Chapter 146: The New Asian System’s Wealth Creation Myth



The three giants of Xinya Real Estate were all present, including Chairman Zhou Xiuxian, General Manager Mao Xiaoqing and Financial Director Zhou Zhiyi, among whom Zhou Zhiyi was also the general manager of Xinya Real Estate Puhai Branch.

Two strong women from New Asia Advertising also arrived, Liao Yu from the Yanjing branch and Zheng Yiping from the Puhai branch.

Xinya Network also has two people in the south and one in the north, Li Yu from the Yanjing branch and Guo Haibin from the Puhai branch. Even Zheng Jingang, the president of Xinya Optoelectronics, took time out to fly to Seoul this time.

In addition to senior executives from New Asia’s mainland companies, senior executives from New Asia’s Korean companies were also present for the first time.

They included New Asia Music President Ji Zhonghua, New Asia Film President Kim Woo-taek, New Asia Construction President Zhou Mengkui, New Asia Capital President Lee Yi-ji, and New Asia Brokerage President Kim Hee-won. New Asia Network Co., Ltd. Technical Director Liu Yongjun and Inschool Project Manager Quan Juhao were also named by Song Yi to attend the meeting.

In addition to these corporate executives, Eshan Group Chairman Zheng Enxuan, Shinhan Media's Chen Zaichan and his wife, Colorful Butterfly Art Museum Director Song Suying, Eshan Group Director Lee Byung-kyu, and LG Electronics' Gu Kwang-mok were also invited to attend the meeting.

It was the first time for Zheng Enxuan and Song Suying to meet all the senior executives of the New Asia Group. Due to work reasons, they both had contact with the senior management teams of different subsidiaries of the New Asia Group. Zheng Enxuan visited Yanjing in the second half of last year to inspect the real estate project Wangjing Center, and visited Liangxi City in the first half of this year to inspect the specific site selection of the semiconductor factory, so she is more familiar with the senior executives of the New Asia Group's mainland companies.

Since Zheng Enxuan had been to Liangxi City, she naturally noticed that Ju Guangmo, the project manager of the Liangxi City semiconductor factory, would drive to Zhou Zhiyi for a date every weekend.

Song Yi also fulfilled his promise and bought a fully decorated duplex apartment in Shimao Riverside Garden as a gift to Zhou Zhiyi as her and Ju Guangmo's wedding house. Shimao Riverside Garden is the first luxury riverside residence to be launched around the Huangpu River. Zhou Zhiyi fell in love with the apartment Song Yi gave her at first sight, and she was ready to become one of the first owners to live in the community.

Zheng Enxuan originally wanted to buy a house for her daughter Zhou Zhiyi in Puhai City, but she still accepted Song Yi's kindness. Song Yi easily convinced Zheng Enxuan, saying that if Zheng Enxuan looked at it from his perspective, he was also Zhou Zhiyi's cheap father, so it was only natural for him to buy a house for his daughter Zhou Zhiyi.

When Zheng Enxuan heard Song Yi say this, she couldn't help but want to give Song Yi a cold look. Her husband Zhou Mengxian had been released from the Seoul District Prosecutor's Office, and Song Yi still dared to tease her like this, which was really a bit audacious.

Zhou Mengxian is currently serving a suspended sentence at his home in Seongbuk-dong. He lives a secluded life and rarely interacts with outsiders. Zhou Mengxian left the Seoul District Prosecutor's Office on the last day of April. Song Yi, Zheng Enxuan and Li Bingkui took Zhou Mengxian out together.

When Zhou Mengxian returned home, he found that both the Eshan Group and his family had changed a lot. Although Zhou Mengxian is still serving his sentence, he still has great ambitions in his heart and wants to continue to fulfill his father's last wish and continue to promote the North Korea-South Korea economic cooperation project.

As far as he knows, both the Kaesong Industrial Park project and the Mount Kumgang International Tourism Zone project are suspended. Perhaps North Korea is also observing who will win the South Korean presidential election in the second half of the year, and then consider whether to promote economic cooperation between South Korea and North Korea.

But Zhou Mengxian found that his efforts seemed to be in vain, and the entire Hyundai family had no intention to continue to promote economic cooperation between North and South Korea. Zhou Mengjiu, Zhou Mengzhun and Zhou Mengkui all advised him not to make any more efforts and to consider other things after his probation was over.

After all, Zheng Enxuan has been doing a good job during his imprisonment, and he can use this time to have a good rest and recuperate.

Zhou Mengxian immediately understood what they meant. They did not want any personnel changes in Eshan Group. The Hyundai family supported Zheng Enxuan to continue serving as the chairman of Eshan Group, even though he, Zhou Mengxian, had already been released from the Procuratorate.

