Soon after, Taobao Mall introduced a cross-store discount policy. For consumers, this policy might just mean a little more savings, but for the online shopping community, it was like dropping a bombshell.
For big brands, cross-store discounts are optional, but for small businesses, orders just come in. As a result, a large number of small businesses contact Taobao to participate in the Double Twelve event, and when the number reaches a certain scale, it usually leads to a qualitative change.
Zhang Yong's secretary rushed into the office: "Mr. Zhang, as soon as we launched our cross-store discount event, the number of merchants contacting us to participate in Double Twelve has doubled compared to the previous two days."
Zhang Yong stood up excitedly: "That's fantastic! Go quickly and release this data to attract more merchants to participate. As long as the scale is large enough and the number of participating merchants is large enough, no matter what the final result is, Taobao will make history again!"
Zhang Yong, brimming with enthusiasm, immediately told Jack Ma the news. Jack Ma was out participating in an interview program at the time, and his phone was set to interrupt mode, so apart from a few important numbers, no one else could get through.
"Beep beep beep." Jack Ma's phone rang.
Faced with such a business tycoon, the host did not dare to put on airs and politely said, "Mr. Ma, why don't you take care of this first, and we'll continue later."
Jack Ma apologized, took out his phone, and saw that it was Zhang Yong's latest report on the number of merchants for Double Twelve, which had skyrocketed from 223 yesterday to 508.
Jack Ma almost thought he was seeing things. He looked at it again, and after confirming that the numbers were correct, he put down his phone and smiled at the host, saying, "I think I can answer your question now. Why does Taobao hold Double Twelve? Because we at Taobao want to create a nationwide shopping festival that belongs to the Chinese people, allowing more merchants to participate, offering discounts to consumers, promoting domestic consumption, and contributing to social development."
After the program aired, Jack Ma's statement, "China's own national shopping festival," topped the Weibo hot search list, and Taobao seized the opportunity to promote Double Twelve extensively.
"This is our own national shopping festival, and it makes my blood boil."
"I immediately cancelled my Amazon order, even forfeiting the 50 yuan deposit, and decided to wait for Taobao's Double Twelve."
"Hey upstairs, I'll teach you a trick. After you pay the final payment, just click 'refund' and your deposit will be returned together."
"Holy crap, you're a genius."
"Go check it out, Huasuan.com has launched a new promotion too."
Yes, Lin Chen also came to ride the wave of traffic. Huasuan.com released a Double Twelve event announcement, stating that for any customer who places an order on Taobao through Huasuan.com during the Double Twelve period and then returns the goods, Huasuan.com will subsidize the return shipping cost with a Taobao Mall shopping card.
That's right, it's the 5 million yuan shopping card that Zhang Yong just gave him.
An Rou looked at Lin Chen's slick actions and said, "Boss, we always ask Taobao for sponsorship for our events. Won't Taobao blacklist us?"
"Block? Impossible, absolutely impossible. Try posting a Weibo using our event poster and tagging Taobao."
An Rou did as instructed, and soon Taobao reposted the Weibo post from Huasuan.com with the following text:
"Will I sponsor the next event too? ( ′???` ) Sending love!"
Soon, Amazon and JD.com also called, both wanting to sponsor the next event on Huasuan.com. An Rou was dumbfounded. Were there people so eager to give away money?
Double Twelve arrived as scheduled. This time, more than 1,200 stores on Taobao Mall participated in cross-store discounts. Zhang Yong stayed in the technology department all night watching the real-time data.
Once midnight struck, the data started rolling.
Ten minutes later, the transaction amount exceeded 20 million.
Thirty minutes later, the transaction amount exceeded 50 million.
By 1 a.m. on December 12, the transaction volume had exceeded 100 million yuan, breaking the record of Singles' Day.
"Go and post a Weibo to celebrate the transaction volume exceeding 100 million."
"Yes, Mr. Zhang, I'll go right away." The secretary acknowledged the order and left.
As soon as Taobao released its poster announcing that it had surpassed 100 million yuan in sales, the big players in online shopping platforms who were still awake couldn't sit still. Last time, it took a whole day to reach 100 million yuan in sales during Singles' Day, but it only took an hour for Double Twelve? Who can they complain to about this?
Shortly after, Huasuan.com also posted on Weibo, stating that it attracted 50 million yuan of traffic out of Taobao's 100 million yuan in sales.
Zhang Wenyi of Amazon China was almost in tears. He was still thinking of using pre-sales to divert orders from Taobao, but Jack Ma's statement, "China's own shopping festival," pushed Amazon directly into the eye of the storm. The number of people paying deposits has plummeted in the past two days. Now Taobao has created a crazy record of 100 million yuan in one hour. What's the point of diverting orders? It's still a question whether they can even maintain last year's transaction volume.
"Yes, yes, call five million."
Zhang Wenyi picked up his phone and dialed a contact number for someone named "Consulting Fee of Five Million".
At this moment, Lin Chen threw his phone in the living room of 1901 and fell fast asleep on the bed. He stayed up all night last Singles' Day, and he was determined not to stay up all night this time. Staying up late is bad for your health. He's eighteen years old now, and it's time to take care of his body.
However, Lin Chen wasn't woken up, but An Rou was. She stormed out of the living room, picked up Lin Chen's phone, and launched into a tirade: "Hey, what time is it? Can't a person get any sleep?"
Zhang Wenyi was stunned for a moment. Why was it a woman's voice? He picked up his phone and glanced at it. "Consulting fee five million," that's right. "Um, I'm sorry to bother you so late at night. Is President Lin here?"
An Rou regained some consciousness and looked at the name displayed on her phone: Amazon Zhang Wenyi, and was immediately startled.
"Um, cough cough, Mr. Zhang, wait a moment, the boss is sleeping, let me hand him the phone."
Zhang Wenyi recognized An Rou's voice and thought to himself that the relationship between the boss and the employee was really not simple.
An Rou rushed into Lin Chen's room, jumped onto Lin Chen's bed, and shook Lin Chen awake.
"Boss, it's Mr. Zhang from Amazon on the phone."
Then he shoved the phone into Lin Chen's arms and fell asleep on Lin Chen's bed.
Zhang Wenyi waited for Lin Chen's reply on the other end of the phone, but all she heard was the sound of two people breathing heavily as they slept. She was speechless. How did Lin Chen manage to hire such an unreliable employee? Wait a minute, it seems this employee wasn't an ordinary employee to begin with.
After listening for a few minutes without any response, Zhang Wenyi hung up the phone in frustration.
Early the next morning, a heart-wrenching scream came from Lin Chen's bed.
"Boss, you stepped on my hair!!!"
Lin Chen was completely dumbfounded. His soul, which had just woken up and was still daydreaming, was instantly startled and crawled back into his body, issuing a soul-searching question.
"who I am?"
Where am I?
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