Chapter 70
So the call came immediately.
But the contract had already been signed, and Su Ning was prepared to take the risk of producing the play himself, so he certainly would not re-sign it.
The other party also knew that his request was somewhat unreasonable and was very hindsight, but he still insisted on talking for a long time. Finally, he had to hang up the phone. Finally, he said that he hoped Mr. Su would bring more artists to Orange Video to watch it.
Fortunately, at least we signed the exclusive broadcast contract when the profits were divided, which allowed them to do something about it.
However, the people at Orange Video somewhat underestimated the popularity of Jixue that day.
This is a movie that continues to be released. In the Internet age, the reputation of a movie can be determined within a day, especially on Valentine's Day.
Watching romantic movies can be considered a necessity for couples, but a large amount of feedback and ratings from passers-by have allowed "Old Love Letters", which originally had no scheduling advantage, to make a comeback.
The most obvious thing is that Xie Fangmin started to become popular again.
She did have many classic works before, and the short video platform began to recall her past, attracting more passers-by to see what she has become after many years. This is the marketing point.
The one who may really benefit the most is the newcomer Ji Xue.
Every second she appears in the movie is unforgettable, so she is mentioned in almost every film review.
"The female lead was so beautiful when she was young. She really stunned me. I was drooling in the cinema."
"How come I've never seen this actress before? This face has remained unknown until now. I just want to ask if this is reasonable in the domestic entertainment industry?"
"Her acting is also very good. Because she lives in memories, she has basically no lines and no big expressions. She is just bland, but you won't feel that her face is expressionless. Her eye acting is really good."
"I feel like it will really sweep the D station beauty collection once the movie is released and edited. They are so beautiful."
There was no need to wait for the movie to be taken off the screen. Although the film company didn't have much money, they were able to keep up with the publicity. They immediately released some footage, as well as some re-shot highlights.
Su Ning was not idle either. He was assigned an assistant from the beginning. He had a lot of business materials on hand and started to send them out immediately.
——Marketing also needs to take advantage of the favorable conditions and the real attention from the audience. He solemnly introduced this outstanding young actress, Ji Xue, to the audience.
Even if they don't go to the cinema, ordinary audiences have begun to see many clips of this actress, and Lu Feilu is also quite active. He is indeed a very good fan. The official account he registered casually turned into a star-chasing account. He booked the theater at the beginning, and later posted a lot of beautiful pictures of piled snow, and even started to promote himself as an endorsement.
——Cha Yue’s endorsement has not expired yet, but his group has many products and there is a lot of demand for endorsements. As Ji Xue of Ji Xue has become famous, he can come for business cooperation openly. Mr. Lu feels that this is not favoritism at all.
What’s wrong with inviting popular actors to endorse the product?
It makes perfect sense!
It seems like he is going to become the president of the fan club, but actually he is not, because President Lu refuses to share the responsibility.
It's okay to praise Jixue in his Weibo post, but if you cross the line and start calling her your wife, you will be blocked. It can be said that he is very petty.
The Lu Fei incident had happened before the film was released, but at that time Ji Xue was not yet famous, and Su Ning also deliberately suppressed the hot searches, so nothing happened. Now that President Lu is making some unnecessary things, many people come to visit, and the audience also investigated and traced back, and dug up the previous events.
"It's so funny, no wonder this rich second generation is so crazy, if I had a wife like this, I would be even crazier than him."
"Hey, Mr. Lu, your wife is gone!"
This comment indeed led to the netizen being blocked.
As a result, the news spread more and more widely, and many people came to watch the fun, and it also became one of the points of promotion for the movie.
Their relationship was no secret, and even a reporter asked about it on the spot. Jixue did not hide it and said openly, "Nothing, we dated, but we broke up."
Some people were curious and asked why.
After all, Lu Fei's conditions were impeccable.
"I want to focus on filming now," Jixue said openly, "Human energy is always limited. I am too busy at work and I don't even have enough time to sleep now."
Xie Minfang, who was divorced and in a mess, felt deeply and nodded, "Yes, actors still have to act seriously and pursue their careers."
"So let's save the sweet romance for the characters in our movie~" Jixue knew this was a roadshow, and quickly turned the topic back to the movie, "Does everyone have any new opinions or questions about the movie?"