He also discovered that many of his cronies in the Eshan Group had been marginalized, and several directors on the board of directors were all Zheng Enxuan or Song Yi's people.

Not only that, Zhou Mengxian discovered that his wife Zheng Enxuan had also become the largest individual shareholder of Eshan Group, and her control over Eshan Group far exceeded his.

Zhou Mengxian originally only hoped that Zheng Enxuan could help him stabilize the Eshan Group while she was serving her sentence, and then rebuild the country after he was released. However, Zheng Enxuan did a better job than he expected, so much so that he could not find a suitable position in the entire Eshan Group.

Since the three-part modern times, Eshan Group's current company revenue, total assets and stock price have all hit record highs, and he has no reason to let Zheng Enxuan return the position of chairman of Eshan Group to him. Moreover, Zhou Mengxian suspected that Song Yi and Zheng Enxuan would jointly control the board of directors of Eshan Group and would not agree to let him join the board of directors.

Zheng Enxuan also discussed this issue with Song Yi in private, "Song Yi, what should I do if Meng Xian asks me to give him the chairmanship of Eshan Group?"

Song Yi knew Zheng Enxuan's concerns. She was worried that Zhou Mengxian would join forces with other family members to drive her out of the position of chairman of Eshan Group.

Zheng Enxuan came to Song Yi's house as a guest after dinner. Kim Hee-won and Kim Tae-hee knew that Zheng Enxuan must have something urgent to discuss with Song Yi, so they naturally avoided the conversation between Song Yi and Zheng Enxuan.

Song Yi hugged Zheng Enxuan and sat her on his legs. He put his arms around Zheng Enxuan's waist and talked to her face to face.

"Aunt Enxuan, are you willing to return to your family and continue to be a full-time housewife?" Song Yi asked deliberately.

"Aren't you asking this even though you already know the answer?" Zheng Enxuan said angrily.

"That's fine. As long as you want to continue to sit in this position, Uncle Meng Xian is not a threat at all."

"As a business leader, one must first be able to paint a rosy picture so that others are willing to follow him. Second, one must be ruthless, not only to others but also to one's own people."

"I really admire Uncle Meng Jiu for this. In order to gain control of Hyundai Motor Group, he did not hesitate to join forces with foreign capital and took the initiative to break with Hyundai Group, which was mired in debt."

"I know Uncle Meng Xian. He is indecisive. He wants to take over the Hyundai Group, but he is reluctant to kill Uncle Meng Jiu. He and Uncle Meng Jiu are fighting each other, and in the end Uncle Meng Zhun is the winner."

"But he has another advantage. He values ​​friendship and is unwilling to break up with others. So even though he knows that he can no longer control Eshan Group, he is unwilling to file a divorce lawsuit with you to fight for control of Eshan Group."

"Go home and comfort Uncle Meng Xian, and tell him that I plan to meet with Zhong Xiaotong during the World Cup. The matter of him providing secret funds to North Korea must be resolved, and economic cooperation between South Korea and North Korea will not be completely interrupted, but it will take some time. Let him wait patiently for a year or two, and this matter will turn around." Song Yi instructed Zheng Enxuan.

"How can I comfort him? He now thinks that he and I are no longer on the same page. I put the Asan Group's North Korea-South Korea economic cooperation project on hold without authorization, and he was quite angry. Now that I'm home, I still sleep alone in the master bedroom. Zhu Yi and Ming Xuan saw that their father and I were in a cold war, so they are very cautious every day, for fear of offending their father."

"Sometimes I get angry when I see Meng Xian like this. Sometimes I really want to hand the Eshan Group back to him and let him continue to promote economic cooperation with North Korea without knowing the consequences. If he loses all the money in the Eshan Group, Zhu Yi and Ming Xuan will go to work at Xinya. You won't ignore the two siblings, right?" Zheng Enxuan asked cunningly.

Seeing that Zheng Enxuan was still in the mood to joke, Song Yi knew that she had already firmly grasped Zhou Mengxian. Perhaps she just wanted to find a legitimate reason to come and see Song Yi.

"That's not necessarily true. If you are no longer the chairman of Eshan Group, then you will lose your usefulness to me. Why should I help Zhu Yi and others find jobs? How are you going to repay me?" Song Yi deliberately asked Zheng Enxuan.

After Zheng Enxuan knew that Jin Xiyuan and her sister would not come in to ruin her good deeds, she suddenly became bolder. She leaned close to Song Yi's ear and whispered softly, "If this day really comes, I will have no money and nothing to give, so I will have to pledge myself to you."

Zheng Enxuan recalled the day she was a guest at Song Yi's home. She only remembered that she and Song Yi had a secret conversation in the study for about an hour.

