Before the Spring Festival holiday was over, Song Yi went to pay New Year's greetings to Li Ming with gifts. If it weren't for Li Ming's recommendation, Ning Hao would not have become the director of the mainland version of the Sandashui commercial.
Ning Hao has now become the exclusive director of Shinhan Advertising, and the city tourism promotional video of Huizhou is also his work.
Li Ming rented a villa at the foot of Xiangshan Mountain as a club, and arranged two tables, one large and one small. The large table can seat more than 20 people. Li Ming usually entertains his directors, screenwriters and celebrity friends in the club.
Li Ming was very happy to see Song Yi. He felt that Song Yi was a knowledgeable and interesting person. "Brother, it's OK if you just come. Why are you so polite? Stay for lunch. I sent a cook from my wife's restaurant. The food will be absolutely authentic."
Song Yi accompanied Li Ming around the club and gave him his advice. He suggested that they could customize a wine cabinet in the villa and hire two chefs, one Chinese chef and one Western chef. They could also entertain Hollywood directors and stars, because Xiaoma Pentium has the potential to become an international film and television giant in the future.
Li Ming was touched by Song Yi's praise, "Thank you for your good words, let's encourage each other. You are indeed a generous person. Haozi helped your company shoot the commercial, and you not only paid him a penny less, but you also bought him a Samsung mobile phone. Haozi always says you are this when he mentions you." Li Ming gave a thumbs up.
After hearing Ning Hao's story about Song Yi giving him a mobile phone as a gift, Li Ming also lamented that Song Yi was good at winning people over and had the potential to be a boss.
Li Ming asked Song Yi: "Brother, you never come to me for no reason. Tell me, if you have anything to ask, you can tell me. I will help you if I can."
Although Li Ming and Song Yi have not met many times, he is very impressed with Song Yi's ability. Xiao Ma Pentium's TV series "Love to the End" was broadcast on China TV in South Korea. The Korean subtitles of the TV series were translated by Song Yi, and most Korean audiences who watched it gave positive reviews.
Song Yi touched his head and was indeed a little embarrassed. Strictly speaking, Shinhan Advertising and Pony.com were actually competitors.
The first time Song Yi approached Li Ming was to invite Li Ming to attend the opening ceremony of Xinhan Advertising, and Xiaoma Pentium sent a flower basket.
The second time Song Yi approached Li Ming was because Xinhan Advertising was short of a suitable commercial director, and Li Ming recommended Ning Hao to Song Yi.
Now Xinhan Advertising is lacking an excellent creative director, and Song Yi found Li Ming again. Li Ming is definitely the best headhunter.
When Song Yi explained his purpose, Li Ming also found it outrageous. "Brother, it's hard to find good creative directors these days, and they tend to join multinational advertising giants like WPP and Publicis, and look down on small workshops like us. And aren't you the creative director of Shinhan Advertising?"
Song Yi explained: "I will start my own business in the second half of the year and plan to set up an Internet company. I won't be able to devote too much energy to Shinhan Advertising."
Li Ming originally thought that Shinhan Advertising would expand into the film and television industry like Pentium did. At that time, the businesses of Shinhan Advertising and Pentium would be highly overlapping, and Song Yi and Li Ming would not be as harmonious as they are today.
Li Ming advised Song Yi, "Brother, although Internet companies develop very quickly, they burn a lot of money and it is easy to lose control of the company."
Before Song Yi was reborn, he worked in a venture capital company and had been involved in the Xiaoma Pentium investment case. Xiaoma Pentium is not actually worth much, but Li Ming is. The decline of Xiaoma Pentium was due to the gambling agreement signed by Li Ming and Jianyin International. After Li Ming's unexpected death, Li Ming's widow was burdened with a huge debt of 200 million yuan.
Song Yi corrected Li Ming's statement, "Brother Big Dog, the money of this investment institution is for Xiaoma Pentium, not for you personally. This is not the same thing. You can't put the company's money into your own pocket. When I was studying in South Korea, I took a course on equity investment. If you have time, we can have a good chat. This gambling agreement really can't be signed casually. If you are not careful, Xiaoma Pentium will not even be yours!"
After this period of contact, Song Yi still recognized Li Ming as a person. He also couldn't bear to see Li Ming and Xiao Ma Pentium go down the old path of disintegration.
Li Ming and Song Yi talked for a while and finally understood what a seed round, an angel round, A round and B round of financing are, under what circumstances a company can consider going public, the requirements for a company to be listed on the A-share and Hong Kong stock markets, etc.
After hearing what Song Yi said, Li Ming took Song Yi's hand and said, "One word from you is better than ten years of study. I came back from studying abroad, and I am very different. No wonder I can't beat the two Wang brothers in Huayi now."
Song Yi smiled and did not comment on the character of the Wang brothers. Although Huayi will be prosperous in the next few years, in the end, both Wang brothers will become dishonest debtors. This is like watching him build a tall building, watching him entertain guests, and watching his building collapse. Moreover, now there is a new player in the mainland film and television industry, Shinhan Advertising, and it is unknown whether Huayi can still make a breakthrough.
Song Yi gave Li Ming a class on equity investment. Li Ming couldn't refuse now, so he racked his brains to help Song Yi find a suitable candidate for creative director.
He thought for a while, then slapped his thigh and said, "You know what, I actually have a suitable candidate here. My friend recommended a creative director to me before, a woman named Zheng Yiping. She is about 30 years old and from Taiwan. She used to work for Ogilvy Advertising in Taiwan, but she just resigned not long ago and is now in contact with a new company."
"I talked to her for a while. She felt that our Xiaoma Pentium was a family business, which was not in line with her business philosophy. She looked down on our small workshop, thinking that a great Bodhisattva cannot be housed in a small temple. However, she is indeed very capable and quite beautiful." Li Ming lamented.
When Li Ming founded Xiaoma Pentium, his two sisters were shareholders of Xiaoma Pentium, and Li Ming's brother-in-law was also a senior executive of Xiaoma Pentium. It is not wrong to say that it is a family business.
Song Yi laughed immediately, "Your Xiaoma Pentium is so big, but people still say it's a small workshop. If I go to poach her, I don't think my chances are great."
Li Ming disagreed. "For us at Xiaoma Pentium, advertising is no longer our core business. We have the advertising agency rights for several CCTV programs, so it is no problem to support a large group of people under us. I just want to be safe. I graduated from the Photography Department of Yanjing Broadcasting College, and making movies is my dream."
"But Shinhan Advertising is different. You are a foreign-funded advertising company, so maybe you can give her room to display her talents. Also, you young people are more likely to have a common language, so maybe you can get along well. If that doesn't work, you can use your beauty trick." Li Ming and Song Yi joked.
There is another chapter tonight, and I am writing it now. Thank you all for voting.
(End of this chapter)