Song Yi decisively refused, "Miss Song has been busy all morning and is quite tired. You should go back to the hotel and take a rest. It won't be too late to discuss it tomorrow."

Although Song Hye Kyo was rejected, she was not disappointed. She waved goodbye to Song Yi and Chen Jae Chan sweetly.

Chen Zaican and Song Yi joked, "There is a saying in your country that it is the hardest to accept the favor of a beautiful woman. If you reject a lady's invitation like this in Korea, it would be very rude."

Song Yi and Chen Zaican are now business partners and have formed a tacit understanding at work. Song Yi is responsible for Shinhan Advertising and Chen Zaican is responsible for Shinhan Media, and the relationship between the two is relatively harmonious.

After Chen Zaican kicked Jin Nanyong out of the company, he also reflected on himself. If he had been willing to give up part of his equity at the beginning, just like he is doing to Song Yi now, perhaps the relationship between him and Jin Nanyong would not be so tense?

Song Yi shook his head, "Work is work, life is life, I don't want to find a celebrity girlfriend." Chen Zaican nodded in agreement, but when D agency later exposed his underground relationship with Kim Tae-hee, Chen Zaican knew that Song Yi simply didn't want to date Song Hye-kyo. Chen Zaican said to Song Yi, "Okay, since the opening ceremony of New Han Advertising is over. Then I will fly back to Seoul in the afternoon. After all, the company still has a lot of things to deal with. As the first advertisement of the new company, I hope you and Song Hye-kyo will cooperate well and strive to make it a hit and make a name for the new company."

Song Yi smiled secretly. His laptop would not be sent to a computer store for repair. He would not have the chance to become famous overnight. Song Yi was very polite. "Boss, can I drive you to the airport?"

"No, no, the new company has just opened, and you are probably busier than me. If you need me to come over, just let me know in advance. Although I don't speak Chinese very well, it's no problem for me to come over and be a mascot." Chen Zaican said.

Chen Zaican did a lot of work for the opening ceremony of New Korea Advertising. He provided all the celebrity photos. Chen Zaican also acted as a matchmaker between Song Yi and Korean companies in Beijing and the Korean Embassy in China. Whether he can maintain this relationship depends on Song Yi himself. This is also the case of the master leading the way, but the practice is up to the individual.

Song Yi took stock of the visitors received today. Some of them needed frequent contact, such as Li Ming from Xiaoma Pentium and Zhou Hao from the embassy, ​​while some people only needed to be polite on the surface, such as Wang Jinghua from Huayi.

Liao Yu had already started to clean up the office, but Song Yi stopped her, "Don't move, don't move. I've asked a cleaning lady from the housekeeping company to clean up. You don't have to worry about it. And you're wearing a skirt, so it's not convenient for you to climb up and down."

The part-time college students have already received their salaries, and Song Yi and Liao Yu are the only two people left in the huge office. Song Yi set up departments according to the standards of 4A advertising, including the creative department, account department, media department and market research department.

The creative department is responsible for conceiving and executing advertisements. The core person is the creative director, who is divided into several groups, each of which is equipped with an art director and copywriter.

If Shinhan Advertising receives an order from a client, Song Yi will assign the task to different teams and ask them to come up with the copywriting. The two-person team will come up with the idea together, the copywriter will be responsible for the text modification, and the art director will be responsible for the art retouching.

The creative department is subdivided into TV production, graphic production, and the studio and graphic coordination are a small part. The TV production department has a supervisor who is responsible for the coordination of TV commercials, while the actual filming of the commercials is handled by the advertising production company. Song Yi is now shouldering multiple roles, guest starring as creative director and supervisor.

Liao Yu looked at the empty office and felt very surprised. "Boss Song, now that everyone has left, you are almost alone. How are you going to do business then?"

Song Yi didn't care. "Next Monday, the administrative, legal and cleaning staff will come to work. As for the creative and customer department employees, I still need to make some more selections. It's better to have fewer people than to have too many."

"I won't have time to focus on Shinhan Advertising in the second half of next year, so I want to find an excellent creative director for Shinhan Advertising. If there is no suitable candidate, I will poach one from the same industry," said Song Yi.

When Liao Yu heard Song Yi say this, he felt a little flustered for some reason and pretended to complain, "Boss Song, you brought me all the way from Yeji to Yanjing, and now you plan to abandon me at Shinhan Advertising next year?"

Liao Yu was sitting in his seat. When he heard Song Yi say that, he felt a little uncomfortable. He put his feet together, toes close together, and fidgeted.

"Liao Yu, don't worry, I will definitely create a comfortable working and living environment for you and help you and Miaomiao adapt to life in Yanjing as soon as possible, otherwise I will not be able to report to my mother." Song Yi added.

Liao Yu said "oh", feeling a little depressed, but her voice was deliberately raised by two decibels, "That's right, I'm working for you now, if you treat me and Miaomiao badly, I will definitely complain to my parents."

Song Yi didn't notice and continued, "In fact, I have already designed the advertising copy for Samdashui. I have asked Li Ming to help me find an advertising director. I will meet with the director and Song Hye Kyo, tell them my creative concept, and then we can start."

Liao Yu was interested. She liked to listen to Song Yi talking about work, and she was eager to know what kind of inspiration sparks could be created between Song Yi and Song Hye Kyo after the Samdasoo advertisement achieved great success in South Korea, bringing new experiences to the mainland audiences.

Liao Yu is not an outsider, and Song Yi is not hiding anything either. "Sanduo Water is priced higher than Wahaha, Nongfu Spring and Yibibao in the mainland market, so we need to know which customers will choose to buy Sanduo Water."

"The slogan of Samdasu in Korea is Samdasu, real natural spring water. If we continue to market the selling point of natural spring water, mainland customers may not buy it."

"China's economy has been developing very fast in recent years. This year's GDP will exceed one trillion US dollars. Among them, at least 10 million people have very strong purchasing power. They pay more attention to brands and are willing to accept brand premiums. For example, the shoes their children wear are at least Adidas and Nike. A pair of sports shoes costs hundreds of yuan, but they will buy them without hesitation. However, many people in the north work hard to farm for a year and only earn one or two thousand yuan."

"Then we have to market Sanduo Water as a well-known foreign brand. It draws water from the best water sources, uses the most advanced production technology, and carefully makes the best water. Therefore, the price of Sanduo Water is more expensive than Wahaha, Nongfu Spring and Yibibao, so consumers will naturally be willing to pay this price. For rich people, they only buy expensive things, not the right ones. As long as you can tell the story that touches their hearts," said Song Yi.

Liao Yu was a little curious. "Nongfu Spring is one yuan a bottle. How much are you going to price Sandu water?"

Song Yi said: "Based on my research, I think the price of each bottle of Samdo Water should be between 3 and 5 yuan. President Jin is still considering the specific price. We will know when the product is officially put on the market."

Liao Yu was a little surprised. "Five yuan? Is there really anyone willing to spend five yuan to buy a bottle of mineral water? This bottle of water is more expensive than Coke."

"That's right. Sanduo Water is not the most expensive. The most expensive mineral water should be Evian, a French brand. A bottle of water costs more than ten yuan, and it is sold in more than a hundred countries."

"So the new slogan I designed for Samduoshui this time is 'Samduoshui, the aristocrat among waters'. The TV drama advertisements should highlight the beauty of mountains and flowing waters as well as oriental classical beauty, so as to leave a deep impression on the audience," Song Yi introduced.

I’m in the process of reading my new book. Please follow me and there will be another chapter in the evening. Thank you!

(End of this chapter)