Chapter 21 Meeting He calmly shook a cigarette out of the pack…
That evening, when the cruise ship docked, Yu Wu was the first to disembark and went home early.
Because Ke Yanchen was away on a business trip, she focused more on the tasks assigned by Sister Ling.
Yu Wu had been fully immersed in the project for several days, producing a very impressive project proposal. She had a very pleasant conversation with Youtian Technology, but on the day of the final contract signing, they called to say they couldn't come and then blocked her.
Yu Wu was confused and even went to the company to ask, but was rejected by everyone.
Yu Wu reported to Sister Ling, who simply gave a faint "hmm" and looked at her calmly for a while.
Yu Wu felt a sense of unease, like thorns pricking her back. Most of the time, Sister Ling's emotions were very stable, but she still gave off a feeling of oppression.
"Now that everyone in the company knows your identity, you should be making some achievements." Sister Ling didn't criticize Yu Wu, but simply left this sentence.
Yu Wu took a deep breath, nodded, and left.
Back at her workstation, she began studying client information again, finally gritting her teeth and deciding to tackle the most difficult client, Mr. Han, who worked in the medical field.
Yu Wu first prepared complete materials and a project proposal, and tried to contact General Manager Han several times, but all attempts went unanswered.
Baixin Pharmaceuticals is a powerful company with countless advertising companies eager to cooperate, and it certainly has the right to be arrogant.
Fortunately, her good friend Zan Ya was very helpful. With her help, Yu Wu finally managed to arrange a dinner with President Han.
She arranged the dinner at a high-end Chinese restaurant that few people frequent, arrived early to check the room, and then personally waited in the restaurant's parking lot to welcome President Han inside, showing her utmost sincerity.
Mr. Han looks very young, around thirty years old. He speaks and acts with the elegance of a cultured person, and is not difficult to get along with.
The two exchanged pleasantries as they walked into the private room. After sitting down, Yu Wu smiled and pushed a box of high-end tea toward President Han, saying, "I heard that President Han enjoys drinking tea. This is just a small gift, please accept it."
President Han pushed the tea leaves to the center and said with a smile, "We're just discussing cooperation, so gifts are too polite. The most important thing is how well the project fits, and I always prioritize the company's interests."
“Understood.” Yu Wu smiled. “I know your company has been cooperating with Changsheng for a long time. Now that the contract has expired, you have been looking for a suitable partner. Although our Yu family is not as established as Changsheng, we have a strong advantage in innovation, which is definitely not inferior.”
President Han nodded, took a sip of tea, and appeared to be thinking.
Yu Wu quickly took out her project proposal and handed it to President Han for review.
Mr. Han glanced at it briefly, nodded, and asked, "Miss Yu is very familiar with the Zan family?"
Zan Ya's family is in the transportation business. In addition to public warehousing services for passengers and freight, they also operate special cargo transportation backed by mountains. She is a true heiress.
Yu Wu said, "They are very good friends."
Mr. Han nodded thoughtfully, just as the waiter brought out the dishes, interrupting their conversation.
The food arrived, and the two fell into an awkward silence.
Yu Wu guessed that President Han was already somewhat swayed at this point, so she intensified her efforts to describe the professionalism of their company and provide case studies, while also occasionally mentioning the strength of her friendship with Zan Ya.
As expected, President Han slowly smiled and praised Yu Wu's eloquence, saying that he was almost tempted. He took out a contract and looked troubled. "It's like this, we have another special drug project here, which we approached several companies but couldn't get done. If possible, I hope that we can sign both projects together, so that we can have a long-term cooperation after they are done well. It all depends on whether Ms. Yu has the confidence."
Yu Wu took the information and looked at it; it was a brand-new, high-end prescription drug. Pharmaceutical advertising is strictly regulated by law, especially for prescription drugs, which cannot be excessively advertised. Advertising content must be rigorous and objective, and all promotional statements must undergo multiple layers of review by medical experts and legal teams.
What's even more challenging is that this advertisement needs to highlight a revolutionary breakthrough, and we hope that the agency will be even bolder and more creative.
The previous companies failed to reach an agreement due to the harsh conditions, and this time the penalty for breach of contract is particularly high, five times the usual amount.
