Chapter 124 Endorsement Contract Signed
At 2:50 p.m., the mall's atrium was already packed with people, with the crowd surging like a tide, creating a lively and bustling atmosphere.
Under the sign of "Huai Tian Low-Sugar Baking Station," the freshly baked pumpkin and yam bread exudes an enticing aroma. The fragrance seems to be an invisible hand, gently drawing the attention of passersby, causing them to stop and look. But what attracts even more attention is Shen Yu's presence.
Shen Yu, dressed in a simple white sweatshirt, stood in front of the baking counter with her long black hair neatly tied into a ponytail. Her bright eyes were full of curiosity as she looked around with great interest.
When the smiling staff handed her a freshly baked, steaming piece of bread, her eyes lit up instantly, like two twinkling stars: "Wow! Is this really low-sugar bread? It doesn't taste greasy at all; in fact, it's super delicious!" Her tone was full of surprise and appreciation.
This simple sentence was like a pebble thrown into a calm lake, instantly creating ripples. The crowd, like a powder keg ignited, suddenly became agitated.
"Look, that's Shen Yu! The female lead in 'Night After Night'!"
"Good heavens, she's eating Huai Tian's bread too!"
"How lucky! I actually bumped into a celebrity! Quick, take a picture! Quick, take a picture! I need to capture this rare moment!"
Su Yingxue stood quietly to the side, watching everything with gentle eyes, a knowing glint in her gaze. She understood that Shen Yu's seemingly casual "unintentional act" had actually become the most ingenious and effective boost to this publicity campaign, achieving an unexpected and excellent promotional effect.
Sure enough, in less than ten minutes, the hashtag #ShenYu'sLowSugarBread# soared to the top of the local trending topics list like a rocket taking off, becoming the focus of everyone's attention.
Not far away, the newly opened "Starry Sky AI Camping Station" was also bustling with activity. It was crowded with people and filled with laughter.
"Xiao Qi, quickly recommend a low-sugar afternoon tea that's suitable for the office!" A stylish and capable-looking white-collar woman shouted enthusiastically at the small and cute AI speaker.
"We recommend: Sweet low-sugar bread paired with an iced Americano. This afternoon tea has less than 200 calories, which can help you stay alert and refreshed without worrying about gaining weight." The AI speaker immediately provided a professional and considerate response with a crisp, pleasant, and energetic voice.
"This is so thoughtful and practical!" The girl's eyes lit up with surprise, and she couldn't help but cheer. She quickly pulled out her phone and said excitedly, "I definitely have to buy this bread! It feels like it was made just for me!"
What's even more eye-catching is that Su Yingxue meticulously planned and specially arranged a unique interactive session – "AI helps you choose bread".
In this segment, as long as visitors stand in front of the AI and sincerely express their needs—whether it's food suitable for fitness, food that helps control blood sugar, or food that children love—the AI will act like a professional food consultant, quickly and accurately recommending the most suitable sweet bread and even thoughtfully generating a personalized "healthy recipe."
"It's amazing! It's incredible!" A young couple stood around the AI speaker, their faces beaming with surprise and admiration. They couldn't help but praise it repeatedly. "It can even accurately recommend low-sugar snacks for our child based on their tastes and needs. This AI is so intelligent and amazing!"
After strolling around the courtyard with great interest, Shen Yu noticed a group of people gathered around Su Yingxue, all affectionately calling her President Su. A playful smile graced Shen Yu's face as she walked over with light steps.
"President Su," Shen Yu greeted her affectionately.
When Su Yingxue saw Shen Yu approaching, a slightly embarrassed expression appeared on her face. A faint smile appeared on her lips: "What is it? Shen, the great star?"
"President Su, your business is booming! It's only been a few days, and you've already become a big boss!" Shen Yu winked playfully, her lips curving upwards into a sweet yet slightly teasing smile.
"Thanks to your good fortune," Su Yingxue replied with a smile, her eyes full of sincerity. "I'll have to ask Miss Chen to help promote it even more."
"No problem! But remember to settle your appearance fee with my agent." Shen Yu joked lightly, then confidently returned to the stage and continued to promote the delicious bread.
At the same time, she also showed great interest in Qihang Technology's technologically advanced AI speaker, looking at it from left to right with curiosity in her eyes.
The powerful influence of celebrity endorsements is indeed undeniable. Before long, people eagerly shared photos and videos taken at the scene online. Suddenly, bread sales skyrocketed, creating a scene of explosive growth.
The topic "Shen Yu is eating bread at Wuyue Plaza" quickly became a trending topic on Douyin, attracting the attention and discussion of countless netizens.
Su Yingxue stood in the atrium, her gaze gentle and satisfied as she looked at the bustling and vibrant scene before her. Suddenly, she noticed that not far away, Hua Tianhuai was standing on the upper floor of the mall with his assistant, intently assessing the overall effect of the promotional campaign.
With a smile, Su Yingxue stepped forward with light steps and greeted him politely and warmly, "President Hua."
Hearing the voice, Hua Tianhuai turned around and saw Su Yingxue. His face immediately lit up with surprise and delight. He looked at Su Yingxue with eyes full of approval.
His tone was also more friendly than usual: "President Su, you guys are really amazing! The pre-sale results of this new bread are much better than the results of all our old products when we were promoting them. It has completely exceeded our expectations."
As he spoke, he turned to his assistant and gestured for a document, then continued with a broad smile, "President Su, you're truly capable! You've managed to successfully invite a big star like Shen Yu to endorse us. Ms. Shen Yu's image perfectly matches our brand's positioning and philosophy; it's a match made in heaven."
"President Hua, as far as I know, the offline booking data has already exceeded the pre-set data by more than double," Su Yingxue reported with a smile, a hint of pride in her voice.
“Then I’ll have to open more production lines.” Hua Tianhuai said with a smile. “I just saw you talking to Ms. Shen Yu. She’s a perfect fit for our brand positioning. I wonder if we could discuss having her as our spokesperson?”
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