The meeting place between Zheng Yiping and Song Yi was set at the Shangri-La Hotel in Puhai City. This hotel is located in the central area of ​​Lujiazui, and you can see the river view on both sides of the Huangpu River from the hotel.

As soon as Zheng Yiping saw Song Yi, she apologized repeatedly: "Mr. Song, I'm so sorry to have made you fly all the way from Yanjing to Puhai."

Zheng Yiping looks a bit like Taiwanese actress Gui Lunmei, also with short hair, but with a more determined face. She was dressed casually today, not looking like she was here for an interview, but rather like she had just returned from vacation.

Song Yi didn't care. "It doesn't matter. I'm eager to recruit talented people. Liu Bei visited Zhuge Liang three times to invite him. It's okay for me to fly to Puhai. Besides, I have deep feelings for this city of Puhai."

Zheng Yiping didn't understand why Song Yi, who went to college in Seoul and stayed there after graduation, had such deep feelings for the city of Puhai.

Zheng Yiping said to Song Yi, "Mr. Song, to be honest, I have already contacted Damei Advertising years ago and have almost reached a consensus. Compared with Yanjing, I still prefer to work in Taipei, where I can better balance work and family."

Song Yi's heart sank. He knew that Zheng Yiping was indeed an advertising expert. Zheng Yiping was not a graduate of a professional school. She joined Ogilvy & Mather by chance. In the 1990s, Zheng Yiping rose from an advertising copywriter to a creative director. Judging from the time, Zheng Yiping also joined Deltamax Advertising in 2001.

Later, Publicis Groupe acquired DMG Advertising, and Zheng Yiping revitalized Publicis Groupe Taiwan Branch. With her outstanding work performance, Publicis Groupe entrusted Zheng Yiping with an important task and appointed her as President and Chief Creative Officer of Publicis China.

Song Yi's expression remained unchanged, and he said to Zheng Yiping: "It's okay, it's not a bad thing to make another friend. It's like a boy and a girl going on a first date. The boy can't expect the two to go to the hotel right away, right? Agreeing to meet is a good start. Maybe if it doesn't work out this time, there will be opportunities for cooperation in the future."

Zheng Yiping was amused by Song Yi's analogy. "In fact, the main reason why I agreed to meet him was that Mr. Song's works impressed me. It was through Mr. Li from Galloping Pony that I learned that the Sanduoshui advertisement and the Huizhou city tourism promotional video were both the creative works of Mr. Song."

"The slogan 'Sanduoshui, the aristocrat among waters' is very clever and perfectly selects the consumer group. For customers with strong purchasing power, they tend to only buy expensive ones and not the right ones. Sanduoshui is undoubtedly a luxury among mineral waters," Zheng Yiping exclaimed.

Perhaps because he felt that there was little hope for Zheng Yiping to join Shinhan Advertising, Song Yi sat in a more relaxed posture.

Song Yi said: "I don't think Samdo Water is a luxury product among mineral waters. I prefer to call it a light luxury product."

Zheng Yiping became interested now. She leaned forward and supported her chin with her right hand. "Oh? I'd like to hear more about it."

"In fact, light luxury itself is a false concept. Our target customers are actually the lower-tier consumers. They may not be able to afford a Hermès product worth hundreds of thousands of yuan, but they are willing to spend one or two thousand yuan on a Coach wallet. They may not be able to afford a Chanel suit, but they are willing to buy a Burberry scarf."

"There is certainly not much difference in water quality between a five-yuan bottle of Sanduo Water and a one-yuan bottle of Nongfu Spring, but there are still consumers willing to pay for it because they are willing to spend money on themselves and live a more refined life. This is actually paying an IQ tax," Song Yi concluded.

Zheng Yiping was very surprised. She didn't expect Song Yi to be so blunt. "Mr. Song really knows the psychology of mainland consumers. If you do this, aren't you afraid that others will say you are cooperating with merchants to deceive consumers?"