"Because of the previous failures, I am being extra cautious this time. I have confidence in Ms. Yu and hope that she will be the primary person in charge of these two projects. I just don't know if Ms. Yu dares to take on the task."
Yu Wu's mind raced. Because of Jian Mengyu's outburst last time, rumors spread in the company that "Yu Wu is a spoiled brat who just loafs around and is harsh on her subordinates." There were many complaints about her abilities, and people worried that the company would really be ruined if it were handed over to her.
Coupled with Sister Ling's calm yet subtly cautionary attitude, Yu Wu knew this was a do-or-die battle, and no matter how difficult it was, she had to grit her teeth and go for it.
Moreover, these are two S+ level projects; we have to acquire them no matter what.
So the two hit it off and signed a contract right away.
After the contract was signed, the atmosphere became even more harmonious. President Han praised Yu Wu for her ambition and ability, and Yu Wu also kept praising each other in a business manner.
The meal was very pleasant, and before leaving, Mr. Han still took the tea with him.
Because President Han had other matters to attend to later, Yu Wu left first.
As soon as Yu Wu left, President Han received a phone call and said respectfully, "President Cheng, yes, the contract has been signed. Okay... I'll come to see you now."
......
Yu Wu returned home, secretly pleased that she had secured two major projects in one go. She first called Zan Ya to thank her for making the connections, and then mentioned that President Han seemed interested in her family's project, wondering if he was after her family.
"I owe you a favor. If President Han really asks you for a collaboration, do you think I should help him or not?"
"My dad is a sly old fox, he won't suffer any losses! Just do your job well, and leave the rest to my dad."
Yu Wu chuckled, "When are you free? I'll treat you to a meal."
Zan Ya sighed, "I've been busy lately, on a business trip. I'll treat you when I get back. Oh, or you can make it for me yourself."
"Okay!" Yu Wu hung up the phone and then sent a message to Sister Ling to report the situation.
Then I spent a long time researching and thinking about corresponding strategies.
The next morning, Yu Wu was called to Sister Ling's office.
Sister Ling had heard about the difficult new prescription drug project from Baixin Pharmaceuticals. She wasn't angry that Yu Wu had taken over the project without her consent, and calmly asked, "Have you figured out how to do it?"
Yu Wu had been doing her homework all night and was now confident of success. She said, "A dual-track communication strategy involving both patients and doctors. I suggest using a documentary-style approach combined with storytelling to showcase the power of medicine to cure illness and bring renewed hope."
Sister Ling nodded appreciatively and said with a smile, "Not bad, you did your homework."
Yu Wu smiled shyly.
"However, remember to prepare a crisis communication plan and an official statement explaining the research and development costs behind the drug. Also, you must strike a delicate balance between the emotional appeal and scientific accuracy in advertising, and strive for objectivity."
Yu Wu thought to herself that Sister Ling was indeed sharp-eyed, immediately spotting the problem, and left with a note in mind.
......
Both projects have been handed over to the planning department.
The first project went relatively smoothly, but the second project, the special drug, was hampered at every turn and the integration process was not smooth. In the end, General Manager Han notified Yu Wu to bring her team to a meeting.
Yu Wu first convened an internal meeting to prepare for potential problems, and then the group went to President Han's company.
When they arrived at the company building, President Han was actually waiting for them at the door, his face unusually serious.
Yu Wu quickly jogged a few steps to greet him.
As Mr. Han and Ms. Yu walked, Mr. Han said, "People from head office have arrived and are in the conference room. This time it might be a bit tricky. Ms. Yu, are you prepared?"
Now we have no choice but to try anything, even if it seems hopeless. Yu Wu said, "I've made some preparations, but I don't know if it will work."
President Han nodded and sighed in comfort, "That person never holds back when he speaks, please bear with him."
Yu Wu thought that being a service provider was something she had experienced before; at worst, she would just get yelled at if she encountered someone with a bad attitude. But when she actually entered the meeting room, Yu Wu realized that she had underestimated this meeting.
The conference room was packed with people, probably more than thirty at a glance. They were all holding their breath, and the atmosphere was somber.
The arrival of Yu Wu and his group didn't cause much of a stir. They sat down in silence and then realized that the person in the main seat was that gentleman.
A chill ran through her.
Cheng Yi.
