The data from Taobao's Singles' Day has dazzled all online shopping platform owners—100 million yuan in one day?! That's insane.
Equally enthusiastic were Alibaba's own people. Zhang Yong watched the young people in the Double Eleven special team, who hadn't slept for 24 hours, cheering and hugging, and he smiled from the bottom of his heart.
"Notify the finance department that all members of the Double Eleven special operations team will have their bonuses doubled this month!"
As soon as Zhang Yong said this, the cheers from the group of young people grew even louder.
Jack Ma was startled when he reached the door, but he immediately burst into hearty laughter.
"Haha, comrades, we've made history! No matter how many years have passed, the first Taobao Double Eleven was a historic event. You are all heroes of Taobao! Tonight, the company is throwing a celebration banquet for you!"
Jack Ma greeted everyone with a smile, then walked into the office with Zhang Yong.
"Zhang Yong, you're something else! One hundred million! When I saw that number, I almost thought I was seeing things. Impressive."
"Hehehe, it's all thanks to the company's strong support that this proves the B2C model is viable."
"I saw in the report that 40% of the transaction volume was driven from a website called Huasuan.com? How is that possible?"
Zhang Yong then told Jack Ma about the collaboration with Huasuan.com.
Jack Ma pondered for a moment: "Comparison shopping sounds really good, but can we do it ourselves?"
Zhang Yong shook his head: "I've communicated with the head of the technology department. The core of this website is not the price comparison function, but the excellent web crawling technology and algorithm. We can't do that in a short time. Moreover, the market has proven that those websites that imitated Huasuan.com have all failed."
"Then we'll continue to strengthen our cooperation with this website and see if we can acquire a stake in it in the future."
"Okay, that's what I think too."
"What are your plans for the future? Now that Singles' Day is over, are you starting to prepare for Christmas activities?"
"Hehe, I was just planning to have a meeting tomorrow to brainstorm ideas. I stayed up all night yesterday. Let them go home and get some sleep first."
"Haha, good, good, you're so thoughtful. You should go back and rest too, don't overwork yourself. Ali will be counting on you from now on."
"Mr. Ma, you flatter me."
Subsequently, Taobao's official Weibo account reposted Huasuan.com's good news and left a message saying "Looking forward to the next cooperation".
This interaction between Taobao and Huasuan.com directly resulted in Huasuan.com gaining millions more registered users. On Singles' Day alone, Huasuan.com added more than 10 million new registrations, bringing its total user base to 50 million.
Moreover, the 40 million yuan in transaction volume attracted other online shopping platforms, who then called Xingchen Technology with large sums of money, seeking cooperation.
An Rou's voice became hoarse from answering so many phone calls. After several rounds of bargaining, Amazon China signed a deal for exclusive cooperation rights for the Christmas campaign for ten million yuan, while JD.com secured the New Year's Day campaign for eight million yuan.
As for the Spring Festival, Lin Chen has not agreed to any company. Every time An Rou asks him, he says there's no rush.
Zhang Yong had been drinking so much at the celebration banquet these past few days that he almost threw up. He finally recovered and was about to discuss another Christmas collaboration with Lin Chen when he saw the news online about Huasuan.com's collaboration with Amazon and JD.com.
He was so anxious that he sobered up and immediately dialed Lin Chen's number.
"President Lin, you're moving too fast! You've already signed contracts for Christmas and New Year's Day, but you haven't signed any for Chinese New Year yet?"
"Mr. Zhang, you have no idea how many calls I've received these past few days. I figured I should just sign it as soon as possible. It's so annoying every day. Of course, I didn't sign any more during the Spring Festival. I've been saving it for your Taobao store."
Zhang Yong thought to himself, "It's so annoying to have money delivered to my door. Versailles still has to be you."
"That's good, that's good. Please make sure to reserve some slots for Taobao during the Spring Festival. Also, do you see if there are any other opportunities for collaboration during Christmas and New Year's Day?"
“Mr. Zhang, I’ve already signed contracts for Christmas and New Year’s. In business, you have to be trustworthy, right? If I weren’t trustworthy, Mr. Zhang wouldn’t be coming to me for cooperation again.”
"Yes, yes, Mr. Lin is right." Zhang Yong was thinking of looking at other channels and was about to hang up when Lin Chen continued, "Mr. Zhang, don't just think about Christmas and New Year's Day. Broaden your horizons. Have you forgotten that Singles' Day exists?"
Suddenly, a flash of inspiration struck Zhang Yong, as if he had grasped some idea, but he couldn't quite put it into practice. In his haste, he said, "Brother Lin, just tell me directly. Don't worry, I will definitely not treat you unfairly."
"Since you've made such a success of Singles' Day, why not strike while the iron is hot and have another Singles' Day!"
"That's right, how come I didn't think of that? Good, good, Brother Lin, you really are a genius. Okay, I'll go to a meeting right away to discuss this matter, and I'll contact you later to talk about cooperation."
Lin Chen hung up the phone and said to An Rou with a smile, "Senior, another large sum of money is about to come in."
An Rou sipped her honeysuckle tea and said hoarsely, "You dog of a boss, have some decency! Look what you've done to me!"
"Your year-end bonus will be doubled."
"I am willing to go through fire and water for the company, without hesitation!"
The next day, Taobao released a preview of its Double Twelve promotion. Amazon China was stunned and cursed, "Taobao, are you kidding me? Holding a Double Twelve before Christmas means consumers are spending all their money on Taobao in advance. What am I supposed to sell for Christmas? Electronic greetings? A cyber Christmas?"
Most importantly, Taobao's partner for Double Twelve was Huasuan.com, and Zhang Wenyi, the head of Amazon China, called Lin Chen.
"Mr. Lin, how could you help Taobao intercept our Amazon customers? That's not fair."
"Hey, Mr. Zhang, you can't say things like that. This is a Taobao event, what does it have to do with me? How could a small company like mine possibly influence Alibaba's decisions?"
Zhang Wenyi thought about it and realized that made sense: "President Lin, then give me some advice, otherwise the ten million I spent on you will have been wasted."
"Well, there is a way, but..." Lin Chen deliberately kept it a secret.
Zhang Wenyi immediately understood: "President Lin, as long as you can help me think of a useful solution, I am willing to pay a consulting fee of five million."
"Ahem, Mr. Zhang, you're being too polite. Actually, you could do a pre-sale, where users pay a 50 yuan deposit, which can be deducted from the final price by 100 yuan. Wouldn't that lock in the order in advance?"
"Yes, Mr. Lin, you're a genius. The consulting fee will be credited to your account immediately. I'll go and arrange the work right away."
Ten minutes later, Lin Chen received a text message on his phone confirming that five million yuan had been deposited into his account.
"Senior, you see, I told you, a large sum of money is about to come in."
"Boss, you're really ruthless, trying to profit from both sides."
"Don't talk nonsense. Where did I smear you? Our Huasuan.com provides price comparison services, not consulting services."
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