Chapter 27: Three Thousand Great Daos, Quick Success
Everyone in the conference room became excited.
This is a rare opportunity!
This is their first time to collaborate with a celebrity!
Several people in the marketing department looked at each other and immediately began to recommend their own favorite black and red stars.
Lin Xiaoxiao was the first to raise her hand: "Mr. Lu, I think we can find that trainee!"
"He's been mocked online recently for his terrible acting.
He previously starred in a Xianxia drama, where he stared, had a blank expression, used cutouts, and the special effects were incredibly awkward. As soon as the drama finished airing, he announced he was endorsing a Xianxia mobile game, and was severely criticized.
"But his traffic is still huge. Some fans actually played the mobile game while criticizing him."
Lu Ming pondered for a moment.
"Hmm... this person is indeed a good choice, but he's too young, and the cost is too high!"
Zhao Qiliang then spoke.
"I recommend the actress Feifei. She was criticized badly for her outrageous remarks before."
"Many people say she speaks without thinking and relies solely on financial support. She has even participated in some rather sensitive activities!"
"But I have to say, this person is very good-looking and would be a perfect choice as a vase!"
After listening to this, Lu Ming frowned slightly.
"We're looking for celebrities with bad reputations, not those with bad records. We have to make a distinction!"
“…”
The next meeting room,
It became a place where people made wishes.
Many stars were discussed by the public.
But they were basically rejected.
Lu Ming was also browsing Weibo, looking for celebrities that met his requirements.
As he was flipping through the pages, Lu Ming's eyes lit up!
"Hey, do you think this person is suitable?"
"Who?" Everyone looked at him.
Lu Ming's mouth curled up slightly: "The middle-aged movie star from Hong Kong Island, Zhang Hui!"
"As you all know, he was very popular when he was young, but later his career went downhill for various reasons. He took on countless bad movies, so bad that netizens even suspected that he was just acting to make money."
"I was even photographed doing four commercial performances in one day, traveling all over the place. I was criticized for not respecting my reputation and betraying the trust of many fans!"
"The most classic example is that he recently filmed a fantasy film, but it only grossed tens of millions, a huge loss. I guess no one will dare to use him for a while."
"He's well-known, controversial, and a hot topic. Most importantly, his current market value is not high, so we can definitely negotiate a price."
Listening to Lu Ming's words,
Everyone began to think,
The former movie star,
middle-aged men,
Affordable price!
This is indeed possible!
Seeing that everyone agreed,
Lu Ming smiled
"That's him! Contact his team immediately and see if you can sign him as soon as possible!"
…
After the meeting, the marketing department took immediate action and quickly contacted Zhang Hui's agent.
At first, the other party was a little hesitant. After all, although Zhang Hui's reputation is not so good now, he is still a former movie emperor.
No matter how down and out you are, endorsing games is still a bit degrading.
However, when the marketing department offered a 2 million yuan endorsement fee and only required one day of filming, the other party was immediately attracted.
“Just shoot for one day”
"Yes, just one day, come to Shanghai, shoot in the studio, food and accommodation included, and first-class round-trip airfare."
“So easy”
"That's right, and we will also arrange a professional team to shoot it with quality."
The agent did a careful calculation and found that 2 million a day, including food and accommodation, was like picking up free money!
Why do you deserve such treatment?
Moreover, Zhang Hui is really short of money recently, as his last movie flopped at the box office.
Investors are afraid to ask him to film again, this endorsement fee is just a timely help!
So, in just one day, the contract was finalized!
Soon, two days later,
Zhang Hui took an early first-class flight and arrived at the Shanghai Airport at ten in the morning.
The marketing department arranged a luxury business car to pick him up and take him all the way to the shooting studio.
The former Hong Kong movie star is now in his early fifties with slightly gray hair.
His face shows signs of aging, but he still has a strong temperament.
Zhang Hui was wearing sunglasses.
He looked at Lu Ming, smiled and extended his hand.
"Mr. Lu, I didn't expect you to be so efficient."
Lu Ming laughed and shook his hand: "After all, we dare not neglect the endorsement of the movie star."
"Then let's get started."
"Yes, I have prepared a script for you. It is guaranteed to be simple and effective."
Soon, Lu Ming brought Zhang Hui to the studio.
In the studio, the lighting has been adjusted.
The background set has been set up and the makeup artists and costume designers have been waiting for a long time.
Lu Ming handed the script to Zhang Hui and said with a smile:
"Teacher Zhang, please take a look at these lines. If there's anything that needs adjusting, please let me know."
Zhang Hui took the script, glanced at it, and couldn't help but chuckle.
He raised his eyebrows slightly, and a hint of playfulness appeared at the corner of his mouth.
"Mr. Lu, your slogan... is really interesting."
Lu Ming smiled and said, "Simple, brainwashing, and addictive. Once you hear it, you can't forget it. That's what makes a good advertisement."
Zhang Hui nodded, and had no objection.
As an actor who has filmed countless commercial films, he knows very well what the core of this kind of advertising is!
brainwashing!
Moreover, for two million, there are only two scenes!
He really earned it!
"Okay, let's try it."
The director, photographer, and lighting technician are all in place.
Lu Ming sat in front of the monitor, watching everyone's work!
The stagehand held up the clapperboard: "Take one, scene one, action!"
Zhang Hui was wearing a Taoist robe, with messy hair, like an old Taoist who had experienced many vicissitudes of life.
Standing in front of the green screen, his eyes seemed to be looking at the vast sea of clouds.
The camera slowly moved closer, he took a deep breath, and said in a low and magnetic voice,
"How can a mortal have the chance to become an immortal?"
"Three thousand years of practice is not as good as a single moment of enlightenment."
Click!
The director excitedly shouted, "Great! Teacher Zhang, this is exactly what it feels like!"
Lu Ming also nodded.
The best actor is the best actor, he still has the basics!
Such a scene is simply a matter of hand-holding.
This scene is over.
At the end, Lu Ming also prepared a line for this scene,
"Krypton Life Cultivation" - This path has a door, quick battle and quick decision!
Then, the second scene started shooting.
Zhang Hui changed into tattered clothes, with disheveled hair and dirty face, knelt on the ground, looking up to the sky and sighing!
"I stayed up all night practicing for three thousand years, and as soon as I left the house... you guys had already ascended."
"Is there still justice in this world?"
Lu Ming stared at the video producer next to him.
He had already prepared the ending for the other party in advance.
The ending of this scene is the Whale Leap logo slowly emerging, and then the copy prepared by Lu Ming slowly rises.
"Krypton Life Cultivation" - Three Thousand Great Daos, Quick Success with a Right Way!
Click!
All scenes shot completed!
The marketing department immediately began editing and producing, and Lu Ming personally reviewed it.
Make sure the rhythm, music, and copy of the advertisement achieve the most brainwashing effect!
That night, Zhang Hui boarded the first-class flight back to Hong Kong and left happily with two million yuan in endorsement fees.
At the same time, the advertisement for "氪命修仙" was officially launched!
…
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