Zhang Yong didn't go for a foot massage tonight. Instead, he went for a massage with several big bosses. These bosses' Taobao shops have seen a surge in sales in the last two weeks, and they all think it's thanks to Zhang Yong. So they invited Zhang Yong out for a massage together, the Super Supreme 8888 package!
"Comfortable, this is life!"
Just as Zhang Yong was sighing, the phone rang again. Zhang Yong frowned. Who could it be calling at this hour? They have no sense of propriety at all.
"Hello? What's up?"
"Mr. Zhang, something terrible has happened!"
Why does this sound so familiar? I think I last heard this when I was washing my feet.
"What's up?"
"Starting yesterday, Taobao's order volume has declined significantly. After analysis by the technical department, all traffic from the 'You May Like' channel on Huasuan.com has been suspended."
"What? Why didn't you tell me about something this big sooner? I'll be right back."
Zhang Yong jumped up from the massage bed in a flash, startling the young woman massaging him, who screamed.
Several big bosses nearby chuckled wickedly.
"Hehehe, Old Zhang, he couldn't hold back so quickly, he's too impatient."
"Haha, after all, I'm not the boss, so I don't usually have this much freedom."
While Zhang Yong was still getting dressed, several big bosses on this side also received phone calls. They exchanged glances, and their expressions changed drastically.
Zhang Yong originally wanted to come over and say hello, but seeing the gloomy faces of the big bosses, he guessed what was going on and quietly slipped away.
Upon returning to Taobao headquarters, Zhang Yong strode to the technology department, found the secretary, and was handed a set of data.
"Mr. Zhang, look, from yesterday to today, the data coming from Huasuan.com is only normal promotional data, and there is not a single piece of data from the 'You May Like' channel."
"Check if anything major happened online yesterday that was related to Huasuan.com."
"Um, I don't know if Pinduoduo counts?"
What is Pinduoduo?
The data analyst next to him quickly answered, "I know, I know! Pinduoduo is a shopping website that Huasuan.com just launched, where you can find people to join a group purchase. You can also find someone to cut the price, and in the end, it's all free."
Zhang Yong instantly grasped the key phrase: shopping website!!!
"Quick, quick, open the Pinduoduo website and show it to me."
The data analyst skillfully opened the Pinduoduo website, which is very easy to remember; it's called pdd.
Zhang Yong picked up the mouse and scrolled through it. If it weren't for the fact that the products being sold were clothes and shoes, Zhang Yong would have thought he had opened Lashou.com.
Pinduoduo's website layout doesn't resemble a traditional shopping platform; it's more like a group-buying website.
At the top is a navigation category bar, below which is a search box, and the homepage displays recommended group-buying links, arranged neatly in rows below.
The group-buying link displays the product title, followed by two options: "Buy directly for XX yuan" and "Group of three for XX yuan." The two prices are so contrasting that it makes people want to join the group purchase.
"How does this group buying work?" Zhang Yong asked the data analyst again.
"Oh, this? Click the 'Group of Three' button, and a link will appear. Enter this link into Mixin and send it to your friends. After your friends click it, they can join the group purchase. As long as you have three people, the group will be formed."
"Mixin? Is that the chat app that Huasuan.com created before, which just kept failing?"
"Yes, not many people used it before, but recently, because of Pinduoduo, I've been using it more often. I suddenly found it to be quite useful. The interface is simple and the functions are clear, unlike the complicated and bloated QQ on mobile phones."
"Could you show me the MiXin?"
"Okay, here you go."
The data analyst handed his phone to Zhang Yong. Zhang Yong looked at MiXin's interface, which was indeed very simple and intuitive, divided into four functional pages: Chat, Contacts, Discover, and Me.
The chat interface not only has one-on-one chat with friends, but also a multi-person chat window. When Zhang Yong saw that the group chat name at the top was "Taobao Cut-Off Group", his lips twitched involuntarily.
On the "Discover" page, from top to bottom are three function menus: Moments, Scan, and People Nearby.
What are these three function menus for?
"You can share deals you find on discount websites in Moments, or share text, photos, etc. Scan to open your phone's camera, scan a Mixin QR code, add friends or join group chats. People nearby, well, that's a feature that lets you add strangers as friends."
Zhang Yong breathed a sigh of relief. His worst fears had come true. At first, he was worried that Huasuan.com might enter the online shopping industry. But as Huasuan.com made money, Lin Chen went to open a milk tea shop and get into mobile phones, but didn't touch online shopping. He breathed a sigh of relief, thinking that Lin Chen had no interest in online shopping.
This time, they've joined forces to boycott Huasuan.com because of something you might like. It seems they've really angered Lin Chen. He suddenly started this Pinduoduo thing, and he doesn't understand the model at all. Oh well, I'd better tell Mr. Ma first, so I don't end up taking the blame later.
Zhang Yong handed the phone back to the data analyst, then walked aside alone, took out his phone, and called Jack Ma.
"Mr. Ma, there's something I need to report to you..."
Zhang Yong recounted the entire incident to Jack Ma.
After listening to the phone call, Jack Ma excitedly said, "I've always wanted to get into social networking, but I've never been able to. Lin Chen has shown me a way. I'm coming to the company right away. Wait for me."
After arriving at Taobao headquarters, Jack Ma, like Zhang Yong, borrowed the data analyst's phone to take a closer look. When he saw the "Taobao Cut-Off Group," he gave the data analyst a meaningful look.
After reading it, Jack Ma pondered for a long time before saying, "Tomorrow morning when you get to work, the first thing you do is go to Lin Chen and discuss the promotional price for 'Guess You Like'. And you have to go there with great fanfare, understand?"
"Mr. Ma, are you asking us to publicly bow down to Lin Chen?"
"Mr. Zhang, right now, 'You May Like' is no longer the most important thing. This brand-new online shopping model is what Taobao needs most. We need to repair our relationship with Lin Chen first, and then slowly poach the Huasuan.com online shopping team. If we can't poach them, we'll just copy them. In short, this is the main direction for Taobao's next step of development."
After listening, Zhang Yong understood what Ma Yun meant. This was a case of enduring hardship and biding one's time. But why should I be the one to suffer the humiliation, not you, Ma Yun? Sure enough, none of you capitalists are good people.
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