Song Yi smiled. "If the brands that Shinhan Advertising cooperates with pass off inferior products as genuine ones, produce counterfeit or substandard products or products that do not meet food hygiene and safety standards, that is of course not acceptable. As for helping brands sell more products and earn more profits, isn't that the value of us advertisers?"

Zheng Yiping was silent for a moment, then said, "I watched the tourism promotional video "Misty Jiangnan, Ancient Huizhou" produced by Mr. Song, and I thought Mr. Song was an idealist. It seems that I misunderstood."

Song Yi and Zheng Yiping talked about the changes that the Huizhou city promotional video brought to Huizhou. After the promotional video was broadcast, the number of tourists from all over the country traveling to Huizhou has increased significantly.

Following Song Yi's suggestion, tourist buses have been seamlessly connected between famous scenic spots in Huizhou. Tourists can enjoy one-stop service at Huangshan Mountain, Hongcun, Qiyun Mountain and Taiping Lake. Food and accommodation are clearly marked with prices. Each store has a hotline of the Tourism Bureau, and there are dedicated personnel to handle consumer disputes and complaints.

"Improve infrastructure, open special tourist lines, standardize market operations, create a tourism atmosphere, mobilize public participation, innovate publicity methods, and drive economic development. Isn't this the ideal turning into reality?" Song Yi said.

Zheng Yiping listened with great interest to Song Yi's talk about the changes in Huizhou, and the two chatted in a very pleasant atmosphere. Zheng Yiping had to admit that Song Yi was a very charismatic boss with attractive shining points.

Zheng Yiping finally asked the question she was concerned about, "Mr. Song is an excellent creative director himself. For the current Shinhan Advertising, it is too extravagant to have two creative directors at the same time."

Song Yi grasped Zheng Yiping's psychological changes. At least she had begun to consider the feasibility of joining Shinhan Advertising.

"You are right. Taiwan's GDP last year was 300 billion US dollars, and the mainland's GDP just exceeded 1 trillion US dollars last year. I believe that in at most ten years, the mainland's GDP will exceed that of the European Union. In twenty years, the mainland's total economic output will be almost on par with that of the European Union."

"The rise of the mainland will inevitably produce world-class companies and globally renowned Chinese brands. The growth rate of the mainland advertising market is beyond imagination. I hope that before foreign advertising giants make a big push into the mainland market, Shinhan Advertising will have become a leading company in the marketing industry. And all of this cannot be accomplished by me alone. I need more outstanding talents like you to join us," said Song Yi.

Song Yi also planned a career advancement path for Zheng Yiping, from creative director to chief creative officer to chief executive officer. Song Yi promised that even if Shinhan Advertising went public in the future, he could still safely hand over Shinhan Advertising to her for management.

Zheng Yiping was really tempted by these things. Anyone with a discerning eye could see that her prospects would definitely be better working in mainland China than in Taiwan.

Song Yi quickly struck while the iron was hot, "Ms. Zheng, if you are willing to come to Yanjing to work, I can help arrange a job for your husband and your children's schooling. Of course, if you don't have a suitable place to live in Yanjing, we can also help arrange that."

Zheng Yiping and Song Yi discussed the specific salary. Song Yi offered Zheng Yiping a salary package, which included basic salary, performance-based salary, and future option incentives. Zheng Yiping's basic salary per month was 20,000 RMB.

After both parties reached an agreement, Zheng Yiping said that she would return to Taiwan first to settle her family, and would go to work at Shinhan Advertising after the Lantern Festival.

Zheng Yiping joked with Song Yi, using a double meaning, "Mr. Song is very eloquent. The first time he dated a girl, he asked her to go to the hotel. It's rare for Mr. Song to come to Puhai, so I'll treat you to dinner at the hotel today. I've tried the Chinese food at this hotel, and it tastes good."

Song Yi shook hands to express his gratitude, "No problem, I'll welcome you when you report to Yanjing."

Many years later, Zheng Yiping, then president of Shinhan Advertising, talked about her first impression of Song Yi, "Chairman Song is a very confident business leader, his words are very contagious, his goals are clear, and he has been leading us to climb one peak after another."

Two chapters are finished, see you tomorrow 　　 　 (end of this chapter)