"This month, our fan base on both M Station and Grape Video has exceeded one million, and our daily fan interaction volume has been on the charts several times."
Zou Kangyu showed Su Yin the data from the last few videos and compared it with the data provided by the video platform. In the first two months, the growth of video data was very slow.
These videos of young trainees have almost no appeal to most ordinary male viewers or those who don’t care about idols, and they will not click on them even if they see them.
But their videos are truly excellent. Professional camera equipment, talented and skilled photographers and post-production editing, stable, clear, and bright images. The unique subject matter of a documentary about trainees at an entertainment company is unprecedented. These handsome and lovable young men are exceptional beyond their peers, yet they continue to train so diligently.
The video depicts both joy and sorrow, sweat and tears, perseverance, touching moments, and mutual support and encouragement. The sincerity of the work and the youths' unique charm have attracted the attention of more and more fans who are interested in this type of video.
Zou Kangyu and Chen Yang also had their original perceptions shattered by Su Yin.
This kind of subject matter has never been tackled before, and even if someone has done something similar, it was a simple, crude, and one-off effort. No one in the industry has put as much effort into the training of trainees, the filming of their daily lives, and the production of the video as they have.
Su Yin led them to study the lighting and background modification; to think about the shooting shots, group portraits and individual portraits; to analyze the rhythm, atmosphere, climax and highlights of the video production.
Although this woman had no technical knowledge of filming and video editing, she was able to pinpoint various issues and clearly describe the look she wanted for the video. Her unique and brilliant key ideas, creativity, and excellent aesthetic also convinced Zou Kangyu and Chen Yang, who initially had occasional doubts and discussions, to their ultimate acceptance and submission.
What kind of clips are suitable to be put together, what kind of background music and pictures are suitable to be added, and ideas such as giving different trainees different, unique emoticons or special BGM.
The final result is truly a powerful and meaningful application of each element. When Zou Kangyu and Chen Yang reviewed the video, they could clearly see the images and melodies, along with the distinct character positioning of each person, which truly brought everyone's unique characteristics into focus, making the video even more watchable.
Wang Jiazhen is a serious and hardworking little angel, and he has the best singing skills among the trainees. Whenever he sings, he will be given a halo and small wings in the later stages.
Yin Haoran is a naughty and playful person who loves to play with other trainees like a little monkey. Every time he plays tricks, he will be given little monkey ears and tails in the post-production.
There is Fan Yao, who is cold on the outside but warm on the inside, and looks like a teenager who likes to act cool and handsome, but Su Yin proposed to highlight his cute contrast. He usually has a stern face but actually has a low sense of humor and is easy to talk to. His commonly used emoticons are two blushes and a smiling face that wants to avoid people.
Then there's Shi Haoxuan, the oldest, who's thoughtful, caring, and the most mature and sensible. He plays the role of the head of the family, even wearing his own apron and providing background music to calm things down...
Every time Zou Kangyu and Chen Yang finish editing the video and watch it together, they think these little kids are so lively, so cute, and so hardworking!
Su Yin stayed up late with them and learned shooting and video production together. They learned from Su Yin, this seemingly young girl, that videos can be shot in this way!
Today's data also proves that their efforts have not been in vain.
What she said was not wrong. If we do something in this brand new field, people will pay attention to it.
Watching the video data increase period by period and hearing the constant good news from the company's colleagues in charge of fan work, Zou Kangyu and Chen Yang felt an unprecedented sense of satisfaction and value.
When they first joined, they couldn't imagine that they, who had no achievements in video shooting and production, and no reputation or experience, could achieve what they have today. This also made them even more grateful that they agreed to the interview and joined the company.
The audience's eyes are naturally sharp. More and more people are beginning to be attracted by such novel and high-quality video content, and are also attracted by these lively teenagers in the video!
"I really admire them. They're always chasing after me. It's really hard to study and train at the same time."
"Is this a real entertainment company? So this is what life is like for trainees."
"It's really not easy to do anything. At first I thought it might not be interesting, but I don't know why I just watched one video after another."
"Wang Jiazhen is my ideal, perfect little brother! So cute and caring!"
"Hahaha, Fan Yao is really cocky and cute."
"Yin Haoran really made me laugh to death! With him around, the atmosphere is always great no matter how tired we are."
"I've never seen a video like this before, and it was so fun to make."
Nowadays, their weekly videos are on the popular video rankings of M Station and Grape Video, making them a dark horse that has risen rapidly in just a few months, gaining millions of fans and tens of millions of clicks.
