Two hours later, Taobao, Pinduoduo, and JD.com successively announced that their transaction volume had exceeded 2 billion yuan.
However, people have noticed that JD.com is slowly falling behind, because the time interval between JD.com's sales of 1 billion and sales of 2 billion is significantly longer than that of Taobao and Pinduoduo.
After 2 a.m., the first wave of spending on Singles' Day had almost been exhausted.
I've bought everything I added to my shopping cart beforehand.
Those who didn't manage to grab one have already picked out other items.
Those who were trying to get discounts also figured it out on scrap paper.
Consumers are getting ready for bed; there's no way around it, most of them have to get up early for work the next day.
This year's handsome young man is even more handsome and richer than last year, just like the readers in front of the screen.
I bought a lot of things last night. I bought things from Taobao, JD.com, and Pinduoduo. I can't help it. Ever since I started using Huasuan.com, one yuan can be split into three parts, so of course I can buy more things.
However, it seems that the money saved in the end was all used to buy things. But that's okay. Before, one yuan could buy one yuan's worth of happiness, but now one yuan can buy three yuan's worth of happiness. How can you say it's not a profit?
The first thing I do when I wake up in the morning is to give myself a pep talk.
I'm not afraid of hard work, as long as my wages can double!
While washing my face, I used the wash water to brainwash myself, finally bringing myself back to my senses and allowing me to accept the fact that I had to go to work soon.
Hello, JD Logistics!
As Xiao Shuai was putting on his shoes, he smiled knowingly. Sure enough, JD.com is still JD.com – it's just fast!
"Hello, this is your package. There are three items in total. Please sign for it."
"OK."
After quickly signing for the packages, Xiao Shuai grabbed three small packages and headed out the door. Luckily, they were all small items, so he could just stuff them into his bag.
I rushed to catch the subway, and luckily I managed to snag a seat today.
It takes half an hour to get there by subway, and Xiao Shuai remembered the three packages he had stuffed into his bag that morning.
So they started taking it apart on the subway.
The first one I opened was a Xiaomi Mi 2 phone case, which I snagged during a Xiaomi official live stream on Pinduoduo for only 9.9 yuan!
Next, I opened the second one, which was a mouse. I bought it on JD.com. I have to say, JD.com hasn't forgotten its roots. It's much cheaper than buying it elsewhere.
The last one I opened was a pack of spicy strips. Wait, not just one pack, there were three! Oh, I remember now, last night I was scrolling through Douyin and saw a streamer selling spicy strips. They looked so delicious, and they said they were having a Double Eleven promotion where you could buy one and get three. I didn't expect they would actually send three packs.
Xiao Shuai put on a new phone case and felt like he had a brand new phone.
Then I opened my phone and started scrolling through Douyin (TikTok). As I scrolled, I stumbled upon other live streams selling snacks.
He placed two more orders during the half-hour subway ride.
The same thing happened to many people. On the same subway as Xiaoshuai, many people were scrolling through Douyin (TikTok), and before they knew it, they had entered a live stream and couldn't help but place an order.
For those who enjoy online shopping, they will find that when they want to buy a certain item, a search will bring up various brands and styles, which can be dazzling.
Even though they are all similar products, you still want to buy the one you like best.
And then, if someone brings you the product and gives you a detailed introduction, and after the introduction, they also tell you...
Order now and we'll give you this, this, and this as a gift!
If you're presented with a bunch of free gifts, you might just place an order without hesitation.
This sense of urgency, that you can't miss this opportunity, will make you forget all your hesitation, and you'll only have one thought in your mind: if you don't buy it now, it will be too late!
The big names in the online shopping industry stayed up all night last night and were still catching up on sleep this morning when they were all woken up by phone calls.
"Hey! Boss, something terrible has happened!"
"You'd better give me an explanation, or get out of here right now!"
"Boss, Pinduoduo is about to surpass Taobao and become number one!"
"What?!"
In a flash, countless big shots jumped out of bed, ignoring even their mistresses.
Jack Ma went completely mad, running three red lights and rushing back to Alibaba headquarters.
"Pull up the data from last night until now and show it to me immediately!"
"Okay, Mr. Ma, it's already being done."
Zhang Yong had just rushed back to the company without even putting on a tie.
Zhang Yong didn't get home until 4 a.m., and it's only 10 a.m. now. When his secretary woke him up with a phone call, he felt like his soul hadn't even returned to his body yet.
But when he heard that Taobao had been surpassed by Pinduoduo, he grabbed his shirt and suit jacket while still in his pajamas, sprinted out of his house, and drove to the company.
I changed into my shirt and suit in the car when I arrived at the company garage.
The data was quickly generated.
Data shows that since midnight last night, Taobao has consistently been ahead of Pinduoduo.
From 3 a.m. until 7 a.m., the transaction volume curve remained basically unchanged, but Taobao's data was still higher than Pinduoduo's.
However, after 7 o'clock, Taobao's transaction volume curve did not change much, but Pinduoduo's curve started to rise, and the rise was faster and faster.
By 8:30, it had surpassed Taobao to become the number one in transaction volume for Singles' Day. After 8:30, the growth trend of the curve gradually slowed down, but it was still growing faster than Taobao.
"What's going on? Pinduoduo added a new promotion this morning?"
"No, data shows that 90% of Pinduoduo's increased transaction volume comes from Douyin live streaming."
"Douyin live stream?"
"Yes, from 7 a.m. to 8:30 a.m., that's the time most office workers spend from waking up to getting to the company, and that's when the orders are placed."
"You mean they placed the order on their way to work?"
"Yes, commuters often place orders while scrolling through Douyin (TikTok) on the bus or subway."
Jack Ma stared wide-eyed, looking incredulous.
"So there's no one who just browses Taobao and ends up placing an order?"
Zhang Yong did not answer, but his eyes were full of helplessness.
Taobao is a demand-driven shopping platform; people only open Taobao to search for things they want to buy.
Douyin (TikTok) is a casual shopping experience, like when you go shopping in a mall and end up buying a bunch of things you didn't really want.
Besides, watching pretty girls dance on the way to work is definitely more appealing; who would browse Taobao first thing in the morning?
Jack Ma continued looking at the report data. Ten minutes later, he stood up, walked to the window, looked out the window, and sighed.
"Sigh, even though I've been taking live-streaming e-commerce seriously and was planning to collaborate with Tony after Singles' Day, I never expected that Taobao would fall from its position as the number one online shopping platform before Singles' Day was even over."
Zhang Yong said resentfully, "Lin Chen is too cunning. He launched a live-streaming sales event on Douyin just two days before Singles' Day, catching everyone off guard."
"Don't say that. If you were in that situation, and you had such a trump card, you would hold onto it until the very end."
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