Huo Qianli frowned, "How could this happen? In the absence of obvious negative news, the consumption of Danshen should be stable and growing. A group of products without trademark rights will naturally have their market share cut out. How could there be no economic benefit feedback?"
Gao Yuanming echoed, "That's right, I told them that too. But after discussing it, they felt that there were two reasons. One is that the joint law enforcement was just a surprise action. After a while, there was no movement. I guess fake and inferior products will emerge again, using the name of Dongjiang Danshen. The second is that everyone still thinks that with just such a logo, without any publicity, the effect is very limited."
Huo Qianli nodded slightly. "So, our policies have not achieved the expected results. The joint law enforcement crackdown is not sustained enough, so it cannot clean up the market. The publicity is not enough, and the value of the trademark cannot be converted into real economic benefits."
Gao Yuanming nodded, "Secretary Huo has given a good summary."
"I have one more thing to add." Huo Qianli looked at Gao Yuanming, "In the minds of consumers, I'm afraid that whether there is a trademark or not doesn't have much impact. Otherwise, they will choose those with trademarks, and we don't have to spend too much effort."
Gao Yuanming was stunned for a moment, then said, "That's right. When I go to the pharmacy to buy medicine, I usually just take whatever the doctor gives me, without even looking at any labels."
"This is indeed a problem. Let's think of a solution in the next two days. We'll discuss it the day after tomorrow and see if we can come up with a solution."
"Okay, Secretary Huo, I have two small things to report to you..."
Ten minutes later, Gao Yuanming got up and left.
Huo Qianli sat in the chair and thought about it. At first glance, this matter did not seem too complicated.
Law enforcement is a spurt, so it can be changed to a regular practice. The county party committee can issue orders to conduct random inspections from time to time, and then try to cooperate with surrounding counties and cities to see if joint law enforcement can be carried out;
If the publicity is not enough, then increase it. Discuss it with Baishao. I believe everyone has similar problems. Let’s think of a solution together. Put up some billboards, TV, newspaper channels, etc. Anyway, there is a clear path.
As for the issue of consumer psychology...
A light bulb suddenly lit up in Huo Qianli's mind. Could he join Shuoyuan's affairs?
If both the trademark and the origin are used together, can a stronger brand image be formed in the minds of consumers?
Then he shook his head again, it was still too little.
Compared with the cost and effort required to promote this matter, the gains are still not enough.
Why!
Huo Qianli scratched his head. One problem was not solved yet and another one piled up. It was difficult!
In the blink of an eye, it's time to get off work again.
Huo Qianli rubbed his dizzy head, stood up, stretched, tidied up the office simply, and then got up and left.
He was a bachelor here and had his dinner directly in the cafeteria.
I walked out and headed towards the government gate, and on the way I happened to meet Jiang Hengyu who was pulling a small cart.
"Secretary Huo, let's take a walk!" Xiao Jiang greeted enthusiastically.
Huo Qianli nodded, "Where are you going with the cart?"
"We just moved here! I bought some daily necessities online and am going to pick up the express delivery now."
Huo Qianli smiled and said, "Yeah, now express delivery can be delivered to the town?"
Although he is not very old, he is very busy every day. All he thinks about is work and development, and his attention to these things has indeed decreased.
"Yes!" Jiang Hengyu said with a smile: "I personally think that it is thanks to the 4 trillion yuan a few years ago that the infrastructure and logistics have improved, and things can naturally be delivered to towns and villages. If the road conditions were really like those in Qianfu Town when Secretary Huo first came a few years ago, I'm afraid the express delivery would not be able to be delivered."
Huo Qianli smiled and glanced at him, then nodded and said with emotion: "These websites are really amazing! The Internet economy is incredible!"
Jiang Hengyu hummed, "Indeed, especially platform-based websites like Taobao, which bring together merchants and consumers and make everyone do things according to its rules. This model is really amazing, and the money earned is probably incalculable. So some people say that if you want to make money, the best way is to engage in platform economy!"
Huo Qianli's footsteps suddenly paused and he stopped where he was.
Jiang Hengyu turned his head in surprise, "Secretary Huo?"
A word repeatedly struck the barrier of thinking in Huo Qianli's mind, trying to help him come up with a flash of inspiration.
platform?
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