Heytea quietly opened its doors, without any opening ceremony or flower baskets or banners. The store only had Zhang Xiuxiu and two other milk tea girls recruited by Lin Chen, one named Liu Mei and the other named Chen Lu.
The three of them had all worked at other milk tea shops before, so they knew that milk tea shops usually had flowers and banners when they first opened, and offered buy-one-get-one-free deals to attract customers. Unlike Heytea, which didn't have any promotions.
At 9 a.m., Lin Chen arrived at the store and took a look around. He found that the floor, tables, chairs, and countertops were all very clean, and he nodded in satisfaction.
Zhang Xiuxiu bit her lip, but couldn't help asking, "Boss, we're not doing any opening promotions, so we won't have a single customer today, will we?"
Lin Chen smiled faintly: "Let the bullets fly for a while."
"What the heck?"
How could Lin Chen fight an unprepared battle? Starting yesterday, Huasuan.com began soft marketing to users throughout Shanghai. According to backend feedback, 70% of users had already clicked on and viewed the advertisements and articles about Heytea, and 50% of those users stayed for more than a minute. These were the most targeted customers.
But that's not enough. What do trendy milk tea shops need most? That's right, popularity!
Yesterday, Lin Chen posted a notice in the class group, saying that his classmates could get a free cup of milk tea of any flavor if they mentioned Lin Chen's name at Heytea between 10 and 11 a.m. today.
At 9:30, the first group of customers arrived. They were none other than employees of Xingchen Technology. Lin Chen smiled and said, "Sister Xiuxiu, make a note of these people. These are my company's employees. From now on, these people can have milk tea for free."
Xiao Xiao asked in confusion, "Hey, boss, didn't you say it was half price last time?"
"Oh? Is that so? How about you get half price, and everyone else gets it for free?"
"No, no, no, I remember now, you said it was free last time! That's right, it was free!"
"Hey boss, what flavor is this Cheese Grapefruit? And this Brown Sugar Boba Milk Tea, I've never heard of it before?"
"Why don't you give it a try? We're not charging you anything anyway. Give it a shot and give us your feedback."
"Okay, then I'll have a cup of cheese and grape juice."
Several people from Xingchen Technology were waiting for their milk tea at the entrance of the milk tea shop. During this time, a few students from Jiaotong University came over and placed their orders. Lin Chen heard them say that they had seen this milk tea brand on Huasuan.com and just happened to be passing by, so they decided to try it.
After Zhang Xiuxiu and her two friends finished making this batch of milk tea, it was almost ten o'clock. Lin Chen said to Zhang Xiuxiu, "When our classmates come over for milk tea, anyone who mentions my name will get a free drink."
"Okay, boss."
Soon, Lin Chen's three roommates arrived first.
"Oh my, Lin Chen, you've struck it rich lately! You're treating the whole class to milk tea."
"I had no choice but to open a milk tea shop to make a little money. How about Mr. Zhao pays for everything today?"
"Ahem, the weather's nice today. Let me see what's good to drink. This mango cheese drink looks pretty good. Give me one of these."
After Zhao Yu and his two friends finished ordering, the main group from Lin Chen's class arrived. People passing by saw how popular this milk tea shop was, and how different the shop looked from other milk tea shops, with a very stylish design and seating inside, so they all came to join in the fun. Although the prices were slightly higher than other milk tea shops, the name of the milk tea and the decoration of the shop clearly indicated that it was going for a high-end route. So what if it was a little more expensive? Starbucks is even more expensive.
In the afternoon, more and more people who saw Heytea's news on Huasuan.com came from all over Shanghai to check out Heytea.
Seeing that the milk tea shop was getting more and more crowded, Lin Chen quickly took several photos from various angles and posted them on his Weibo.
"Congratulations on the grand opening of the milk tea shop! [Image.jpg][Image.jpg]"
Those big names in online shopping platforms who follow Lin Chen were dumbfounded. Isn't Huasuan.com enough for you to make money? A single cooperation plan costs tens of millions. How many cups of milk tea do you have to sell to earn that much?
Soon, Liu Qiangdong was the first to like and share the post, commenting, "When will President Lin open a Heytea branch on JD.com?" Dong Ge breathed a sigh of relief. This guy can do anything as long as he doesn't do online shopping. Seeing that you're opening a milk tea shop makes me feel much more at ease.
When other bigwigs saw that Liu Qiangdong was the first to retweet, they all followed suit. They figured they might as well take advantage of this free favor and even want to cooperate with Huasuan.com in the future.
And so, what followed was:
"When will Mr. Lin open a Heytea branch on Amazon?"
"When will Mr. Lin open a Heytea branch on Taobao?"
"When will Mr. Lin open a Heytea branch on Dangdang?"
...
The hashtag Heytea quickly became a trending topic on Weibo.
Finally, it was 10 p.m., and Heytea closed. Zhang Xiuxiu's hands were sore from making milk tea all day. In the morning, she was worried about not having any business, but now she was only worried about having too many customers. Sure enough, the old saying is right, health is the foundation of everything. But the old saying didn't tell me why there were so many customers even though there wasn't a banner or any discounts.
However, it's a good thing overall. At least this job has potential. I'm already a store manager, so the bonuses shouldn't be small.
Although Heytea has closed down, it's still trending on Weibo, and its ranking is getting higher and higher. So many major online shopping companies are asking to open branches. What's going on? Netizens are confused.
The next morning, Zhang Xiuxiu opened the door and found a lot of people already standing there. She couldn't help but ask one of the people next to her, "What are you all doing here so early in the morning?"
"Waiting for Heytea to open."
"But Heytea doesn't open until 10 a.m., and it's only 9 a.m. now."
"Let me tell you, I'm already considered late. Did you see those two beautiful women standing at the door? They arrived at 8 o'clock."
Zhang Xiuxiu was completely bewildered. It was just a milk tea, could it really be that serious? As soon as she walked over and opened the door, the group of people at the door rushed up to her.
"Dear customers, I'm sorry, we don't open until 10 o'clock. I came early to clean and prepare the ingredients for making milk tea."
"Oh, I see. Well, I thought they opened early today."
Zhang Xiuxiu actually wanted to open earlier, but Lin Chen had emphasized to her before the opening that she absolutely could not open early or close late, and had to adhere to the strict hours.
Zhang Xiuxiu didn't understand before and thought the boss believed in feng shui, but now she seems to understand that the boss was afraid they would be overworked to death. This boss is actually a pretty good person.
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