Chapter 152 Value-for-Money Card Launch Event



After discussing it with Jack Ma, Zhang Yong immediately called Lin Chen back.

"Brother Lin, Taobao is also participating in this event."

"Hey, welcome, welcome! By the way, Brother Yong, I have a little favor to ask you for?"

"What kind of help?"

"Could I borrow those bus and subway advertising spaces that Taobao rented before to promote this 618 mid-year sale? Hehehe."

"Hehe..." Zhang Yong replied after seeing Ma Yun nod, "Okay, you can borrow it. I hope this event will allow us to break even."

"Okay, thank you, Brother Yong. Please also thank Boss Ma for me."

Lin Chen hung up the phone, and Zhang Yongqi almost dropped his phone.

"This little fox still has the nerve to ask us for advertising space. It's like rubbing salt into a wound. She's inhuman!"

"Calm down. Think about it from a different perspective. He's spending money to advertise and increase the exposure of this event, so Taobao can also benefit, right? In other words, isn't it just that he's sharing a portion of the money we're losing?"

Zhang Yong thought about it and realized, "Hey, that makes perfect sense."

"Mr. Ma, you truly are amazing. Your thinking is so insightful."

After settling things off with Taobao, Lin Chen called Liu Qiangdong.

"Brother Dong, our Huasuan.com is planning a mid-year mobile phone shopping festival on June 18th, and we would like to invite JD.com to participate."

"Oh? A mobile shopping festival? A shopping festival that can only be participated in on mobile devices?"

"That's right, so what do you say? Are you going to participate or not?"

"Of course I'll participate!"

"Okay, I'll send you the detailed activity plan in a bit. By the way, could we use your logistics for our Pinduoduo products? We could put them in your logistics warehouse in advance, and then have JD Express deliver them after they're sold."

"No problem. Didn't we do this at the end of last year? I'll lend you the logistics warehouse for free. Hehe, could you give me the latest list, bro?"

"Okay, I'll send it to you right away."

After hanging up the phone, Lin Chen wondered if he should hold a 618 gala and invite the beautiful female anchors from Panda TV to dance and sing. But then he thought better of it. The penetration rate of smartphones is not very high yet, and the results of the first 618 shopping festival are still unknown. He also didn't know how things were going with China Unicom.

Speak of Cao Cao, and Cao Cao appears.

Lin Chen's phone rang; it was Zhang Hongtao, the CEO of China Unicom.

"Hello, Mr. Zhang."

"Haha, Mr. Lin, hello. Regarding the matter we talked about last time, our company has discussed it in a meeting. As for the unlimited data card you mentioned, we can't roll it out to everyone yet, but we can try it out on Xiaomi contract phones first. It's 1GB of 3G data, and after that, the speed will be reduced to 2G. When you buy a Xiaomi contract phone, it will be linked to a new China Unicom number, and that number will be the unlimited data plan."

"Is this okay? If it works well, will you continue to promote it?"

"Yes, we'll run it on a trial basis for three months first. If it works well, then we'll discuss a full rollout."

"Okay, thank you very much, Mr. Zhang."

"You're welcome. Mr. Lin, do you have time tomorrow? Come to our company, China Unicom, and we can hold a press conference together as a form of promotion."

"Okay, I'll be there on time."

The next day, Lin Chen brought An Rou to China Unicom, where they were still setting up the venue for the press conference.

"Mr. Lin, welcome, welcome. Please come to my office for a while and come over after everything is set up here."

"By the way, Mr. Zhang, there's something I'd like to ask. Xingchen Technology has many mobile applications, like Huasuan.com, Huasuan Pay, Pinduoduo, Ele.me, and so on. If I were to customize a SIM card with unlimited data only for Xingchen Technology's mobile applications, would that be possible?"

"This idea is quite novel, and I've never encountered it before. Let's have another company meeting to discuss it. Personally, I think this idea is quite feasible."

"Okay, thank you very much, Mr. Zhang."

"You're too kind."

About ten minutes later, a staff member came over to remind him, "Mr. Zhang, the press conference is ready and can begin at any time."

"Mr. Lin, let's go over there."

"good."

The two arrived at the press conference together. Zhang Hongtao walked onto the stage and said into the microphone: "After friendly exchanges between Shanghai Unicom and Xiaomi Technology, and after thorough market research, we will jointly launch the Xiaomi mobile phone Unicom contract phone package. Moreover, this time, unlike before, we have also innovatively created an unlimited data card."

"A great deal!"

"The value-for-money card comes with 1GB of 3G data. After that, the mobile internet speed will be reduced to 2G, but there will be no high charges for exceeding the data limit, which solves the concerns of many users."

"The value card will be the exclusive SIM card for Xiaomi phones under the China Unicom contract plan. The Xiaomi phone contract plan can be divided into 12-month, 24-month, and 36-month contracts. With a pre-deposit of 1,999 yuan in phone credit, the monthly plan only costs 168 yuan, and you can take home a Xiaomi phone for free. For details on other plans, please consult your local China Unicom business hall."

"Most importantly, Xiaomi Technology has made a first-ever commitment that Xiaomi phones with China Unicom contract plans will never be out of stock!"

Instantly, the entire audience erupted in applause, and some reporters who had previously failed to snag a Xiaomi phone couldn't help but shout "Nice!"

After the press conference, news about the discount card and Xiaomi phones with China Unicom contract immediately became a trending topic on Weibo.

"Oh my god, I can finally own a Xiaomi phone after failing to get one!"

"Lin Gou really kept his word and actually arranged it!"

"China Unicom's price is really reasonable. 168 yuan multiplied by 12 months is only 2016 yuan, which is only 17 yuan more expensive than the official price. Just think of it as buying a Xiaomi phone in installments."

"Although I already have a China Mobile number, I'm still willing to get a China Unicom number for the sake of the Xiaomi phone."

"Waaaaah, this data plan is such a great deal! My iPhone contract phone only had 1GB of data for 286 yuan, but this data plan only costs 168 yuan and I get 1GB of data."

"Hey upstairs, if you can afford an iPhone, why are you buying a Xiaomi?"

"That's different. I think Xiaomi phones look much better than iPhones."

At this moment, Lin Chen, who was secretly watching the screen, secretly liked this comment.

At the same time, advertisements on buses and subway stations across the country have changed from Taobao Mobile to Huasuan.com's 618 Mobile Shopping Festival.

Huasuan.com once again topped the Weibo trending list.

"Mobile shopping festival? Discounts are only available when ordering through the mobile app? Damn, I need to replace my Nokia right away."

"Upstairs, Lin Gou has already prepared a Xiaomi phone with a China Unicom contract for you. Feel free to purchase it!"

"You know what, you really don't know, Lin Gou planned this all along."

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