Taobao Group Buying has started increasing subsidies, and the effect is obvious. The market has stabilized immediately, and not only that, but it is even showing an upward trend.
If Taobao's group-buying market has grown, then whose market has shrunk?
The answer is obvious: it's the Latin American alliance formed by Meituan and Lashou.
Chen Lei started to panic. Taobao's group buying strategy was straightforward but effective. If he wanted to continue to grab market share, he had to keep up. But Lashou.com didn't have the money. If it did, why would it be cooperating with Lin Chen?
So he immediately called Lin Chen.
"President Lin, Taobao Group Buying has started increasing subsidies. They're going to take back the market share we've gained."
Lin Chen raised an eyebrow: "What are you afraid of? Let's follow along."
Chen Lei said awkwardly, "Kelashou.com is out of money right now..."
“Mr. Chen, I believe in honesty and fairness in business. Since we agreed beforehand that the market share would be split 90/10, the increased subsidy responsibility will also be based on that ratio. I will contribute 90%, and you will contribute 10%.”
Upon hearing this, Chen Lei breathed a sigh of relief. Ten percent was still manageable; he could afford it.
At the same time, he exclaimed, "I have to say, Mr. Lin of Xingchen Technology is really righteous. His character is impeccable!"
Little Ma: ? ? ?
Jack Ma: ? ? ?
Zhang Yong: ? ? ?
Wu Bo: ? ? ?
Zhang Yiming: ? ? ?
Soon, the Latin American Federation also began to increase subsidies, just like Taobao's group buying program.
This puts pressure on Taobao Group Buying once again.
Jack Ma knew they couldn't keep adding subsidies. Even if they kept adding them, how could they compete with Lin Chen in terms of cash flow?
Star Technology is making money at a rate comparable to a printing press. And Huasuan.com goes without saying—it's always making money and has never lost money.
Otherwise, Alibaba and Tencent wouldn't have successively developed Taobao Big Data and Tencent Big Data. This is the future trend. Not only can you make money immediately, but this technology can also be applied to your original business, which is very cost-effective.
Then there's Huasuan Pay, which is currently the top third-party payment platform, even surpassing Alipay. You can imagine how much interest such a large sum of money can earn every day, even if it's just left untouched.
Then there's Pinduoduo. Don't be fooled by its smaller scale compared to Taobao; Pinduoduo's profits are much higher. Why did Taobao create Taobao Mall? The first reason, of course, is to shed its reputation as the king of counterfeit goods. The second reason is that its profit margins were too low. Only these professional e-commerce platforms can bring Taobao more profits.
What's even more terrifying is that these aren't Xingchen Technology's most profitable areas; their most profitable sector is mobile games!
Originally, StarCraft's mobile games for otaku were lukewarm at best, but since the release of "Genshin Impact: Prequel - Demon War" and "Genshin Impact", they have shown a strong ambition to challenge for the top spot in the domestic mobile game market.
Currently, Tencent is the top mobile game developer, but how to describe Tencent's mobile games? While they are profitable, they are really hard to describe – they're mostly just mahjong and card games.
Just as Jack Ma was frowning in worry, Zhang Yong rushed in excitedly.
"Mr. Ma, I've got my eye on a mobile game that's guaranteed to make money!"
"Oh? What game is it?"
The Legend of Sword and Fairy!
"Huh? Isn't that a TV series?"
"Yes, but the TV series is adapted from a game."
"But this is a single-player game."
"Isn't it easy to turn a single-player game into a mobile game? Besides, the characters, storyline, and levels are all readily available, which greatly shortens the development time."
Jack Ma's eyes lit up. "Yes, that makes perfect sense!"
"Yes, very good, Mr. Zhang. I'll leave this to you. You need to be quick. Lin Chen and the others have also increased their subsidies. I'm starting to feel the strain."
"Okay, Mr. Ma, I'll go right away. I happen to know people from the Legend of Sword and Fairy team, and I'm planning to recruit their original team directly."
Zhang Yong asked someone to contact Yao Zhuangxian, the boss of Softstar Games, the parent company of the Legend of Sword and Fairy series.
At this time, although Softstar was somewhat well-known in the single-player game industry, the domestic single-player game consumption environment was really bad.
Not only are there tons of pirated CDs in computer malls, but pirated copies are also available for download everywhere online.
Therefore, Softstar's profits are not high; it could be said that it's just doing business out of passion.
Therefore, when Zhang Yong contacted Yao Zhuangxian and told him that he wanted to invest in Softstar, Yao Zhuangxian was very happy and even felt surprised.
That's Taobao, the largest e-commerce platform in China, and they're incredibly wealthy.
So the two sides had a very pleasant conversation. Zhang Yong originally planned to acquire the company outright, but Yao Zhuangxian disagreed. He was afraid that the company would lose its original soul, and he still wanted Softstar to continue to survive with its company culture of loving games.
Therefore, in the end, Zhang Yong, representing Alibaba, acquired 90% of Softstar's shares, while Yao Zhuangxian retained 10%.
After the acquisition, Softstar received its first task.
The goal is to quickly adapt the Legend of Sword and Fairy 1 into an online mobile game, not a single-player mobile game.
The gameplay mode can be referenced from NetEase's "Westward Journey".
It's clear that Zhang Yong had done his homework.
After hearing this, Yao Zhuangxian immediately patted his chest and said there was no problem. There was a template to copy, so how could he not be able to modify it?
As for the group-buying market, after Lin Chen added subsidies, he made great strides forward despite the burden of Lashou.com.
But he secretly called Wang Xing and told him to keep a close eye on the market share of Lashou.com and Taobao Group Buying, and to keep the two roughly equal.
So, Chen Lei, who was originally very happy, was stunned when he suddenly received news that Lin Chen's subsidy had been canceled.
What he fears most now is hearing the words "the subsidies are gone".
So he immediately called Lin Chen.
"Mr. Lin, why has your subsidy stopped?"
“Oh, Mr. Chen, it hurts me to see so much money going in every day. I can’t eat or sleep because of it. So I stopped the subsidies. I thought, forget it, when will this cycle of revenge end?”
Chen Lei was full of questions. "Brother, this is a business war! You're telling me that revenge only leads to more revenge?"
"President Lin, if we keep going, we're about to win! I don't think Taobao group buying will last much longer!"
To everyone's surprise, Lin Chen became furious the moment he heard those words.
"Your feelings? What are you even feeling? You're only contributing 10% of the subsidy, and I'm contributing 90%! If your assessment is inaccurate, who will bear my losses?!"
After saying that, he hung up the phone immediately.
After hanging up the phone, Lin Chen turned to Zhang Yiming and said.
"How was my acting? Not bad, right?"
"Hehe, President Lin, you really are something. Chen Lei, this newbie, probably won't even know how you messed him up."
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