Song Yi and Ning Hao discussed it and finally agreed with Ning Hao's idea to set the shooting location of the advertisement in an ancient village in southern Anhui. Song Yi finally chose Hongcun in You County, Huizhou City.

This year, Hongcun was just selected into the list of World Cultural Heritage by UNESCO. There has been no large-scale commercial development and the village still maintains its original ecology.

Song Yi originally wanted to set the filming location in the ancient towns of Jiangnan in Jiangsu and Zhejiang, such as Zhouzhuang, Wuzhen or Xitang. Later, Ning Hao asked him to give up this idea, "Mr. Song, I know what you think, but it's really not necessary."

"If we shoot in the ancient town, we will still have to go to Huizhou when we shoot the scenes of mountains and flowing water. There are Huangshan Mountain, Qiyun Mountain and Jiuhua Mountain in southern Anhui. After we finish shooting the scenes of Hongcun, we can go to the mountains to shoot, which can save a lot of money." Ning Hao advised him.

After Song Yi and his party arrived in Huizhou, Song Yi and Ning Hao made a special trip to visit the Huizhou Tourism Bureau. When the leaders of the Tourism Bureau heard that the advertisement shot by Xinhan Advertising would be broadcast on CCTV in the first quarter of next year, they realized that Xinhan's advertisement was an excellent opportunity to promote Huizhou's tourism resources, and they warmly received Song Yi and his party.

Before his rebirth, Song Yi worked in an investment bank and had ample opportunities to deal with government officials. When doing business in the mainland, government-business relations are of paramount importance.

Song Yi naturally said what the boss liked to hear. Song Yi said that Shinhan Advertising is an advertising company with Korean background. The heroine of the commercial, Ms. Song Hye Kyo, is a very popular actress in Korea, and Samdasoo is also a high-end mineral water brand in Korea.

This advertisement will not only be broadcast in mainland China, but Shinhan Advertising will also edit a Korean version and then broadcast it on South Korea's three major TV stations, which may attract some Korean tourists to travel to Huizhou.

The director of Huizhou Tourism Bureau is Song Xiaocheng, a middle-aged official in his early forties, who is considered to be in the prime of life. After hearing what Song Yi said, Song Xiaocheng took the initiative to contact Huangshan Scenic Area and Hongcun, hoping that they could provide convenient conditions for the filming of the Shinhan advertisement.

Song Yi took the opportunity to invite Song Xiaocheng to have dinner together to express his gratitude. During the meal, Song Xiaocheng spoke eloquently and quoted from classics to introduce Huizhou's tourist attractions, the history of Huizhou's one prefecture and six counties, and historical celebrities of the Hu family of Huayang.

Song Xiaocheng felt it was a pity. He wanted to show off his knowledge in front of the beautiful Korean actress Song Hye Kyo, but Song Hye Kyo's Chinese was not up to par. Fortunately, Mr. Song from Shinhan Advertising was knowledgeable and sensible, so he didn't let him talk to a cow.

Song Xiaocheng praised Song Yi, "Mr. Song is not only young and promising, but also a senior executive in a Korean company. I didn't expect that he can also talk about the historical stories of Huizhou at will."

Song Yi was a little embarrassed. "My father is a professor of history at Bianzhou University. We have a complete set of the Twenty-Four Histories at home. The extracurricular reading materials in elementary school were Zuo Zhuan and Zizhi Tongjian. If I didn't even know Hu Zongxian's hometown, my father probably wouldn't let me into the house when I go home."

Song Xiaocheng suddenly realized, "It turns out that Mr. Song also has a family background in learning. No wonder he came to Huizhou to shoot the commercial."

When Ning Hao heard this, he laughed inwardly. It was clearly he who recommended Song Yi to come to Huizhou to shoot the commercial, but he couldn't possibly expose this fact.

Ning Hao actually didn't understand why Song Yi was so enthusiastic towards Song Xiaocheng, because Song Xiaocheng had already greeted him, and there was really no need to waste time on the dinner and even drag Song Hye Kyo to join him.

However, Song Hye Kyo was really patient. Even though she didn't understand Chinese, she still sat next to Song Yi obediently. She would only ask questions when she encountered topics that she was familiar with. Ning Hao sighed that this Korean woman was really different. She was beautiful, sensible, and obedient.

Song Yi thought about it for a while and suggested to Song Xiaocheng: "Director Song, Huizhou's industrial foundation is weak at present, and it is impossible to introduce some large investment projects. We should spend more time on tourism."

"I believe you must have visited and learned from many scenic spots. Huizhou is a place with beautiful scenery, outstanding people and good places, but even good wine needs to be hidden in a remote alley. In fact, we can rely on Huizhou's tourism resources and take Huizhou as a whole to create a city promotional video with the theme of 'Misty Jiangnan, Ancient Huizhou'."