As a minor supporting role at the beginning, she was not required to participate in the roadshow, but because she was the one who became very popular, she was urgently called to follow the protagonist on the roadshow.
Su Ning attaches great importance to it. She has put a lot of thought into every look of her offline. Zhou Chunqing has now put together a team to take charge of the makeup of all the artists in Guangying Entertainment, naturally including Ji Xue.
Encouraged by Su Ning, Zhou Chunqing started shooting short videos on beauty makeup and becoming a blogger. At the same time, she always kept an eye on her peers and tried to bring talented people who were doing well to the company, especially those who had great techniques and high-end makeup but were not very popular.
For those who are unwilling to sign a joint venture contract to stay in the company, then short-term cooperation is fine. She is obviously becoming more and more confident. This is how connections and talents are utilized to achieve a virtuous circle.
Ji Xue really lived up to her expectations. Every one of her looks could be included in a photo album, and the clothes she wore were all out of stock. The large exposure showed that her beauty is not limited to the director's lens. Even if the lighting is bad and the camera is blurry, she still looks good. Even a simple roadshow can make it to several beauty hot searches.
Jixue also has high emotional intelligence and gets along well with other actors. During the previous reshoots, she actually didn't see Xie Minfang, and the two of them had no scenes together at all. Instead, they met during a roadshow, and they got along quite well.
The last time she chatted with Su Ning, she asked if "The Ambitious Family" needed a guest appearance. She and Xie Minfang have become familiar with each other recently, and she also persuaded her to participate.
Su Ning: ...
Of course.
Even now, Su Ning is still somewhat shocked by the charm of the snow.
Not only him, but also Shen Mingzheng, who had been reborn and knew what was going on, was quite shocked. The box office of "Old Love Letters" was only over 30 million on Valentine's Day. The next day, after the holiday, other movies fell sharply, but it rose slightly against the trend to over 40 million. Two or three days later, word of mouth officially fermented, and by the weekend, it had touched the line of breaking 100 million. Then the number of screenings increased, and it began to kill all the enemies.
At this stage, there happened to be no other promising movies. The last box office miracle, "The Sea Rescue", had been released for some time and was about to be taken off the screen.
The ceiling for a well-made romance film is very high. After all, couples have always been one of the mainstream customers of movie theaters.
But Shen Mingzheng remembered that the box office was not that high, it seemed to be more than 900 million and almost 1 billion, but now he sees that it has exceeded 1.2 billion. The following films cannot be sold, and they have not been taken off the screen yet, so they can still maintain the box office. According to predictions, it should eventually reach about 1.5 billion.
The heat contribution of the snow is undeniable.
This may be one of the most profitable movies of the year, even more profitable than those that made 20 or 30 billion. After all, the total investment from start to finish is less than 50 million, so it is a huge profit.
The people at Gaoshan Pictures seemed to be walking in a happy mood during this period. They ignored other people who wanted to climb up the social ladder, but the people that Su Ning approached were very friendly.
Because when they were reshooting, they didn't just do it for the low cost, Shu Miao didn't come, and snow accumulated, it was fate.
Su Ning came here to discuss cooperation this time.
But he did meet some acquaintances at the door of Gaoshan Pictures' conference room. They were Zhu Lan and Mr. Sheng.
Zhu Lan and Yuedong have been collaborating a lot recently, so it's quite normal for the two to get together now.
She was sitting there drinking tea, and saw Su Ning's expression change. It seemed that he was not expecting it, but she still greeted him: "Mr. Su, what a coincidence, I didn't expect to see you here."
Mr. Sheng also looked a little unnatural.
Su Ning had had some unpleasant experiences with these two people before, but he still maintained his superficial politeness, nodded, and sat on the other side of the sofa. He then listened to Zhu Lan's tentative question: "Mr. Su, are you here to look for actors? For "The Ambitious Man"?"
Palace fighting dramas require a lot of actors, and the company’s own actors are not enough at present, so we must look for external aid. Gaoshan Pictures has a lot of actors, so it is normal to find them.
The current "The Ambitious Man" is no longer the same.
When the official announcement was made about the director Guo Baomu, the female leads Ye Qiuxin, Ji Xue and Xie Fangmin who will be making a guest appearance, the popularity of "Old Love Letters" also flowed here to some extent.
