Subsequently, Huang Zheng sent the Pinduoduo operations manual to Lin Chen. After reading it, Lin Chen couldn't help but exclaim, "Your grandpa is still your grandpa after all. In a word, amazing!"
"Mr. Huang, just do it your way. Go ahead and do it boldly. The company will fully support you with whatever resources you need."
"Yes, Mr. Lin, I will definitely not let you down."
Having received Lin Chen's approval, Huang Zheng began a comprehensive reform of Ouku.com. First, he renamed Ouku.com to Pinduoduo. Then, he compiled statistics on the products in the original self-operated stores, regardless of the original cost, and started to reprice all of them and formulate a group-buying strategy. After all this preliminary work was completed, a week had passed.
Just as the major e-commerce platforms were still gloating, thinking they had Lin Chen completely under their control, and even starting to plan to unite again to demand that Huasuan.com lower its promotion fees,
Huang Zheng checked the Pinduoduo group-buying list one last time, then opened MiXin and sent a message to Lin Chen.
"Mr. Lin, you're ready."
"Okay, let's begin."
Lin Chen sat in Zhang Yiming's office, looking at the message in Mi Xin's email, and smiled slightly: "President Zhang, we can start our counterattack."
Zhang Yiming laughed heartily: "I've been waiting for this moment for a long time, hahaha."
Then, Huasuan.com suddenly updated, and for the first time, a banner appeared above Huasuan.com.
"Pinduoduo, if you're a true brother, come and fight me!"
Below, the original "You May Like" channel and all recommendations from other online shopping platforms have disappeared, replaced by Pinduoduo group-buying product recommendations pushed to users based on algorithms.
In a male dormitory at a university, several students are surfing the internet.
"Huh, Pinduoduo? What kind of website is that?"
"It seems to be a shopping platform run by Huasuan.com. Wow, look, this Nike t-shirt is so cheap, only 99! Last year it cost 199 in the store, and I couldn't bring myself to buy it."
"I saw it too, but it requires three people to form a group."
"Do you want another person? We have enough in our dorm."
"Okay, I'll get one too. Wait, look here it says that after three people form a group, they can send the group link to their friends via MiXin to get a discount of 0.1 to 5 yuan, with the lowest discount being 59 yuan!"
"What? 59? Are you crazy? I can't even afford a T-shirt at Metersbonwe."
"Quickly, brothers, it's time to mobilize our connections."
Then, the three boys in the dormitory started frantically inviting friends to help them cut the price on Mixin. Moreover, Pinduoduo does not require additional account registration; you can log in directly using your Huasuan.com or Mixin account.
The three of them worked for more than an hour and finally managed to get the T-shirt down to 59 yuan, at which point Pinduoduo popped up a notification.
"Congratulations, the price of your item has been reduced to the lowest possible level, and we will be shipping it to you shortly."
After clicking the "X" in the upper right corner to close the pop-up, another prompt appears on the page.
"Congratulations on becoming a lucky Pinduoduo user! Copy the link and send it to your friends via Mixin to get a discount. You can withdraw up to 59 yuan in cash!"
"Wow, did you guys get the notification? We've become lucky users!"
"Received! Received! If the cut is successful, wouldn't that be a freebie?"
"Charge! Charge! Charge!"
Next, the three of them started knocking on doors in each dorm room, threatening to stab anyone they could find. "If you're a brother, come and stab me!" they shouted.
Surprisingly, they actually managed to get the discount, and the 59 yuan was indeed returned to their bank card linked to Huasuan Pay.
The group was ecstatic. The sense of accomplishment from getting something for free through their own efforts was exhilarating, and they were eager to share it online to show off.
"Hey, look! Huasuan.com has launched a Pinduoduo shopping sharing reward program. The ten posts with the most likes each day will receive a 100 RMB cash reward!"
"This is too generous! I remember it used to be ten or twenty yuan JD.com or Taobao shopping cards, but this time it's cash red envelopes!"
"As expected of Huasuan.com's favorite son."
Several people shared their experience of buying Nike T-shirts today on a discount website. Seeing the number of likes and comments rise sharply, the feeling of satisfaction was even more intoxicating than buying new clothes.
Just after midnight, one of the three people received an in-app message from Huasuan.com.
"Wow, my post got third place in likes! Huasuan.com sent me a private message."
"Quickly check if the red envelope has arrived in your account."
"It really is! 100 yuan! Wow, that's amazing! Not only did I get a Nike T-shirt that originally cost 199 yuan for free, but I also got a 100 yuan coupon. From now on, I'll only shop on Pinduoduo."
Similar to the situation of the three brothers in the dormitory, similar events are happening in many places. Today, Pinduoduo users are everywhere trying to get others to participate in a discount campaign.
There were naturally people complaining online.
"Brothers, I'm so sick. I helped someone cut a hole today and I'm completely out of my mind. I've never opened my Mixin account so frequently before."
"Stop talking, brother upstairs, help me cut the price down too, I'm just one dollar short."
"I sent the message to my mom to help me cut it, and now she's asking me to cut it several times. I feel like she'll be asking me to cut it every day from now on."
“My aunt even downloaded MiXin and created a group chat called ‘Happy Family’ in MiXin. The group is full of messages asking us to help cut the price.”
"Haha, same here, Pinduoduo is toxic."
"But I have to admit, it's really cheap."
"It's really cheap. Although the styles are all older models, who cares about new or old models when it's so cheap? If you're a rich person who doesn't care about money, you wouldn't be browsing this website."
Pinduoduo became a trending topic on social media within a day.
Furthermore, the next day, Pinduoduo launched a promotion offering a discount on Xiaomi phones, limited to 1,000 units.
The Xiaomi phone, which is so hard to get, is now available on Pinduoduo. You can buy it by inviting ten new users, and each new user will get a 10 yuan discount. This means that this will be the lowest price for a Xiaomi phone online: 1899 yuan!
This further ignited the enthusiasm of netizens.
"For Xiaomi phones, if you're a brother, come and fight me!"
"I can't get one for 1999, please let me try for 1899, please!"
"Ahhh, ten new users! Who hasn't registered for Pinduoduo yet? Come help these kids out!"
"Waaaaah, I shouldn't have asked all my relatives to register for Pinduoduo yesterday for those pants. What a miscalculation!"
"Lin Gou, did you do this on purpose? You deliberately waited until the next day to launch the Xiaomi phone promotion, didn't you?!"
"Lin Gou is definitely doing this on purpose, brothers, hurry up and attack his Weibo."
The online narrative suddenly shifted. Lin Chen was inexplicably dragged into this mess, and it really wasn't his idea. The blame should be placed on Huang Zheng.
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