Don't even mention that Mu Xia and the others don't understand.
Even the viewers in the live stream were dumbfounded.
"To be honest, I own a convenience store myself. If Lu Yiming did that, this supermarket would definitely be doomed! I have decades of experience in running stores, I'm not kidding!"
"Hehe, I can only say that Lu Yiming thinks too highly of people. When I was farming in my hometown, I often pushed my fruit cart out to sell."
A bunch of old men and women were eating but not buying anything, and they kept trying to drive down the price! I said I'd just sell it to them at cost!
The old ladies said I should just give it to them directly, and go all the way. [Death smile]
"Did Lu Yiming read some self-help or sales books? This kind of operation might work abroad, but it will definitely not work in China!"
Don't listen to those book sellers' hype!
...
If anyone else dared to do that, the comment section would definitely be full of mockery.
Some were even secretly hoping to see the joke made.
But in Lu Yiming's live stream, almost everyone was trying to persuade him and even offering him advice!
However, Lu Yiming was clearly determined to go his own way!
"Let me ask you, do you think the current sales market is normal?" Lu Yiming pondered for a moment before speaking.
Mu Xia and the others were completely dumbfounded.
But Mu Xia, being a professional straight man, immediately chimed in.
"Chairman...we...we all think it's normal, there's nothing abnormal about it."
"This is not normal, it is extremely abnormal."
You see, these days, no matter what we buy, we don't know the cost of it.
Is this really normal?
Consumers have no right to know the actual cost of the products they buy!
Consumers are practically like blind men touching an elephant when they are making a purchase!
This leads many consumers to choose products almost entirely based on their own feelings, advertising, and word-of-mouth recommendations.
As for the price.
Consumers have absolutely no right to know about the price, which should be their primary concern!
In other words, the same product can be sold at a completely different price simply by having the seller put a label on it!
They don't even need to use a separate label; they can simply change the name and alter the numbers on the label to attract different consumer groups!
Upon hearing Lu Yiming's words, Mu Xia immediately fell into deep thought.
yes!
That's absolutely true.
After all, different consumer groups have completely different spending power.
Take the most basic clothes and pants as an example.
Some people think that 20 yuan is enough to buy a pair of pants.
But some people with more money are willing to spend 200 yuan to buy a pair of pants.
But that's where the problem lies.
These two consumer groups usually don't appear in the same store!
In other words, they don't know the quality of each other's pants at the same price point!
Many people simply can't tell the difference between 20 yuan pants and 200 yuan pants!
Some dog breeders take advantage of this information gap.
Pants that cost 20 yuan are still sold for 20 yuan. Then, some slightly better quality pants that should have cost 30 yuan are sold for 200 yuan!
This has created different price ranges!
Meanwhile, those who spent 200 yuan to buy their favorite pants are still gloating, thinking they've gotten a great deal.
I feel that the money was well spent.
But actually, it's not much better than what you buy at a street stall!
This is the ultimate reason why clothing stores are always having sales; they make a profit as long as you buy something!
Because this stuff is inherently extremely profitable!
Forget about 70% or 80% off, even if it's only 20% or 30% off, they can still make a profit!
Not to mention how many clothing retailers are inflating their prices.
more than this.
Some unscrupulous merchants will use the same clothes and pants and then sell them at different prices.
Clothes and pants that are more expensive tend to sell better, because people have more money in their pockets now, and nobody wants to embarrass themselves by wearing pants that cost 20 yuan.
(For reference only)
Therefore, consumers are at a significant disadvantage in this buying game, being at the very bottom of the value chain.
You can only buy it based on your own judgment!
I have absolutely no idea whether what I bought is worth the price!
Take antiques, for example.
They've already assumed that most, or even all, of the products are fake.
It all depends on your own eyesight. If you can buy the real thing, then you're skilled. If you buy a fake, don't cry, accept the punishment.
Upon hearing Lu Yiming's reminder, Mu Xia suddenly realized that this was actually a very unfair market mechanism.
Consumers have the right to know whether what they buy is worth the price!
Instead of letting consumers rely on their own abilities.
There's a saying that goes something like that.
The buyer is never as shrewd as the seller!
"That's why I said that changing this unfair market mechanism should start with our supermarkets."
Leave the choice to the consumers.
If consumers feel that I, Lu Yiming, am making too much money, then I, Lu Yiming, admit it. It's my own fault for being too greedy and incompetent!
If consumers like our supermarket, our supermarket will naturally thrive!
Lu Yiming paused for a moment, then said:
"I've been thinking about what exactly our supermarket has to offer to attract consumers."
Is it because of the quantity of goods? Or because of the high quality of these agricultural products?
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
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