Chapter 26: Find a celebrity endorsement!
After experiencing the game, Lu Ming rubbed his hands.
The meal is half ready, and now we just have to wait for the players to come to the table!
Lu Ming sat in the conference room, looking at the members of the development and design teams with a meaningful smile on his face.
He has personally experienced this game.
It's full of flaws, and if it goes online, you're bound to get scolded!
"The game is well developed! Now we should discuss how to let players know about this game!"
Zhao Qiliang nodded.
"Mr. Lu, do you mean to officially start the promotion?"
"That's right! But we're not just ordinary promotions!"
Lu Ming knocked on the table. "We have to fire the first shot and get the whole internet talking about us!"
"I've checked your development progress, and your game might be officially launched in mid-June!"
"So, now we still have a month left, and this month we must be well prepared for the warm-up!"
Lu Ming looked at Han Meimei.
As the company's only customer service representative before and now,
Han Meimei usually doesn't have much work to do.
But when I was promoting the "Runaway Simulator" before, it was promoted very well.
So, Lu Ming looked at her and said,
"Xiaomei, starting today, you will lead the marketing department and be responsible for the promotion and distribution of the game!"
Han Meimei was stunned for a moment and was unable to react.
"Ah? I'll take the lead?"
"Yes." Lu Ming nodded.
"Your marketing plan for 'Runaway Simulator' worked well, which shows you have a good sense of the market."
Han Meimei was a little nervous, but thinking about the last time he found some platforms for the "Runaway Simulator",
Promoting some videos doesn’t seem to be particularly difficult.
And, most importantly, everyone thought she was just a customer service representative.
In fact, secretly, she is a senior fan of online novels!
Novels about cultivating immortals have always been her favorite!
She must complete this mission seriously!
"Then... Mr. Lu, do you have any specific requirements for this promotion?"
“The request is simple.”
Lu Ming's mouth corners slightly raised,
"In May, I want the name of '氪命修仙' to appear in the vision of all immortal cultivation game enthusiasts!"
“We have to find the right target group and not just randomly advertise!”
"Where should we focus our investment? Cultivation novels, forums, and online forums! Especially those players who like the mortal and ascended levels, they will definitely like this game!"
"Xiaomei, you are responsible for the promotion of these channels!"
“You must pay more attention to the video content you put out!”
"Okay, Mr. Lu!"
Han Meimei nodded in agreement.
"The second aspect is to have a limited sale!"
"Bowen, didn't we give out some internal testing qualifications before?"
"You're responsible for this part of the content, and add some beta test qualification lottery, so that a lot of players feel that they have a great chance of getting into the game."
"It would be better to have some rankings, such as the strongest kryptonian rankings, sect rankings, etc. to see who has the fastest cultivation speed and who has the highest combat power value."
“…”
After hearing Lu Ming's strategy, all the members in the meeting room fell silent.
They originally thought that Mr. Lu was just an ordinary game boss, but unexpectedly, he was a top operations genius!
"Mr. Lu, did you graduate with a degree in marketing?"
Lin Xiaoxiao couldn't help but ask.
"No."
"Then how do you know so much?"
"Do I need to understand this?" Lu Ming said with a smile.
"I've been cut this way countless times before!"
“…”
So, you came up with this routine based on your own hard work and experience???
Arrange publicity work in two aspects.
Lu Ming began to think carefully again.
There are currently four million in the company’s account!
If you only do these placements, it is definitely not enough!
But, there is only half a month left in May.
How can we find the most controversial points in the shortest time and spend the most money?
Lu Ming frowned and looked at his phone.
I have an idea in mind!
"What do you think? Can we find a celebrity to endorse our product?"
"Celebrity endorsement?"
The conference room suddenly became quiet for a moment.
Then, Lin Xiaoxiao hesitated and said,
"Mr. Lu... if we hire a celebrity, it's probably going to be very expensive, right? Is our budget enough?"
"Budget?" Lu Ming raised an eyebrow. "Don't always think about saving money."
Lu Ming's mouth corners slightly raised, his tone light,
"What I'm thinking about now is not whether it's enough, but how to spend it faster and more effectively."
What kind of outrageous and arrogant statement is this?
Han Meimei couldn't help but ask, "Mr. Lu, so what you mean is that we should find a popular celebrity to endorse our product?"
"That's right."
"But...if it's just an ordinary celebrity endorsement, it might not have a particularly big effect."
Han Meimei seemed to be lost in thought.
"Too many games now have celebrities as their endorsements, and players have become numb to it."
"We can't afford to hire top-tier celebrities, and we can't achieve the effect we want!"
"So..."
Lu Ming smiled.
"We need to find a celebrity who's both well-known and controversial, so that the endorsement itself becomes controversial!"
After hearing these words, everyone present immediately understood Lu Ming's idea.
When ordinary celebrities endorse products, people will at most feel
"Oh, a certain celebrity endorses a game,"
Forgotten quickly.
But what if it’s a controversial star?
That’s a completely different situation!
Player: "What the hell? They actually chose him to be the spokesperson for this game? Are the officials crazy?"
Passerby: "??? What kind of crappy game is this? Go check it out!"
Fans: "Everyone, please don't attack him! He actually works very hard!"
Haters: "Hahahaha, this game is doomed! Why would they choose someone like this as their spokesperson?"
Therefore, no matter fans or anti-fans, they will discuss this matter crazily.
Arguments, slander, and rhetoric, the entire internet is full of topics about "氪命修仙"!
Besides, celebrities who are popular among the black and white must have controversial points.
Lu Ming doesn't care about the controversy at all.
How long will the game remain active?
With the experience gained from "The Legend of Heroes",
Lu Ming also knew that it was too difficult to become fat in one go.
He couldn't think of designing a long-lasting, long-term active game right away.
This is unrealistic.
The game needs to be adjusted slowly!
His goal now is to attract the players' attention and then accept the ridicule!
This is the most important thing at the moment!
What Lu Ming and others want is not a stable endorsement, but enough buzz.
When the topic is maximized, there will be heat, and when the heat is high, the game will become popular.
"Even if some people think our spokesperson is unreliable and criticize our game as a scam, that's still traffic!"
"What if one or two out of a hundred people play our game? That would be a profit!"
After hearing Lu Ming's explanation,
Han Meimei pondered for a moment and nodded:
"Indeed, that's how the internet works now. The more you criticize, the more discussion you get, and the more people come to play."
Lu Ming looked at her with satisfaction.
"Meimei, you are so suitable to be the head of the marketing department!"
Then, Lu Ming looked around at everyone.
"So, does anyone have any recommendations for celebrities who are currently popular?"
…
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