She felt as if she was on a bumpy sailboat and could faint at any moment. She shouted desperately on the sea for help.

She remembered that Zhou Mengxian had called her and asked her when she would go back, but she had not yet gotten off the boat. In order to prevent her husband from worrying about her safety, she tried her best to sit still and not let anyone hear that she was still in danger, saying that the matter was about to be concluded. And the captain Song Yi deliberately took her surfing on the sea, which scared her. As revenge, Song Yi pinched her thigh until it was purple.

Zheng Enxuan looked at the dozen or so executives of the New Asia Group, and she immediately understood why Song Yi asked her to attend the internal meeting of the New Asia Group. This time, Song Yi planned to show her and Song Suying his wealth so that they could have a deeper cooperation with the New Asia Group.

Song So-young attended the event as the director of the Colorful Butterfly Art Museum, which means that Song So-young represented her personally and with the support of former President Song San-gong. SK Group cannot continue to invest resources in the New Asia system, and Song So-young has already begun to leave a way out for her.

Zheng Enxuan looked at Song Suying beside her. She and Song Suying had known each other for almost 20 years. This was the first time she saw Song Suying so attentive to a man. In the process of Shinhan Media's listing, Song Suying was the second biggest winner besides Chen Zaichan and his wife.

She and Chen Fuzhen are both diamond members of Song Suying's beauty salon, and the three of them often get together. Later, when Shinhan Media went public, Choi Sun-hee also became a new member of their group of ladies. Zheng Enxuan heard a long time ago that Choi Sun-hee and Chen Fuzhen were not in harmony, but after Choi Sun-hee joined, she found that she and Chen Fuzhen could at least maintain superficial peace. I don't know if it was because of Song Suying's mediation.

As a result, the four married women found that the center of their topic was Song Yi, and each of them had a deep connection with Song Yi. Zheng Enxuan had been wondering whether Song Yi had an affair with Song Suying, but Song Yi never answered her guess directly.

Song Suying was also thinking about the same thing. She had seen the absurd love story between Song Yi and Chen Fuzhen, and she also knew that Song Yi was always a pervert. During the year that Zhou Mengxian was serving his sentence, Zheng Enxuan did not look haggard, but became more beautiful. She vaguely guessed that Zheng Enxuan had developed Song Yi into a lover in order to obtain Song Yi's financial support.

Now that Zhou Mengxian has been released from prison, Zheng Enxuan has spared no effort to come to the New Asia Building to support Song Yi. It seems that Zheng Enxuan is still reluctant to break off her relationship with Song Yi.

After Song Suying finished looking at Zheng Enxuan, she looked at the younger Cui Shanji. In theory, Cui Shanji did not need to attend this meeting. Although Cui Shanji held a small portion of the shares of Shinhan Media, she did not participate in the company's management.

Even if New Asia Media plans to go public through a backdoor listing of New Korea Media, Choi Sun-hee will need to do it herself. She only needs to follow Song Yi and Chen Zaican. Then, was her attendance at the meeting also at the behest of Song Yi? Song Suying thought of Chen Fuzhen and Zheng Enxuan, and glanced at Choi Sun-hee. She had an absurd guess in her mind. Could it be that Choi Sun-hee is also Song Yi's underground lover, so she can attend the meeting? Otherwise, why would Chen Fuzhen, such a proud woman, suddenly change her attitude towards Choi Sun-hee?

Song Yi didn't know that Zheng Enxuan and Song Suying had already started to think wildly. He knocked on the table and announced that the meeting would officially begin. The entire meeting would be hosted by Jin Xiyuan.

Just as Zheng Enxuan expected, Song Yi showed everyone his financial resources for the first time, and the executives of the New Asia Group took turns introducing the projects they were responsible for to all the participants.

Liu Yongjun and Quan Juhao listened very carefully. Compared with Xinya Network in mainland China, Xinya Network Co., Ltd. was like a younger brother.

The online game "Legend of Mir 2" has generated RMB 300 million in revenue for Xinya Network. In just a few months, the number of registered users of the mainland version of inschool, Xiaonei.com, has exceeded 1 million, and the number of registered users is expected to exceed 10 million by the end of this year. The target number of registered users for Xiaonei.com is 500 million, and the daily active users are expected to exceed 35 million.

As the person in charge of operating InSchool, Quan Zhouhao planned to talk to Guo Haibin after the meeting to see if he could learn from the promotion plan of Xiaonei.com in the mainland. However, "Legend of Mir 2" has been continuously providing blood transfusions for Xiaonei.com, and the promotion strength in major universities in the mainland is not comparable to InSchool.

