"Mr. Ma, what should we do then?"
"Judging from this trend, we definitely can't beat Pinduoduo on Singles' Day. Look at this transaction growth curve, except for the first two hours, Taobao is in an absolute lead."
Two hours later, most of those who were going to place an order had done so, and then Taobao's curve flattened out, even falling below its usual level, because this was a concentrated wave of consumption.
Pinduoduo is different. Because of live streaming, especially Douyin live streaming, Pinduoduo is making money all day long.
Because they constantly create a desire to buy in users, causing users who don't have a need to buy to engage in consumption.
Therefore, we have no choice but to follow the path of live streaming.
Go back and pack your things; we're flying to Shenzhen first thing tomorrow morning.
"Okay, Mr. Ma."
After Pinduoduo's transaction volume surpassed Taobao's, it has never been surpassed again, which surprised everyone.
While Liu Qiangdong was mentally prepared for Pinduoduo to surpass JD.com, he was not prepared for Pinduoduo to directly take the top spot, and was stunned by the result.
This...this is number one?
Liu Qiangdong shook his head with a wry smile. He had worked so hard to build JD.com to this scale, but he never expected that Lin Chen would surpass him in just two years.
Indeed, the lives of geniuses need no explanation.
This year's Singles' Day is pretty much a foregone conclusion.
Lin Chen showed everyone with the results that online shopping can be done in this way.
This live-streaming e-commerce is terrifying! At first, I thought it was one of those old-fashioned TV shopping programs. I wondered if Lin Chen was too young and had never seen such a program before.
When Panda TV and Pinduoduo were first experimenting with live streaming, live commerce had already demonstrated its impressive power, but at that time, no one had any intention of getting involved in live streaming.
But when the Douyin livestream came out, the entire online shopping industry was shaken. What the heck is this? Wasn't it a Xiaomi rifle before? How did it suddenly become a Gatling gun?
Moreover, Lin Chen revealed his move during the highly anticipated Double Eleven shopping festival. All online shopping platforms were pulling out all the stops for Double Eleven with their promotions and events, but they were utterly defeated by your live stream.
It's estimated that all online shopping platforms will start developing live-streaming e-commerce in the near future.
Moreover, Lin Chen has already demonstrated three models of live-streaming e-commerce to everyone.
The first type involves streamers on the Panda TV platform selling products while live-streaming.
The second method is the live streaming window function on Pinduoduo's product page, which can be used by live streamers or pre-recorded videos.
The third method is Douyin live streaming! Live streaming rooms are inserted into self-media platforms to allow consumers to place orders during fragmented time.
After some thought, Liu Qiangdong concluded that most e-commerce platforms would choose the second model to imitate.
There's no other way; after all, no other e-commerce platform has a live streaming platform and a self-media platform like Xingchen Technology.
The second model only requires setting up a live streaming company, hiring a few live streamers, and then finding live streamers to promote your own products and uploading the promotional videos.
It can even connect to live streaming orders from businesses.
Currently, Lin Chen owns the largest live streaming platform on the entire internet, and almost all the top streamers are on his platform. If e-commerce platforms want to adopt the second model, they either need to find smaller streamers or cultivate their own.
No matter how small or new a streamer is, they can't sell as many products in a single live stream as big streamers.
However, there's nothing we can do about it right now.
unless……
Liu Qiangdong thought of another way: he could take the products directly to Lin Chen's livestreamer and have them promote them. Given his relationship with Lin Chen, he figured it shouldn't be a big problem.
That way, they might be able to regain an advantage in this reshuffle.
He acted on his idea immediately, disregarding Singles' Day or anything like that. If he didn't act quickly, he might miss out.
He took out his phone and dialed Lin Chen's number.
"Hey, Brother Lin, your live-streaming sales are amazing! You've even surpassed Taobao."
"Hehe, it's alright, just so-so."
"Um, is this the live stream you said you'd take me with you last time?"
"Yeah, Dong-ge, what kind of relationship do we have? Of course I'll think of you when there's good news. It's just that I wasn't absolutely sure last time, so I didn't invite you."
"You're such a loyal friend, Brother Lin, always thinking of me when it comes to good things like this. Can I join you for Double Twelve?"
"Of course! Here's what we'll do, Dong-ge: you can list your self-operated products on my Panda TV live-streaming sales platform first, and I'll help you promote them."
"Sales center?"
"That's right. All livestreamers who sell goods must source their products from this sales center. Otherwise, if there are issues like inferior products being passed off as superior ones or counterfeit goods being sold, our entire Panda TV platform will suffer as a result."
"That's true, Brother Lin, you are truly farsighted."
While saying this aloud, Liu Qiangdong was inwardly cursing several times. Damn it, they can only get their goods from him. No wonder Pinduoduo's transaction volume is so high. And, needless to say, how big are the profits from this kind of monopoly?
"By the way, Dong Ge, I heard that JD Logistics has been spun off into a separate subsidiary?"
Liu Qiangdong's heart skipped a beat. Oh no, he'd been targeted by bad guys.
"Uh, haha, yeah, it's just a few cars and a few warehouses, nothing to worry about. I didn't even think of it until you mentioned it."
"Oh, is that so? Since it's not that important, then let me invest, Dong-ge. I'll help you grow your business."
"No need for that, Brother Lin. This is a bottomless pit. We'll have to invest who knows how much more money in the future."
"It's alright, it's alright. I may not be stupid, but I have plenty of money. And with me here, I'm sure I can make JD Logistics profitable. Brother Dong, don't you know me?"
Liu Qiangdong understood that Lin Chen was saying that if you didn't give him benefits, you shouldn't expect to get anything from him.
If he wants to make money together through live streaming, fine, but JD Logistics has to take a stake in it. He also said that he wants JD Logistics to make money, which means he wants a significant share and needs to have a say in the business.
What a sly little fox! How wicked!
However, there was no other way. If he didn't let him get involved, he could still find Shunfeng or Santong to cooperate. It would just be a matter of throwing money at it. Could Lin Chen not have money?
If I want to do live streaming, I can only find Lin Chen, because he's the only one doing it, and it's clear that his system is already quite complete.
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