In fact, Lin Chen did not come up with the idea of ​​returning shipping fees on a whim. He had already thought of cooperating with Taobao as soon as he finished redeeming Huasuan.com from the system store.
Return shipping insurance did not exist in 2009, but just one year later, Taobao took the lead in developing this insurance product, which quickly became popular in the entire online shopping circle, and almost all shopping platforms now offer return shipping insurance as an option.
So, Lin Chen simply told Zhang Yong about this idea in advance, and in return, he would use the Double Eleven platform to promote his affordable internet cafe.
Moreover, Lin Chen had already calculated that the transaction volume of Singles' Day in 2009 was only 50 million yuan. Calculated at an average price of 100 yuan per order, there were only 500,000 orders. The probability of returns was about 10%. With a compensation of 8 yuan per order, it would only amount to 400,000 yuan. If you say that you can spend 400,000 yuan to advertise on the Singles' Day platform, then countless merchants would probably be lining up at Taobao's door with money, and the line could circle West Lake.
Therefore, in this round, Lin Chen was completely outmatched, like Qin Shi Huang touching an electrical wire.
On the first day of the collaboration with Taobao, An Rou kept checking the number of registered users on the Huasuan.com backend. When it was time to leave work, she excitedly shouted, "Boss, we have gained a total of 500,000 new registrations today, which is more than our total number of registrations in the previous week."
"Stay calm, this is just the beginning."
Sure enough, in the following week, the number of registered users of Huasuan.com experienced an exponential surge: one million on the first day, two million on the second day, five million on the third day... By the time Huasuan.com had been online for half a month, the total number of registered users had reached an astonishing thirty million. To meet this demand, Lin Chen rented ten more servers from the telecommunications company.
Zhang Yong, who was at Alibaba's headquarters in Hangzhou, listened to his secretary's report.
"Mr. Zhang, since the announcement of the event with Huasuan.com, the number of merchants who have contacted us to join the Double Eleven shopping festival has increased significantly, from the original 27 to 52. Moreover, the number of new registered users on Taobao has also increased significantly during this period."
Zhang Yong was very pleased. It seemed that the collaboration with Huasuan.com had already yielded results. Moreover, according to feedback from the technical department, since the announcement of the cooperation between Taobao and Huasuan.com, many websites imitating Huasuan.com have appeared. However, without exception, the user experience was poor. Either the search information was inaccurate, the prices were wrong, or the coupons were incorrect, or the speed was too slow, with a search taking several minutes. None of them could compete with Huasuan.com.
"See? I told you that partnering with Huasuan.com was the right decision, haha."
With the launch of promotions by Huasuan.com and Taobao, Huasuan.com gradually gained a reputation in the online shopping industry, and other online shopping platforms also came to Xingchen Technology to seek cooperation.
However, Lin Chen uniformly replied that he had already signed an agreement with Taobao and could not cooperate with other platforms before the end of Double Eleven, thus rejecting all offers.
An Rou was puzzled: "Boss, why did you refuse them all? Our Huasuan.com is still operating at a loss."
Lin Chen waved his hand: "Temporary losses are inevitable. After Double Eleven ends, once we release the transaction data of orders placed through Huasuan.com on Taobao, we can then discuss cooperation with them. The price will be on a completely different level compared to cooperating with them now. You can't rush things, understand?"
"Heh, as expected, you capitalists are all like this..."
"Senior, I advise you to think it through before you speak. Your bonus depends on the company's revenue."
"...They are all beautiful and kind."
On the night of November 10th, around 11 p.m., Lin Chen sat in the living room of 1901 with his laptop, opened Taobao, browsed this store and that store, and waited for 12 o'clock to make payment. At that time, Singles' Day did not have complicated discount rules, it was simple and straightforward to offer a 50% discount.
"Senior, senior, don't fall asleep! Do you like this dress? I'll buy it for you."
An Rou was sitting next to him, her head resting on Lin Chen's shoulder, already asleep, when Lin Chen shook her awake.
"Is it 12 o'clock yet? Have the data come out?"
"Not yet, five more minutes. Come and look at this dress, I picked it out for you."
"Boss, I'm so sleepy. I'll wear whatever you buy. Let me take a nap."
You'd wear anything you buy? That would mean...
Lin Chen typed "sexy lingerie" into Taobao, but immediately deleted it. No way, I, Lin Chen, am not that kind of person. Cough cough, this slip dress looks nice, I'll take it.
"Five! Four! Three! Two! One!"
The computer screen displayed real-time transaction figures provided by Taobao's technical department: ten million! twenty million! thirty million! forty million! fifty million!
After that, the data began to rise slowly. It seems that due to the participation of Huasuan.com, the results of the first Double Eleven were much better than in my previous life. In my previous life, the total transaction amount of Double Eleven was only released on the afternoon of the 11th, which was 50 million.
Lin Chen opened the backend of Huasuan.com and checked the traffic acquisition situation of Huasuan.com.
"Hiss~! Senior, wake up, get up and count your money."
An Rou wiped the drool from the corner of her mouth: "Where? Where can I find money?"
On the computer screen, the Huasuan.com backend showed that in the first half hour of November 11th, the transaction volume driven from Huasuan.com to Taobao reached ten million yuan!
An Rou's eyes widened: "One-fifth...one-fifth of the transaction volume came from Huasuan.com? This...this...this..."
Lin Chen closed his laptop with satisfaction: "Going to sleep, I'm so sleepy. Who reads reports at night? Seriously."
"Tch, who's staying up all night here until midnight?"
"I bought you several outfits to try and snag a 50% discount. What a thrifty and hardworking boss you are!"
The next morning, Lin Chen woke up early and sneaked to the living room to open his laptop, wanting to take a look at the reports.
"Hmph, I caught you, boss. I've noticed that your only stubborn thing about you is your mouth."
"Nonsense, there are clearly harder spots! I just got up to use the restroom and check if my order had been shipped. Yes, that's all."
The following day, An Rou kept a close eye on Lin Chen, trying to catch him secretly looking at the data. Lin Chen, however, suppressed his curiosity until the afternoon when Xia Xue exclaimed, "Wow! Taobao has released the data for the first Double Eleven! The total transaction volume today has reached 100 million! My goodness! Such a huge turnover in just one day!"
Lin Chen quickly opened the backend of Huasuan.com and checked the traffic data. Up to the time when Taobao announced the transaction volume of 100 million yuan, Huasuan.com's traffic and transaction volume for Double Eleven was actually 40 million yuan!
"Anrou, hurry up and make a celebratory poster, put it on the homepage of Huasuan.com, and then post a Weibo message tagging Taobao.com."
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