Chapter 125 Advertisements for Chain Hot Pot Restaurants
Su Yingxue's eyes lit up: "Of course, no problem, I can make the connection. Perfect timing. I also have a sponsorship opportunity to discuss with you."
Su Yingxue carefully explained the plot of Director Ye Lu's "Chang'an Banquet" to Hua Tianhuai, as well as the possible ways they could collaborate.
“Okay. No problem. I also want to open up new markets.” Although Hua Tianhuai was very stingy at first, he readily agreed after seeing the influence behind Su Yingxue.
The advertising campaign was a success. Su Yingxue was very satisfied with the results of her publicity efforts.
This advertising campaign has indeed earned a new reputation in the industry.
Another day
Monday morning sunlight streamed through the floor-to-ceiling windows of Tengda Advertising Company. Xiao Li, the receptionist, was humming a tune as she watered the plants. Suddenly, three men in sharp suits walked into the lobby, immediately catching her eye.
"Hello, may I ask who you are?" Xiao Li put down the spray bottle and asked professionally.
"We are the publicity managers of Longwu Hotpot Company." The man in the lead handed over his business card, his voice steady and powerful.
"Dragon... Dragon Tiger Hot Pot Company?" Xiao Li nearly dropped the flowerpot in her hand, her eyes widening as she blurted out. She hurriedly pulled out her phone, "I'll call the boss right now!"
Meanwhile, Su Yingxue was sitting in her office organizing her shopping list, planning what fresh ingredients she needed to buy tomorrow. Suddenly, the phone rang. It was Xiao Li's urgent voice: "President Su! Three gentlemen claiming to be the publicity manager of Longwu Hotpot Company have visited, saying they want to collaborate with us!"
Su Yingxue paused slightly, then quickly walked towards the reception area. From afar, she saw three well-dressed men waiting at the front desk. The one in the lead had a calm demeanor and exuded an air of distinction.
“Mr. Su, I’ve long admired your name.” The other party extended his hand proactively. “I’m Zhang Yang, the Public Relations Director of Longwu Hot Pot. I’m here today to ask your company’s professional team to help us promote our newly launched health-preserving hot pot series.”
Su Yingxue smiled slightly and politely shook hands with him: "Director Zhang, welcome. However, our 'Tengyue Company' mainly focuses on the integrated marketing of health foods and technology products. Our hot pot restaurant business..."
“President Su, you’ve misunderstood.” Zhang Yang quickly took out a gold-embossed business card from his elegant business card holder. “Our Longwu Hot Pot Restaurant isn’t a traditional hot pot restaurant.” He paused, his eyes gleaming with confidence. “This year, we just launched our high-end health-focused series, featuring a lamb broth with medicinal herbs as the main ingredient. All the broths are carefully prepared by a team of renowned nutritionists, low in fat, low in salt, and high in protein. Even our most popular spicy broth is made with natural Yunnan chili peppers and over twenty kinds of Chinese medicinal herbs, simmered over a low flame, and contains absolutely no food additives.”
The two middle-aged men standing behind Zhang Yang added at the opportune moment, "Yes, Mr. Su. We came here specifically because we admire your company's outstanding marketing capabilities in the health food sector. Longwu Group has decided to enter the high-end health-oriented catering market and needs a professional team like yours who excels at building a healthy brand image."
Su Yingxue took the business card, her fingertips inadvertently touching the exquisite dragon embossed printing on the edge of the card—a signature design of Longwu Group's high-end product line.
Su Yingxue gently traced the embossed dragon design on the gold-embossed business card with her fingertips, a slight smile playing on her lips, but she didn't immediately respond. She looked up at Zhang Yang, a half-smile on her face: "Director Zhang, interesting. I think I heard someone say... that the advertising company next door, Gaoguang, has already taken your order?"
Su Yingxue wasn't completely unaware of the ways of the world. A few days earlier, Wang Datou had spoken with her several times and she had already heard the story of Longhu Catering Company's extensive search for the best advertisers in the advertising industry.
The air suddenly froze.
The two middle-aged men behind Zhang Yang exchanged a glance, their expressions subtly changing. Zhang Yang himself visibly stiffened for a moment before letting out a dry laugh: "Haha, Mr. Su, you're joking. We have indeed contacted a few companies, but..." He lowered his voice, his tone earnest, "To be honest, our boss is very interested in your company's handling of the 'Huai Tian Low Sugar' and grassland promotions, especially the AI-powered bread recommendation segment and the collaboration between celebrities and TV dramas—our Longwu's transformation into a high-end health-focused hot pot restaurant is exactly what we need for such creative ideas."
Su Yingxue tapped her fingertips lightly on the table, as if deep in thought. Her phone screen flashed.
Then, the office work group suddenly started flashing wildly—
Xiao Zhao: [Did you guys see that? The people from Longhu Hot Pot restaurant just arrived!]
Ada: [It's great to have a new order! This is the third order this month, it's awesome! Performance boost, let's go!]
Mengmeng: [How come I saw them at my cousin's company in the next building last time? The company next door is a high-end advertising agency, and they, Gaoguang Advertising, also took this job! My cousin saw that they've even finished their promotional materials!]
Xiao Li: [What?! What do you mean?]
Su Yingxue glanced at the group messages, a faint smile curving her lips.
A few days ago, she successfully infiltrated the small group chat. She knew it was because the employees were worried she wouldn't have access to the information. Everyone in the industry is connected. Their inside information might be more accurate.
She looked at Zhang Yang, her tone still gentle, yet carrying a hint of deeper meaning: "Director Zhang, it seems... you're also comparing prices?"
Zhang Yang's expression changed slightly, then he smiled wryly: "President Su, to be honest, we did contact a few companies, but..." He paused, then lowered his voice, "The proposal that Gaoguang offered... was rather traditional, which was to take pictures of hot pot food, offer discounts and promotions, and invite a few online celebrities to visit the restaurant."
He glanced at the two men behind him, one of whom nodded in agreement: "Yes, Mr. Su, what our boss wants is a 'fun and healthy' vibe, not just simple discounts to attract customers. We've seen the collaboration between 'Huai Tian Low Sugar' and Grassland Cultural Tourism; that 'health + deliciousness + smart technology' model is exactly what we're looking for."
Su Yingxue nodded gently, tapping her fingertips lightly on the table as if she were calculating something.
She knew, of course, that Highlight Advertising had taken the job. But she also knew that Highlight Advertising's proposal was just standard procedure.
But what she wanted was never just the "normal".
She smiled slightly and looked at Zhang Yang: "Director Zhang, how about this, I'll go back and study your materials, and then give you a 'different solution'."
Zhang Yang's eyes lit up: "President Su, that's wonderful!"
Su Yingxue stood up and extended her hand: "It's a pleasure to work with you."
Zhang Yang quickly shook hands: "It's a pleasure to cooperate with you!"
After watching the group leave, Manager Wang came out and looked at Su Yingxue's departing figure, still deep in thought.
"Mr. Su? Shall we take this order?"
"Of course we'll accept it. Their budget is decent. It's just a matter of competition."
Su Yingxue thought to herself calmly.
“That’s a high point. One of the top companies in the industry, we’re competing with them. We’re just a new company,” Linda said somewhat uneasily.
"What's there to be afraid of? Just focus on doing your own thing. Let's discuss the plan first. Oh, and we're having hot pot tonight too." Su Yingxue nodded. She hadn't thought that far ahead. As for the rest, it was just normal competition.
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