This idea wasn't just shared by Jack Ma; countless merchants on Pinduoduo also shared it.
Furthermore, according to the detailed rules released by Pinduoduo, merchants cannot directly ship goods to livestreamers themselves; they must first list the goods on the Panda TV livestreaming platform.
First, list it on a sales platform, then have the livestreamer place an order, and finally sell it to the consumer.
Furthermore, merchants need to pay an extra fee to enable the live streaming feature.
After activation, Pinduoduo will automatically link to the sales videos of the anchors selling your products on the Panda TV live streaming platform.
Merchant: Wouldn't it be better if I sold directly to consumers? That way, you streamers and platforms wouldn't have to act as middlemen and profit from the difference.
Therefore, apart from the suppliers that Huang Zheng and Wu Bo initially negotiated with, not many other merchants actively listed their products on the Panda TV live-streaming platform.
Although listing products is free, you need to pay a deposit and it takes a lot of time.
Merchants are unwilling, but the streamers on Panda TV don't think so.
This saves them time in finding suppliers. Although they may earn less because they have to give a certain percentage to the platform, it saves them a lot of time and energy.
As a result, streamers who were directly signed with Panda TV and those who were not signed started selecting goods on e-commerce platforms.
After selecting the goods, they started selling them in the live broadcast room.
Meanwhile, in Meituan Youxuan's Pinduoduo flagship store, the live recordings of these live streamers selling goods are also played on a loop in the live stream window.
What makes these streamers even happier is...
Even for orders placed through links in the live stream window on Meituan Youxuan Pinduoduo flagship store, they can still get a share.
This is so awesome! Making money while lying down!
Suddenly, these livestreamers were even more enthusiastic about selling products.
Despite the skepticism of its online shopping peers and merchants regarding the live streaming feature, Pinduoduo has not made any adjustments.
Until a week later.
Pinduoduo released a set of data that shocked everyone.
Data shows that Panda TV's live-streaming e-commerce platform generated over 300 million yuan in sales this week!
Moreover, it shows an upward trend every day.
Meanwhile, more than half of the users placed orders through the live stream window, meaning that over 50% of users entered the live stream room to watch the live content when placing their orders.
The release of this data immediately caused a stir among the businesses.
"No way? This data must be fake?"
"Are so many people watching livestreamers selling things? What's the difference between this and selling socks on the street?"
"Forget it, I'm going to give it a try. It's not like I'm short of money anyway, and it might work."
"Yes, yes, I'll give it a try too. Business hasn't been good lately, so I'll just consider it a chance to change my luck."
As a result, people gradually started listing their own products on e-commerce platforms and also subscribed to the live streaming feature.
Whether it works or not, let's try it for three months first.
At first, these merchants simply listed their products on the sales center, but gradually they realized something was wrong.
Wait a minute, why aren't any livestreamers buying goods?
So they studied the products that other people were selling, and at the same time, they inquired about the prices that other merchants were selling to the livestreamers.
I was shocked when I found out. Wow, you sell this kind of quality stuff for such a low price? Aren't you making any profit?
Although there is a profit to be made at this price, it is usually the price given to big clients. They usually fill a container with goods at least once. How much can these live streamers buy?
After waiting a few more days, and finding that they still didn't have a single livestreamer client, these people started to get anxious. They gritted their teeth and thought, "So what if I earn a little less? I'll sell!"
So they also started lowering their prices, and when someone asked about the price, they offered a price even lower than other stores.
There's nothing we can do about it; a store with no sales often starts by relying on low prices to generate orders.
Once you become a store with a high volume of orders, you'll have the confidence to raise prices, because customers will already know that your products are of good quality, and they will still choose your store even if you raise prices a little.
Finally, the first order was secured. As they expected, the streamer didn't order a large quantity, but fortunately, they didn't lose money.
Well, let's just consider it a good start, for the sake of good luck.
But this auspicious number is actually the most auspicious one!
The streamer came again the next day.
"Boss, bring another batch of that goods from yesterday, double the quantity."
"Huh? Didn't you just order a batch of goods yesterday?"
"We sold out during last night's live stream! Are you out of stock? If not, I'll go find another store."
"Yes, yes, yes, I'll arrange it for you right away."
The seller arranged for the goods to be shipped to the streamer on the same day.
Two days later, the streamer came again, this time wanting the same quantity as before. However, this time the streamer asked that the order not be sent to him, but to the sales platform so that the platform could handle the shipping.
Because this store's prices are lower than other stores, he pretended to hold a promotional event in the live broadcast room, selling at a reduced price, so he sold too much goods in the past two days and had a surge in orders.
After his live stream, he still has to pack and ship the goods, leaving him with almost no time to rest. All he wants to do now is sleep. He'd rather pay the platform to help him ship the goods; after all, he should know how to enjoy the money he's making.
The seller's order volume also increased after the streamer's live video appeared in his store's live stream window.
Although the price increase wasn't dramatic, back-end data shows that 70% of customers placed their orders after watching the live stream video.
This surprised him, but he also felt regret, regretting why he hadn't implemented the live streaming feature sooner.
Many merchants have had similar experiences to him in the past few days. At this time, everyone feels that they have gone from rejecting live streaming to accepting it and falling in love with it.
Now, seeing these livestreamers feels so warm and familiar. They're not just livestreamers; they're like family. I just want to rush up and give them a big hug.
On November 9th, Huang Zheng also came to the Shanghai Twin Towers.
"Wow, Mr. Lin, this headquarters building is really impressive."
"The last time we had dinner, didn't I just tell you to move Pinduoduo to Shanghai?"
"Well, forget it then. The main reason is that the environment in Hangzhou is more favorable for e-commerce, and I'm more familiar with the area after all these years."
"Okay, whatever you want. Anyway, it's so close. Whether you drive or take the high-speed train, it'll be quick."
"By the way, boss, this live-streaming sales are absolutely insane! The orders generated by those live-streaming windows on Pinduoduo are now accounting for almost 50% of Pinduoduo's total transaction volume."
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