In the office, Su Yin exchanged her thoughts on her studies and discussed the arrangements for her next work with Zou Kangyu, Chen Yang and others who had returned from further studies.
"Everyone has worked really hard over the past few months, and we've finally achieved some results. Besides wanting to talk to you about the exchange meeting, there's something else I want to discuss with you."
Su Yin looked at the newly submitted profiles and information from the headhunting company in her hands, and said to Zou Kangyu and Chen Yang, "The company's filming team has been expanding recently. This time, several experienced outdoor photographers will come to form a separate outdoor filming team from the previous indoor variety show filming team."
"As veterans of the company, I'd like to understand your wishes. Do you want to continue working on the original daily video and indoor filming and production teams? The company will offer you management positions."
"However, if you are interested in the newly formed outdoor variety show team and want to learn more types of shooting and video production, the company can also let you join the newly formed team. However, you can't be given a management position."
Afterwards, Su Yin met with Yang Ming and others in the office again. "The company is in its early stages, so there's a lot of confusion about positions. Everyone's been working across many departments. If anyone wants to stay fixed or adjust their current position, please let me know."
"You guys were the first ones to join the company and work with me. Now that the company is on the right track, this is the bonus I promised you personally. Take it." Su Yin handed red envelopes to these people she favored who had worked diligently and made great contributions in the process of establishing the company, and reassured them.
Since then, the trainees have become increasingly popular thanks to their training videos and livestreams, and their variety shows have become even more popular. Many outside companies have been poaching them, and Su Yin naturally hopes that these people will remain with the company, and her stance is clear. She will never be stingy when working for her.
When these people saw Su Yin being poached by other companies with high salaries, they would be lying if they said they were not moved at all. However, they all rejected the offers one after another.
No other company in the industry has achieved the same success as Yuexiang Entertainment. Within just six months of its founding, its trainees had millions of fans and its self-produced videos had tens of millions of views. In just over a year, it had amassed tens of millions of fans, its self-produced variety shows had over 100 million views, its reputation was booming, and its merchandise sales exceeded 10 million per day.
Everyone is following Su Yin and moving forward, but now they still don’t know what kind of goal Su Yin wants to achieve, nor do they see how far this company can go in the future.
If it weren't for Su Yin, no one would have known their names a year ago, let alone paid a high price to poach them. They had learned so much from Su Yin in this newly established company, and it seemed that Su Yin still had more energy and treasures that had yet to be revealed.
They don't want to leave this rising company with a bright future and a company they have grown with.
And Su Yin did as she promised, treating them well in both attitude and material matters. They also had trust and expectations of Su Yin that were unimaginable to the outside world.
Putting aside the issue of being poached, the constant influx of new people has also sounded the alarm for them.
This company, which is clearly experiencing rapid growth, is bound to grow even larger. With the influx of new employees, will these so-called veterans be able to capitalize on their advantages and grow alongside them, or will they be lost among the newcomers?
They absolutely couldn't let up! They absolutely couldn't fall behind or be left behind by Su Yin, the company, or the other newcomers!
After a period of adjustment, the company steadily passed through this period of expansion and adaptation. Everyone worked harder to enrich themselves and adjust their pace to adapt to the current development of the company.
Among the companies that benefited from the first wave of variety show dividends, there are also voices raising the question of whether to produce variety shows again.
In the Yuexiang Entertainment office, Su Yin sat at the top of the conference room and announced the main purpose of the meeting: "Regarding the recording of the second season of 'Who is the King of Games', the company plans to schedule it for the first half of next year, but the time is currently undetermined. Today, we will mainly discuss the company's new variety show—an outdoor variety show."
"We chose an outdoor variety show because it's easier to differentiate ourselves from our previous Yu-Gi-Oh! series and our daily videos. Because outdoor variety shows place higher demands on camerawork and directing, the filming team will have to adjust to some extent. I believe everyone has become familiar with the new photographers, copywriters, post-production staff, and business specialists during this time."
Before this, Su Yin had never been involved in real outdoor variety show production. In her previous life, her artists participated in a popular outdoor reality show, and she did go to watch the recording process.
Producing a variety show is far more complex than most viewers imagine. Before filming begins, the show's content and style must be determined, along with artist invitations, program investment, and preliminary plans for post-production editing.
Once filming officially began, the crew required was even larger. Just the outdoor reality show she had seen had fifty or sixty cameras, long recording sessions, and a vast amount of footage, requiring hundreds of crew members.
Most of these outdoor programs are produced by large TV stations and video platforms. Not only are the shooting costs high, but the post-production material organization, assembly, content editing, and mixing alone require a huge workload.