Such data and extremely high fan interaction and stickiness are truly eye-catching in this world where water armies are not yet prevalent and data is manipulated!
Many business collaborations came knocking on their door, and these trainees were offered first- and second-tier prices similar to those of internet celebrities.
The newly built official website of the company is attracting fans at a speed that people in the industry can never imagine. As the website's functions become more and more complete, the daily visits to the website have even begun to reach the level of medium and large websites.
"That's great! If we continue at this rate, we can achieve the same number of fans and traffic as popular artists in the industry just by using our own videos." The entire company was immersed in joy. The current results were something no one had ever imagined before.
The biggest contributors, Zou Kangyu and Chen Yang, exchanged a gratified glance. Seeing the familiar dark circles under each other's eyes, they simultaneously touched their hair and happily turned to look at Su Yin. Such an achievement would be considered impressive even for many large entertainment companies!
Although Su Yin was smiling, her eyes were still serious, as if she was thinking about something. Su Yin was naturally happy with the current data, but it was not particularly unexpected.
After all, such a successful example had actually occurred in Su Yin's previous world. She had also made numerous improvements based on several of her original world's most famous idol training videos. It could be said that their finished product was top-notch in both worlds.
Therefore, the current result is only the first step in Su Yin's plan. It is just that there is no deviation. This can make her feel relieved, but it is not enough to make her satisfied or proud.
She just smiled, appearing very calm. She met their eyes and said seriously, "The current results are good, but our goals are far more than this!"
In the office, Zou Kangyu, Chen Yang, Yang Ming and others were stunned. Looking at Su Yin's eyes that were obviously not satisfied, full of ambition, and her expression that was always full of energy and enthusiasm, they actually felt that Su Yin's requirements were really too high.
Such results were achieved in just three or four months, but she was not moved at all.
"Next month, all employees will receive bonuses, and some employees' salaries will also be adjusted! Let's review the previous videos and the progress of various work to see if there is anything that can be improved and if there are any ways to further expand publicity." Su Yin is naturally not the kind of person who only knows how to spoil the mood and discourage employees. She first told everyone the good news with a smile, and then turned the topic back to work.
Upon hearing about the bonuses for all employees and the partial salary adjustments, everyone's mood immediately brightened! This was especially true for Zou Kangyu and Chen Yang. Based on Su Yin's words and everyone's recent performance, a salary increase was practically a done deal. They hadn't expected the boss to proactively raise their salaries after less than six months at the company. They were in high spirits, and their hopes for Su Yin and the company had grown even stronger.
They couldn't help but sigh inwardly at their boss's drive and ambition. Everyone looked at Su Yin, suppressing their excitement. They felt a surge of motivation within them. Success would earn them bonuses and raises! Now that the company's foundation had been laid, they needed to work even harder!
"It will definitely take some time to accumulate audiences on a platform. We have basically done everything we can and there is no need to rush. If we want to find a solution, we can only expand other publicity channels and platforms." Zou Kangyu thought about it and put forward his opinion.
Yang Ming also thought carefully about the several social platforms and video websites he usually followed, and asked tentatively, "Sign up on a new platform? Right now, Kang Yu and Chen Yang are in charge of video production, while Zhao Yang and I maintain and manage the fan group and official website. If it's just putting the videos on the new video website, the workload wouldn't be too big, but we don't have the energy or manpower to handle other tasks."
Su Yin thought for a moment and said, "Kang Yu, you should find out which other video platforms are more suitable for our target audience. We should mainly promote our fan base and official website. The new platform will mainly serve as a traffic generator."
Zou Kangyu wrote it down and nodded.
Su Yin continued, "I've been kicking off a new round of recruitment for the company. We're definitely going to be on social platforms like Weibo and Space. I also recently discovered a video website that specializes in short videos. Users can choose their own songs and upload 15-second music videos. The company has a stake in it, and I plan to focus on promoting and operating this platform going forward."
"You can download the Douyin app later and take a look. If anyone is interested in producing and operating this type of short video, please contact me."
"Trainees need to open accounts, do live broadcasts, and try to post some short videos."
Everyone was a little surprised, and they couldn't help but sighed and looked at each other. They all felt that everyone was busy enough, and Su Yin had never had a break. They didn't expect that Su Yin had done so many other things during this period.
The company's shareholding issue has nothing to do with them anyway. Since the boss is optimistic about it, they will give it a try. What everyone is more concerned about is how many new people will be recruited this time.
The company has been established for a year and has only 10 employees, including the housekeeper, security, and the boss. Even though the boss alone can handle ten people, we really need to hire!
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