After filming, the group asked the fruit farmer for more information about the soft-skinned pear.
Although I had researched online beforehand, there are still some differences between what I found online and what the actual fruit farmers say.
Before leaving, the director of the investment office and Zhang Tao agreed that the first live broadcast would begin at 2 p.m. three days later.
After returning home, I organized my findings for the day, packaged them up, and sent them to the staff at Panda TV.
That evening, Panda TV's official Weibo account posted a live stream announcement.
Three days later at 2 PM, Panda TV's live-streaming e-commerce platform will launch its first official live stream. The live stream will focus on supporting farmers, and the featured product will be a specialty from Gansu Province – the soft-skinned pear.
Subsequently, both Xingchen Technology's official Weibo account and Lin Chen's personal Weibo account reposted it.
It immediately attracted the attention of netizens.
"Livestreaming to support farmers? Panda TV is up to something again?"
"This is a good topic. We can buy directly without middlemen taking a cut. But I've never heard of this soft pear before."
"Upstairs, I'm from Ganshu. Soft pears are indeed a local specialty, also called frozen pears. They're delicious, but unfortunately they're difficult to transport, so they're rarely sold outside."
"I ate it once when I traveled to Gansu. It was very sweet and had a wonderful aroma. It is also called the perfume pear."
"Wow, what you said makes me want to eat some too. I'll buy a few to try later."
Meanwhile, Lin Chen was discussing the final pricing with Li Mengqi.
"Boss, your price is too low. Although we are helping farmers, we can't operate at a loss. If we lose money, this great initiative to help farmers can't continue."
Would it be a loss to sell two pears for 9.9 yuan with free shipping?
"We're definitely losing money. Two pears weigh about a pound. Although our purchase price is five yuan, we also have to pay for express delivery, and we're using cold chain direct shipping. Just the insulated bags and ice alone cost several yuan. Then there's packaging and logistics transportation. All in all, we're definitely losing money."
"Did you lose a lot?"
“The losses aren’t too great, but this isn’t a long-term solution. This is just the first stop in our previously discussed plan to help farmers. There are still ten more stops to go. If we lose money at each stop, it will add up to a lot.”
"I'll call Liu Qiangdong and see if JD.com can share some of the burden."
Lin Chen took out his phone and called Liu Qiangdong.
"Hey, Dong-ge, busy?"
When Liu Qiangdong heard Lin Chen's warm greetings, he felt a little uneasy, as if Lin Chen was plotting against him again.
"No rush, no rush. Just say what's on your mind, brother. We're close."
"Of course it's a good thing! Would I think of you if it weren't?"
"Hehe, that's right, that's right."
Liu Qiangdong rolled his eyes. "I don't believe you for a second. You little fox, you're really wicked."
"It's like this, Dong-ge, we've been doing that live-streaming sales to help farmers lately, but the shipping costs are too high. That's why we were thinking of asking you to give us a discount."
"Brother, Director Li from Panda TV called me before. I've already given you the lowest price. Cold chain logistics is expensive. Besides insulated bags, ice, and packaging, you also need cold storage to preserve the goods once they arrive at a station. It's very costly."
"And bro, you're a shareholder of JD Logistics yourself. This money-losing business will also cost you money."
“I know all of that, which is why I’ve come to ask you for advice. You’re an old hand, you must have some methods I don’t know. Besides, the losses this time weren’t that big. Think of a way, and I’ll consider it a favor I owe you.”
Upon hearing this, Liu Qiangdong realized that he could actually gain a favor from Lin Chen, and immediately thought he could just pay out of his own pocket to settle the matter.
But if that were the case, Lin Chen probably wouldn't admit it. So, he thought about it seriously and actually came up with a solution.
"Hey? I've got it!"
"What? You have a solution?"
"We originally planned to use insulated bags and ice to keep the transport warm, and then store it in cold storage after it arrived at the station. But what if we used refrigerated trucks from the beginning?"
This way, we can use far fewer insulated bags and ice, and once we arrive at the station, we don't need to store them in a cold storage anymore. We can just store them on the vehicle, and when we change drivers, we can continue to the next station without stopping.
In this way, we save money on insulated bags and ice, as well as cold storage costs. Although the cost of the refrigerated truck is slightly higher, overall it's definitely cheaper than the previous solution.
"Great, Dong-ge, it has to be you. You're a seasoned veteran, so let's do it this way."
After hanging up the phone, Lin Chen explained the plan that Liu Qiangdong had mentioned to Li Mengqi.
Li Mengqi breathed a sigh of relief after hearing this. It would be best if there was a solution. Although it was worth losing money, Xingchen Technology could afford to lose that money. However, in order for this live-streaming event to help farmers to continue, it definitely needed to develop in a positive direction.
"Alright, boss, if that's the case, then there's no problem. I'll go arrange the work."
"Okay, thank you for your hard work, senior."
Three days later, this highly anticipated livestreaming event to help farmers sell their products officially began.
"Hello everyone, I am Dashan, a non-famous outdoor live streaming expert."
Today I came to Truong Ha district in Kham province, and based on my years of experience in finding delicious food, I discovered the very famous soft pear here.
Some of you may not have seen a soft pear before, so let me show you.
Look, this dark brown one is a soft pear. Isn't it different from the pears you imagined?
That's because soft pears aren't fresh pears. They are harvested and then frozen and stored for one or two months, after which they turn into the dark brown color we see now.
Everyone must be curious about what this soft pear tastes like. Now let's have one.
When eating, we first put the soft pears in a bowl of cold water. Please do not put them in hot water.
Soon, a thin layer of ice will form on the skin of the soft pear. Then, we take an iron spoon to break it and tear off the inner skin.
At this point, you don't pick it up and bite into it like you normally would when eating a pear. Instead, you suck it in with your mouth, and it melts in your mouth, sweet as honey, incredibly fragrant, and refreshing.
It's absolutely delicious!
Haha, you might be shocked by how I eat, but it's okay, let's have another one.
There's another way to eat this soft pear: peel off the skin and then use the metal spoon you just used to scoop out the flesh.
Mmm~~ This flavor is absolutely amazing!
At this moment, netizens in front of their screens were all swallowing hard.
"Wow, guys, is this really that delicious?"
"I don't know either. Even though this streamer is ugly, he eats really well!"
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