After news of Taobao's compromise with Huasuan.com spread, Liu Qiangdong quickly called to agree, and accepted Lin Chen's offer of 20 million yuan without even haggling.
As for Amazon, sorry, Amazon headquarters doesn't pay any attention to the mobile internet at all, and doesn't even have a mobile app. Even in Lin Chen's previous life, Amazon's mobile app experience was notoriously bad.
Soon, the Huasuan.com app was updated. After the update, users found that they could now access Taobao and JD.com apps, but most other websites did not have plans to develop mobile clients, so clicking on them still resulted in a "not currently supported" message.
After Taobao Mobile drove traffic to the Huasuan.com app, the number of orders did indeed surge. However, the number of orders on Taobao PC dropped significantly. So, despite spending so much money, Taobao only transferred orders from PC to mobile, and the total number of orders did not increase.
It's truly heartbreaking to hear and tearful to see.
But Jack Ma knew very well that the mobile internet was an untapped blue ocean, and he was determined to let Taobao seize the initiative, even if it meant spending a lot of money to pave the way.
Lin Chen could guess what Jack Ma was thinking. He also knew that with the progress of the times, Huasuan.com's technological advantage would become less and less, so he had to seize the time and take over as much market share as possible.
After thinking for a moment, Lin Chen picked up his phone and called Huang Zheng.
"Mr. Huang, where are you?"
"President Lin, I'm in Wushang. We've already signed a strategic cooperation agreement with the Wushang authorities, and we're currently providing training to the first batch of merchants who will be joining Pinduoduo."
"Good, good, we need to hurry up with this. We're about to launch our next big operation."
"Oh? What big move?"
"How about this, Mr. Huang, you can hand over the matter over there to someone else, and come to Shanghai for a visit so we can talk in person."
"Okay, I'll arrange it and be right there."
After hanging up the phone, Lin Chen turned on his computer, preparing to write an event plan. He opened WPS and wrote the title "Huasuan.com 618 Mid-Year Mobile Shopping Festival"...
Three days later, Huang Zheng arrived at Lin Chen's office with an excited expression.
"President Lin, tell me, what big thing are you planning? My sword is itching for action."
With the strong support of the Wushang authorities, tens of thousands of merchants have suddenly joined the platform, making him incredibly arrogant these past two days; he even tries to boast to passing dogs.
Lin Chen led him to the conference room and then called Zhang Yiming and An Rou over.
"Comrades, I've decided to go big."
Aside from Huang Zheng, who was eager to try like a wild dog that had broken free of its reins, Zhang Yiming was looking at him with a serious expression, while An Rou was looking at him as if he were a fool.
"Ahem, come on, let me show you the event plan I've been painstakingly writing these past few days."
Lin Chen distributed the printed proposal to the three people.
"Huasuan.com's 618 Mid-Year Mobile Shopping Festival?"
"Yes, I've decided to team up with Taobao and JD.com on June 18th for a mid-year promotion on mobile shopping, so that consumers will completely fall in love with mobile shopping."
"First, we created a special page for the mid-year promotion on Huasuan.com, featuring only three products participating in the mid-year promotion. We then used the 'You May Also Like' recommendation mechanism to recommend these products to consumers."
"Secondly, the prices of goods participating in the mid-year promotion must be lower than the historical lowest price found by Huasuan.com."
"Furthermore, you will receive a red envelope every day for browsing the Huasuan.com Mid-Year Sale Special Page. You will receive 1 yuan for browsing for 3 minutes and 5 yuan for browsing for 10 minutes, which can be directly deducted from the final payment of the goods."
"Finally, this event can only be participated in by redirecting to Pinduoduo, Taobao, or JD.com through the Huasuan.com app; it cannot be participated in on a computer."
"Okay, I've finished speaking. Do you have any questions?"
After listening, Huang Zheng immediately understood. This was a process of putting all the customers of Taobao, JD.com, and Pinduoduo together and then reshuffling the market. The biggest beneficiary would definitely be Pinduoduo, because Pinduoduo originally had the smallest user base. By averaging it out, even if it couldn't compare to Taobao and JD.com, it would still have many more new users than before.
"Mr. Lin, I have no problem. I will select a list of high-quality products as soon as possible and then coordinate with Mr. Zhang."
"Yes, we also need to hurry up and get the businesses in Wushang open. We should take advantage of the 618 mid-year promotion to let them experience the joy of making money from home, which will also attract more people to register and open stores."
Zhang Yiming raised a question: "President Lin, what about the payment method? Can you specify a payment method, or is it mandatory to use our Huasuan Payment?"
"We won't specify a payment method for now. After all, this is the first time we're doing this kind of event. If we specify a payment method, it will discourage many people. We need to scale up this event first before we start setting rules. I will contact JD.com and Taobao."
Lin Chen looked at An Rou and asked, "An Rou, do you have a problem?"
"Me? I'm fine. Wasn't I just someone you pulled in to make up the numbers when you were short one?"
"Forehead……"
Seeing that the boss didn't seem angry at An Rou's words, Huang Zheng immediately felt that An Rou was more likely to be the boss's wife.
"If there are no problems, let's get started. Mr. Huang will be in charge of Pinduoduo. This is a great opportunity to take off, so we must seize it."
"Don't worry, Mr. Lin."
"Mr. Zhang is in charge of all the technology and operations."
"An Rou...emmmm, okay, meeting adjourned."
After the meeting, Lin Chen and Huang Zheng chatted until the afternoon before Huang Zheng left satisfied.
As for what they talked about, just look at the smug expressions on Lin Chen and Huang Zheng's faces, and you'll know it wasn't anything good.
After Huang Zheng left, Lin Chen picked up the phone and called Zhang Yong.
"Brother Yong, are you busy?"
"Hey, I'm just born to be a workaholic. What's wrong, Brother Lin?"
"Here's the thing, our Huasuan.com is planning a mid-year promotion on June 18th and would like to invite Taobao to participate."
"Oh? Tell me more about it."
"Okay, I'll send you the event plan to take a look at. After you've read it, we can discuss it in more detail."
"OK."
Soon after hanging up the phone, Zhang Yong received the event planning proposal from Lin Chen. He opened it and looked at it, his expression becoming more and more serious. So, he quickly printed out a copy, picked it up, and ran to find Ma Yun.
"Mr. Ma, Lin Chen just invited Taobao to participate in their mid-year mobile shopping festival organized by Huasuan.com. Here is the event plan."
Jack Ma took it and examined it carefully, saying, "He's planning to use our traffic to support Pinduoduo."
"Should we still participate?"
"Why not participate? This is a great opportunity for the development of our Taobao mobile app. No matter how much Pinduoduo grows, it can't beat Taobao. Don't worry, the advantage is in our hands."
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