenwriter. Many plots are tender and romantic, which warms my heart! ]
[Support, support. By the way, does no one really know this screenwriter? There were so many rumors before, how come there is no news at all after the show became popular? ! The story is so well written, it is impossible that no one knows him at all? ]
[No, no, no, everyone listen to my analysis. I think maybe the truth is like this...]
With this out-of-control heat, everyone started to speculate directly, and no one knows why the news became more and more outrageous.
The most widely circulated one is that this screenwriter with an unusually romantic and tender script style actually created "The Necklace of the North Star" based on his own daughter.
So even though it was his first time writing a script and no one knew this new screenwriter before, he was able to portray the character of Beixing so vividly and touchingly!
However, when Director Lin Ke heard this guess from several old screenwriters who came to visit him collectively, he almost spit out the water he had just drunk.
"Ahem, no, what are you guessing is totally off the mark!! She is young and unmarried, where did she get the child from? And this person has written very passionate themes before!"
Director Lin Ke blurted out, which made several screenwriters look weird.
"Ah, has he written before?"
"You mean this screenwriter has written other works before?"
"And they are passionate themes!"
Director Lin Ke was overwhelmed by the questions.
Director Lin Ke gradually realized that it was Yu Mian's overly strange script that made these traditional old screenwriters unconvinced at first, but as "The Necklace of the North Star" undisputedly topped the ratings, these old screenwriters gradually changed their mindsets and developed a strong curiosity about Yu Mian.
"Don't ask me any more questions. I can help pass on a message to ask if they are willing to join your association."
Director Lin Ke finally appeased these veteran screenwriters with a wry smile, saying that he could contact Yu Mian recently to ask.
Although Yu Mian almost laughed and cried at these rich imaginations after listening to Director Lin Ke's retelling, he even thought that this might really need to be refuted.
[Lin Ke: But they seem to be really interested in you, and they probably want to exchange ideas on script creation. If you are willing, I think the opportunity is good. 】
These veteran screenwriters actually have very solid skills, and the level of various scripts is also very high quality. However, they were previously caught up in the trend of competing with each other in the industry, and the story of the script was ignored. Instead, they tried their best to create various grand scenes.
If "The Necklace of the North Star" can make everyone pay attention to the story and character creation of the script itself, Director Lin Ke thinks it will be great.
[Yu: Actually, I also want to learn and communicate with you, but maybe I have to see the time? 】
After hesitating for a while, Yu Mian was still very interested. When he first tried the script, Yu Mian also read a lot of classic scripts from StarCraft, and there are indeed many very shocking works in them.
However, after reading the first few works that were the most stunning, Yu Mian found that the themes were indeed similar the more he read on.
Stories like "The Necklace of the North Star" that feature ordinary girls as the protagonists and various plots that revolve around daily campus life are almost non-existent.
But small incisions are often more suitable for introducing a more fantastic and gorgeous world story. Not to mention that the mature animation technology used to produce these girls' transformation scenes is even easier, and the effect is very colorful.
[Lin Ke: That's great, and there's another good news, that is, the related animation peripherals are also ready to be officially launched. ]
Director Lin Ke told Yu Mian the news in person with a smile, and it was obvious that he knew how popular Yu Mian's previous book "Falling Morning Star" had caused a princess dress.
In the exhibition hall of the "Girl Looking at the Morning Star" in the Frakton Gallery, which is now an empty frame, there is still a replica of Princess Belle's dress.
Many readers of "Falling Morning Star" will come to the Frakton Gallery to check in and take a look at the place where the girl in the painting once lived.
[Yu: Well, so fast? I think it has only been broadcast for less than half of the time.]
Yu Mian was surprised.
[Lin Ke: You really don't know how popular it is. Many headdresses similar to the beginning of spring have been sold out before. Once the official peripherals are released, they will definitely be more popular.]
Compared with the children's picture book "Falling Morning Star", this time "The Necklace of the North Star" has a more complete story and a longer length. With the effect of the animation broadcast, Director Lin Ke always feels that some of the same peripherals of the characters in it will be popular on major campuses.
If my grandson didn't have long hair, he would have wanted to braid his hair into a flower bud-like hairstyle like the beginning of spring.
When Lightyear Pictures officially announced the sales plan for peripheral products related to "The Necklace of the North Star" a few weeks later, the popularity of this animation, which is gradually climbing to the top, was indeed unexpected.
In particular, Lightyear specially played a dreamy promotional video of digital models wearing various peripherals after the end of the animation of "The Necklace of the North Star" every night.
There was a female model wearing the same light green skirt as the beginning of spring, with buds about to bloom dotted in her hand-braided long black hair, which was a true 1:1 replica of the image of the beginning of spring in the animation.
As soon as she appeared on the stage, a spring special effect of blooming flowers appeared under her skirt. All the previous similar hair accessories were nothing in comparison.
And the male model was naturally not absent.
The rain brooch shone brightly on the black retro element dress, and a very textured rain control special effect was displayed in conjunction with the handsome little model.
Not to mention the effect caused by the appearance of the same necklace of Beixing.
The key light year’s sales strategy this time is still very strange. The necklace and the gems on it are actually sold separately.
The original necklace only has a light green Lichun solar term colored stone.
The remaining colored stones are sold separately for several characters who appear in the animation now. After purchasing, you can collect and fix them on the necklace.
Under the light, you can still see the symbol of the solar term element in the center of the gem.
When this advertisement was first broadcast after the animation "The Necklace of the North Star", countless screams came from the screens of countless families in the universe.
"The Necklace of the North Star--!"
Even the two little daughters of the Campbell family, who have always been well-informed, were stunned. They almost rushed to the screen, imagining that the next moment they would be wearing clothes and necklaces.
After understanding the cause and effect, Campbell and his wife smiled at each other for the first time after watching this advertisement.
"Guangnian's method this time is really... well, thoughtful."
Just by looking at the necklace and colored stones sold separately, Campbell could be sure that after buying the cheapest necklace, there would be few kids who would beg their parents to collect all the other solar term colored stones in order. It would be
fine if they didn't buy this thing, but once they bought it and put it at home, it would be a constant reminder for these kids to watch animations and collect the rest of the colored stones.
Moreover, as a leading company in the animation industry, Lightyear’s marketing campaign was extremely exaggerated this time, and this promotional video was released on almost all major platforms and channels.
If there are children at home, it is impossible that they have not seen this promotional video.
Of course, the effect is also amazing.
"Ah - Beginning of Spring! Rain? And solar term necklaces!"
Every time this giant screen advertisement appears in the central square of the Federal Star CBD on weekends, you can hear countless little guys screaming, pulling their parents to look crazily at the products in the advertisement.
Not only did these little models become famous overnight, but the sales of related peripheral products also exploded after the official launch.
Continue read on readnovelmtl.com