Cheng Yi slowly raised his eyelids, walked past the crowd, and met Yu Wu's gaze. His eyes were cold and sharp, and his demeanor exuded the absolute composure and indifference of someone in a superior position. As he moved, a section of his wrist, with its cold, bony veins, was revealed through the sleeve of his white shirt.
Mr. Han immediately said to Yu Wu, "Ms. Yu, please introduce your advertising strategy and content!"
Then Yu Wu stood up and explained in detail her company's strategy for this special drug.
After speaking until her throat was dry, Yu Wu finally finished speaking. There was still an oppressive silence. She picked up a bottle of mineral water and took a sip.
Before he could even swallow the water, a clear and jarring sneer echoed from the quiet conference room.
All eyes in the room instantly focused on the gentleman in the main seat.
The stares of so many people did not bother him at all. He calmly took out a cigarette from the pack, lit it as if no one was around, puffed out a drag, and slowly exhaled, his slender fingers holding the scarlet cigarette.
His powerful aura easily overwhelmed everyone.
After a while, Cheng Yi finished most of his cigarette and flicked the ash with his slender fingertips.
Every minute and every second was torture for Yuwu.
But he acted as if he couldn't be bothered to say a word, leaving everyone to suffer in agony.
Unable to bear the torment any longer, Yu Wu, ignoring the goosebumps all over her body, asked, "President Cheng, is there a problem?"
Cheng Yi finally slowly raised his long, narrow eyes, his deep black pupils meeting Yu Wu's gaze. A terrifying undercurrent was hidden within them. Before Yu Wu was prepared, he bombarded her with questions.
"Is the dual-channel communication too fragmented? Does the inconsistent style make the brand positioning seem unclear? Are there specific data to support the previous examples?"
"Patients with rare diseases are widely distributed. Are there direct marketing channels to reach them?"
"We are a high-end pharmaceutical company. Your creative approach is too emotional and lacks the core competitiveness of scientific rigor and precision. Will the audience remember the brand after watching it?"
"Telling heartwarming stories is too subjective, and inappropriate descriptions of drug efficacy can lead to huge fines. Can you bear the consequences?"
......
In summary, the article raises precise questions about the communication effect, creative value, and risk control, presenting a clear, well-organized, and concise argument that hits the nail on the head.
Yu Wu's previous preparations were all useless. She secretly admired his sharp perspective on problems, as he could catch people off guard with a single move.
The cigarette finally burned out, the last puff of smoke drifting long and thin in the air. He looked down at Yuwu from above, his eyes lowered, his posture haughty as he awaited Yuwu's response.
Yu Wu's back began to tingle and she broke out in a cold sweat. Since graduating from university and entering the workforce, except for the first two years, she had never felt nervous at work.
Yu Wu's voice was a little hoarse: "I'm sorry, we were not well prepared. We will come up with a better solution."
Those eyes swept over again, their cold, sharp gaze striking Yu Wu, making her breath catch in her throat.
He withdrew his gaze, lowered his eyes, flipped through the project proposal again, and tapped his pen lightly on the table with his other hand, remaining silent for a long time.
He remained silent, and the entire room fell even quieter, a chilling reminder of Yu Wu's restless heart.
After a moment of silence, he said calmly, "Go out."
Yu Wu breathed a sigh of relief, and President Han saw her out.
President Han reassured him, "Don't be afraid. This is just President Cheng's style; he's always been strict. You've done very well."
Yu Wu sighed and nodded with a wry smile.
This isn't just strict, it's downright deadly!
Sitting in the car, Yu Wu finally lost control of her emotions and took a very deep breath, seeing the fine beads of cold sweat on her forehead in the car mirror.
Back at the company, Yu Wu first reported to Sister Ling, who pointed out a few things. Then, Yu Wu and her colleagues in the planning department worked for several nights in a frantic rush to send a new project proposal to Baixin Pharmaceutical.
As a result, Baixin Pharmaceuticals was still not satisfied. In the end, President Han called Yu Wu and said that President Cheng wanted to personally connect with Yu Wu.
Yu Wu's heart skipped a beat, but she still had no choice but to add him on WeChat.
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Author's Note: I have a wife on WeChat now, yay! [doge emoji][doge emoji][doge emoji]
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