Fans of this political conspiracy novel usually don't show up, but they showed up as soon as the official announcement was made. They are quite satisfied with the current arrangement. From the actors to the original novel, the popularity is greater than Su Ning imagined, and also greater than the other two people thought. Orange Video is trying to make up for the loss, and it is eager to put the words "exclusive broadcast" everywhere.
This originally belonged to Shu Miao.
Zhu Lan felt somewhat regretful, and she planned to make amends. This time, she and Yuedong asked Tong Feifan to cooperate with her.
In a hit movie, in addition to the actors, the director also receives a lot of attention. It can even be said that he reaps the biggest benefits, especially the new directors who become famous overnight.
Yuedong has a large list of scripts and actors for romantic movies and TV series, enough for Tong Feifan to choose from.
"Old Love Letters" is so profitable that the first reaction of capital is to copy it and then make another wave of money.
She was determined to get this cooperation, even though Gaoshan Pictures had a so-so attitude because of the last incident, but Zhu Lan had already run away several times, and when it came to making money, she couldn't care about face.
Besides, she believed that there were only eternal interests in this circle, and previous unpleasantness was nothing compared to interests.
But Su Ning's answer surprised her.
"I have already discussed the matter of finding actors with Gaoshan Pictures. They are willing to send people to audition for director Guo Baomu, and Director Guo has already picked out a few suitable ones," he said. "I came here for director Tong Feifan."
Zhu Lan was stunned: "How could that be? Hasn't your play already been cast with Guo Baomu...?"
"Yes, Director Guo, that was arranged for a palace drama," Su Ning said, "I plan to shoot a music video for Glory and also shoot a micro-film as a companion to the music video. Didn't you say last time that you wanted them to act in a drama as well and try something new?"
"I went back and thought about it carefully. What he said was quite right. If I couldn't reach an agreement with Yuedong, I would shoot it myself."
Mr. Sheng, who was sitting opposite him, had been silent until now. When he heard this, his expression almost couldn't be maintained. "Wait, for an MV, you're going to find a director with a box office of nearly 1.5 billion to shoot it? And you're going to shoot those idols?"
Is Su Ning going crazy because he didn't win the award last time? How dare you think of such a configuration?
"So I came here to talk," Su Ning said, "Before, the director was busy with Reuters, so I didn't bother him much. Now that Director Tong has returned to the company, I have to come here to officially sign the contract."
? Why did you sign the contract?
Zhu Lan and President Sheng's first reaction was that Su Ning was exaggerating on purpose to scare them off, and that it was just bluffing.
You have to know that she and Yuedong each sent people to go there several times, but they didn't even add Tong Feifan's contact information. Even Gaoshan Pictures was about to give in because of the generous conditions, but they also told her that it still depends on the director.
If Tong Feifan agreed, then the company would naturally agree as well.
A director with a work like "Old Love Letters" has to be respected by every company. No one dares to make decisions without authorization, and there is no way to direct him at all.
Before Zhu Lan and the other person could continue asking Su Ning, they saw Tong Feifan coming over from the corridor.
The director looked the same as before, wearing an old coat with many pockets, with his head lowered, as if he couldn't even be hit with a stick. She had a smile on her face and was about to say hello when she saw Su Ning come forward and shake hands with him.
"Director Tong," Su Ning said, "you've worked hard."
Tong Feifan raised his head only when he looked at him, and it seemed that the corners of his mouth rose a little, but he still didn't say much.
"Yes. I'm here to sign the contract. I'm a bit busy today. I also have an interview later. We'll do it as soon as possible."
Just this one sentence is already very friendly.
Zhu Lan and Mr. Sheng went forward to greet him, also holding a plan, and mentioned their own project: "Director Tong, this is invested by the Shen family and Yuedong. It is a popular project with a lot of traffic. All the configurations are available. As long as you..."
But Tong Feifan just waved his hand.
"No need to say more. I told you before that I will make my own arrangements," he said. "I have to sign the contract. If there is nothing else, please leave."
Then he and Su Ning entered the signing room together.
During this process, Su Ning felt the eyes of these two people staring at him from behind, but he didn't care.
He really didn't do this today just to make Zhu Lan and Yuedong angry. To be honest, it was just a coincidence.
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