On the second day after Heytea opened, the trending search rankings for Heytea on Weibo did not drop, and a new topic of discussion, #HeyteaCheckIn#, was added, with more and more people going to Heytea to take photos and check in, and then sharing them on Weibo.
Lin Chen also replied to the big shots on Weibo, saying that he will definitely open branches in various big factories in the future, and hopes that the rent can be reduced.
The opening of Heytea has brought more than just a milk tea shop to the internet; it has introduced a completely new form of marketing strategy. Everyone knows that Huasuan.com played a significant role in this, but no one knows how Huasuan.com did it, which is the most astonishing part.
Some quick-thinking big shots said, "It doesn't matter if I don't know, as long as I can pay for this service, isn't that enough?"
As a result, calls poured in from all walks of life to Huasuan.com – from online stores to hotels to amusement parks…
An Rou was quite happy when she received the first one or two calls, since the company was making money again. So she went to ask Lin Chen how much she should charge. Lin Chen thought for a moment and said, "If it's a regional advertisement, one million a day; if it's a provincial advertisement, five million a day; if it's a national advertisement, ten million a day."
"Boss, you could just rob them, why are you being so merciful and giving them a day of advertising?"
"Don't speak such obvious truths. We are a legitimate company."
Soon, another call came in. An Rou answered it, and the person on the other end said that they were a high-end resort hot spring hotel that had booked an entire mountain. They had just opened and wanted to advertise through Huasuan.com.
An Rou quoted the price, and the other party immediately chose the five million option, asking for a 10-day trial period to see the results. As she hung up, An Rou vaguely heard the other party say, "That's really cheap."
Ah... everyone in Anrou was dumbfounded. This is already 50 million, and it's still cheap?
What Anrou didn't know was that the advertising expenses for these resort hotels on various platforms were a major part of their annual expenditure, and the results weren't always good. If they could invest 50 million yuan at once and then acquire a large number of targeted customers, that would be effective advertising. Customers who had been there might then introduce them to their acquaintances, and word would spread from one to ten, and from ten to a hundred. It couldn't be more cost-effective.
In just one week, Huasuan.com's advertising business generated over 300 million yuan in revenue.
At the end of January, Lin Chen finally received a call from Zhang Yiming.
"Mr. Lin, I've arrived in Shanghai."
"Haha, Mr. Zhang, I've been waiting for you for a long time. I've come to pick you up."
"No need, no need, I'll take a taxi. Shanghai traffic is pretty bad too. Where is the company located?"
"26th floor of Deji Building".
After Zhang Yiming arrived, Lin Chen called everyone to the conference room.
"Everyone, this is Mr. Zhang Yiming, who will be the director of the website department and also the vice president in charge of business operations. Please welcome him."
Zhang Yiming hadn't expected Lin Chen to give him such a high position—Vice President in charge of business—which basically meant he had the most power in the company besides Lin Chen. However, he was also well aware that the people sitting there were Lin Chen's core group, and Lin Chen's other purpose in introducing himself to them was to help him integrate into this large team.
"Hello everyone, I'm Zhang Yiming. I'm not very good at speaking, but I hope we can all work together to make Xingchen Technology bigger and stronger. Thank you."
The simple meeting ended there. After the meeting, Lin Chen kept Zhang Yiming behind.
"Mr. Zhang, do you have any research experience with big data?"
Upon hearing the words "big data," Zhang Yiming's eyes lit up, knowing he had come to the right place.
“Mr. Lin, I wanted to use this technology when I was working on 99fang, but progress was very slow because the database needed to be rebuilt, which was too much work.”
Lin Chen nodded and opened the backend database table structure of Huasuan.com on the laptop in the conference room: "Take a look at this, this is the database table structure of Huasuan.com."
Zhang Yiming took the laptop, and his eyes widened as he looked at it.
"President Lin, this is absolutely fantastic! The data classification is perfect. With this data, we can then conduct big data analysis... I understand now. A few days ago, Heytea's marketing strategy used big data to precisely target customers."
"Hehe, I didn't expect Mr. Zhang to be so concerned about my affairs."
"Haha, it's hard not to know, it's still trending on Weibo."
"Mr. Zhang, I have a task for you. Huasuan.com needs to add a new channel called 'You May Like.' Based on users' browsing history and shopping data, we will analyze information about products that users might like and then push it to them."
“Great, great, Mr. Lin, this is exactly what I’ve always wanted to do. I believe this technology will definitely change the entire online shopping market.”
"You can hire whatever kind of people you need. I hope to launch as soon as possible."
"Okay, I guarantee I'll complete the task."
After the conversation ended, Lin Chen led Zhang Yiming to the office that had been prepared for him in advance.
"Mr. Zhang, this is your office."
"Okay, thank you, Mr. Lin. I didn't expect your company to be so big. This office is much bigger than the one I had at 99fang, haha."
"I'm glad you're satisfied. You can start packing up now. I have something to do, so I'll be leaving now."
Ten minutes later, Lin Chen brought An Rou to Heytea. Zhang Xiuxiu made three cups of milk tea for them first. The two sat in a corner of the store with a Shanghai map spread out on it. Lin Chen drank his milk tea while waiting for someone.
After a while, Fatty Wang arrived, and Lin Chen said with a smile, "Fatty, over here."
"Brother Chen, Sister Anrou." The fat man picked up the milk tea on the table and took a sip. "It tastes pretty good."
"Fatty, I'm giving you a task: open a Heytea branch in each of the eight university towns in Shanghai as quickly as possible. You're in charge of choosing the locations and recruiting staff. Just tell Anrou once you've made your selections."
"Okay, no problem."
"Boss, isn't the finance department under your jurisdiction? Why... Okay, I understand, I am under your jurisdiction."
"Congratulations, you've learned how to answer first."
Lin Chen then explained some things to pay attention to when choosing a store location to Fatty, and then called Zhang Xiuxiu over to introduce Fatty to her. Strictly speaking, the employees of the milk tea shop belong to the marketing department, but since it is in the early stages, Lin Chen is managing them himself.
He also told Fatty that if he had any questions about the milk tea shop, he could ask Zhang Xiuxiu. After Fatty and Zhang Xiuxiu exchanged contact information, Zhang Xiuxiu went off to get busy.
After explaining everything, Lin Chen asked, "Fatty, when does your school start winter break?"
"Our winter vacation starts on the 5th."
"So fast? That means it'll be in just a few days."
"Yeah, Brother Chen, I'll hitch a ride with you back then."
"no problem."
Listening to Lin Chen and Fatty discussing going home for winter break, An Rou silently lowered her head and drank her milk tea without saying a word.
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