Zhou Mengkui is more concerned about the development of Xinya Real Estate, which has a larger investment than Xinya Construction. Xinya Real Estate's Wangjing Center office building and commercial pedestrian street have a total investment of 4 billion yuan, while Xinya Construction's The One apartment has a total investment of about 200 billion won, equivalent to 1.2 billion yuan.

As a media person, Chen Zaican is more concerned about the revenue of Shin Asia Advertising. Shin Han Media is the main shareholder of Shin Asia Advertising, but the data is not as intuitive as those presented by Liao Yu and Zheng Yiping.

Xinya Advertising Yanjing Branch is the designated advertiser of the China Track and Field Team and the designated advertiser of the "Sports News" column of CCTV Sports Channel. It has reached advertising cooperation with sports brands such as Anta, Xtep, and Guirenniao.

The performance of Xinya Advertising Puhai Branch is also outstanding. After Zheng Yiping entered Puhai City, he focused on building elevator advertising and store TV advertising.

The money-making model of Xinya Advertising Puhai Branch is very simple. Their company will install LCD TVs at the elevator entrance and then charge advertising fees.

This kind of advertising model does not exist in the mainland. Zheng Yiping and Xinya Advertising Puhai Branch can be said to be the pioneers. There are already advertisers in Puhai City who have followed this business model. The name of this company is Focus Media.

However, the financial scale of Focus Media is not as large as that of Xinya Advertising Puhai Branch. Xinya Advertising Puhai Branch has become the number one in Puhai City's building advertising market, monopolizing nearly 60% of the advertising market.

Zheng Yiping said she plans to replicate the business model of Puhai City and expand building advertising and store advertising to 70 large and medium-sized cities in the mainland. In addition to cooperating with other advertising companies, Xinya Advertising Puhai Branch also needs to prepare funds to acquire other advertising companies to consolidate its existing market share.

Kim Woo-taek of New Asia Pictures focused on the company's film and television projects this year, including two movies and two TV series. New Asia Pictures is already preparing to build its own cinema chain, and in July, the first cinema of the HugeDream cinema chain will be put into operation in Ulsan. New Asia Pictures will subsequently invest more funds to build cinemas in major cities in South Korea.

New Asia Music's Ji Zhonghua reported to Song Yi on the sales of Kim Jong Kook's new album "Renaissance". New Asia Music is also carefully preparing Lee Hyori's first solo album.

Song Yi patiently listened to the executives introduce the projects they were responsible for. Song Yi was obviously familiar with each project and asked questions from time to time. Although the conference room was air-conditioned, some executives still had sweat on their foreheads.

After all the New Asia executives had finished their reports, Song Yi knocked on the table and expressed his thoughts.

"Overall, I am quite satisfied with your performance. I gathered everyone together under the pretext of inviting you to watch the World Cup, mainly to let everyone get to know each other. To avoid the possibility that you would meet in nightclubs in Seoul, Yanjing and Puhai, and fight over a top star, and finally call the police, only to find out that you are all colleagues. I can't afford to lose face like that." Song Yi first joked with everyone.

Wu Jingang smiled. He was a scientific research talent and it was his first time to come into close contact with the big boss Song Yi, so he was not yet accustomed to Song Yi's way of talking.

"Enterprises value synergy. I have been thinking about how to integrate the various subsidiaries of New Asia to improve the efficiency of the enterprise and make better use of funds to help the development of the enterprise."

“If we list each of the New Asia companies separately now, they can be divided into four major sectors, including media, Internet, real estate and finance. These industries are the golden industries for the next 20 years. As long as you all work together and do your own parts well, I guarantee that your personal assets in the future will start from 100 million US dollars.” Song Yi was extremely confident when he painted the picture.

When Song So-young and Jung Eun-xuan heard this, they both turned their eyes to Chen Jae-chan and his wife. According to the latest share price of Shinhan Media, the value of the stocks held by the couple is just over 100 million US dollars.

Is Song Yi planning to let these core executives of the New Asia Group replicate Chen Zaican's myth of wealth creation? Two years ago, New Korea Media was on the verge of bankruptcy, and two years later, New Korea Media has been listed. As the actual controller of New Korea Media, Chen Zaican and his wife have assets of more than 100 million US dollars, becoming true billionaires.

Although Zheng Enxuan didn't know how much money Song Yi had, she had already gotten some clues through the many subsidiaries of the New Asia Group.

Song Yi's personal assets should be around 1 billion US dollars, which is enough to make him one of the top five in the Forbes Korea list. Only the older generation of wealthy people such as Chen Jianxi, Zhou Mengjiu, Xu Guoxun, and Gu Bensheng can rank ahead of Song Yi.

Recommend a Korean novel by Cao Zei

(End of this chapter)


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