After doing the math, Dawei was surprised and said, "If 20 million users are valued at 200 million, then 60 million users would be 600 million."
Cai Haoyu explained, "That's not how it's calculated. Twenty million users can lead to a valuation of two hundred million, but the more users you have, the more difficult it becomes, so the valuation will increase exponentially. Look at Taobao, it has announced that it has more than 100 million registered users, but its valuation is about to break through 10 billion."
Lin Chen smiled faintly: "Once December is over, I want Huasuan.com to have over 100 million users."
Su Xiaowan looked at Lin Chen, who was now dressed as a domineering CEO, with stars in her eyes.
"Brother Dawei, how's the game development going?"
"Our first game has been planned and we're ready to get started."
"How about this? In the next couple of days, you guys help Huasuan.com build a community feature, mainly featuring user sharing posts about their experiences with a certain product. It should also be able to be shared to platforms like Weibo, Baidu Tieba, and QQ with one click. We need to get it online as soon as possible, and then we'll give you a bonus."
"No problem, this function is very simple and can be completed in a day."
Sure enough, the three giants of otaku in later generations were no joke; in less than a day, Huasuan.com launched its community sharing channel.
Then, Lin Chen called Zhang Yong.
"Brother, I've come to bring you money."
"Oh? What money?"
“We launched a community channel on Huasuan.com, and I’m planning to buy 100,000 yuan worth of Taobao Mall shopping cards from you as prizes.”
Zhang Yong's face darkened. "Ten thousand yuan? Is that all you're calling me for?" But he quickly realized that the ten thousand yuan wasn't the point; the point was the previous sentence: "community channel."
"Brother, why are you being so polite with your older brother? It's just a 100,000 yuan shopping card, why would I take your money? I'll have someone send you the card code right away. Tell me quickly what this community channel is for."
"Oh, I'm so sorry, brother. Since you've put it that way, I won't stand on ceremony. The community channel is a place for users to post about the products they've bought. They can share what price they paid, their experience using the product, and of course, where they bought it from."
Upon hearing this, Zhang Yong understood. So what was there to wait for? He quickly found someone to post advertisements, such as how much he spent on this product on Taobao during Singles' Day, how much this product cost on Taobao and JD.com, and how many free gifts Taobao offered. This would attract traffic, and whenever someone wanted to buy this product, they would come to Huasuan.com and see this post, ensuring the advertisement would remain effective.
Moreover, Lin Chen specifically used Taobao Mall shopping cards as prizes, which is a form of promotion in itself. What can users do with the shopping cards? In the end, they will still come to Taobao Mall to make purchases. Therefore, spending 100,000 yuan is really worthwhile.
"Thank you very much, Brother Lin."
An Rou stared at her boss's amazing move, her mouth agape and giving him a thumbs up: "Boss, you're a real pro! Not only did you get 100,000 yuan for free, but you also got Taobao to help you fill your content library with spam posts. You've killed two birds with one stone!"
"No, no, no, this is called a win-win situation."
"A win-win situation? What did Taobao win?"
"If I win twice, that's a win-win situation."
"..."
"Hey, Huasuan.com has been updated, let me check it out."
"Holy crap, aren't these the headphones I just bought yesterday for 250 yuan? They were only 200 yuan during Singles' Day, what a rip-off!"
How did you know?
"Look here, there's a post sharing this pair of headphones. The author even uploaded a screenshot of their Singles' Day purchase. Waaah, I lost fifty yuan!"
"Hey, look, now, the person who uploads and shares this post and gets the most likes will win a Taobao Mall shopping card worth 10,000 yuan, and the top 100 people will also receive Taobao Mall shopping cards of varying values."
"I'm going to post a sharing thread to earn back the fifty I lost."
Suddenly, the number of posts on Huasuan.com's sharing channel increased exponentially, and people seemed to have a new way of socializing besides QQ and Weibo.
When I buy something at a good price, I share it on a deal-sharing website and then read the envious, jealous, and amazed comments below. Hehe, showing off is like the wind, always with me.
By the end of December, Huasuan.com had over 70 million registered users. This 10 million can all be attributed to the sharing channel. After all, someone once said, "If I buy something cheaper and better than you, what's the point of my life if I don't post something to provoke you?"
Taobao is actively preparing for Double Twelve. With the success of Double Eleven, many Taobao merchants have proactively contacted Taobao to participate in Double Twelve, so Zhang Yong no longer needs to negotiate with each merchant individually.
"Mr. Zhang, the report sent by the technical department shows that the advertisements on Huasuan.com have a very obvious effect on attracting traffic, and many people are waiting for the start of our Taobao Double Twelve."
"Okay, hahaha, see? My 100,000 yuan was well spent, right? By the way, I need to call Lin Chen to see if he has any other tricks up his sleeve."
Zhang Yong took out his phone and dialed Lin Chen's number: "Hey, Brother Lin, did you send out those 100,000 yuan shopping cards last time? Do you want me to give you another 100,000?"
"Our event ended several days ago, bro, you don't pay any attention to our Huasuan.com at all."
"Ahem, I've been busy with Double Twelve lately, by the way, Brother Lin, you really have to help me out. Other platforms are seriously cutting off my Double Twelve traffic. Is there any way to fix this?"
"Dude, you think too highly of me. With so many big shots lining up to compete throughout December, what can I do?"
"Hey, bro, you're too modest. Here's what I'll do: I'll cover all the shopping cards for your events next year. I'll give you five million in shopping cards. You can organize any event you want, just give me some ideas."
"Brother, you're too kind. Let me think about it. Let me tell you, this is really hard to think of, it really takes a lot of brain cells. Hey, I've got it."
"What?"
"Hey bro, you guys could team up with merchants to do a cross-store discount, like a 20 off for every 300 spent, without conflicting with any other offers. That would boost your order volume."
Zhang Yong quickly reviewed the feasibility of the suggestion in his mind: cross-store discounts that don't conflict with other offers. For example, if a customer buys one item and is still a few dollars short of the 300 mark after the discount, they will definitely place another order, and a new order will be placed. This is a really clever operation.
"Holy crap, Brother Lin, you're a genius! Thank you so much in advance. I'll treat you to dinner in Shanghai another day."
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