Previously, Su Yin was hesitant to try variety shows due to financial and staffing concerns. It wasn't until the recent success of "Who's In The Game?" and the significant revenue from its peripheral products that she began to consider producing a new outdoor variety show.
Although outdoor variety shows have high requirements and high costs, they also have great advantages for Su Yin.
Firstly, their guests didn't need an appearance fee. Secondly, Su Yin had a lot of experience with successful variety shows from the past, and she would choose outdoor variety shows that didn't require a high budget for the production team.
Furthermore, outdoor variety shows are more convenient for product placement and promotion! Leveraging the success of the previous variety show and their current fan base, the company can also directly solicit investment before the variety show is filmed, reducing the pressure of production costs.
Now let’s start forming a new variety show production team and start her second variety show production!
Two months later——
In a conference room, over twenty people gathered to discuss the preparations for a new variety show. On the table were the files of the eight trainees, the team members assigned to the project, and the show's settings.
After previous discussions between Su Yin and the director team, they came up with a basic plan.
The trainees were sent to a small village below City A and lived in an old, unused house they rented for about two weeks. During this time, the trainees were required to cook, wash clothes, and clean the house themselves.
During these two weeks, each person had to do one thing every day that they had never done before, and no one could repeat themselves. The eight trainees would then rate each other's performance, and a living allowance would be distributed based on the total score.
This kind of task setting also makes the variety show itself more interesting. It also allows each person's individuality to be highlighted through their creative choices. The fact that teams rate each other, ranked from highest to lowest, in exchange for a living allowance, also adds a competitive element to the variety show, making it more likely to experience dramatic moments and generate buzz.
Unlike the previous variety show, the game segments of "Who's the Yu-Gi-Oh?" are inherently engaging, requiring no effort on their part to achieve effective results. Despite these few experiences, these young people are relatively inexperienced. In a lifestyle variety show like this, a lack of variety sense is bound to be a major issue for many.
If necessary, some scripts and games can be used to make the variety show more watchable.
They also decided to bring games from "Who's the King of Games" that don't require any specific props to be played here to enrich the entertainment life of the teenagers. For viewers who have already seen the variety show, these games won't take up much of the final episode, making them less likely to get bored and instead allowing them to feel familiar with the new variety show. For viewers who haven't seen the company's previous variety show, adding these games not only adds to the fun of this slower variety show, but also serves as free publicity for the previous one.
Slow-life variety shows have not yet become a trend in this world, and Su Yin also intends to be the first to try it.
This is also because, among outdoor variety shows, slow-life variety shows have relatively low hardware requirements. They place greater emphasis on softer requirements such as script setting and location selection, as well as pacing and exploring content during filming and post-production. They explore the meaning of life and offer viewers a healing sense of returning to nature.
Everyone discussed and decided on the specific work and set the tone based on several basic principles.
To present the audience with a real, simple and beautiful rural life, we must not only let the audience see the real rural scenery and rural life, but also pay attention to the beauty of the selected pictures and the creation of a relaxed atmosphere.
Variety show scripts must be meticulous, rigorous, and grounded. Su Yin specifically emphasized that the directorial team's established rules must be strictly adhered to during filming, with no slack given to the trainees. The goal is to show how young people accustomed to city life experience and integrate into rural settings. Using only basic rules and subtle guidance, the show aims to elicit the young people's genuine reactions, minimizing any perceived scripting.
The script's focus should be on exploring the natural scenery and rural humanity, which Su Yin believes will make this slow-paced variety show stand out from the current crop of comedic, challenging, and family-oriented variety shows. This requires significant effort in both pre-production and post-production.
After over a year of filming with cameras, the eight trainees, compared to their previous variety show shoot, are now as natural in front of the camera as many established artists. However, for this type of slow-paced variety show, lacking social experience and knowledge, it's difficult for these young people to shine, which places higher demands on post-production.
In fact, in China, many artists themselves have no sense of variety, but they can still perform well in certain variety shows. In fact, this is due to both finding the right character positioning in the variety show and strong post-production. Strong post-production can piece together the guests' personalities from their boring behaviors and boring words, creating interesting storylines.
This is why Su Yin spent a fortune poaching and recruiting new talent to build a post-production team that even surpasses many large entertainment companies. A strong post-production team is not only crucial for the company's own variety shows, but also plays a huge role in the current daily video recording and post-production of short videos.
At the meeting, everyone discussed several key links, key points, and precautions of this new variety show, reiterated the work of each group, and Su Yin left in a hurry again.
The meeting in the afternoon was very important and she couldn't be late.
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