Hearing Chen Lei's words, Lin Chen's lips curled up.
"Mr. Chen, if there's nothing else, I'll hang up now. I'm quite busy here."
"I'll take two and you take eight, Mr. Lin, you have to leave me some soup."
"Well, forget it. I see you've had a tough time, so I'll help you out. Actually, it won't do me any good. Let's do it this way, otherwise why would I offend Ali for no reason? You agree, right?"
"Okay, deal!"
The moment he hung up the phone, Lin Chen felt like he could almost hear Chen Lei's heart breaking.
But the truth is, as soon as Chen Lei hung up the phone, he immediately changed his expression and breathed a long sigh of relief. His worst-case scenario was that he would give everything to Lin Chen.
In that case, he and Taobao group buying would both suffer losses, which would be considered as achieving his initial strategic goal.
But then he thought, he should try to earn the market share he had seized himself, just in case Lin Chen left him a little something.
Even though only a pitiful 10% was made in the end, it still tasted delicious.
On the other end, Lin Chen smiled after hanging up the phone.
He could have easily kept that last 10% for himself and not left it to Lashou.com, but he's the kind of person who likes to make money together with everyone in business.
If Lashou.com offers no benefit whatsoever, such a partnership is unreliable, unstable, and short-lived.
Moreover, he also intended to achieve a delicate balance between his second and third sons.
Let their market share be roughly the same, ideally their rankings can be swapped from time to time, there's a saying...
[Balance], [Bai Lengsi]
Anyway, he can just stay firmly in first place.
Soon, Meituan and Lashou.com reached a cooperation agreement.
The collaboration method this time is very simple and straightforward: sharing merchants.
Although most consumers now compare prices on referral platforms before being redirected to group-buying websites, some consumers still place orders directly on group-buying websites.
Because he himself didn't know what he wanted to eat?
When you don't have a clear goal, you can only rely on your gut feeling and order whichever food you think you want to eat.
Meituan and Lashou's shared merchant program operates in this way: consumers can see all the merchants on both websites who have posted group-buying links.
For example, Zhangji Northwest Cuisine only signed a contract with Meituan and could not be found on Lashou.com.
After the partnership was established, consumers were able to find the store on Lashou.com.
However, after clicking on it, you will be automatically redirected to a Meituan link, and the subsequent ordering and consumption process will be the same as before.
In this way, the resources of the two companies are essentially integrated, and the two group-buying websites are temporarily merged into one.
Consumers have a wider range of choices, and it doesn't matter which website or app they use, such as Meituan or Lashou, it's more convenient for them.
Actually, from this perspective, Meituan is at a slight disadvantage, since it has the largest market share and therefore the most merchants.
Therefore, Chen Lei voluntarily offered a portion of his share as a cooperation fee.
In other words, after this collaboration ended, some of the exclusive merchants stayed with Meituan and did not return to Lashou.com.
After Meituan and Lashou partnered, the number of consumers was clearly greater than the sum of its parts.
Both companies' original customers were very happy, which also attracted many consumers who were not originally from these two companies, because there was a wider range of choices available here.
Jack Ma is chatting with Daniel Zhang in his office.
"Mr. Ma, what do you think? Should we also try to make some money in the gaming industry? I've heard the mobile game market is booming right now, and you can make money as long as you get in."
"Huh? Really?"
"Really? I heard that Legend is already developing a mobile version, and NetEase's Fantasy Westward Journey is also going to develop a mobile version. These are currently the most profitable games on PC."
Jack Ma was clearly tempted: "Let me think about it."
Seeing that Jack Ma was interested, Zhang Yong added fuel to the fire.
"Moreover, both Star Technology and Tencent are currently making money in the mobile game market, and then using the profits to subsidize group purchases. If we fight a protracted war like this, we may not be able to beat them."
Just as Jack Ma was deep in thought.
The director of Taobao's group-buying division rushed into the office.
"Mr. Ma, something terrible has happened!"
"What happened? Why are you in such a panic? Don't you even know how to knock before opening the door?"
"Uh, I'm sorry, Mr. Ma, but this time it's really big news. Meituan and Lashou have merged!"
Jack Ma jumped up from his seat: "What?!"
"Ahem, it's not a real merger, it's just a cooperation, a temporary merger."
Does the phrase "I really want to grab the teacup on the table and smash it" mean the same thing?
However, he suppressed his anger, took a deep breath, and asked, "Tell me in detail!"
"This is what happened..."
The director of Taobao's group-buying division gave a brief explanation of the situation.
After listening, Jack Ma fell into deep thought.
It's unclear what price Lashou.com paid to get Lin Chen involved and help them.
This is going to be difficult. Lin Chen is a real schemer, and he's also wicked.
Others may have a clever and insightful mind, but Lin Chen has a heart of pure black coal.
Lin Chen: Are you being polite?
"Mr. Ma, what should we do?"
The director of Taobao's group-buying division asked, "That's why I came to report to Jack Ma. I can't think of a good way to deal with this cooperation."
Taobao's group buying platform was no match for Meituan to begin with, but this time Meituan has partnered with Lashou.com, temporarily merging them into a super-muscular entity.
Who can handle that?
Jack Ma was also clueless, so he turned to ask Zhang Yong.
"Mr. Zhang, do you have any good ideas?"
Zhang Yong thought for a moment and said, "We can only continue to increase subsidies for consumers. If consumers receive real discounts, they will still choose our Taobao group buying."
Jack Ma frowned and said, "Our subsidies were already higher than Lashou.com's. If we continue to increase subsidies, it will put a lot of pressure on our finances."
"Let's make money in the mobile game market! Lin Chen and Tony are both making money. If we don't, the subsidies from Taobao group buying might fall even further behind."
Jack Ma originally had no interest in mobile games, but after hearing Zhang Yong's suggestion, he actually started to consider it. Not for any other reason than that Lin Chen and Tony were both involved, so Jack had to follow suit and stay in sync.
"Mr. Zhang, I'm giving you a task: see if there are any suitable mobile game projects to acquire. Alibaba is also starting to enter the mobile game market."
"Okay, Mr. Ma, I'll go right away."
Immediately afterwards, Jack Ma said to the director of Taobao's group buying program: "Go ahead, continue to increase subsidies, and try to defeat their Latin American alliance."
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