When Song Xiaocheng heard this, his eyes lit up and he repeated it, "Misty Jiangnan, ancient Huizhou, Mr. Song is indeed a cultured person, these two sentences sum it up perfectly."

Song Xiaocheng now understood that Xinhan's Sandashui advertisement was equivalent to a simplified version of Huizhou's city promotional video. Xinhan Advertising obviously wanted to tailor a city promotional video for Huizhou and make an advertisement for Huizhou.

Song Xiaocheng is now in his prime and still has the ambition to make progress in his career. He does not seek to make achievements but avoid mistakes. He did not reject it immediately. "Mr. Song, this is a good idea. We will study and consider it carefully. However, I have not made the final decision on this matter. We need to report it to the city leaders for a decision."

"Well, let's wait for your advertisement to be released and let the leaders see the publicity effect first. After the results are achieved, our Tourism Bureau will be more convincing when applying for funds for the city promotional video." Song Xiaocheng left some room for maneuver.

Song Yi was very satisfied when he heard what Song Xiaocheng said. The reason why Song Yi had the idea of ​​shooting a promotional video for Huizhou City was mainly because he did not give up the public service advertisement plan for Cheonggyecheon Stream in Hancheng City.

The Cheonggyecheon Public Service Advertising Project is a large project, with a total estimated budget of more than 2 billion won, or more than 10 million RMB.

Song Yi remembers that the cost of managing Cheonggyecheon Stream exceeded 3.1 billion yuan, and the advertising fee of more than 10 million yuan was just a drop in the bucket.

What Song Yi values ​​is not only the advertising fee of more than 10 million, but also its implicit benefits. How to renovate Cheonggyecheon will definitely be decided by the Seoul City Government, but the advertising plan for Cheonggyecheon may affect the implementation of the specific renovation plan.

Which shops around Cheonggyecheon need to be completely demolished, which shops need to be retained and upgraded, which communities need to be relocated, and which communities need to be relocated back, all of which involve huge amounts of money.

Shinhan Media can form an interest group with architectural firms and construction companies to bid for the Cheonggyecheon renovation project.

If the city promotional video produced by Shinhan Advertising for Huizhou also achieves a sensational publicity effect, then Shinhan Media's chances of winning the Cheonggyecheon public service advertising project will undoubtedly be much greater.

New Korea Media can at least have a fight with Kim Nam-yong. If Councilman Lee, who supports Kim Nam-yong, really wins the election for mayor of Seoul two years later, Song Yi is doomed to not get a piece of the fat meat of the Cheonggyecheon renovation project. So Song Yi came to Huizhou to shoot the commercial, which can be said to kill two birds with one stone.

In addition to this, Song Yi also plans to get involved in industry in the mainland. Huizhou still has many scenic spots waiting to be developed. After 2002, Song Yi can carry out diversified investment and reduce investment risks.

Although it was Ning Hao's first time directing such a million-level commercial, the shooting process went very smoothly and was completed in less than a week. Song Hye Kyo's work attitude also won unanimous praise from Song Yi and Ning Hao.

After the filming, Song Yi also fulfilled his promise and accompanied Song Hye Kyo to visit Huangshan, Taiping Lake and Huizhou Ancient City. Song Yi picked a pair of monkeys made of small-leaf red sandalwood in the ancient city, and Song Hye Kyo also made a name seal with chicken blood stone.

Song Yi introduced the Chinese zodiac signs and their meanings to Song Hye Kyo. For example, Song Hye Kyo was born in 1981, so according to the zodiac, she should be a rooster, so using chicken blood stone as a seal is just right.

Song Hye Kyo understood and asked suddenly, "I remember that Mr. Song was born in 1976, which means he is a dragon according to the Chinese zodiac. So you bought a pair of monkey wood carvings as gifts, are you giving them to your girlfriend?"

Song Yi then realized that Song Hye Kyo already knew about the twelve zodiac signs. It turned out that smart women have strong observation skills and are not easy to fool.

Song Yi did not hide it, "I don't have a girlfriend yet, I'm just giving it as a gift to a Korean friend who has never been to China?"

Song Hye Kyo couldn't help but guess, "Is it Mr. Song's junior in the company, or Kim Tae Hee who has worked with Mr. Song in a commercial? A man as outstanding as Mr. Song is indeed very attractive."

I think I will be running naked next week, and I may stop pushing. So the exposure rate of the new book list is very important. Please give me the recommendation votes and monthly votes. Thank you very much! 　　 　 (End of this chapter)