The live streaming function launched by Douyin yesterday has been closely watched by big names in the online shopping industry. After all, the results of previous tests by Xingchen Technology on Panda TV and Pinduoduo have already confirmed that live streaming e-commerce is a viable path.
Panda TV and Pinduoduo are one thing, since one is a live streaming platform and the other is a sales platform, and both are related to live streaming and selling goods.
But what is the purpose of Douyin?
This is the place where I watch my beloved concubines sing and dance after a long day of work. What are you doing, selling goods via live streaming?
Did I work so hard as a beast of burden all day just to come here and spend money?
So, although they pay attention to this matter, they don't take it very seriously. Besides, Singles' Day is just around the corner, so what can they do even if they want to follow the trend? There's not enough time.
In just one day, the transaction volume doubled?
Oh my god... I'm totally dumbfounded!
But live-streaming e-commerce isn't something you can just create overnight. You need at least your own group of live streamers, and at least a live-streaming platform.
Moreover, they really don't have time to study this right now, not for any other reason than that the highly anticipated Double Eleven officially arrives on the evening of the 10th.
In any case, getting the Double Eleven shopping festival done well is the most urgent task.
This is the most important promotional event for all e-commerce platforms at the end of this year. It's safe to say that if this wave of sales doesn't pick up, then all the work done this year will have been for nothing, and no money will have been made. So what's the point of talking about live-streaming sales?
That being said, everyone was genuinely shocked and envious watching Xingchen Technology's live-streaming sales. The transaction volume doubled in just one day! What will happen during Singles' Day? It'll take off!
Jack Ma and Daniel Zhang also got together to discuss the live-streaming e-commerce.
"Mr. Zhang, is there any potential in live-streaming e-commerce?"
"There's definitely potential, but we have nothing. We don't have any streamers or platforms."
“We also have a sales platform, 1688. Isn’t Lin Chen’s sales center similar to our 1688?”
"What about the streamer?"
"That is a problem. If we start from scratch to build a live streaming platform and train streamers, it will be too late. So, I have a bold idea."
What are your thoughts?
"Let's go to Shenzhen and collaborate with Tony! Doesn't QQ have a live streaming platform?"
"But that's an old people's card and mahjong parlor! You can't sell goods while you're playing the landlord game."
"What if we pay to poach a bunch of singing, dancing, and rapping livestreamers? Like poaching Lin Chen's..."
Upon hearing this, Zhang Yong raised an eyebrow.
"Mr. Ma is brilliant!"
"Let's finish up Singles' Day tonight, and then I'll contact Tony tomorrow to try and do some live-streaming sales for Singles' Day too."
"Okay, Mr. Ma, I'll go and double-check all the preparations for tonight."
"Go."
Tonight is destined to be a sleepless night, with all e-commerce platforms working overtime through the night.
Even Alibaba's human resources department was kept on to work overtime.
The HR personnel were completely bewildered. Wait, what are we HR people supposed to do if we stay? Hire a few professional consumers to artificially inflate Taobao's sales figures every day?
But the leaders didn't care about any of that. Everyone stayed to work overtime and got hyped up!
Tonight, the company's break room only has two drinks: Red Bull and coffee!
Lin Chen, Zhang Yiming, Huang Zheng, and Li Mengqi waited together in the conference room for midnight.
"Waiting like this is too boring, let's play a game of Double Deduction."
"Boss, you're still in the mood for this? I'm so nervous."
"Senior, why are you nervous? If anyone should be nervous, it should be Huang Zheng. You're not the director of the e-commerce department, so you won't be the one getting your pay docked."
"Oh yeah, that's true. Let's go then."
Huang Zheng: ? ? ?
Then, Lin Chen took out two decks of cards from the conference room drawer, and the four of them started playing Double Deduction.
The four of them played cards and chatted casually.
"Old Zhang, how are things going between you and Wu Manni?"
Huang Zheng and Li Mengqi were taken aback; they were surprised to hear such gossip, and immediately perked up their ears.
"Ahem, still working on it, boss, could you please not deduct my salary? Treating people to dinner is expensive!"
"Hey, I get angry just thinking about this. You treated Wu Manni to Japanese food that cost over a thousand yuan per person, but what have you ever treated me to? Right after the New Year, you even came to my house to freeload a meal."
"Boss, that was done by General Manager An, not by you."
Huang Zheng was taken aback: "Boss, you live with President An?"
Li Mengqi said, "Mr. Huang, don't you know? I also live with them."
Huang Zheng's brain was about to shut down. No, I'm just in Hangzhou, not on Mars. Why do I feel like I don't belong with you guys anymore?
So, who exactly is the boss's wife? An Rou or Li Mengqi? Or both?
Good heavens! Why am I actually a little envious?
Zhang Yiming continued, "Boss, Huang Zheng said he's treating us to a foot massage later, are you going?"
Lin Chen's eyes lit up. It was perfect that An Rou wasn't here today either.
"Go! Of course I'll go! Hehe, Lao Huang, you're the one who's loyal."
Li Mengqi raised her hand and said, "I want to go too, take me with you."
"Ahem, it's inconvenient for the three of us men to take you along."
"What's inconvenient about this? It's just a foot bath. I've been wearing high heels all day and my feet are sore, so I'll go get a massage."
"Senior, why don't you go back to sleep early? Beauty sleep is very important."
"Hmph, boss, if you don't take me with you, I'll go back and have a chat with Boss An."
"Hey, we didn't say we wouldn't take you, right, Lao Huang?"
"Ah, yes, yes, yes."
Zhang Yiming glanced at his phone.
"Boss, it's almost midnight."
"One last time, everyone is ready!"
"5...4...3...2...1!"
At 12 o'clock sharp, Singles' Day officially kicked off.
Taobao truly lives up to its reputation as the industry leader; it broke the 100 million mark in just ten minutes! Then, less than an hour later, it released another celebratory poster announcing that it had surpassed the 1 billion mark!
To everyone's surprise, it wasn't JD.com that released the celebratory poster next, but Pinduoduo!
It also broke the billion mark in one hour and fifteen minutes!
Although the poster released by Pinduoduo also stated that this sales figure was not only from Pinduoduo's website, but also from Panda TV and Douyin's live streaming platform combined.
Panda TV and Douyin (TikTok) are also running Double Eleven promotions, offering cross-store discounts and large red envelopes, exactly the same as Pinduoduo's promotions.
Everyone knows perfectly well that no matter which channel you sell through, it all belongs to Xingchen Technology. Besides, the final source of goods on Panda TV and Douyin live streaming platforms all go through Pinduoduo's accounts, and Pinduoduo makes all the money. What difference could there be?
Ten minutes later, JD.com announced that its transaction volume had exceeded one billion yuan!
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