Don't let Erpi's unconventional sales team fool you; their business acumen is undeniable.
A convenience store somewhere.
At 8 a.m., the owner had just opened the door when he saw a van parked outside.
The young man leaning against the car saw the owner open the door, threw away his cigarette butt, and walked over.
"Uncle Li, you're up really late! Why are you only opening the door now?"
"Xiaowei, what brings you here so early in the morning? I just paid the management fee last month."
"Hehe, this time you've got some goods to sell, Coca-Cola, take a look!"
Upon hearing this, Tony Leung smiled and brought over a case of Coca-Cola.
The shop owner paused, looking at the bottle packaging.
"Isn't this that Coca-Cola? I have it distributed here. It's making things difficult for me if you do this."
"This is Coca-Cola, a health drink. It contains ginseng, so it's very nourishing!" Tony explained with a smile.
"A new brand? I've never seen it before. Will it sell?" the shop owner wondered.
"A bottle costs 3 yuan, but I'll give you 70 cents. Try it first."
Tony wasn't in a hurry. He explained as he unscrewed a bottle and handed it over.
The shopkeeper took a taste and said, bewildered, "This tastes a lot like that cola, except it has a bit more of a ginseng flavor?"
"That's right, the taste is similar, it's bound to sell well."
"But nobody knows about this stuff, so who would buy it?"
"Put these in front of that Coke, they all look the same anyway, don't you want to make more money?"
"This isn't a good idea."
The boss looked troubled upon hearing this.
He doesn't think much of products that don't have much advertising.
When Xiao Wei saw that he wanted to refuse, his smile faded and he raised his chin.
"Uncle Li, can't I just talk to you nicely? How about I give you 80 cents?"
"80 cents? That Coke only costs 60 cents. I'll try it if they really give me 80 cents."
"Stop talking nonsense. I'll reserve ten for you, 264 yuan. I've deducted all my commission. Pay me first!"
As if issuing an ultimatum, Xiao Wei waved his hand, signaling his underlings to start moving the goods.
The boss was helpless but dared not say anything more.
Although he felt a little pained about spending the two hundred yuan, he was already satisfied because these people were so easy to talk to and gave him a high commission.
He went back to the store, got the money, and handed it to Xiaowei with a smile.
"Xiaowei, Uncle Li will definitely sell your goods. No problem, no problem."
"Uncle Li, just do as I say, it'll definitely sell well. Let's go!"
After receiving the money, Xiao Wei didn't forget to give a reminder.
Watching the van drive away, the boss scratched his head, thinking it made a lot of sense.
I've already paid for the goods; if I can't sell them, I'll lose money.
He simply cleared out part of the shelf where Coca-Cola was displayed and put Coca-Cola in front of it.
Suddenly, he also felt that the taste was no less than Coca-Cola, and after drinking it, he seemed more energetic and full of vigor.
July in Tianjin is not cool, so drinking some ice-cold carbonated beverages is a favorite among young people.
A young man walked into the convenience store, wiping his sweat.
He walked straight to the freezer, grabbed a bottle of Coke, and headed to the bar.
"Three yuan, right? Pay up."
"right!"
Uncle Li smiled as he took the money, thinking to himself that no one really cared that the cola was a fake.
*Pfft*
The young man handed over the money, twisted the cap, tilted his head back, and took a swig.
"Wow, that's refreshing. But... this flavor is more refreshing, not as sweet?"
Upon hearing this, the young man picked up the bottle and examined it closely.
"Holy crap, what's this? Coca-Cola?"
At this moment, the boss had already received the money and was all smiles.
"This is a health drink, it contains ginseng, it not only tastes good, but it also refreshes the mind and is very nourishing!"
"Really? Such a good thing only costs 3 yuan?" the young man asked skeptically.
"It's a promotional period, so try it out. If you don't like it, I'll give you your money back!"
"You said it, I'll give it a try."
Hearing what the boss said, the young man took another swig.
The icy sensation enters the esophagus from the mouth, and an instant coolness rushes straight to the brain.
"Ah, that feels good! It also has a slightly different kind of sweetness, which is quite nice."
The young man squinted and shuddered, suddenly realizing that the 3 yuan was well spent.
The shopkeeper laughed and said, "Isn't it great? That sweetness tastes like ginseng. It's definitely very nourishing. Drinking it regularly will surely be good for your health."
"Hmm, not bad, not bad, much better than that cola, I'll drink this from now on!"
The young man nodded in satisfaction and left happily.
The convenience store owner finally breathed a sigh of relief after selling a bottle.
The back door of an internet cafe called Victory in Tianjin.
Three vans were parked at the entrance of the alley.
Two young men of similar age were leaning against the wall, smoking.
"Victory, you'd better help us this time and get our goods in."
"Honey Badger, we're all on the same side, so just let me know if you need anything."
"I'm here to promote Coca-Cola..."
"Here's what we'll do: you keep 10 pieces for yourself and see how they sell. If they're good, I'll definitely get more from you!"
"Hey, Brother Shengli is really generous. Celebrities don't mince words, he'll give you 80 cents for every bottle!"
"So high? How does it taste compared to Coca-Cola? It can't be a fake, can it?"
"Why don't you try a bottle? Everyone who's tried it says it's great."
The internet cafe owner, named Victory, immediately opened a bottle and began to savor it carefully.
"Wow, this tastes amazing! It really has ginseng in it! I've had that stuff before, and this is exactly what it tastes like!"
Upon hearing this, the crew-cut man offered him another cigarette, saying, "Now you can rest assured. You can sell first based on our relationship, and I'll pay you later."
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