The advertisement was filmed on Jeju Island. Kim Tae-hee strolls on Hallasan Mountain. The blue sky, white clouds and green plants complement each other, and there is a stream gurgling between the rocks, which is a metaphor for the superior natural production environment of Samdasoo.

Kim Tae-hee was a little tired after climbing the mountain, so she took out the prepared mineral water from her backpack and read out the slogan designed by Song Yi, "Sanduo Water, real natural mineral water."

The short advertisement designed by Song Yi and Guo Zairong is simple but easy to understand. Many viewers also admired Kim Tae-hee's beauty, and some even posted on the website to ask who the heroine of the Samdasu advertisement is.

According to the feedback from the manufacturer, after the advertisement was released, the sales volume of Samdasu in Seoul increased by 50% at once, and the advertising effect was outstanding. Now a new brand has contacted Kim Tae-hee and wants her to star in the advertisement. Kim Tae-hee is already a rising star in the advertising industry.

But Kim Tae-hee's star journey was overshadowed before it even began. On November 1, 2000, Yahoo Korea, the search site Naver, and the social networking site Daum all posted a post titled "Mineral Water Girl? Everything is just hype by an advertising company." The post contained the following information:

Recently, a mineral water brand has been selling well, and the brand's advertisements have also appeared on major TV stations. The female protagonist of the advertisement, Kim Tae-hee, is very popular with everyone. She has many labels, such as Seoul University, female academic master, 100% natural beauty, and daughter of a chaebol. She is a representative of other people's children.

The reason why Kim Tae Hee became famous is due to a photo of her. Kim Tae Hee was holding a bottle of mineral water of this brand in her dormitory, with a pure face, a good figure and a smile. This photo looks like the nation's first love, which reminds everyone of the good times on campus, so she became famous immediately and was affectionately called "Mineral Water Sister" by everyone.

After the "Mineral Water Girl" became popular, the mineral water brand began to look for her as a spokesperson, and the TV stations began to broadcast the mineral water commercials she starred in. Everything seemed so logical, but don't you think it's too coincidental? The reason why the Mineral Water Girl became popular was actually just a hype by the advertising company.

In early September, Kim Tae-hee signed a contract with a Korean advertising company in Seoul, with an advertising endorsement fee of 20 million won. Kim Tae-hee became the spokesperson for a mineral water brand. On the same day, the company's producer drove a Mercedes-Benz to send Kim Tae-hee back to school. When she returned to school, the producer sent two boxes of mineral water to Kim Tae-hee's dormitory.

These two boxes of water are actually promotional materials given to Kim Tae-hee by the mineral water brand, because as a spokesperson she can only drink mineral water from that brand.

Within two days, a photo of Kim Tae-hee holding a bottle of mineral water in the dormitory appeared on the Internet. I believe everyone knows how this photo was circulated.

Actually, it is okay for advertising companies to cut corners for publicity. However, the deliberate fraudulent behavior of a certain Korean advertisement is really bad. As a netizen who knows the inside story, I have to come out to uphold justice. If the unhealthy trend of fraud is allowed to spread in the advertising and entertainment industries, how unfair it will be to other advertising actors who work hard?

Song Yi saw the explosive post immediately, and Chen Zaican also noticed it, and he found Song Yi immediately. Now this explosive news has caused a heavy blow to Shinhan's reputation, and the brands that were originally planning to cooperate in advertising have backed out.

Chen Zaican said in a serious tone, "Director Song, the advertisement for Samdasu is our Shinhan's largest order this year. I don't care how you plan it, just help Samdasu promote it."

"This revelation online is not only targeting Kim Tae-hee, but also you and Shinhan. The sales of Samda Soo have already been affected. If it is not handled properly, it will also affect the brand reputation of Samda Soo."

"Not only will we not be able to get the final payment from Sanduo, we may also face huge claims from Sanduo. Who will take responsibility for this?" Chen Zaican was a little anxious.

Jiang Xiu Na couldn't help but defend Song Yi: "President Chen, the advertising campaign produced by Director Song is still very effective. This piece of information on the Internet feels like it was exposed by our company's employees."

"Director Song drove Kim Tae-hee back to school and sent two boxes of water for promotion. The advertising fee signed by Kim Tae-hee and Shinhan is 20 million won, and he knows everything. If he is not an employee of our Shinhan, he would not know so many details." Jiang Xiu Na guessed.

Chen Zaican also had a target of suspicion in his mind, but he didn't want to turn against Jin Nanyong directly at the moment.

The situation is very simple now. If Song Yi can handle the crisis facing Shinhan this time and do a good job in crisis public relations, then Chen Zaican will drive Jin Nanyong away and promote Song Yi to be the executive director and the second in command of the company.

If Song Yi cannot resolve the crisis that Shinhan is facing this time, then Chen Jae-chan will choose to drive Song Yi away and reconcile with Jin Nanyong.

