Chapter 461: Shooting Commercials, I Don’t Fake Drinking
Lin Fan was not aware of what Xiao Wan and Wang Lingli said, and in fact, he didn’t need to know. Lin Fan regarded Wang Lingli and others as friends from the bottom of his heart. Some people in and outside the circle said that Lin Fan was a fan-pleaser, but Lin Fan didn’t take it to heart.
It's right to be nice to your friends.
This is Lin Fan's code of conduct. Apart from that, he will not accept any unreasonable requests or coercion. This code is also the tacit understanding between Lin Fan and his fans.
"The venue for the beach concert has already been set up, and tickets will go on sale tomorrow morning at 9 a.m. In addition, invited guests will come one after another to participate in rehearsals. However, to gather all the guests to rehearse the last song, it may take until two days before the concert."
The show "Longing for the Yard" has already aired its sixth episode. According to the frequency of one episode per week, the tenth beach concert will be online in a month, so the guests will not gather together so early, but they can arrange a day or two according to their own schedule to come and rehearse the program to be performed with Lin Fan.
It is not until two days before the live broadcast of the concert that everyone will gather on Huahai Island for the final rehearsal.
Lin Fan, in addition to preparing for the concert performance, also has to prepare for the casting and finalization of the script for "Legend of the White Snake", as well as follow up on the editing of "A Chinese Ghost Story". These are the top priorities of his recent work and cannot be sloppy at all.
In addition, there is the production of Xia Yan's album, finalizing the cooperation plan with Xia Shaozhang, going overseas to promote the song, and preparing Lin Fan's personal album, etc. These tasks are not so urgent and can be put in the second echelon and completed slowly.
But none of the above are the most urgent.
"Brother Fan, this afternoon we will be shooting the commercial for the beverage you endorse, and tomorrow we will be shooting the commercial for the watch you endorse."
Yes, shoot commercials!
For the two endorsements that Lin Fan has taken on, the brands have already made advertising plans and have communicated the shooting plans with Yang Hongxia. Lin Fan will start shooting the commercials today.
"The beverage advertisement is mainly a one-minute short film, and there are also several print ads. After the advertisement is launched, there will be a spokesperson press conference that you need to attend, as well as an online fan meeting and a charity event hosted by the brand."
Lin Fan took the itinerary that Xiao Wan handed over and felt a headache: "I always thought that endorsement was just shooting an advertisement for them!"
Who would have thought that an endorsement contract would include so many things? Xiao Wan explained, "Brother Fan, advertising shooting is only a small part of an endorsement. It also includes press conferences, brand events, fan meetings, charity events, etc. There are so many things! And Brother Fan, after you endorse this brand of beverage, you can only drink this brand of beverage in public. Of course, you can only choose the beverages of the same brand that you endorse. Drinks of other brands are not included."
In a nutshell, it’s not easy to make money from endorsements.
Lin Fan knew this. For example, if you were the spokesperson for Coca-Cola, you could not drink other brands of cola in public. These were the clauses written in the endorsement contract, and they were no joke.
Lin Fan handed the schedule back to Xiao Wan: "Just remember to remind me."
"Don't worry, Brother Fan!"
In the afternoon, Lin Fan took his assistant Xiao Wan, a business assistant, a publicist, and a makeup artist, and got in the car prepared by the company and rushed to the brand's studio.
In fact, Yang Hongxia was planning to assign two more people to Lin Fan, but Lin Fan refused. He thought that it was enough for him to lead four younger brothers and a driver by himself. If he added two more people, it would be too conspicuous and not good.
Yang Hongxia just followed him.
In fact, Lin Fan didn't even want to bring a makeup artist, because he knows how to do it himself, but Yang Hongxia insisted that no artist should do their own makeup, especially since Lin Fan's current status would make him look lower-class if he did it himself, so Lin Fan had to compromise.
The brand manager came out to greet him and extended his hand enthusiastically from a distance to shake hands with Lin Fan: "Teacher Lin, you are here! Oh, Teacher Lin, your presence really makes our humble home shine! Welcome, welcome!"
Lin Fan had to put on a professional business smile: "You're welcome. Your company is one of the best brands in the country. It's my honor to be able to cooperate with you!"
"Teacher Lin is really too modest. Come on, let's talk while walking." The brand owner enthusiastically took Lin Fan to the studio and introduced the specific situation to Lin Fan as they walked.
Lin Fan listened very carefully. After all, this was an annual endorsement. Lin Fan would have to deal with the brand a lot throughout the year. Only with mutual respect and understanding could they cooperate better. Of course, this was definitely not just for the endorsement fee.
The brand prepared a separate lounge and dressing room for Lin Fan, and even cleared the studio of idle people to serve only Lin Fan. It can be seen that the brand still values Lin Fan very much.
Both parties had a positive attitude, so the filming of the advertisement went very smoothly.
They shot the commercial first, then the flat version. The person who was in charge of communicating with Lin Fan was the director of the short film. He was in his forties, had thinning hair, and a plump figure, and it was obvious that he drank a lot of beverages.
"Teacher Lin, you will be walking over here in a while. Imagine that you are passing by a beautiful place, and then standing here and taking a sip of our drink. The taste of the drink is sweet, but it also has a slight sour taste of fresh fruit, so I need your expression to change to a certain extent..."
Lin Fan didn't understand: "Why do you have to tell me the taste of the drink? I'll take a sip and taste it, and then I'll have whatever expression I want."
The director was speechless: "Teacher Lin, you are joking, do you really drink?"
Lin Fan was speechless. If he didn't really drink it, could he just pretend to drink it? Of course it would be better if he really drank it. The director was hoping that Lin Fan would really drink it! "Okay, that's about it. If you understand, Mr. Lin, let's go this way?"
"Can."
Lin Fan didn't hesitate. It was just a short commercial. He had already finished a movie, so why would he be afraid of not being able to shoot a commercial? Just go for it! So, half an hour later.
"Ka! Good! Very good! Teacher Lin, your performance is really great!" The director was so happy that his mouth was almost grinning from ear to ear! Lin Fan handed the empty bottle to Xiao Wan and burped: "Is this one passed?"
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
The director was very satisfied: "It's passed! Teacher Lin, you really give me face. You really drink every time. I admire you. It's so admirable!"
Lin Fan didn't think it was a big deal. He just drank two bottles of drinks for a commercial. Apart from feeling a little bloated, it was much more comfortable than filming a movie! He didn't understand why some artists would pretend to drink when filming commercials.
"Teacher Lin, do you want to take a break and then shoot the plane again?"
Lin Fan thought for a moment and said, "Then let's take a break."
The main reason is that I drank too much and needed to relieve it.
So the director waved his hand and said, "Everyone take a half-hour break!"
Lin Fan went back to the lounge to relieve himself, and the brand manager came over to the director and asked, "How is it?"
The director showed the short film to the person in charge, who praised it highly: "Very good! His sense of camera and expression are great! The key is that he is a very down-to-earth artist. He drinks big gulps when asked to drink, and takes a sip to savor the taste. He is very cooperative! I think the spokesperson I chose this time is good!"
Unlike the spokespersons we selected before, who refused to even drink a sip of a beverage and still wanted to earn this money, what were they thinking!
The person in charge looked at the camera and saw Lin Fan's bright smile after he finished drinking the drink. He was also very satisfied: "That's right, I chose the spokesperson against all odds, so he won't let me down!"
"screw you!"
Although the director was not polite in his words, he was very satisfied in his heart. Although he was just an advertising director, he felt a great sense of accomplishment when he could make a good advertisement. It had been a long time since he had made such a smooth film.
(End of this chapter)