Chapter 959 Book a private screening for me first!
Fans are waiting for the Spring Festival with smiles on their faces, ready to watch the animated film "Journey to the West". But other filmmakers are not so happy.
Because if you count carefully, this animated film is already Lin Fan’s third film this year. From the beginning of the year to the end of the year, your presence has been so strong. Is that really good?
Normally, one movie a year should be the norm, right?
What hormones did Lin Fan take? Why did he become so active when he was a lazy guy? Three movies a year, is this something a human would do?
Besides movies, you also have two TV series! Is this really enough time for you to produce so many works in one year? But Lin Fan proved it with facts.
Of these three films, the animated film took a little time, but most of the time was spent on setting up the animation studio.
After the animation studio was successfully established and everything was on track, Lin Fan no longer had to supervise the production of the animated film. Wouldn't this free up time for other things? Moreover, the first two films, "Roman Holiday", really didn't take much time and effort. It was filmed and approved in more than a month and then released in a rush. The process was so smooth that it seemed like a fake movie.
The Butterfly Effect was similar, and it didn’t take much time. The filming of Investiture of the Gods was even easier, as the crew was directly divided into several groups and started filming at the same time, and the progress was very encouraging.
It was that Journey to the West took a little more time and energy, mainly because we couldn't find a suitable actor for the role of Sun Wukong. After Shi Chongshan was chosen as the lead actor, it took some time to shoot on location, but everything in post-production was very quick.
Just like that, all these works came out smoothly.
More importantly, the animated film is actually the first project to be launched among so many works, it takes the longest time, and the most effort in post-production.
But hard work pays off, and the movie was finally released during the Spring Festival.
Yang Hongxia regards this animated film as a milestone in the development of Earthling Studios.
Therefore, no effort was spared in publicity and promotion, and all the publicity and promotion resources that Yang Hongxia could get were concentrated on this movie.
From the Internet to reality, with vertical coverage, we strive to ensure that the promotion and advertisement of this movie can be seen no matter where in China.
The momentum is no less than those Spring Festival blockbusters.
Of course, the treatment in terms of film scheduling is no worse than anyone else.
This animated film enjoys the same treatment and screening schedule as Lunar New Year blockbusters. In fact, other Lunar New Year blockbusters may not even have the same treatment as animated films.
Obviously, this kind of differential treatment is earned by Lin Fan's box office performance. Although many filmmakers are openly or secretly unhappy, they have nothing to say in front of Lin Fan's box office record.
However, it is inevitable that some malicious speculations about this movie and rumors that secretly stir up trouble will circulate on the Internet.
This is normal. Yang Hongxia has never worried about negative news about Lin Fan on the Internet. She is only afraid that the entire network will praise Lin Fan one-sidedly, as if Lin Fan is an unprecedented and unparalleled good person who is loved by everyone.
This is terrifying.
Although Yang Hongxia has tried her best to suppress the speed and frequency of Lin Fan's appearance on hot searches in the past year or two, she still cannot prevent Lin Fan from being pushed to the hot searches by his fans.
As a last resort, Yang Hongxia repeatedly purchased the service of changing keywords in hot searches, and only then was she able to barely shift the public's attention from Lin Fan to his works.
In the annual expenditure reports, the cost of hot searches is higher every year. What makes Yang Hongxia even more speechless is that other people spend all kinds of money to get their artists on hot searches, but she does the opposite. In order to get her artists off the hot searches, she has to pay for them again and again.
It would be fine if the negative comments were to be removed, but it’s a good thing that Lin Fan is on the hot search.
It's absolutely amazing.
Yang Hongxia sighed as she signed various documents and reports, and did not forget to pay attention to the publicity effect of the animated film.
The best indicator of whether a movie has been promoted effectively is probably the pre-sale box office.
Since the animated film was scheduled to be released during the Spring Festival and officially went on pre-sale, the pre-sale box office on the first day has exceeded 80 million, which shows that the audience is very supportive of this film.
Especially for animated films, which are very suitable for parents to take their children to the cinema to watch during the Chinese New Year, so the pre-sale situation is even better.
Of course, it is not completely without disadvantages.
For example, just because it is an animated film, it is completely impossible for Lin Fan to appear in the movie. Even given Lin Fan's lazy personality, he may not even show up at the roadshow.
Therefore, fans who were looking forward to seeing Lin Fan were inevitably disappointed, but fans are fans after all, and even if they are a little disappointed, they will continue to support Lin Fan's works.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
But for ordinary audiences, the audience circle of animated films is smaller than that of live-action films. In addition, there are no big-name actors who naturally attract attention in live-action films. No one can directly carry the box office, and there is no roadshow to interact with fans.
We can only look forward to the plot and post-production special effects of animated films, which are naturally at a disadvantage compared to live-action films.
The final result was that the first day pre-sale box office was only 80 million.
And if this was not an animated film, but a live-action film starring Lin Fan, then the first-day pre-sale box office would have to at least double.
But Yang Hongxia had anticipated such a result. After all, the animated film was Lin Fan's and the Earthling Studio's first attempt.
Just like "A Chinese Ghost Story" back then, at that time, let alone the pre-sale box office, even Lin Fan's fans were not optimistic about Lin Fan. In order to prevent Lin Fan from being scolded too badly later, fans did not even dare to praise Lin Fan's first movie in any public occasion.
It was not until the movie was released that word of mouth naturally spread and everyone who had seen the movie thought it was good that fans dared to express their true attitudes online.
Today's animated films are just retracing the path of "A Chinese Ghost Story", and the result is much better than "A Chinese Ghost Story". After all, the box office of "A Chinese Ghost Story" at midnight was only 30 million.
Yang Hongxia's mentality now is different from that of the past, and her trust in Lin Fan has reached a certain peak, so she is not anxious about the pre-sale of the animated film at all.
Instead, he arranged Xiao Ye in an orderly manner: "Book a private theater for me first. If my colleagues in the company have nothing else to do, I will invite everyone to watch a movie. Bring your partner and children!"
(End of this chapter)