Chen Zaican will publicly apologize and let Song Yi bear all the responsibility for this incident. Chen Zaican will also transfer most of his shares to Jin Nanyong and be a small shareholder, allowing Jin Nanyong to start taking over the Cheonggyecheon public service advertisements to help the company successfully overcome the crisis.

For Chen Zaican, the reason why he promoted Song Yi to be the director was to check and balance Jin Nanyong and drive the tiger to swallow the wolf. Jin Nanyong and Song Yi fought each other, and he would cooperate with whoever had the upper hand. Chen Zaican was in an undefeated position.

But when Shinhan encountered a crisis and I, Chen Zaican, was about to be forced to leave the company by Jin Nanyong, who stood up for me? In such a big company with dozens of employees, not one of them was sincere to me. Chen Zaican now envied the relationship between Jiang Xiuna and Song Yi.

Chen Zaican couldn't help but scold Jiang Xiuna, "I was discussing something with Director Song, why did you butt in? Did I ask you? You don't know any manners, Song Yi, how do you teach the planning team to do things?"

Jiang Xiu Na wanted to say something else, but Song Yi quickly stopped her with his eyes. Song Yi said, "I'm sorry, President, it's my fault. I understand what you mean. We must find out the identity of the whistleblower, but that's another story. The premise is that we need to resolve the public's trust crisis in our Shinhan. We need to clarify that the popularity of 'Mineral Water Sister' is not artificial hype and has nothing to do with our company."

Chen Zaican realized that Song Yi had a backup plan, "How do we clarify this?"

Song Yi was confident. He turned on the computer and found the photo of Kim Tae Hee holding a bottle of mineral water. He then slowly enlarged the photo on the computer and asked Chen Zaican, "President, do you see any mystery in this photo?"

Jiang Xiu Na looked at the photo and was also a little confused. Song Yi sighed and marked the words on the mineral water bottle with a red line. Jiang Xiu Na read it again, "Nongshim, what? This bottle of water is not Samda Water, this is Nongshim Water?"

Song Yi answered slowly, "Who said that what Kim Tae Hee was holding was Samda Water? Because the packaging of Nongshim Water is almost identical to Samda Water. After Kim Tae Hee signed the contract that day, I wanted to give her two boxes of Samda Water, but Samda Water had not yet sent any promotional materials to the company."

"I want Kim Tae-hee to develop the habit of drinking mineral water anytime and anywhere at school, so I bought Nongshim water in advance," Song Yi explained.

Jiang Xiu Na was extremely surprised, "But I remember those two boxes of water were clearly Samdo Water."

Song Yi smiled, "You're right. At that time, Samdo Water didn't have time to deliver the water, so I told them to prepare two Samdo Water cartons, and then put the two bottles of Nongshim Water in them. This will make it easier to promote, and at least it can have a fake-for-real effect."

Chen Zaican immediately grasped the point, "Did you notify the manufacturer to send mineral water to Kim Tae-hee?"

Song Yi replied: "No, it was not until Kim Tae Hee's Samdasoo commercial was broadcast on TV that I notified them to deliver water to Kim Tae Hee's school. Samdasoo also became the designated drinking water for the Seoul National University Autumn Sports Meet."

Chen Zaican looked at Song Yi and suddenly realized that he had underestimated Song Yi. Obviously, if the mineral water brand Kim Tae-hee was holding was Nongshim, and not Samdasu as the whistleblower said, then his revelation would not be true and would be a lie that would be exposed with a single poke.

Song Yi obviously deliberately set a trap for Kim Nam-yong, and then led Kim Nam-yong to expose the news online, and then helped Kim Tae-hee clarify the matter after the matter became popular online. This made the brand of Samdasu more well-known and promoted the brand of Samdasu twice.

Chen Zaican suspected that Song Yi had already obtained evidence that Jin Nanyong had posted something on the Internet to discredit Shinhan, and was waiting for Jin Nanyong to jump out. Poor Jin Nanyong never dreamed that the mineral water brand Song Yi gave to Jin Tae-hee was Nongshim Water, not Samda Water. This is a visual blind spot.

But this photo is also very clever, because everyone's focus is on Kim Tae-hee's beauty, the packaging style and font size of Nongshim Water are almost identical to Samda Water, and they are almost indistinguishable from the real thing. The brand of mineral water is on the side, and if Song Yi hadn't deliberately enlarged the photo, Chen Zaican would not have recognized the two words Nongshim.

If Jin Nanyong had not been exposed, Song Yi's backup plan would not have been used. If Jin Nanyong, as Song Yi expected, used this incident to attack Xinhan, then Song Yi would use this opportunity to reverse public opinion.

Chen Zaican patted Song Yi on the shoulder and said, "Well done! After Sam Do Shui releases a clarification announcement, I will also find out the insider of the company, and then I will celebrate for you."

Did anyone expect that the mineral water brand in Kim Tae Hee's hand was not Samdo? The second update is finished, please vote, thank you!

(End of this chapter)